Music Trade Review

Issue: 1905 Vol. 41 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MEW
ICditor and Proprietor.
LDWAKD LYMAN BILL,
J. B. SP1LLANE. Managing
EXECVTIVE AND REPOftTOKIAL STAFF:
W. N. TYLER,
EMILIE FRANCIS BAUER,
W. L. WILLIAMS,
A. J. NICKLIN,
GEO. W. QUERIPEL.
GEO. B. KELLER,
WM. B. WHITE,
BOSTON OPFICE:
CH1CAQO OPPICB
ERNEST L. WAITT, 255 Washington St.
E. P. VAN HARLINGEN, 1362 Monadnock Block.
PHILADELPHIA OPPICB:
R. W. KAUFFMAN.
MINNEAPOLIS AND ST. PAUL:
E. C. TORREY.
5T. LOUIS OPFICE
CHAS. N. VAN BUISEN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front. St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCR PTION (including postage), United States, Mexico and Canada, $2.00 per
vt-ar : all other countries, $4.00.
ADVERTISEMENIS. $2.00 per inch, single column, per insertion. On quarterly or
vpii-'v f-ontraots a special discount is allowed. Advertising Pages, $50.00 ; opposite
reading matter, $75.00.
R_£MiT ANCfcS, in other than currency form, should be made payable to Edward
l-yman Bill.
On the first Saturday of each month The Review contains in its
THE ARTISTS* "Artists" nepartment" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore
augments materially the value of The Review to advertisers.
n n r r m D v -* PIAMU T n e directory of piano manufacturing firms and corporations
OIR.bC I UK I of PIANO f oun( j o n another page will be of great value, as a reference
MANVFACTUR.EHS
f or dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
~
NEW YOKIV, JULY 15, 19O5.
O
UR special reports clearly indicate that June was the banner
month for business of this year. During a recent talk with
The Review a leading supply man stated that the last two months had
been surprisingly good—a statement which furnished the best argu-
ment in favor of satisfactory trade conditions. To this supply man it
had been a source of surprise that the demand had been so large for
piano supplies from manufacturers during May and June. The general
opinions of dealers who naturally are in close touch with the local
situation seems to be that this is going to be a remarkable year in a
business sense. There is, too, no tendency to overdo trade. In other
words, men propose to stand pat. They have learned that there is
more money in keeping straight ahead on a straight road as long as
that road seems to be headed toward success, than to attempt experi-
ments, diversions and excursions into by-paths which may lead them
into conditions fraught with danger.
I
N other words, a safe, steady, conservative business seems to be
the law of all classes of trade, and it is demonstrated that the
business men of this industry are learning the value of not forcing
goods beyond the healthy demand. They are not endeavoring, as a
rule, to-day to do more than can be done with safety. There is more
discrimination shown in the character of sales than ever before.
Piano merchants have come to learn that after all the profits of the
year are made up not in the number of sales, but in the quantity of
sales. Greater care, too, is shown than ever before in collections.
They are watched closer, and it must be truly said that there is evi-
denced on all sides a greater desire to conduct business on healthier
business lines than ever before.
T
HE reports which we have received from various sections of the
country all have an optimistic tone. A good trade is expected
by the dealers in many points, even during the summer. With the
promise of good crops there is no reason to doubt that the fall busi-
ness will start in early and in a lively manner. Manufacturers will
act wisely who accumulate some reserve stock during the next few
weeks.
One man, whose judgment we have found to be sound on many
occasions, recently stated that there would not be enough finished
pianos on hand to supply the demand which would be sure to come
during the fall months. • He predicts a business record-breaker. We
can hardly take a radical view of the situation, but the fall appar-
ently promises well. In the first place, piano merchants talk confi-
dence. Crop prospects are unusually satisfactory, and with a large
crop in the West and another big and profitable crop of cotton in the
South, it would seem as if the prosperity of these two important sec-
tions of the country are well assured, and this condition, of course,
will have a stimulating effect upon the general trade.
I
T was exactly twenty-six years ago this month that this publica-
tion made its first appearance. The following is taken from the
first editorial appearing in Vol. I., No. I, July, 1879:
"This journal will have the interests of the music trade at heart,
and will strive to further those interests by furnishing all desira-
ble information, maintaining the cause of right and justice, giving
every man a fair field, and no favor, by binding itself to no party or
clique. We shall spare no pains or expense to give in full all infor-
mation concerning the manufacture of pianos and organs, the pub-
lication of sheet music; our patent department will be copiously
illustrated; our export department will furnish a mass of informa-
tion hitherto inaccessible to the trade. Our news department will
contain an abundance of interesting matter, while our editorial pages
will be kept free from the taint of corruption and will set forth only
our candid opinion of trade affairs. We do not stoop to beg for the
support of the music trade, nor shall we attempt to coerce it. We
only ask for such support and encouragement as we may show our-
selves thoroughly worthy of in the future."
T
HAT those early policies which were laid down by the paper
have been faithfully adhered to will be admitted by all who are
lamiliar with the history of this publication for a quarter of a cen-
tury, and it is therefore with some degree of satisfaction that this
institution can take a retrospective glance over two and a half
decades of straightforward work in behalf of this industry.
The Review began its life as a stricly trade publication, and it
is, therefore, to-day the only trade paper in this industry which has
been continuously published for twenty-six years.
We do not believe in entering into any long, drawn-out essays
as to what we have accomplished. That is unnecessary, for it is
generally conceded that this publication has been helpful in the
broadest sense to the allied music trades, and that it has never hesi-
tated to uphold the right or condemn the wrong.
T
HE Review has never been a sycophantic medium. It
adopted from the start straightforward, clean-cut rules, inde-
pendent in its utterances and honest in its dealings. It has never
fomented discord, and never has been saturated with intrigue; has
always urged harmony. We have never been led, and in that we
have differed somewhat from others regarding the true functions of
a trade publication. We have held that a trade paper should be
something more than a mere chronicler of passing events. It should
be in the van of progress, and should be an inspiring force for the
industry. There has been no blot upon The Review's escutcheon.
It has been conducted upon business principles. It has never sought
patronage on any other basis than a fair equivalent in the way of
circulation and general standing. From modest beginnings it has
steadily grown until it to-day ranks as one of the successful trade
paper properties in America.
A DVER.TISERS who commenced in a modest way years ago
- A . have steadily increased their appropriations, finding that the
largest values were offered them through The Review's widespread
influence. There has been no sudden or phenomenal expansion in
the paper's career, but there has been a steady, noticeable increase—
a growth which may be wholly credited to the values returned both
subscribers and advertisers.
For a long time The Review was published twice a month, but
even in those early days when the trade was young there was too
wide a gap between the dates of publication, and when the present
editor assumed the entire management of the paper he immediately
issued The Review every Saturday, and from that time dates the
more substantial growth of the paper.
T
HE general reliability of The Review has never been ques-
tioned, and it has ever been to the forefront in the advocacy
of those principles which make for trade betterment. A national
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
association of piano manufacturers was first urged by The Review,
and at that time every other paper was opposed to it. Nevertheless,
the first meeting in this country, which was national in character,
where piano and organ men assembled, occurred in 1888, when the
present editor of The Review was chairman of the convention.
L
ATER on we urged the formation of a dealers' National Asso-
ciation, and after months of persistent advocacy on our part
the association was formed in this city. In this initial move we did
not have the support of another paper until after the organization
was effected at the time and place suggested by this paper.
Then the one-price problem was taken- up singly by The Review
and followed with such persistence that it became a national issue.
These are only a few of the many instances which might be
named in The Review's history, wherein excellent work has been put
forth by this publication to further general trade interest.
T
HIS publication has won higher honors at great expositions than
have been received by any other newspaper in the world. It
was awarded the Grand Prix at the Paris Exposition of 1900, a
diploma at the Pan-American of 1901, a silver medal at the Charles-
ton Exposition of 1902 and a gold medal at the St. Louis Exposition
of last year. Such recognition emphasizes the dignified place which
trade journalism has fairly won among the trades and industries.
T
O-DAY it will be difficult to locate a trade publication of any
kind having a more perfect or better systematized organization.
We maintain our own correspondents in the principal cities through-
out the Union, and at the home offices of The Review there is a
competent staff which is required to keep up the varied departments
which appear in each weekly publication. The headquarters of
the paper are conveniently located in the Metropolitan Building,
corner 23d street, the finest office building in the world, where a suite
of five offices are required for the editorial rooms of the paper.
T
H E business has branched out in a number of ways through the
channels of technical and other works, and the first of January
The Talking Machine World became a part of this organization.
This is the only publication of its kind in America and appeals
with increasing force to the growing interests to which it especially
caters. The circulation of this paper has grown at a rate which is
really surprising, but it is due, as in the case of The Review, to the
large values which are put forth. In fact, the policy of the manage-
ment of this business has been to create a value which should be
instrumental in promoting trade welfare. The one dominating idea
has been to make The Review organization better and stronger, thus
making it a greater power for trade weal.
I
N season and out there has been no slowing up of interest on the
part of the members of this newspaper organization. All asso-
ciated with it have taken an honest pride in upholding the banner of
clean journalism. Aside from the weekly issues of The Review
and The Talking Machine World we are carrying on work at the
Lewis and Clark Exposition at Portland, which is of obvious advan-
tage to the entire trade. We are publishing a souvenir edition
monthly of fifty pages, superbly gotten up, which is distributed from
The Review's beautiful booth at the Exposition.
F
REQUENTLY we hear the statement made when referring to
some piano man who has accumulated a goodly share of this
world's chattels, that he has been extremely lucky.
Now, luck means in most of those cases another name for hard
work, because there are few men in this industry or out of it who
have succeeded without strict application and close attention to all
details. Here is a few of the younger men at random in the trade
who have succeeded in establishing successful enterprises. Take
in New York, Kohler and Campbell, for instance; a couple of young-
men, excellent workmen, who started in a few years ago to build an
enterprise. They did not draw all the money out of their business
to spend for extravagances of various kinds, but they' kept saving,
putting more back than they took out, and they took care too, to build
instruments for which there was a demand. They gave their atten-
tion strictly to their business. No luck about their rise.
I
N Philadelphia Geo. Miller to-day, who is said to be worth easily
a million, commenced as a poor boy in the store of E. A. North.
Young Miller proposed to improve his chances and make himself
valuable. He did, and he is to-day owner of warerooms, factories
and real estate, the value of which runs into big figures.
E. S. Conway, of the W. W. Kimball Co., did not win his spurs
easily, for when young Conway left the plough to sell pianos he
threw into his work an enthusiasm which has been noticeable in his
entire career. He has won, but the winning was not through luck,
but through the application of straight business methods.
Geo. P. Bent has been a hustler from boyhood, and the sewing-
machine business did not form a sufficient sphere for his widening
ambition. "Crown" sewing-machines were all right, but "Crown"
pianos and organs were a mighty sight better.
I
N the retail trade, too, there are plenty of bright young men who
are not only making the most of conditions, but are creating op-
portunities. It was only a few years ago that Henry Eilers started
in business in a quiet way in Portland, the present World's Fair City.
It was not luck that caused him to burn the midnight oil, but it was
the desire to succeed, and many who passed the Portland warerooms
of Henry Eilers at a late hour could have seen him very hard at work
in his office long after his employes had departed. It is thorough-
ness, application which wins, and the world will cleave" to a j lain
man of thoroughness, despite the more impressive, but less worthy
figures that pass like ephemerals, for he is fixed and unshaken as a
rock. Slipshod methods and the surface show of expediency are
short-lived, and men who get out to wrest from the world its trophies
do not at all times find the battle an easy one to win, but the men
who succeed to-day do not succeed through luck.
T
H E same may be said of the older generation, for the Steinways,
the Chickerings, the Webers, and the Knabes were all workers.
They founded great enterprises which have long outlived them.
This good old piano business possesses plenty of opportunities for
the young, vigorous men of to-day, for it doesn't matter murh what
work a man does, so long as he makes good. It isn't the line of busi-
ness a man is in that constitutes his success as much as it is the man
himself. The Astor opulence started in small deals in skins and
pianos. Old Commodore Vanderbilt used to run a ferryboat from
Staten Island to New York, Jay Gould peddled rat-traps, and it was
only a few years ago that Thomas Edison was sending messages over
the wire in a country telegraph office.
' I ''HE successful men are not all in one line, and they were not
J-
born successful. They started in as errand boys, as pie bakers,
as wagon drivers, as telegraph operators, as porters, as clerks, as
clitch diggers, like John W. Mackay, and mechanics, but they made
good. A successful man in one line would pretty surely have been
successful in another. A man of brains and energy will succeed
wherever you put him. Samuel of Posen used to say: "In one
year Til be on the road, in two years Til be a partner and in three
years I'll own the business," but he had to make good as porter, as
stock clerk, before he could get on the road, and the man on the road
must make good or make tracks.
I
T is the same old story of putting faith in small thing's. It will
work so well that nobody can follow and do better whatever that
job may be. The boy who does a good job on the floor sweeping
will make good in bigger things. He may not be a scintillating
genius, but if he has little horse sense and a good deal of earnest-
ness and also hard work, it will pull him through.
Come to think of it, how many successful men are there who are
really brilliant men? The most brilliant men are too busy shining
to attend to much of anything else. We have nationally a magnifi-
cent assortment of brilliant intellects, sparkling so that they may
shame the light of a diamond, but it is a noticeable fact that most of
them are a trifle frayed at the edges, but you take a business man
who has succeeded in the light of fierce competition of to-day, and
you will find that he has made good on nearly every occasion.
E
LIHU ROOT, whom the President has invited to the first seat
in the Cabinet, is not brilliant by the standard which appeals
to the ear or imagination, but he is a power-house of silent energy.
As a country boy he was noted for his thoroughness, and he has de-
veloped an analytical mind and an appreciation of the value of details
which is the habit of a man who realizes how trifles may even grow
to gigantic statures.

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