Music Trade Review

Issue: 1905 Vol. 41 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
6
REVIEW
account of drought, which has caused the death of tens of thousands
of sheep. South Africa has never yet recovered from the deficit
caused by the Boer War, so there will be unquestionably a shortage
of wool. This is, of course, a matter of strong interest to the piano
manufacturers, for it must mean that felts will cost more within the
near future. Men in all lines will simply have to adjust themselves
in the way of prices to new conditions, and everything now is tending
towards an upward price, and there is no apparent inclination of an
early decline.
EDWARD LYMAN DILL.
J. B. 9P1LLANE,
Editor and Proprietor
imging
Editor.
EXECVTIVE AND REPORTORIAL STAFF:
Quo. B. KELLER,
WM. B. WHITE,
W. N. TYLKR,
L. J. CHAMBERLIN.
F. II. THOMPSON.
E MI LIE FRANCES BAUER,
A. J. NICKLIN,
GBO. W. QUERIPEL.
BOSTON OFFICE:
CHICAOO OFFICE
ERNEST L. WAITT, 173 Tremont St.
E. P. VAN HAKLINGEN, 1362 Monadnock Block.
PHILADELPHIA OFFICE:
Ti:u:riioNKK : Harrison 1521; Automatic 2SI04.
MINNEAPOLIS AND ST. PAUL:
ST. LOUIS OFFICE;
R. W. KAUPFMAN.
E. C. TORREY.
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZOER, 425-427 Front. St.
CINCINNATI, P.: NINA PCGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year : all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter. $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman BllL
On the first Saturday of each month The Review contains in Its
THE ARTISTS' "Artists' Department" all the current musical news. This Is effected
without In any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore
augments materially the value of The Review to advertisers.
m i r r m o v «* PIANA T n e directory of piano manufacturing firms and corporations
UIK.LHUKT MANVFACTUR.ER.S
f or dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORft,
NOVEMBER
11. 19O5.
EDITORIAL
T
H E R E is no mistaking the fact that hiisiness in the music trade
wholesale and retail is unquestionably very large. Some of
the leading 1 manufacturers are unable now to supply their trade
promptly and there is a big problem on hand to take care of the in-
creased business which will come in in order to satisfy the holiday
trade.
Many manufacturers report orders on their books as carrying
more instruments than they have the capacity to supply before Jan.
1st. Business this fall is going to be a record breaker in every
respect, and delays in getting instruments will cause piano mer-
chants many grievous disappointments.
Then, too, there seems to lie a difficulty in shipping, and the
delay is causing already some inconvenience. The shortage of cars,
and the limitation in transportation facilities are already recognized
as interfering somewhat with the course of business, and as the sea-
son advances more trouble is to be expected from this source.
P
IANO merchants, generally, who attempt to forecast the future
are endeavoring to have their stocks in such shape as to be
able to take care of their trade, and avoid a depletion of instruments
which means too big loss of business. With this condition of trade
there is little or no occasion for the cutting of prices, and from the
advertisements which have been regularly mailed to this office from
various parts of the country we are glad to observe that the dealers
are obtaining splendid prices at retail. A number of manufacturers'
have advanced their prices, too, and they have found that the dealers
have not demurred in the slightest to paying more, as they under-
stand full well that there has been a large increase in the cost of pro-
duction.
E
VERYTHING is going up, and there is no telling just where
the end will be. The iron industry shows an unprecedented
activity, and the big plants to-day are somewhat loath to take advance
orders for iron and steel at the present market prices. Tn the textile
industries, too, a satisfactory state of activity exists, and some of
the men who are best posted on the wool trade say that there must
necessarily be an increase in the price of wool within the very near
future.
There has been a big shortage of the wool crop in Australia on
W
HAT a tremendous force—a selling force the player-piano
has become in the retail trade! And we cannot agree
with some of the pessimists who say there will be an early decline
in the popularity of this recent claimant for popular favor. It does
not follow, by any means, that the cabinet or movable player will
be cut out, because there are many thousands of people who will
be unable to consider the cost of the player-piano. It will be en-
tirely out of their reach on account of its present large cost, and it
will be some time before the price diminishes in an appreciable
degree.
We have, during the past week, received communications from
a large number of dealers who affirm that the player-piano has been
the means of creating new 7 life in their business. It is plain, too,
that some of the manufacturers are helping the dealers along by
their liberal plan of advertising. This force alone would maintain a
demand because it creates and accentuates interest in players. But,
of course, this demand would not remain permanent unless there
were real merit contained in the player-pianos themselves.
The player department of the business is an important one, and
it is helpful just now in making pianos talked about, and sought
by many people who are enthusiastic upon the subject of players.
I
T will most always be that the successful man of to-day is a
stickler for system. He has found it a necessity. Competition
is keen, and the demands of business require that all levers be set at
the proper angles for directing results with the least possible waste.
System is important, but system alone will do nothing; there
must be more than a mechanical method. The mere way has no
life in it, but system requires some vitalizing power which permeates
every portion of the business, and the man who depends too much
upon his system to get the business will not secure it unless there be
live force behind the enterprise.
S
YSTEM is an excellent thing, but it is not real system, and will
not help you rear high your business standard unless you have
first vitalized it into a rearer and business getter instead of a mere
good looker.
Your clock will not tell time for you unless you set it going
and nm your clock works instead of letting them run you. It is
necessary to be the engineer. You have got to know why your
pianos are the "best"—know why your stock embraces everything
that people want in the musical line, and to impress upon your sales-
men the necessity of believing in the prices and values which they
talk. Ambition and opportunity go hand in hand, and there is
plenty of opportunity for good men in the piano business if they
want them, and act right. There are too many men who look on
the pessimistic side of the piano business rather than its brighter
side, and the man who acknowledges that he is not a success often
explains the matter and salves his pride by the assertion that he was
given no opportunity.
T
HE question is, did he ever try to make an opportunity? Isn't
it, after all, his fault, that he had no opportunity? Events do
not always happen just to a man's liking. Man was evolved from the
protoplasm in order to create opportunity and get the most out of
it. Nature didn't plan him for his own amusement, or to ornament
the earth; she expected him to be of use. He must justify the fact
of having been evolved at all by forming and finding opportunities,
and welding them into themselves for himself and his fellowman.
We are all co-partners in the great sum of humanity. It is an un-
broken link which connects the men who manufacture the goods
with those who sell them and those who purchase them. Therefore
that which affects one must necessarily reach the other, and if every
man gets to work intelligently to make the most of himself he will
probably reach a fair degree of success even in piano selling, and it
is astonishing, too, what opportunities there are in this business for
good salesmen.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
r
T A H E R E are a number of piano salesmen who are receiving larger
JL salaries than are paid many of the college professors in the
leading universities. They are receiving more than many lawyers will
in their professional work, their average is greater than is received
by the usual run of physicians under forty, and still some of them
are rather inclined to the belief that the piano business has no oppor-
tunities worthy of their special abilities.
If the salesmen who are discontented with their lot would devote
a little time daily in trying to add to their store of knowledge they
would find the time well spent. Selling is an art which should rank
as a profession, and selling consumes energy, likewise it produces
money, and the amount of energy and the manner in which it is
expended regulates the amount of money that can be produced.
T
HE effectiveness of organization finds an interesting illustra-
tion in the action taken by the various hardware associations
when the recent order of the Post Office Department relating to
rural routes was brought to their attention by a trade journal.
When it was shown that the new order would have an injurious
effect on retail and wholesale interests immediate action was decided
upon. Without organization it is certain that the feeling of the
merchants in regard to the danger which threatened would not have
found anything like adequate expression, limited as it would have
been, to the protests which would have gone to Washington from
individuals public spirited enough and sufficiently enterprising to
have taken this action. As it was, promptly on the publishing of the
facts in the case, the matter was taken up by the secretaries and
other officials of the associations, wholesale and retail, and the
result was that protests from these organizations, and individuals
as well, influenced by them, went to Washington in such numbers
and fortified with such substantial arguments, so that the objec-
tionable order was suspended.
' ; :•
I
T shows the power of organization, and in this trade, we have
existing for a number of years two national trade associations
which fairly represent the two departments of trade, manufacturing
and retailing.
Each of these organizations have done excellent work, although
the officers are frequently criticized for not accomplishing more, but
the criticisms usually come from those who have taken no interest
in association work- in order to assist it towards accomplishing bene-
ficial trade ends.
J
UST now there seems to be considerable interest aroused by the
catalogue house competition, and its possible effect upon the
trade of piano merchants. Some go as far as to make the statement
that the continued growth of the catalogue house concerns will
change the whole complexion of the retail trade in every line.
That's stuff and nonsense. People will shop and visit great
trade emporiums as long as they have the money or the credit to
purchase with.
It'is true in remote country localities where a long and expen-
sive trip is necessary to visit the market that the farmers send large
orders to the catalogue house concerns. Their patronage seems
almost wholly from the rural districts, and their trade in pianos
and organs will affect the retail piano business in localities remote
from large cities and even towns of modest size.
T
HE man who buys one of the cheap pianos which are exploited
under various names by the catalogue house people has no
conception of music, or of piano worth. He simply buys a cheap
article of furniture from which he supposes his family will draw
much happiness. In many cases these same men would never have
purchased from the retail dealers at any price, but they have been
simply drawn into the piano net so carefully spread by the catalogue
house man through the immensity of the catalogue and the fact that
he has purchased a number of articles for the household which have
fitted in fairly well. The catalogue man has got his innings in the
household, and there will be a class of trade which will be culti-
vated by him which would not ordinarily have been developed
through the regular trade channels. So while the catalogue house
people will continue to sell a larger number of pianos, there is no
danger at the present time that they will cut into the legitimate
trade to an appreciable extent.
W
HILE recently talking with a prominent manufacturer of
refrigerators we learned that the cost of manufacturing
these articles of public necessity had steadily increased for some
time, but the increase during the past season had been enormous,
many of the items which enter into the refrigerator having advanced
to such an extent as to render the business practically unprofitable
to the manufacturers. But in the past they protected the dealer
throughout the season who placed his order in the fall and winter
regardless of any subsequent increase in the cost of production.
The manufacturers were confronted from time to time with the
fact that they were selling goods close to cost, and in some cases at
cost, a condition which was not warranted by the generally pros-
perous times, particularly when the demand for such indispensable
articles was not only decreasing but was for larger and better grades
than ever before.
The financial result of this unsatisfactory condition was brought
to the manufacturers attention very forcibly. Each balanced up
their business for the season towards its close, and they decided they
must advance their prices, or quit the business, and as they didn't
propose to quit the business they marked up their prices so that it
allowed them a fair margin of profit.
That is just what the manufacturers in every line will be com-
pelled to do, and the dealers caif easily mark their prices up cor-
respondingly.
The only way to meet a condition is to meet it.
Pianos cost more to create and should therefore bring more.
T
H E R E is a determination to keep the American flag out of trade
advertisements, and in this State there is a law against using
the flag in connection with an advertisement.
It seems that the Commissioner of Patents holds that the use
of the flag, or coat of arms of the State or nation for purpose of
trade is against public policy, and he has recently decided that the
coat of arms of Maryland is not registrable as a trade mark under
the new law, although used by the applicant for ten years prior to the
passage of that act.
The Commissioner makes the point that the ten year clause of
the trade mark law does not provide for registration where the
applicant was the sole user of the mark for ten years, but requires
that he shall have exclusive use. To have the exclusive use of a
trade mark the applicant must have the right to debar others from
using the mark, and it is not sufficient that he was the only one; in
fact using the mark, or trade mark does not confer upon users'
property rights, in trade marks, but pre-supposes the existence of
such rights and provides that registration shall be prima facie evi-
dence of that ownership. Hence the Commissioner of Patents holds
that the law does not contemplate the registration of any mark
which is incapable of ownership by any individual.
I
T will be seen that this decision enunciates a number of law points
that are of vital interest to trade mark owners, apart from the
main decision in regard to the use of State or nation flags, or coats
of arms. There are some who figure that it does not take from the
flag any of its sacredness to have it used in advertising legitimate
articles of trade and commerce.
We are rather inclined to the belief, however, that the law as
it now stands, will be upheld by public opinion. We have been
steadily improving in trade mark rights, and the new law will also
stand as affording better protection to the owners of trade marks.
A man who spends a fortune in advertising a certain brand should
be afforded adequate protection in the use of that name by the laws
of the country. The music publishers, too, will bring about certain
reforms in the copyright law which will afford the composer a degree*
of protection which he has not hitherto enjoyed.
I
N looking over the subjects to be studied in connection with the
course on "salesmanship" inaugurated by the Public Schools
of Boston, we fail to find any reference to the importance of se-
curing a special knowledge of the line one desires to engage in.
Now, this is absolutely essential to success. It may be true that a
man who sells shoes, or dry goods may sell pianos, rind vice-versa,
but he is not properly equipped for his calling unless he has a fairly
good knowledge of the technical side of the business. The piano
man who can answer inquiries regarding the construction of the
piano in an intelligent and illuminative way is of decided value on
the wareroom floor. Combine with this the ability to "show off"
the piano in a satisfactory way, and you have still a more valuable
man. We shall watch with interest this move of the school authori-
ties of Boston,

Download Page 6: PDF File | Image

Download Page 7 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.