Music Trade Review

Issue: 1905 Vol. 41 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE:
MUSIC TRADE
REVIEW
EDWARD LTTMAN DILL.
I
EXECUTIVE AND REPORTORIAL STAFF:
W. N. TYLER,
EMILIB FKANCIS BATJBK,
L. J. CHAMBEKMN.
A. J. NICKLIN,
GEO. W. QOBKIPEU
BOSTON OPPICE:
ERNEST L. WAITT, 173 Tremont St.
PHILADELPHIA OPPICBt
R. W. KAUFFMAN.
CHICAGO OFFICE
E. P. VAN HABLINQEN, 1362 Monadnock Block.
MINNEAPOLIS AND ST. PAUL:
E. C. TORKEY.
ST. LOU 15 OPPICE.
CHAS. N. VAN BUREN.
SAN PRANCISCO OPPICB: ALFRED METZGER, 425-427 Front. St.
CINCINNATI, 0.:
care, the adjustment, and the detail work in every particular that is
demanded in pianos, that is sold at anything near the narrow margin
of profit which is made by most of the piano manufacturers.
For a long time the piano men have been forced to meet the
rising tide of cost in everything in the material lines, and they have
been compelled, or at least they believe that they have been, to put
out instruments at practically the old rates. When advances have
been made they have not been as substantial as the conditions would
have warranted the manufacturers in asking.
Editor and Proprietor
J. B. S P 1 L L A N E , Managing:
Quo. B. KBLI.BR,
WM. B. WHITB,
REVIEW
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman B11L
On the first Saturday of each month The Review contains In Its
THE ARTISTS' "Artists' Department" all the current musical news. This Is effected
without In any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. I t has a special circulation, and therefore
augments materially the value of The Review to advertisers.
Tne
directory of piano manufacturing firms and corporations
niirfTftnv
UIILLLIUKI
f o u n a o n another page will be of great value, as a reference
MANUFACTURERS
f o r dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY.
NEW YORK, OCTOBER 14-. 19O5.
T now looks as if dealers will be compelled to pay more for in-
struments within the near future. It is only reasonable to
expect this. The tone of the market in all essentials is decidedly
active, and it now looks as if there would be increased costs in almost
everything. The iron market is strong, and there is enormous pres-
sure brought to bear with mills and furnaces to supply manufactured
products, and all lines into which this material enters anticipate
higher prices.
This rise is in response to a legitimate demand, and not by an
attempt to corner the market which was attempted by some ivory im-
porters a few months ngo. There was a plan to control the whole
ivory situation in Europe, thus compelling piano manufacturers to
pay more for their ivory. This ambitious plan which was originated
in the brain of an American supply man, which would have increased
the cost of pianos, was, however, successfully met by competing in-
terests, so that the men who engineered the move were big losers
rather than gainers by their attempt to corner the ivory of the world.
Some day the history of this little inside deal will make inter-
esting reading, but a rise caused by such conditions is only due to the
action of individuals rather than to any heavy or increased demand
for trade products. Piano manufacturers have been unwilling, for
various reasons, to make the advance which conditions entitled
them to.
T
HERE is apparently an entire agreement among the trade that
the October business will reach a higher point than ever known
in the sales of any previous October during the history of this in-
dustry. The September business was good in many respects, and
largely in excess of that of a year ago, but October thus far is the
banner month of the year, and business for the first two weeks will
probably be increased as the days pass. There is no mistaking the
fact that this is to be in every respect the banner fall in music trade
history. The leading supply men are rushed with orders. Some
of them are working overtime, and still the demand for piano supplies
continues unabated.
That great felt-making corporation—the American Felt Co.—
are supplying an enormously growing trade, and their business,
which lies among the greatest producing piano concerns in this coun-
try, shows a surprising increase month by month. The officials of
that company have no hesitancy in stating that such activity is un-
usual, and that all previous records are broken.
HE farmer is having his innings all right this year, and even
agricultural products arc responding to the impulse and rising
gradually to a higher level of price. The effect upon trade gener-
ally is, however, not so much in the immediate enhancement of
values, as in inducing a spirit of confidence in regard to business and
stimulating industry and enterprise.
A basis for the well-being of the agricultural class is found in
the magnificent crops which are rewarding the farmers' labors, and
will in the near future be putting into circulation vast sums of money,
which will naturally enrich the channels through which it passes, thus
contributing greatly to business activity.
While there may be local influences which tend to repress and
to make a conservative policy necessary, there is for merchants gen-
erally a summons to energy and enterprise in the transaction of busi-
ness in the expectation of a large volume of trade and of prosperous
conditions which should reward their efforts with success.
No piano merchant should belong to the complaining class this
fall, for the situation certainly is encouraging from every viewpoint.
It is the time, too, to talk quality, not price, because our people, as a
rule, have more money to pay for quality than ever before, and why
talk price when there can be a strength given to the quality argu-
ment?
T
A
T
HE action manufacturers have orders ahead which will keep
their factories running overtime to fill with a degree of
promptitude the orders which manufacturers have sent in. There
is a demand, too, for the high-grade products in all lines.
There is one concern, the Wickham Plate Co., Springfield, O.,
which is sending out nearly five hundred plates per day. This one
item furnishes an index to the activity which prevails in the piano
business. Indeed reports which we have received during the past
week reflect a very general activity, and the prevalence of a most
satisfactory and promising condition in practically every part of the
country. The dealers seem to be anxious now to get in fresh instru-
ments, and they are beginning to realize that it is difficult to have the
pianos shipped as promptly as they desire. Then, too, there is a
feeling that manufacturers will advance their prices, and the dealers
are naturally desirous of getting in all the instruments they can be-
fore new price schedules are announced.
T
HERE is really no reason why manufacturers should not ad-
vance their wholesale rates. It may be said truthfully that
there is no manufactured product to-day which requires the skill, the
PROMINENT member of the Western trade, when calling
upon The Review, recently remarked: "I have been much
interested in discovering the indifference between Eastern and West-
ern methods. I visited a large town near here recently, and when I
entered two salesmen were reading newspapers at their desks. I
loitered around the front part of the store, fearing to interrupt them
in their perusal of the morning papers. Finally, I timidly approached
one of them, who laid down his paper with a bang and started up in
a manner to cause me to think that he was about to eject me forcibly
from the store, and remarked in a sharp tone: 'Well, what is it?'
I meekly stated that I was in the piano business and was just looking
around.
"I fail to see how pianos can be sold under such conditions. I
do not permit men in my establishment to read newspapers at their
desks, and the moment any one enters the warerooms it is their busi-
ness to at once pay them respectful and courteous attention."
We could name several prominent institutions in the East who
do not permit their salesmen to read newspapers at their desks dur-
ing business hours, and in some cases the salesmen have felt that it
was a curtailment of their liberties by enforcing; su,c.h a rule.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
P
IANO manufacturers, however, should have feared no exposure,
and a man who is running a reputable business should not
knuckle to the thieving, clutching hand of the blackmailer.
In this connection we have received a communication from a
well-known member of the trade, who writes, after congratulating
this institution upon the Exposition number of two weeks ago:
HE address of J. Edward Simmons, president of the Fourth
"I consider that such a paper as you are putting forth, particu-
National Bank, of this city, before the Maryland Bankers'
larly the issue of September 30, constitutes in itself the strongest
Association, delivered last week, is of added interest at this time,
opposition to journalistic blackmailing principles which for years
when events that are exciting public interest and indignation from one
seemed to rule in this industry. The time was when The Review
end of the country to the other, have brought the question of public
was not as strong, when manufacturers were being clubbed merci-
and private honesty peculiarly before the people. The fact that he is
lessly right and left; it was the 'Chicago Cabbage organs/ the 'Kim-
at the head of a great moneyed institution in this financial and com-
ball Gumwood' and attacks upon leading houses everywhere.
mercial, as well as political, center of the country, and presumably
Manufacturers in those days, evidently preferred to pay tribute to
has close relations with, and a knowledge of the affairs of American
blackmail rather than give fair appropriations to a deserving institu-
business life, would seem to give greater weight to his words.
tion to act as a rebuttal power. But plainly as The Review has risen
to a commanding position, the blackmailers' influence has decreased,
R. SIMMONS spoke of the immense power of great corpora-
which proved to my mind conclusively that after all the best way in
tions and how such powers were sometimes abused.
which to combat blackmailing and unclean methods in this trade is
"Let us prudently but energetically lop off," said he, "those
to support a paper which has demonstrated its fairness, its honesty
features in the corporations already existing which have proved
of purpose, and its usefulness. Advertisers had better strengthen a
unjust to the individual and dangerous to the State. Let us de-
line of honorable defense on which they may rely in the time of need
nounce and punish without mercy those agents of the trusts who sin
than to continue to yield to the uplifted bludgeon. I congratulate
against the commandment, 'Thou shalt not steal, thou shalt not bribe,
you upon your steady and undeniably great advance. The interests
thou shalt not use as thine own what belongs to others.' The ordi-
of every department in this trade seem to be admirably served at
nary thief is personally amenable to the law; the ordinary
your hands." .
thief is a man without means and without power; but the
It is, indeed, gratifying to receive such commendatory words
thief who steals in the name of a corporation because he and to know that the policy of this institution is better understood
wields the influence of that corporation has many times the
to-day than ever before, and that its strength for trade welfare is
power for mischief which the former has. He has the power because
constantly augmenting.
he controls more money; he has the power because he is more re-
spected, and, therefore, less suspected.
UDGING from the comments we have received, the remarks ap-
"Such a thief is a far greater danger to the community, to his
pearing in last week's Review anent the proposed trade exposi-
fellow-citizens, and especially to the Commonwealth, than the foot-
tion at the dealers' convention next year in Washington created a
pad, the burglar, or the pickpocket. Corporations are mere legal
great deal of interest, and the more the subject is discussed the less
entities, and, as such, cannot be punished. But the director or trus-
liable appears the inauguration of a trade exposition of any magni-
tee of a corporation who steals or bribes or appropriates is a real
tude at the nation's capital next year. It would be far better to have
no exposition than to have one which reflects no credit upon the re-
person, and he should be answerable to the law, the more so as in all
sources of the industry. A meager exhibit will be without any value
cases he profits by his wrongdoing, and in many cases he is the only
whatsoever, and many consider that it will be impossible to carry
one who profits by it."
through an exposition of magnitude with profit and satisfaction to
S. CONWAY twenty years ago refused to take out insurance
those who bear the expense incident to such publicity.
• policies, on the ground that the handling of impersonal
No argument has yet been brought forth demonstrating that a
funds could not be done honestly. In fact, before these recent dis-
single piano more will be sold to a retail purchaser by the exposition
closures were even thought of, Colonel Conway stated emphatically
plan as proposed in Washington.
that if an insight could be gained into the inner workings of the great
Now this is the age when trade-winning methods are adopted in
insurance companies there would be revealed a state of rottenness
all lines, and that which does not promise reasonable returns is not
which would astound the world.
usually looked upon with favor by the advertiser.
His predictions have turned out to be absolutely true, and people
are beginning to wonder whether corporate honesty exists in the
HERE has been considerable piano publicity in the columns of
great institutions.
the New York papers recently, and the same is true of other
There is, however, no need to be pessimistic regarding the coun-
cities throughout the country. Piano men are coming to realize
try's moral future. The people may be trusted to overcome this as
more and more the possibilities of returns through advertising chan-
they have other difficulties and bring to pass a better state of affairs,
nels. They watch the advertising of their competitors more closely
but there is need in a community for a universal, determined effort to
than ever before. Their salesmen, too, go over carefully the adver-
stamp out dishonesty before it is spread further.
tisements of neighboring piano houses.
It would have surprised some of the old-timers to see the
HE president of the New York Life says that three-fourths of
amount of money which some of the music trade concerns are spend-
the insurance legislation practiced in the various States are
ing to-day for advertising purposes. The advertisement pays in
"strike" measures, amounting to blackmail, pure and simple, and yet
most cases. This is evidenced in the fact that the concerns which
with all the vast machinery of an institution controlling hundreds of
are the best advertisers, both in the wholesale and retail lines, occupy
millions, Mr. McCall failed in trying to crush out what he alleges is
the strongest position, and are the ones who are doing not only the
a great evil.
largest business, but the best paying business.
If an insurance concern, controlling unlimited resources and hav-
ing at its command the best legal Jaent would not even offer a remon-
OM LAWSON says that when you are trying to sell a man any-
strance, but would pay the price of the blackmailer, it becomes at
thing you should look him square in the eye.
once an easily understood matter why men in lesser positions have
Mr. Lawson has sold a good many million dollars' worth of
goods of various kinds, and his advice ought to be worth something,
acceded to the demands of blackmailers.
but it isn't all in looking a man in the eye. There should be a spe-
It is not surprising that piano manufacturers, fearing the ex-
cific aim back of every effort, and the successful men are those who
posure of weaknesses in their make-up, would pay tribute to a black-
have adjusted their action toward the attainment of a certain clearly
mailing editor, rather than fight him. They felt, like McCall alleges
about the insurance, that it was easier to pay up than to fight. But seen object. They have worked with a definite aim in view. When
Lincoln was reading law by the light of a pine knot in his cabin at j
is not any man a coward who is conducting an honest business who
night, he hoped and expected to be an able lawyer and a great juror, j
pays tribute to blackmailing demands? In the insurance business
and he was. The presidency followed, and he worked for big things, j
there was a lot of crookedness which undoubtedly the directors of
and he won. Efforts should be systematized so that there is no 3
the companies feared would be exposed if they took a hand in a-legal
waste in time.
j
battle against the blackmailers.
Now, the concerns which prohibit paper reading have in mind
just such instances as are related by our Western visitor. They fear
its effect upon their salesmen, and it does not assist in the sales-
making. That is what establishments are run for, is the making of
sales, not for libraries or lounging rooms for salesmen.
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