Music Trade Review

Issue: 1905 Vol. 40 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
fnJJICT^ADE
VOL. XL. No. 6.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Feb. 11, 1905.
SOME PIANO SECRETS UNEARTHED
By a Reporter for the Press, Who Comes Across
a Music Trade Trinity, Who Gives Him
Many "Pointers" for a "Story."
One of the writers on the New York Press de-
voted some space the other day to the piano, its
defects and improvement. He prefaced the
"meaty" part of his "story" as follows: "Give
me a thousand pianos that have been five years
in a thousand steam-heated flats in New York
and I will show you a thousand bursted sound-
ing-boards," said a professional tuner graduated
from one of the leading factories. "The life of
the finest instrument in an artificially heated
apartment is five years. The temperature must
not be over 66 degrees if you would have your
piano to last." "But 66 degrees is too cold for
comfort," I protested. "We demand at least 75 in
New York." "Yes; and more. Most folk want 85.
No piano can stand such a temperature. It would
last longer if thrown out of doors and left to the
tender mercies of the weather."
Minus the extravagance of language, there is
much to commend in any criticism of the ten-
dency to roast and freeze pianos in the modern
flat.
Flushed with success the "piano tuner" evo-
lutes into a piano maker—during the conversa-
tion, doubtless—and proceeds to descant on the
sounding-board in this wise:
" 'If you will invent a metal sounding-board
that will not produce a metallic effect I will give
you a million dollars for it/ said a piano maker.
'Enormous sums have been expended in experi-
ments, and we still use wood. The grain of the
wood carries the sound, as a wire carries the
electric current. It is a thousand pities that
sounding-boards crack so soon. There is a grand
piano in New York's biggest hotel that cost
$3,000. It is less than five years old, yet there
are cracks in the sounding-board through which
I could pitch silver dollars (sic). What is to be
done in such a case? Buy a new piano.' "
After allowing this piano maker to pitch silver
dollars into the cracks in the sounding-board
just to prove his ability as an "expert," the enter-
taining friend of the newspaper man transforms
himself into a dealer and with visions of "mil-
lions in it" proceeds to lay bare the "secrets" of
the craft by asking: "Have the piano makers
tried papiermache for sounding-boards? Paper is
simply another form of wood, and you cannot
crack it when pressed into desired shapes. 'We
are gradually metallizing our instruments,' said
a dealer. 'Many parts of the action which
hitherto were constructed of wood are mado of
brass or steel. The steel frame on which the
strings are strung must withstand a tension of
thirty tons. The average inventor never thinks
of improving the piano because he does not un-
derstand the mechanism. There is a fortune in
new and useful appliances. One firm gave
$10,000 for a patent spring washer to counteract
the effect of a loose screw. Another wasted
$100,000 on a similar device which didn't happen
to work.' "
Just think of it! Wasted $100,000 on a spring
washer to counteract the effect of a loose screw.
'Tis to laugh. But seriously, the conglomeration
of nonsense regarding pianos which creeps, occa-
sionally, into the daily press is positively amus-
ing where it is not damaging to the business.
PRAISE DUSINBERRE PIANOS.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
TO REPEAL BANKRUPTCY LAW.
Surprising Action Taken by a Majority
House Judiciary Committee.
of
( Special to The Review.)
Washington, Feb. 6, 1905.
Astonishing action with respect to the Bank-
ruptcy law was taken by the House Committee
on the Judiciary, Friday. It ordered a favorable
The fourth Dusinberre piano ordered for the report on the bill introduced by Representative
Moody Non-Sectarian Preparatory School at Clayton, of Alabama, repealing the bankruptcy
Mount Hermon, Mass., a famous educational in- statute. The bill contains a proviso that nothing
stitution for boys, originally founded by Moody, in it shall be construed as affecting bankruptcy
the evangelist at Northfield, Mass., was shipped proceedings instituted before the repealing act is
early in the week. The Mount Hermon school to take effect.
stands in grounds covering one thousand acres,
The approval of the committee amazed mem-
purchased by Moody for the purpose. Nearly 400 bers of the House who took part in the fight for
boys are housed and educated there.
the enactment of bankruptcy legislation, because
The following letter, recently received from R. there has been no discussion of the Clayton meas-
L. Watson, principal at Mount Hermon, is one ure. The committee never held a hearing on the
of the strongest ever received by a piano manu- subject, and none of the proponents of the Clay-
facturer. It is all the more noteworthy because ton measure even intimated that they would
the competition for the Mount Hermon order in press it upon the committee.
the first place was among several of the best
The approval of the committee was procured
known houses in the industry.
by Representatives Palmer, of Pennsylvania, and
After mentioning that a check is sent in pay- Warner, of Illinois, both Republicans, acting with
ment, Mr. Watson says: "I wish to say that we the six Democratic members. They were op-
have given the piano a very careful examination posed by Chairman Jenkins, Representatives Gil-
and trial and are in every way perfectly satis- lette of California, Littlefield of Maine, Powers of
fied. Construction, finish of case and tone are Massachusetts and Parker of New Jersey. Mr.
of the most desirable quality and we believe Powers will file a minority report.
there is no better upright piano in the market
The five Republican members who voted in the
than the Dusinberre. A very careful compari- negative endeavored to have action postponed,
son has been made with all styles and makes of but Mr. Clayton and those acting with him pro-
pianos and we take a great deal of pleasure in tested that, as the financial conditions which
thanking you for prevailing on us to try the caused the enactment of the legislation have
Dusinberre. Sincerely yours, (signed) R. L. passed, the law ought to be repealed, thus per-
Watson."
mitting each State to exercise control as before
the enactment.
Letter From the Principal of the Moody Non-
Sectarian School Which Speaks for Itself.
A VISITOR FROM ST. PAUL.
D. M. Dyer Speaks Optimistically About the
Trade Outlook in His Territory.
D. M. Dyer, of W. J. Dyer & Bro., St. Paul,
Minn., was in New York last week and spoke in
a very encouraging way about business in the
territory which his house controls. He spoke in
enthusiastic terms of the increased trade in
pianolas, and to meet the growing demand for
these instruments as well as the Pianola piano,
they have had to give more floor space to this
department. According to Mr. Dyer, the North-
west is in splendid condition, financially, and
the prospects are for a large volume of trade this
year in the Northwest.
USING THE HUME CONCERT GRAND.
At the recital given by Arthur Bassett, the
well-known pianist, in Worcester, Mass., recently
a handsome Hume concert grand piano was used
to decided advantage. Felix Fox, the prominent
pianist, of Boston, is also using the Hume con-
cert grand in his recitals. He will be heard with
the Washington Symphony Orchestra, in Wash-
ington, D. C, on February 12th.
The Chase & Baker Co., of Buffalo, N. Y., have
cut the price of piano player music ranging from
75 cents to $3, to 50 cents to $1.50,
A PIANO OF GREAT ANTIQUITY.
Owned by Mrs. Walter Bodley, of Glens Falls
—Estimates It as Over 150 Years Old.
Mrs. Walter Bodley, of Glens Falls, N. Y., pur-
chased a piano which reminds one of ancient
times. It is without doubt 150 years old and was
made, probably in England, by J. Munson. It
has a five and one-half octave keyboard and re-
sembles to a great extent the old melodeon. The
instrument is about half the size of a modern
square piano, is made of mahogany inlaid with
rosewood and is brass trimmed. On each side of
the keyboard, inlaid in bronze, are two rows of
notes. On each side of the piano Is a drawer,
presumably to hold music. There is but one
pedal, and this is shaped like the human foot.
Owing to its age the instrument is very much
out of tune. The ivory on the keys is in good
condition, there being only one key cracked. The
instrument is very valuable as a relic. Mrs. Bod-
ley is much enthused over the instrument and
says she will know its complete history in time.
Mrs. Bodley said that the instrument was made
long before a piano was seen in this country.
The tax assessor of Hartford county, Conn., re-
ports that there are pianos and other musical in-
struments with a taxable value of $38,375 in,
Manchester, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
8
columns of the daily papers at reduced rates and it is a fact supported
by unimpeachable evidence that people have visited the piano rooms
of this department store as early as nine o'clock and have found
every instrument advertised marked "sold."
It is true that the regular trade would learn much from the
regular business method adopted by department stores in the conduct
of their varied enterprises, but it is to be regretted that any depart-
ment store should have adopted a system which has been condemned
by the regular members of the trade from Maine to California.
REVFW
Cditor and Proprietor.
EDWARD LYMAN DILL,
T
J. B. SP1LLANE. Manatftntf Editor.
EXECVTIVE STAFF:
THOS.
CAMPBELL-COPELAND,
W M . B. W H I T » ,
GEO. B. KELLER,
W. L. WILLIAMS,
GEO. W. QUERIPEL.
CHICAGO OFFICE:
ERNEST L. WAITT, 255 Washington St.
R. W. KAUFFMAN.
EMILIX FRANCIS BAUER,
A. J. NICKLIN,
BOSTON OPPICB:
PHILADELPHIA OFFICE:
E. P. VAN HARLINGEN, 36 La Salle St.
MINNEAPOLIS AND ST. PAUL:
E. C. TORREY.
ST. L0UI3 OFFICE :
M
Publisktd Every Saturday at I Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2,00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $76.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore au?
ments materially the value of The Review to advertisers.
uJwirV»V-T../» •
MANUFACTURERS
The directory of piano manufacturing firms and corporations
found o n
another page will be of great value, as a reference for
dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
»


AXY small dealers have complained bitterly of the steady
growth of the larger stores upon their territory. It is but
natural for the smaller man to complain of the success of the greater,
and he does not understand the reason why the progressive man suc-
ceeds. He complains of the crushing power of combinations, instead
of trying to better his own condition. Complaints will not remove
the encroachments of the larger store, and it would pay the smaller
dealer to do something to counteract this growing influence. It
cannot be done through complaining. The smaller man should con-
duct his business more carefully; keep pianos that sell, and be sure
and sell them in their right grade. He should maintain as high a
standard as possible in the store service. There is no question as to
his ability to lose trade under the old conditions. It will slip away
from him until he has nothing left.

NEW YORK, FEB. 11. 1905.
F
OR many years a certain class of dealers have indulged in a
form of misleading advertising, in order to get people into
their establishments.
One of the common practices has been the advertising of well
known pianos at ridiculously low rates, and when people who were
attracted by the advertisements came around seeking for the bar-
gains, they were informed that the pianos named had just been sold
and the sale tags appeared upon the instruments offered at slaughter
prices in the advertisements.
There were two motives in this kind of advertising—one in
which the advertiser was influenced by a desire to so mould public
opinion regarding the pianos advertised, that they would have a low
estimate of the real value of the instruments offered. The other to
draw people in to sell them the "just as good" pianos.
O
F course, the pianos so advertised, were not included in the
regular line handled by the dealer who pursued a misleading
policy in this form of publicity. The pianos mentioned were, per-
haps, carried by his chief competitors as leaders, and he endeavored
to reduce their standing in the public mind by this form of mali-
cious and unfair advertising.
That is possibly the main reason for indulging in what is collo-
quially termed the "stool pigeon game," but there is still another
reason, and that is to get people into the store so that arguments may
be presented to them why they should purchase some other pianos,
simply using the w r ell known instrument as a means of alluring them
to the dealers' establishment.
Happily this form of advertising has fallen into disrepute, and
in rare instances only is followed by the piano man in the regular
trade nowadays. It is now and then sporadic cases come to our
attention.
R
H E R E was a time when the regular dealer feared materially
the encroachment of the department store upon what he had
been led to believe was his exclusive domain. But if the department
stores are to adopt methods which have been denounced by the
dealers on account of their unfairness we shall undoubtedly find much
to criticise in the department store management of the future.
CHAS. N. V A N BUREN.
SAN FRANCISCO OPFICB: ALFRED METZGKR, 425-427 Front St.
THE ARTISTS*
REVIEW
ECENTLY, however, it was asserted that a well known depart-
ment store has been indulging in this same form of advertis-
ing which has been denounced by reputable dealers everywhere.
This particular establishment has announced in its piano offerings a
line of instruments bearing a name which stands high in the piano
world. These instruments have been offered in the advertising
D
EALERS frequently overlook the advantage of having an
attractive wareroom. The interior arrangement of a piano
establishment should not be ignored simply Ix'cause it is impossible
to ieature largely with pianos.
Too many piano merchants are unmindful of the importance of
a cheerful interior, and a customer's attention frequently is drawn to
a store which has an attractive window, and the interior effect of
which is bright and cheerful. A good attractive store interior is
indicative of healthy business control.
USINESS optimism pays, of course it does. A man must have
confidence in his own business in order to achieve success. The
fellow who says the piano business has gone all to pieces, and has no
future, usually will find that he ends up away down the line, where
he belongs, by the way.
Optimism wins in everything, and Senator Depew recently
struck the keynote of this in announcing his recent political victory.
He said: "Optimism wins; there is nothing like the realization of a
man's hopes. When a man is confident, his hopes will be realized."
B
T
HAT is not political talk, it is application, which is as broad as
life and as deep. Optimism is t\\c spirit of achievement. It is
the sun that warms and stimulates faltering hope—the north star of
purpose that holds to his path the bold adventurer in science. It is
life's spring magic which makes existence more than a mere tragic
drudge.
God bless the optimist! Flowers spring up where his feet have
trod the famished sands, and music and sunshine attend him on his
way.
For what cynic has the popular heart beat with loving warmth?
We don't love a man because he pricks us with a needle point or a
stiletto, or gives us poison in spiced doses, or who prisons us in a
room from which the sunlight is excluded.
The attitude of the cynic is always the superior, "smart" one, and
with pitiable self-sufficiency he congratulates himself that he is above
the rest of foolish mankind. He is often times clever in a shallow
way, but at best is an unfertile, barren thing—a reptile that stings it-
self to death with its own venom.
OST immature men are cynics because they have not yet ac-
quired wisdom. They soon outgrow it, as they do other
small vices, if they have the right sort of stuff in their make-up.
An aged cynic is his own punishment. Rut whether young or
old the world goes hopefully along without his aid, and his attitude
M

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