Music Trade Review

Issue: 1905 Vol. 40 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
assert with the greatest freedom that no really
PIANOS FOR INDIANS.
fine scale has yet been brought out, except as the
result of that combination of theory and prac- Assessors Find Both Pianos and Organs as Well
tice upon which we have so consistently built
as Other Luxuries at the Rosebud and Chey-
sermons and preachments.
enne River Reservations.
The closing remark of our correspondent's in-
teresting communication set into operation the
(Special to The Review.)
train of thought that led to this present state-
Chamberlain, S. D., June 24, 1905.
ment of ideas. The latter will be found not ma-
How can it be said that the Indians are not be-
terially to vary from others that we have fa- coming civilized.
thered, and we make no apology for thus dinning
Even if they have a habit of celebrating their
the same text into the ears of all our readers. feasts with fat dogs or wolves as the piece de re-
sistance, even if they are taking advantage of the
Communications for the Department should be recent ruling of the Supreme Court to absorb the
addressed to the Editor, Technical Department, output of several breweries, impressive evidence
The Music Trade Review.
that they are taking on the ways of the white
man is to be found in the reports of assessors,
STEINWAY'S LONDON MANAGER.
who, while going over the Rosebud and Cheyenne
River reservations, listed the property of the In-
The Subject of a Graceful "Appreciation"—
dians.
His Work for the Steinway House—New
These reports show the following luxuries are
Steinway Hall in London.
possesed by the Sioux Indians of these two reser-
vations :
In connection with a very excellent portrait of
Three hundred and twenty telephones.
Edwin Eshelby, our esteemed contemporary, The
Eighteen automobiles.
Music Trades Review of London, in its latest is-
Nine hearses (used as carriages).
sue, contained the following appreciation of this
Twenty-eight pianos.
esteemed and popular gentelman:
Sixty organs.
"Mr. Edwin Eshelby was born at Gloucester on
Add to these the forty-seven divorces secured
February 13, 1852, and is therefore in his fifty- by Indians in the past year, in the courts of
fourth year. He stayed in his native city till his Chamberlain and Oacoma, and it cannot be denied
thirteenth year, and there received his education. that the haughty Sioux who, a few years ago,
In 1865 he was apprenticed to the old firm of were the terror of settlers and even soldiers, have
Hale & Co., of Cheltenham, a business now car- been apt pupils of the white man's civilization.
ried on by Messrs. Dale, Forty & Co. After five
years' apprenticeship a desire to see the world
$100,000 IN BUSINESS FOR MAY.
came over Mr. Eshelby, and at the age of eighteen
he shipped himself to America, a lengthy voyage This is the Record Made by W. F. Frederick—
full of adventurous possibility, in the year 1870.
Orders 500 Haines, Foster and Marshall &
Arriving at New York, the young traveler sought
Wendell Pianos.
a position in which the knowledge he had gained
during his Cheltenham apprenticeship would be
W. F. Frederick, the enterprising dealer of
of practical value to him. On his second day in
Pittsburg, and other cities in Pennsylvania, states
the great Western Republic he called on Messrs.
that during the month of May his various houses
Steinway & Sons and applied for work as a tuner.
did a business approximating $100,000. This
On his third day he entered the service of the
record, in view of the complaints of many dealers
firm, a service he has continued in ever since—
regarding business for May, is one of which Mr.
a matter of thirty-five years—with satisfaction to
Frederick and his manager, Mr. Schroeder, can
himself and the firm.
well feel proud.
"In 1877, having acquired a full and practical
During the visit to the Frederick store last
knowledge of the methods and possibilities of the week of Silas Maxon, who represents Haines
house to which he had given his allegiance, he re- Bros., Foster & Co., and Marshall & Wendell, of
turned from New York to Great Britain, and Rochester, N. Y., he closed a very important
traveled the provinces in the interest of the pro- deal with Mr. Frederick whereby he will supply
ductions of the Steinway factory. It will be in five hundred pianos made by the houses named,
the memory of many of the dealers in the coun- this year, to the various establishments controlled
try that he was an excellent representative of by Mr. Frederick.
that interest for ten years. At the end of that
period, with a widely gathered experience of the
requirements of British pianoforte dealers, he CONCERNING THE BUSH & GERTS CO.'S
GRANDETTE.
was appointed sole manager of the London house
(Special to The Review.)
at Steinway Hall, Lower Seymour street, W., a
Chicago, 111., June 27, 1905.
position he has held ever since. Following in his
The Bush & Gerts Piano Co., as an original
successful footsteps, his son, Mr. George Eshel-
by, is now well-known to dealers in London and proposition, proposes to keep up its reputation
the provinces as the traveling representative of in this line with new captions concerning pianos.
They have adopted and covered with copyright
Messrs. Steinway & Sons.
"The first Steinway pianoforte brought into the term Grandette, as most applicable and ar-
this country was shown at the Great Exhibition tistically appropriate to the quality of their
of 1862. A little later Messrs. Cramer, Beale & piano line of the small grand style. The one
Co. took the agency for the instruments, and in illustrated in this issue is a Grandette type of
1874 the agency was transferred to the Anglo- the Louis XV. period, which exemplifies the most
Continental Pianoforte Company, of 28 Baker perfect period of the French decoration and de-
street, W. In 1877, the year that Mr". Eshelby re- sign. In selecting the line formulated during
turned to England from New York, direct rep- the decorative work when the Orient was exer-
resentation in London was started, and the pres- cising a powerful influence upon the French
ent premises, with the Steinway Hall, later to ideas, indicates that this modern appeal was far
become a favorite concert center were opened. removed from the conventional, and in this case
Those premises have now proved too small for was more artistic than commercial.
the continuously increasing business, and a re- W. L. Bush, president of the Bush & Gerts
moval to a much larger site is in contemplation. Co., says that "the Grandette type of Bush &
There it is proposed to erect a concert room about Gerts pianos embodies the largest surface of
the size of St. James's Hall, now in course of sounding-board, with the greatest length of
demolition, and the addition to the London mu- string in the bass as the most distinctive tri-
umph of its skilfully drawn scale. A number of
sic-making institutions will be very welcome."
experts, after instituting exhaustive tests as to
Egleston Bros., of Champaign and Urbana, 111., quality and freedom of vibration, declare that
announce the discontinuance of their business the Grandette more nearly approaches the rich,
in these cities. They are now offering their full full musical qualities of the parlor grand than
line of pianos, organs, piano players and other any small instrument of its class that has here-
tofore been placed before the musical public,
specialties at specially low prices.
9
which should certainly have an appeal to all musi-
cians who care for the tonal quality of a grand
comprised in the smallest possible space."
The Grandette is finished in two styles in the
Bush & Gerts line.
RUNAWAY SMASHES SHOW WINDOW.
Horse Frightened by Automobile Dashes Into
the Show Window of Hardman, Peck & Co.,
Damaging
Magnificent
Grand Piano Dis-
played Therein.
Two large plate glass windows were smashed
and an expensive grand piano behind them was
badly damaged Saturday morning when a run-
away horse, with a delivery wagon, owned by
Lord & Taylor, plunged through the show win-
dow of the Hardman, Peck & Co., at 136 Fifth
avenue, New York. No one was hurt by the run-
away, though several persons had narrow es-
capes. The animal was badly cut about its chest
and forelegs.
The horse was standing near the Lord & Tay-
lor store, in 19th street, between Broadway and
Fifth avenue, when it was frightened by the
"chugging" of an automobile which passed it. Its
driver, Thomas Whalen, of 542 West 44th street,
was on the sidewalk at the time. The horse was
out of reach in an instant. It ran to Fifth ave-
nue, and then diagonally across the street to the
west side, into the Hardman establishment, in
the middle of the block. Mounted Patrolman
Hyams put his horse at top speed to stop the
runaway, but he could not reach it in time.
The runaway plunged into the show window
with a tremendous crash, and the fragments of
the show window were scattered over the side-
walk and inside the store. The stout steel up-
right between the two sections of the window
was bent inward like a straw. The front wheels
of the wagon caught on the sill of the window
and stopped the horse, with its hind legs outside
and its body and forelegs resting upon a $1,000
baby grand piano in the window. Fragments of
the windows were thrown a dozen feet into the
store, but the clerks and customers escaped in-
jury from them. The horse, bleeding badly from
its lacerated chest and legs, was extricated from
its position with some difficulty and taken to its
stable. The delivery wagon was undamaged. The
damage to windows, store and grand piano is es-
timated at about $2,500.
STARR PRIZE GRAND SOLD.
The Instrument Which Won the Gold Medal at
St. Louis Purchased by the State Agricul-
ture College of Ft. Collins.
The Darrow & Sharp Music Co., of Denver, Col.,
have sold the magnificent Starr grand piano
which was awarded a gold medal at the St. Louis
Exposition, to the State Agriculture College of
Ft. Collins, Col., for the new music hall. The
architecture is after the Louis XVI. style, and
the wood is of the finest South African mahog-
any.
PLAYED THE EVERETT GRAND PIANO.
At the recital given by Mme. Birdice Blye be-
fore the New York State Music Teachers Associ-
ation, Rochester, N. Y., on June 26th, the Everett
concert grand was used, and as usual commanded,
equally with the artist, the very highest praise
from the critical audience in attendance. Mme.
Blye is a very clever artist and the Everett af-
forded her a splendid medium for displaying her
ability.
The Everett grands now on the floor at the
warerooms in this city are magnificent creations,
and certainly add to the reputation for thorough-
ness of Superintendent John Anderson.
The Braumuller Piano Co., 767 Tenth avenue,
New York, have just issued a catalogue of pocket
size containing illustrations and descriptions of
their latest styles. The introductory contains
much of interest regarding these instruments,
while the closing pages are devoted to testi-
monials from eminent artists.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
RE™
EDWARD LYMAN DILL.
Editor and Proprietor,
J. B. S P 1 L L A N E . Managing Editor.
EXECVT1VE AND REPORTORIAL STAFF:
GEO. B. KELLER,
W. N. TYLER,
EMILIE FRANCIS BAUER,
WM. B. WHITE,
W. L. WILLIAMS,
A. J. NICKLIN,
GEO. W. QDERIPBL.
BOSTON OPPICE:
CH1CAOO OPPICB
ERNEST L. WAITT, 255 Washington St.
E. P. VAN HARLINOEN, 1362 Monadnock Block.
PHILADELPHIA OPPICB:
MINNEAPOLIS AND ST. PAUL:
5 T . LOUIS OFFICE
R. W. KAUFFMAN.
E. C. TORREY.
C H A S . N. VAN BUREN.
SAN FRANCISCO OPPICB: ALFRED METZGEB, 425-427 F r o n t . St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCR PTION (Including postage), United States, Mexico and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore
augments materially the value of The Review to advertisers.
niMFrTABV *f PlANfi T h e dlr ectory of piano manufacturing firms and corporations
UIK.IA.IUKT f riANU f oun( j o n another page will be of great value, as a reference
MANVFACTUR.ER.S
f or dealers and others.
LONC DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORft, JULY 1, 19O5.
F
UR some time past this paper has urged the holding of a national
music trade exposition, and it seems from the resolutions
passed at the convention at Put-In-Bay that the dealers are in hearty
accord with the sentiments expressed by The Review.
There is no question but that the exposition features will give
added charm to convention work, and it can be made of just as great
interest to the music trade world as the furniture trade expositions
which are held annually in Grand Rapids are to the furniture men.
These expositions become at once a great educational force in the
industry. For if they arc carried out on broad lines it means that
merchants and manufacturers will become more intimately acquainted
with all the products in their particular lines, thus acquiring valuable
information.
T
York and Chicago. In either of these cities a man may select his
hotel with the crowd or away from it, as he may elect, at modest
rates, or he may go the limit if he desires. In other words,
lie can exercise a degree of independence which is impossible in
some of the smaller localities where he must put up with the in-
conveniences of the only hotel. And it' too often happens that the
hotel men know that their guests are completely at their mercy, and
guided by this knowledge they are not always generous or fair in
their treatment of them.
T
HAT Geo. P. Bent detests viscious trade journalism is evidenced
in his speeches and in his remarks in and out of the con-
ventions. Mr. Bent believes in standing up squarely for his prin-
ciples, and he is willing to have the world know that he proposes
to denounce blackmailing and dishonest journalism at any and all
times, day or night, w 7 eek days or Sundays. If there had been more
men of Mr. Bent's type in this industry illicit trade journalism never
could have reached the degree of importance which it acquired
some years ago. Mr. Bent could make another point with perfect
propriety if he desired, and that is to treat papers as a business
proposition. Men should patronize each trade journal in accordance
with the value which it delivers. There is no sound reason which
can be advanced showing why an advertiser should give a liberal
support to a paper which is poorly circulated, and which shows no
progress in its management simply because it remains aloof from
blackmailing schemes. Surely a man should not be supported or a
premium paid him for being good; he is expected to be that, but
the line of demarcation should be more clearly defined between the
papers which are well circulated, which contain value to advertiser
and subscriber—papers which present matters of trade and technical
information in an intelligent form, and papers which are run in an
easy, slip-shod manner, having an exceedingly limited circulation,
and are supported simply because the editors happen to be good
fellows.
T
HERE is to-day no trade paper problem, at least none which
is not solved by the application of common sense. Use in-
telligence and discrimination in placing advertising contracts. There
is no reason, however, why they should all be treated as equals, for
they are not, and The Review has always urged fair discrimination
in rating the various papers. The constantly growing business of
this publication is perhaps the strongest evidence in favor of the
enlightenment regarding trade papers which has gradually swept over
the entire trade. Men are doing more thinking than formerly, and
using more judgment in the placing of their business. Trade adver-
tising is an important adjunct to every conmiercial enterprise,
and no advertiser can afford to pass by the dealer in his announce-
ment. The dealer is the strong distributive force, and he must be
reckoned with on all occasions, and the trade papers reach the class
of men whom the manufacturers must interest in order to reach the
consumer.
HE arrangement for the exposition lies in the hands of the
executive committee, and it is presumed that they will secure
HERE are some in every trade who overlook the importance of
an exhibit place of sufficient magnitude in which to suitably display
the retailer's position, but we may say that all of the flood of
the various products in conjunction. That will be the only way to general advertising has not lessened one whit the influence of the
handle it in an interesting form, for if the various exhibits are
retail merchant. The cry of the magazine man is to "get the con-
located in the hotels at widely scattered points they will never be
sumer interested in your merchandise," and the rest will be easy. In
impressive, and separated they must necessarily be viewed at great
other words, the dealers will be forced to handle your goods if they
disadvantage and considerable personal discomfort. The only way
are well advertised. One advertising concern has issued a booklet,
is to secure a large building, rent space to each exhibitor, and then
"showing how the retailer can be eliminated, and urging advertisers
all lines may be shown in comparison. Washington has hardly a
not to pander to dealers.
suitable building for such a display. Madison Square Garden could
A good many advertisers in all lines are influenced by such a
be easily rilled with musical exhibits covering all branches of the line of argument, and thousands of producers have adopted a policy
trade, and why not arrange to have the trade exposition here where
which has left to a large degree the retailer out of the calculation.
facilities of the first order can be easily secured? The dealers
TILL the great leaders in the advertising world admit that to
naturally desire to visit New York, and why not hold a great trade
advertise only to the consumer is illogical. The truth is driven
exposition here.
home
upon all great advertisers that the retailer is the one
The annual music trade expositions as we have stated in previous
whom
the
average producer should seek, though, of course, he may
issues can be made not only of great interest, but of infinite advantage
if
he
wishes
to spend the money, supplement such advertising with
to all branches of the industry.
publicity directed at the consumer. To reach the dealer, trade jour-
T would seem from some of the expressions of dissatisfaction nals are a necessity. They are the only direct means of communica-
heard at Put-In-Bay that the question \& settled as far as the tion between producer and the intermediate forces which are con-
dealers' organization is concerned that it is not well to again seek
ceded to be the distributive forces.
some out-of-the-wav resort for the annual conventions. The only
In the piano trade there is but only one-illustration where a
cities which are really suitable for great gatherings are Boston, New
business of magnitude has been built up without the help of the
T
S
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