Music Trade Review

Issue: 1905 Vol. 40 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
RE™
EDWARD LYMAN DILL.
Editor and Proprietor,
J. B. S P 1 L L A N E . Managing Editor.
EXECVT1VE AND REPORTORIAL STAFF:
GEO. B. KELLER,
W. N. TYLER,
EMILIE FRANCIS BAUER,
WM. B. WHITE,
W. L. WILLIAMS,
A. J. NICKLIN,
GEO. W. QDERIPBL.
BOSTON OPPICE:
CH1CAOO OPPICB
ERNEST L. WAITT, 255 Washington St.
E. P. VAN HARLINOEN, 1362 Monadnock Block.
PHILADELPHIA OPPICB:
MINNEAPOLIS AND ST. PAUL:
5 T . LOUIS OFFICE
R. W. KAUFFMAN.
E. C. TORREY.
C H A S . N. VAN BUREN.
SAN FRANCISCO OPPICB: ALFRED METZGEB, 425-427 F r o n t . St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCR PTION (Including postage), United States, Mexico and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore
augments materially the value of The Review to advertisers.
niMFrTABV *f PlANfi T h e dlr ectory of piano manufacturing firms and corporations
UIK.IA.IUKT f riANU f oun( j o n another page will be of great value, as a reference
MANVFACTUR.ER.S
f or dealers and others.
LONC DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORft, JULY 1, 19O5.
F
UR some time past this paper has urged the holding of a national
music trade exposition, and it seems from the resolutions
passed at the convention at Put-In-Bay that the dealers are in hearty
accord with the sentiments expressed by The Review.
There is no question but that the exposition features will give
added charm to convention work, and it can be made of just as great
interest to the music trade world as the furniture trade expositions
which are held annually in Grand Rapids are to the furniture men.
These expositions become at once a great educational force in the
industry. For if they arc carried out on broad lines it means that
merchants and manufacturers will become more intimately acquainted
with all the products in their particular lines, thus acquiring valuable
information.
T
York and Chicago. In either of these cities a man may select his
hotel with the crowd or away from it, as he may elect, at modest
rates, or he may go the limit if he desires. In other words,
lie can exercise a degree of independence which is impossible in
some of the smaller localities where he must put up with the in-
conveniences of the only hotel. And it' too often happens that the
hotel men know that their guests are completely at their mercy, and
guided by this knowledge they are not always generous or fair in
their treatment of them.
T
HAT Geo. P. Bent detests viscious trade journalism is evidenced
in his speeches and in his remarks in and out of the con-
ventions. Mr. Bent believes in standing up squarely for his prin-
ciples, and he is willing to have the world know that he proposes
to denounce blackmailing and dishonest journalism at any and all
times, day or night, w 7 eek days or Sundays. If there had been more
men of Mr. Bent's type in this industry illicit trade journalism never
could have reached the degree of importance which it acquired
some years ago. Mr. Bent could make another point with perfect
propriety if he desired, and that is to treat papers as a business
proposition. Men should patronize each trade journal in accordance
with the value which it delivers. There is no sound reason which
can be advanced showing why an advertiser should give a liberal
support to a paper which is poorly circulated, and which shows no
progress in its management simply because it remains aloof from
blackmailing schemes. Surely a man should not be supported or a
premium paid him for being good; he is expected to be that, but
the line of demarcation should be more clearly defined between the
papers which are well circulated, which contain value to advertiser
and subscriber—papers which present matters of trade and technical
information in an intelligent form, and papers which are run in an
easy, slip-shod manner, having an exceedingly limited circulation,
and are supported simply because the editors happen to be good
fellows.
T
HERE is to-day no trade paper problem, at least none which
is not solved by the application of common sense. Use in-
telligence and discrimination in placing advertising contracts. There
is no reason, however, why they should all be treated as equals, for
they are not, and The Review has always urged fair discrimination
in rating the various papers. The constantly growing business of
this publication is perhaps the strongest evidence in favor of the
enlightenment regarding trade papers which has gradually swept over
the entire trade. Men are doing more thinking than formerly, and
using more judgment in the placing of their business. Trade adver-
tising is an important adjunct to every conmiercial enterprise,
and no advertiser can afford to pass by the dealer in his announce-
ment. The dealer is the strong distributive force, and he must be
reckoned with on all occasions, and the trade papers reach the class
of men whom the manufacturers must interest in order to reach the
consumer.
HE arrangement for the exposition lies in the hands of the
executive committee, and it is presumed that they will secure
HERE are some in every trade who overlook the importance of
an exhibit place of sufficient magnitude in which to suitably display
the retailer's position, but we may say that all of the flood of
the various products in conjunction. That will be the only way to general advertising has not lessened one whit the influence of the
handle it in an interesting form, for if the various exhibits are
retail merchant. The cry of the magazine man is to "get the con-
located in the hotels at widely scattered points they will never be
sumer interested in your merchandise," and the rest will be easy. In
impressive, and separated they must necessarily be viewed at great
other words, the dealers will be forced to handle your goods if they
disadvantage and considerable personal discomfort. The only way
are well advertised. One advertising concern has issued a booklet,
is to secure a large building, rent space to each exhibitor, and then
"showing how the retailer can be eliminated, and urging advertisers
all lines may be shown in comparison. Washington has hardly a
not to pander to dealers.
suitable building for such a display. Madison Square Garden could
A good many advertisers in all lines are influenced by such a
be easily rilled with musical exhibits covering all branches of the line of argument, and thousands of producers have adopted a policy
trade, and why not arrange to have the trade exposition here where
which has left to a large degree the retailer out of the calculation.
facilities of the first order can be easily secured? The dealers
TILL the great leaders in the advertising world admit that to
naturally desire to visit New York, and why not hold a great trade
advertise only to the consumer is illogical. The truth is driven
exposition here.
home
upon all great advertisers that the retailer is the one
The annual music trade expositions as we have stated in previous
whom
the
average producer should seek, though, of course, he may
issues can be made not only of great interest, but of infinite advantage
if
he
wishes
to spend the money, supplement such advertising with
to all branches of the industry.
publicity directed at the consumer. To reach the dealer, trade jour-
T would seem from some of the expressions of dissatisfaction nals are a necessity. They are the only direct means of communica-
heard at Put-In-Bay that the question \& settled as far as the tion between producer and the intermediate forces which are con-
dealers' organization is concerned that it is not well to again seek
ceded to be the distributive forces.
some out-of-the-wav resort for the annual conventions. The only
In the piano trade there is but only one-illustration where a
cities which are really suitable for great gatherings are Boston, New
business of magnitude has been built up without the help of the
T
S
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
11
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T has been apparent for some years past that the legal tribunals
of our country have been inclined more and more to safeguard
the names of concerns which have now a commercial value for their
products. At the same time in most recent court decisions it is evi-
dent that no legal restrictions shall be placed upon the using of a
family name for trade purposes, provided the use of that name is in
such a way that no attempt is made to trade upon the reputation
of another by confusing the public as to the identity of the product
offered for sale.
A decision has recently been rendered by the Supreme Court of
the United States which cannot but have an important effect upon
future rulings of the courts in cases where unfair competition is
charged.
H E members of both the trade associations favor fixed prices
There has of late years been a strong tendency on the part of the
in the retailing of pianos, and what easier way is there to es-
courts
to give to manufacturers and distributers the sole right to
tablish this important principle in a firm position than for the
uso
a.
name
under which they have long done business and for which
manufacturers themselves to name the maximum prices at which
they
have
built
up and established a reputation. Several cases of
their instruments shall be offered to retail purchasers? Until this
:
+h
s
kind
have
been
reported at various times in The Review and will
plan is generally adopted there will be considerable deviation from
doubtless
be
recalled
by our readers. Very recently the Circuit Court
the asking price, and the selling price.
of the Northern District of Illinois decided that a firm doing business
Geo. P. Bent says that no one on earth, no matter how able,
as Best & Co., on Twenty-third street, New York City, possessed
honest, or earnest he may be, is capable of grading pianos and
the sole right to the use not only of that name, but also of the word
telling with exact fairness and justness just where one piano ranks
"Liliputian;" the name "Liliputian Bazaar" having for many years
or grades as compared with another, or others. No one living man,
been employed by the original firm of Best & Co.
according to Mr. Bent, can do this properly, no matter how hard he
may try to be fair and just. That is all right as-far as grading is
concerned, but we do not believe that Mr. Bent would argue that
N this case the defendant was one of the sons of Albert Best,
the man who produces a piano is incapable of passing upon its merits
founder of the New York house. He, with a brother, had started
or of naming a retail price at which it shall be sold. It certainly
a similar business in Chicago under the name of A. S. Best & Co.,
would be a reflection upon his intelligence if such a condition existed.
using on his signs the words, "Liliputian Outfitters." The complain-
One price, and that placed upon it by the manufacturers, will settle
ant in the case had become by purchase the proprietor of the business
one of the most annoying and vexatious of trade problems.
known under the name of Best & Co.
The court granted the injunction, restraining the defendants,
not
only
from the use of the word "Liliputian" in connection with
T would seem from views expressed at the trade convention by
the
name
Best & Co., but also from the use of the combination "Best
both manufacturers and dealers that territorial rights and con-
&
Co."
In
this instance, therefore, the use of one's own name was
troversies might be defined in the same way that General Hancock
regarded as unfair competition, and this, though the locations of the
defined the tariff issues as being purely local. Col. Conway says
two firms were nearly a thousand miles apart.
there is no power on earth that can be brought in from the outside
to settle a family dispute, and that he had recently closed out an
HE decision of the Supreme Court referred to, however, is in
agency that paid in $30,000 cash last year because he couldn't pre-
direct opposition to that of the Circuit Court. This decision
vent the dealers encroaching on one another's territory. He said
referred to the use of the name Remington by the manufacturers of
further: "It is a matter that must be handled by each manufacturer
the Remington-Sholes typewriter, the name also being employed in
and no other power or concern on earth can derive even the inspira-
the abbreviated form "Rem-Sho." Although the name Remington
tion, much less the law, to enforce the regulation of territory."
has become universally celebrated in connection with a certain make
Henry F. Miller stims up the territorial situation by saying
of typewriter, the Supreme Court held that its use in the combination
that the question of territorial rights is very much a matter of good
Remington-Shole was a reasonable and fair one and could not be
commonsense, which should be easily settled between the manufac-
enjoined.
turer and dealer.
This decision is so contrary to those rendered by lower courts
that
it
is deserving of special note and attention.
THER expressions were along similar lines which would seem
trade papers, and the proprietors of this enterprise realize that they
could not do to-day what they accomplished years ago by leaving the
trade papers out of their consideration. Dealers in every line like to
handle products which are advertised in their favorite trade journals
in a consistent manner. All such work is helpful to their interests,
and it further indicates a progressiveness on the part of the adver-
tiser which is appreciated by the distributor. The dealers 10-day
prefer ;to ally themselves with firms who are believers in modern and
progressive ideas, which means that they are users of that kind of
printeifs ink which is not directed over the dealer's head to the
consunper.
T
I
I
T
O
to show conclusively that as far as the territorial rights or
territorial encroachments are concerned the issue is past and dead
with the two trade organizations. It is simply back to the starting
point, and is a matter which should be adjusted without outside in-
terference between the parties directly interested.
No concerted
action can be taken, and no penalties imposed. Territorial rights is
a far different proposition than fake advertising, or any other topic
which may be handled broadly. But the encroachment of territorial
rights seems definitely settled for the present at least, as a matter
which is not to be considered by those whose interests are not directly
affected.
T
H E REVIEW booth at the Lewis and Clark Exposition, Port-
land, Ore., occupies a prominent position in the Liberal Arts
Building, where it is the rendezvous for professional and trade vis-
itors.
The work which we are doing at the Exposition has been
most favorably endorsed by the leading dealers on the Pacific Coast,
many of whom have shown the strongest interest in our enterprise.
One man writing from Portland, says: "Your work here is not only
a credit to trade journalism, but it is of great benefit to the entire
music trade industry, and 1 most heartily commend your enterprise."
I
T now seems that there is a strong possibility that the Piano
OOD fellowship and a desire to get together is more in evi-
Manufacturers' Association may change their place of meeting
dence in this trade than ever before, and the association gath-
from West Baden next year to one of the larger cities. A great
erings must be credited for developing the good fellowship germ.
many have expressed disgust regarding the accommodations at Put-
The traveling men are not to be left out of the association round
up. There is no reason why the road men should not build up a * in-Bay, and favor hereafter the holding of events only in the larger
cities.
society which shall be helpful to their interests. There are good men
One of the members of the trade has forwarded to The Review
behind the initial move, and membership in the new organization
a very elaborate collection of mosquitos which he said he captured
should grow rapidly.
after a protracted struggle in his room at Hotel Victory. They vary
It was more than a decade ago when The Review urged the
in size from the ordinary Jersey variety to the fully armed breed
formation of a salesmen's association, and our suggestions were
known as the Parsona Ponderoso, which is a native of Put-in-Bay.
adopted, but the officers thought well to introduce some kind of an
There is an old tradition that a swarm of this particular kind of
insurance scheme, and the move was not a popular one, since the
mosquitos settled on the British gunners in the celebrated conflict
organization was permitted to die quietly and was buried without
of 1812, and were strong aides of Perry in defeating the British,
funeral honors,
G

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