Music Trade Review

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THE MUSIC TRADE
J. W. YORK & SON'S PUBLICITY.
" THE SWELLEST GOODS IN BOSTON.'
A Handsome Catalogue of Latest Styles Which
Is of Exceeding Interest.
J. W. York & Son, Grand Rapids, Mich., have
issued a very imposing and attractively printed
catalogue containing illustrations and descrip- .
tions of their latest styles in cornets, trumpets,
fluegel horns, orchestra horns, altos, valve and
slide trombones, euphoniums, double basses and
monster helicons. There are also showing a full
line of clarinets, drums, trimmings and supplies
of all kinds. There is an interesting treatise on
the care of band instruments and much of in-
formation throughout the catalogue which will
interest dealers and bandsmen alike.
In the opening page, J. W. York & Son send a
greeting "to all the bandsmen on earth," in which
they express their thanks for the generous pat-
ronage which has been accorded them. They say
further:
"It matters not how perfect an article may be
placed on the market, or how strong an argument
may be put forth in favor of it; if the people will
not buy it those who made it must surely fail—
surely as night follows the day. If the article
possesses the merit necessary for its success
(and without merit it were better it had never
been born) you will quickly find it out and buy
it, because you know what merit is and will have
nothing which does not possess it. If it has no
merit you will know that also and just as quick-
ly, because your good judgment and experience
have taught you how to discriminate; so you will
not buy it." This is followed by a well-written
"argument" setting forth the claims of the York
instruments and their art standing.
This volume should prove a very successful
missionary in behalf of the house of York. Noth-
ing has been spared in its production, as the
cut work is of unusual merit, affording the reader
a very excellent idea of the general appearance
of the York band instruments.
39
REVIEW
This is What Mr. Ormsby Says of the Instru-
ments Received from the Bauer Co., Phila-
delphia—May Business with Ditson Very
Large—Supt. Woodman Returns.
(Special to The Review.)
use, but a permanency. Window space has goods
behind it, also the dealer behind it. Window
space is ever in good repair and bright; the
dealer attends to that himself. Window space
works overtime night and day; the dealer pays
for illumination. Window space affords maxi-
mum results at minimum cost, and is certain."
These arguments are all apparently quite
sound, and any man who hesitates to keep his
window working for him both day and night,
does not rise to the full measure of his financial
profits.
Boston, Mass., June 7, 1905.
Manager Ormsby, of the Boston Music & Talk-
ing Machine Exchange, is having a very gratify-
ing demand not only for talking machines, but
for mandolins, guitars and the small musical in-
CONDITIONS ARE HEALTHY.
struments. This new department is growing
every day. A large shipment of new style man-
dolins and guitars has just been received from With Jobbers and Dealers Who Are Now Ex-
periencing the Usual Summer Conditions—
the Bauer Co., of Philadelphia. "They're cer-
Indications Point to a Preference for Stand-
tainly the swellest goods that ever came into a
ard Stocks Instead of Freaks and Novelties.
Boston store," says Mr, Ormsby, and he is giving
them exceptionally fine window display. It has
Taken as a whole, the small goods business is
been necessary to allot more floor space to this
taking its usual summer vacation, and the job-
ever-growing department.
Superintendent C. A. Woodman, of the Oliver bers and dealers are doing little more than keep-
Ditson Co., has returned from his vacation, look- ing stocks replenished. From reports being re-
ing as brown as a berry and reporting himself ceived, the trade generally is not overstocked,
as feeling "like a new man." Manager Bobzin, of and the importers are buying with that feature
the small goods department, is smiling all over in view. There will be the usual number of
at the results of the May business in his depart- "freaks" and "novelties," but the trade as a rule
seems to prefer standard stock. Letters from
ment.
the jobbers indicate that the "assortment" plan
of marketing goods is the most popular, and the
HOHNER GOODS ALWAYS SALABLE.
indications are that the new line will contain
a large number of assortments, made up to meet
The patrons of M. Hohner, the big manufac- all requirements. The future for the accordeon
turer and importer of harmonicas at 354 Broad- market also seems to be favorable, particularly
way, New York, seem to find his line salable at among the better grades, and some new instru-
all seasons, and considering the time of year, the ments of an exceptionally fine tone are promised
activity about his warerooms is remarkable. Im- to the trade.
port orders are also coming in quite freely, and
jobbers as well as dealers are sending in re-
THE REGINA CO.
orders for his various assortments so as to keep
their stocks replenished. Several new styles of
harmonicas are promised for the fall trade, and Report Great Activity in All Departments of
Their Great Business.
when the samples begin to arrive from the other
side, the expectations of heavy orders will with-
The demand for Regina music boxes seems to
out doubt be fully realized.
increase rather than diminish with the advancing
GLASEL'S RECENT INVENTIONS.
season. At their New York office, at 11 West 22d
THE VALUE OF WINDOWS.
street, The Review was told that it had been im-
A number of new inventions are being patented
A concern engaged in the manufacture of win- possible to get a sample of the new Reginapiano,
by Ewald Glasel, musical instrument exporter at
Markneukirchen, Saxony. One is for a new vio- dow signs on the other side of the world has been owing to the great demand. At the factory it
lin bow for which many advantages are claimed. arguing that the space in a store window is more has been necessary to work overtime during the
There is also a new guitar possessing especial valuable than advertising space. Their declara- present month in order to keep up with orders
features of interest and a violin which it is tion that "window space costs nothing," naturally now on hand. Several new and attractive de-
signs for Regina instruments are being prepared
claimed will be an exact reproduction of the most causes a smile on the part of any merchant who for the fall trade, and will be ready the middle
famous instruments. As soon as Mr. Glasel is pays rent, and who soon discovers that the more or the latter part of July. The demand for the
secured by patents in the United States, arrange- window space he has the higher will be his rent. Reginaphone shows no abatement, and the com-
They add: "Window space is not for temporary pany are more than satisfied with the result of
ments will be made for representation.
their experiment in building them.
8
AND . ROCH
Manufacturer of
Harmonicas and Accordeons
Trosslngen, Germany
296 BROADWAY. NEW YORK
KOCH'S HARMONICAS have always received the highest award and meda's
given for Harmonicas at all Expositions where they have been on *xh»bi«.
JOS. W. STERN CEL CO., INSTRUMENT SPECIALTIES
S. S. STEWART'S SONS " 4'S" BANJOS
MARKSTERN MANDOLINS AND GUITARS
CLARK'S NEVERWET STRINGS
MARKSTERN STRINGS
HAWKES BAND INSTRUMENTS
"MARTI" BAND INSTRUMENTS
MARKSTERN STAR ACCORDEONS
MAJESTIC VIOLINS
BOOMERANG HARMONICAS
And everything else in the Musical Merchandfse
line. Send for new Illustrated Catalogue
"M," fust published, to
JOS. W. STERN ®. CO.
34 East 21st Street
NEW YORK CITY
ANGELO-" •• Mandolins,MandolasEiGuitars
MANNELLO
607-609
Highest Award and Oold Medal at all International
and Universal Expositions.
W R I T E
BERGEN
F O R C A T A L O G U E
AVENUE,
DURRO
BUEGELEISEN & JACOBSON,
A N D
NEW
T E R M S
YORK.
Violins, Bows, Strings
And High-Class Trimmings,
NEW YORK
PRIZED LUTE BEQUEATHED.
(Special to The Review.)
San Francisco, Cal., June 3, 1905.
Alfred Gustav Nygard, whose home was at 1844
Howard street, and who died lately, owned a lute
which he prized so highly that he would not
bring it over the sea from hia native land at
Denmark, but left it in the Kunst Industri Mu-
seum at Copenhagen for the benefit of musical
connoisseurs. In his will, which was filed for
probate yesterday by Axel Sonderup, the execu-
tor, Nygard directed that this instrument, called
the "Jeus Dinesen Jersin lute," should be given
to the Fredriksborg National Museum of Den-
mark. He wished to have his remains cremated
and his ashes, with those of his wife, sent to
Denmark.
In spite of the dull season in the small goods
line, Ands. Koch reports an exceedingly good
trade in the way of import orders. His line of
harmonicas has proved more popular than ever
during the past season, and among those that
were exceptionally good sellers was the Signal
Harmonica, which was illustrated in The Review
some time ago. The line of "Hurkules" accor-
deons made and imported by him have also found
a very ready market, and are selling well even
at this time of the year.