Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MU3IC TRADE
50
REVIEW
great showing with his new 10-inch disk records,
which he is selling 100,000 of at 50 cents each.
His window display is also a feature, for there
Boston Doing an Enormous Trade Among
Wealthy People—Now in Vogue in the is always something interesting there. The novel
feature of having a salesman dressed like Sousa
"Back Bay"—Ditson Doubles Sales—Ormsby
stand in the window, apparently directing an
Enterprise—Manager Taft's Success—Co-
orchestra
as the machine is being played, is
lumbia Co. Preparing for Summer Trade.
really "stirring the animals up" and has proven
to be a great trade bringer.
Mr. Ormsby re-
(Special to The Review.)
ports a greatly increased trade for the month of
Boston, Mass., May 13, 1905.
The talking machine business in Boston dur- April over March. He is making a specialty of
ing the last twelve months has been surpris- flower horns and has the wall covered with them,
ingly changed in character. While more of the their morning-glory blossom design making the
cheaper grades have been sold, an enormous trade store very attractive.
has been built up in the high-grade instruments
The new talking machine department at C. E.
among the wealthy "society" people who a year Osgood's and also at Hough ton & Dutton's has
or so ago considered the talking machine a proved a' success in each instance. Many of the
nuisance, because it had not been developed to regular customers of the concerns have found it
the poiat that it pleased their trained, sensitive convenient to purchase talking machines in con-
ear, which was surfeited with Symphony orches- nection with their other goods at quite a saving
tra and recital music.
to themselves and a regularly established clien-
A year ago hardly a house in the swell Back tele is thus formed.
At the Eastern Talking Machine Co., Manager
Bay district contained a talking machine, where-
as now it is considered "the thing," and hundreds Taft reports business as being very brisk and
of dollars are being spent for them. Songs by with an even better outlook. The jobbing branch
favorite singers, opera selections, band and or- of this concern is very large and steadily grow-
chestral music are ready at a moment's notice, ing. Disk records have the call.
and this feature appeals particularly to the busy
At the Columbia Phonograph Co. the various
banker or merchant who can spare but a minute departments are especially busy at this season
for "just one selection."
of the year. A number of new salesmen have
The jobbing trade among the Boston dealers been taken on recently and the approach of the
is now very brisk, as the entire New England warm weather, when people take their machines
States are handled from Boston. The demand out upon the verandas and listen to them in the
for a higher grade instrument is noticed through cool evening air, is giving an impetus to their
all New England, and many of the newer dealers business that makes every one hustle.
carry only the high grades.
The Victor department at Oliver Ditson Co.'s
NO SUMMER OUTINGS HERE.
has proven an enormous business getter, and
Manager Bobzin prophesies that it will more than American Graphophone Company Doing a Phe-
double its sales during this year. A very fine
nomenal Business.
class of trade is Ditson's, and this class is just
suited with the Victor. Enlarged floor space for
It looks as if all the dreams of summer out-
the talking machine department is badly needed ings, opportunities to participate in or witness
here.
the games of amateur baseball or indulge in the
At the Boston Talking Machine Exchange on other outdoor sports which have contributed so
Summer street, Manager Ormsby is making a largely in former years to the pleasure of the em-
CALL FOR HIGH PRICED MACHINES.
ployees of the American Graphophone Company
at the factory, Bridgeport, Conn., on Saturday aft-
ernoons, seem likely to be shattered this year.
The current orders are already more than double
what they were on the first day of May of last
year, and are still increasing. In most lines the
approach of the summer season is usually marked
by a decided falling off in business, but the de-
mand for Columbia graphophones and records
remains unprecedented, and it will only be by
continuing to work both day and night that the
factory can supply the great volume of goods re-
quired.
PRESERVED FOR POSTERITY.
The Voices of Eminent Personages To Be Col-
lected and Stored in the British Museum.
At a recent meeting of the trustees of the Brit-
ish museum it was decided that the records of
voices of the most eminent singers and publicists
of the times—men and women whose voices will
interest future generations—should be collected
and stored with other of the nation's treasures.
A difficulty confronted the museum trustees—
the difficulty of obtaining imperishable records.
But no sooner was it raised than it was overcome.
S. W. Dixon, manager of the Gramaphone Co., at
once offered to make imperishable records of the
voices of such persons as a committee approved
by the British museum trustees shall select, and
supply them free of charge. This offer the trus-
tees have decided to accept, and before long the
first of the records should be lodged in the arch-
ives at Bloomsbury.
The records are intended solely for posterity.
They will not be used, for instance, for the pur-
pose of giving Saturday afternoon concerts at the
British museum to the present generations. Their
value will be in years to come, when grandchil-
dren and great-grandchildren of persons living to-
day will be able to listen to the great statesmen,
singers and actors of the present day.—The Talk-
ing Machine World.
She TALK-O-PHONE
The Perfect Talking Machine
Herbert
$18.00
Brooke .
.
.
. .
Ennis
. 20.00
.
Clarke
Sousa.
.
25.00
30.00
. . . . . .
W r i t e for catalogues
40.00
and dealers' discounts.
Our Talk-O-Phones have a better tone—louder, clearer,
richer, truer, a tone that is absolutely natural and reproduces
sound as no o t h e r t a l k i n g machine has ever done.
THE TALtt-O-PHONE COMPANY
24O-242 W. 23rd St.
NEW YORft CITY
Factory
T O L E D O , OHIO
Pacific Coast Distributing Point
SAN FRANCISCO, CAL.