Music Trade Review

Issue: 1905 Vol. 40 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
were to be backed by the National organization it would go a long
ways towards assuring success.
T
EDWARD LYMAN
Hditor and Proprietor,
J. B. S r i L L A N C . Matnatrfln* Hdhor.
EXECVTIVE AND REPOKTOI1AL STAFF:
GEO. B. KKLLM,
W.
WM. B. WHITE.
W. L. WILLIAMS.
BOSTON OFFICE:
EINIST L. WAITT, 265 Washington S t
PHILADELPHIA OFFICEi
R. W. KAUFFMAN.
N. TYLER,
EUILIB FRANCIS B A U I I ,
A. J. NICKLIN,
GBO. W. QUEHPIL.
CHICAGO OFFICE
E. P. VAN HARLINCEN, 1362 Monadnock Block.
MINNEAPOLIS AND ST. PAUL:
E. C. TOKUY.
5T. LOUIS OFFICE :
CHAS. N. VAN BUBKN.
SAN FRANCISCO OPFICB: ALFRED MBTZGBR, 425-427 Front S t
Published Every Stturdiy at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCRIPTION (including postage), United States, Mexico and Canada, $8.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $3.00 per inch, sin fie column, per insertion. On quarterly or
yearly contracts a special discount it allowed. Advertising Pages, $50.00; opposite
reading matter, $76.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore aup
merits materially the value of The Review to advertisers.
m i r r m D v J o m u n The directory of piano manufacturing firms and corporations
found on
«»L.,V.^.;, -
"other page will be of great value, as a reference for
MANVFACTUR.ER.S
dealers and others.
LONG DISTANCE TELEPHONE—NVMBER 1745 GRAMERCY.
NEW YORK. MATT 2O, 19OJ5.
EDITORIAL
T
HE Piano Manufacturers' Association has a greater member-
ship than at any time since its formation at Manhattan Beach
in 1897. The association roster shows that there are no sectional
lines as far as membership is concerned. The Eastern, Middle and
Western States all have substantial representation. In the former
there are a dozen members; in the second, forty-seven members; in
the third, thirty-two members. The various committees are divided
so that each section of the country has adequate representation, so
the association is thoroughly national in scope, and includes a large
membership in every section.
T
HE business sessions which occurred Wednesday and Thurs-
day at Atlantic City were well attended, and there were, per-
haps, fewer absentees than at former meetings for the last two or
three years. A number of members were free to express their
opinion that the separation of the two conventions, the manufac-
turers and dealers, would continue to operate beneficially in secur-
ing the betterment of both of the organizations.
It certainly must be conceded that there was very little of what
is termed the commercial element noticeable at Atlantic City. After
the regular order of business a number of matters of importance
were.taken up for active discussion. The old and always perplexing
questions of territorial rights, the showing of wholesale prices,
malicious advertising, art finish on pianos and freight rates, all
received some attention at the hands of the visiting delegates as
well as the one price system, and the information bureau. The
advisability of holding an exposition also was discussed.
F
OR a number of years it has been believed that an exposition
held in either New York or Chicago, at which could be dis-
played all lines of musical instruments, would be the means of culti-
vating larger trade relations. These expositions, if properly
handled, could be made interesting to outsiders provided special
attractions were introduced.
The trouble is, up to the present time, no one has grappled the
gubject who has had the necessary time, capital and determination
to carry it through to successful issue. It needs plenty of hard
work to succeed in the exposition idea. There have been some
abortive attempts, at a music trade show, but if a trade exposition
HERE will always be wide differences of opinion regarding
what is correct trade advertising, and what does not reach
the point of legitimacy in the eyes of many.
There are a number of dealers who have no intention of destroy-
ing piano reputations when they start out on an advertising pil-
grimage, but little by little the lines become tenser drawn. One
advertiser speaks a little more sharply in the columns of the paper
than his competitor, retorts become bitter; by and by there is hard
feeling engendered, and piano reputations are consequently dragged
in the mud. The manufacturer is the one to suffer most in this
kind of advertising.
There is no doubt that the two associations can practically
eliminate the objectionable type of advertising, which is universally
characterized as reprehensible, because the two associations wield
a large influence.
NE of the prominent manufacturers at Atlantic City, while
discussing Oslerism, said that he saw no evidences of a
decline in the mental or physical ability of the men who had gathered
to attend the convention notwithstanding some of them had passed
the age limit set by Osier.
The matter of usefulness ending at a certain age has always
been before the public, but never has that period been set so far
forward as man}- are disposed to place it to-day. Still the general
run of opinion seems to show that the piano trade cares more for
capacity, ability and faithfulness than for youth. There is an
impression gaining ground in more than one direction that the age
limit statement has been overdone, and that a lively old man is
worth a great deal more than an immature youth. One does not
need to cast about him long to find hundreds of piano men,
manufacturers and merchants who have passed the half-century
mark, who were never so alert, resourceful, full of ideas and progres-
sive as they are to-day. They are the motive-power, driving big
establishments to success, and producing larger effects in the wa)
of business than they have ever been able to accomplish before.
Death has claimed a good many of the prominent trade workers
within the past few years, and there are a good many more who
have reached mature years, but who are not inclined to lay aside
in the slightest degree business cares.
O
T
HE manufacturer quoted above remarked to The Review: "I
am fifty-five years old, my superintendent is sixty-five, and
we believe is still improving in usefulness, and I am sure I would not
trade my superintendent for forty boys of twenty-one years. We
have in our employ men, from the age of twenty to seventy years.
Our opinion is that the men between the ages of thirty and seventy
are all right, and worth more than one either younger or older. We
find for salesmen on the road that a man past thirty can do better
than one at twenty, but traveling is a mighty hard business, and a
man cannot continue to travel all his life without being pretty well
used up by the time he is seventy."
There is unquestionably, to-day, a large demand for young
men, and in so far as that demand is coupled with common sense,
and a knowledge of the requirements of the case, it is a natural
demand, for all things being equal, a man of forty is preferable to
a man of sixty in any business capacity. When, however, the
demand for men is based solely upon a question of age, it takes the
nature of a fad, and then is not to be regarded seriously.
WELL-KNOWN manufacturer took occasion to send The
Review a strong communication in support of the advocacy
by this paper of the establishment of a retail price by the manu-
facturers upon instruments created by them. He said among other
things: "While I can see some objections to the plan, I also see
much in its favor. Price maintenance is a very difficult thing to
tackle, and unless the greatest tact and caution are shown in dealing
with it, injury may come.
"I believe, however, that if the manufacturer establishes the
price at which his instruments shall be offered to the public, he will,
as The Review says, clearly establish a line of demarcation between
the special brands and the manufacturers brands, and, in my opinion,
the special brands are going to constitute a greater menace to the
manufacturers in years to come than they have been in the past,
if their business is not clearly regulated^"
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
HERE are many piano merchants who have acquired some
sort of an interest in manufacturing plants, and they adver-
tise this product as their "own pianos," which frequently are placed
in a higher position in their published announcement than the
famous old-time makes which have given character and stability
to the piano merchants' business.
The position of dealers allied with manufacturing interests must
be treated from a wholly different standpoint, however, than those
who have actually no monetary interest in any piano producing
corporation. They have instruments created for them, bearing
their own or specified names, and they too frequently use the better
grade instruments simply as drawing cards, while the people are
solicited to purchase their own special brands.
T
T was only recently that a well known Southern dealer who has
the agency for three reliable makes, instructed his salesman
to sell these particular instruments only when they could not close
a sale with his own special brands.
Now, the dealers themselves, that is a good many of them, have
seen that if this course is persisted in, it must mean a demoralization
of piano values in years to come, and they are naturally anxious to
see that the highest condition of trade ethics be maintained. They
have considered the matter so seriously that the subject will be taken
up for discussion at the Dealers' Convention which occurs next
month.
I
T
RADE for the last week has shown considerable signs of
improvement. The features of the present situation which
are most noteworthy are the general employment of labor, the
prosperity of the people, and the excellent volume of business and
the confident feeling which prevails. The decline in stocks has lost
interest to-day for the outsiders more than ever before, and Wall
Street is losing its influence on the business men of the country.
In the minds of many the speculative markets have ceased in a
large measure to reflect the general tendencies in the commercial
and industrial world, and consequently they have lost their accuracy
as a barometer of the country's prosperity or depression.
T
IME was when the money market told with accuracy the state
of men's minds, or at least the minds of a large number of
business men. To the student of the money market to-day, when a
few individuals can offer or refuse funds enough to place quota-
tions at the highest notch, Wall Street furnishes no index to public
opinion under such circumstances.
Reports of the local trade conditions show that general busi-
ness is moving along with an increasing volume. The tone of the
market is on the whole steady, and there are strong indications of
excellent trade for the merchants in this line for the next six weeks
at least before the summer stagnancy strikes in.
HE month of April in piano trade circles both wholesale and
retail seems to have fallen a little behind the record of last
year. May, however, thus far, has given a better account of itself,
and when the entire results of the month's work are computed, it is
believed that there will be a very satisfactory showing.
There is an unmistakable tendency on the part of piano mer-
chants to order in less numbers than ever before. This plan is not
sectional but national, for it is one of the noticeable features of piano
orders for the year, that they have been coming in regularly, though
in decreased quantities.
It may be that the cause of this change from the former condi-
tions is due largely to the fact of the inside piano player, for it must
be conceded that there is, to-day, a deeply seated feeling in the minds
of the dealers that within a comparatively short time, pianos with
inside players will distinctly lead in sales. Whether or not this is
true, is one of the secrets which the future holds, but this certainly
may be one of the logical reasons why the dealers to-day show con-
siderable indifference as to placing large orders for regular styles.
T
HE scheme of the Fred L. Hall Co., which has been fully
reported in The Review, and which was declared to be fraud-
ulent in the Boston court, will rank as a most remarkable case in
this industry.
Now when a court makes the charge that there was intended
fraud on the part of the defendant, and that his representations were
made in order to obtain merchandise for which he never expected
T
REVIEW
to pay, should the punishment stop with a mere reprimand ? Should
not an example be made in such a case as this where there is a
flagrant violation of honest principles?
I
F a man may incorporate for $100,000 without ever paying in a
penny and obtain credit for many thousands by the grossest
kind of misrepresentation, is it enough to simply ask him to pay for
the merchandise in full, provided that he has then property in his
possession which can be used for the purpose?
It seems that it is mighty weak law in a case like this. The 1
court had no hesitancy in declaring the whole scheme fraudulent,
and yet the penalty imposed is that the man pay precisely what he
agreed to, and what the creditor supposed he would do at the time
the obligation was incurred. Wherein is the real punishment? Laws:
are made, not in the spirit of revenge, but for the protection of
society, and how are our business interests to be adequately pro-
tected if such circumstances as this are permitted to go with simply
a rebuke?
/
T
HE Lewis & Clark Exposition opens at Portland on the 1st
of June. This is an enterprise larger than the Pan-Ameri-
can Exposition at Buffalo, in which the people of the entire Pacific 1
Coast are largely interested, and it will possess such attractive fea-!
tures that it will draw thousands from the South and West duringi
the summer, for the weather in the Pacific Northwest during the,
heated term is delightful.
;
The Review has made extensive plans for carrying on import-!
ant work at that point. The director of exhibits has assigned ai
splendid location in the most important structure for this newspaper
institution on which a magnificent booth has been erected. Our'
exhibit there possesses many original and attractive features. It
will be under the personal supervision of a member of our editorial!
staff, Miss Emelie Frances Bauer, who will be aided by a local repre-i
sentative. Miss Bauer leaves the first of the week for the Pacific'
Coast, where she will remain for a period of months.
j
T
HE Review's substitute for the word stencil will live, because!
it is extremely appropriate.
i
How much more fitting to say, special brand pianos than stencil:
pianos. The latter means nothing and the former means exactly
what it says. Special brands, that is brands which are created spe-J
daily for individual dealers.
The term has come to stay, and the work which we have car-
ried on in urging the manufacturers to name the prices at which
their instruments shall be offered to the retail purchaser in order to
more clearly define the position of the special brands is now coming
in for full consideration.
There is a deeply seated feeling on the part of both manufac-
turers and dealers that this is the one great subject of the day. The
Review desires no credit for its work in this particular, and it rather
expects within a brief period of time one of our little imitators will
come out with great headlines and claim the credit for originating
the whole scheme. Credit, nonsense! The man who is looking for
credit is usually disappointed, but the man who goes ahead and per-
forms his duty simply because he knows that it is right is usually the
contented individual.
T
HE recent Supreme Court decision in the Remington case is
one which has direct bearing upon an important music trade
case which is now before the courts. This decision holds that a
personal name cannot be appropriated exclusively by any one as
against others having a right to use it. And the court held that the
name Remington being an ordinary surname, it was manifestly
incapable of exclusive appropriation as a valued trade-mark, and
its registration as such could not in itself give it validity.
Then, here is another point which is of more than passing
interest which appears in the decision.
The courts will not interfere to restrain the use of a family
name where the only confusion, if any, results from a similarity of
the names, and not from the manner of its use, and one corporation
is not entitled to restrain another from using in its corporate title,
a name to which the others have a common right. The question
whether the use of the name was necessary, is not the test, but the
question is, whether its use is reasonable and honest, or is calculated
to deceive.

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