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THE MUSIC TRADE REVIEW
were to be backed by the National organization it would go a long
ways towards assuring success.
T
EDWARD LYMAN
Hditor and Proprietor,
J. B. S r i L L A N C . Matnatrfln* Hdhor.
EXECVTIVE AND REPOKTOI1AL STAFF:
GEO. B. KKLLM,
W.
WM. B. WHITE.
W. L. WILLIAMS.
BOSTON OFFICE:
EINIST L. WAITT, 265 Washington S t
PHILADELPHIA OFFICEi
R. W. KAUFFMAN.
N. TYLER,
EUILIB FRANCIS B A U I I ,
A. J. NICKLIN,
GBO. W. QUEHPIL.
CHICAGO OFFICE
E. P. VAN HARLINCEN, 1362 Monadnock Block.
MINNEAPOLIS AND ST. PAUL:
E. C. TOKUY.
5T. LOUIS OFFICE :
CHAS. N. VAN BUBKN.
SAN FRANCISCO OPFICB: ALFRED MBTZGBR, 425-427 Front S t
Published Every Stturdiy at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
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On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore aup
merits materially the value of The Review to advertisers.
m i r r m D v J o m u n The directory of piano manufacturing firms and corporations
found on
«»L.,V.^.;, -
"other page will be of great value, as a reference for
MANVFACTUR.ER.S
dealers and others.
LONG DISTANCE TELEPHONE—NVMBER 1745 GRAMERCY.
NEW YORK. MATT 2O, 19OJ5.
EDITORIAL
T
HE Piano Manufacturers' Association has a greater member-
ship than at any time since its formation at Manhattan Beach
in 1897. The association roster shows that there are no sectional
lines as far as membership is concerned. The Eastern, Middle and
Western States all have substantial representation. In the former
there are a dozen members; in the second, forty-seven members; in
the third, thirty-two members. The various committees are divided
so that each section of the country has adequate representation, so
the association is thoroughly national in scope, and includes a large
membership in every section.
T
HE business sessions which occurred Wednesday and Thurs-
day at Atlantic City were well attended, and there were, per-
haps, fewer absentees than at former meetings for the last two or
three years. A number of members were free to express their
opinion that the separation of the two conventions, the manufac-
turers and dealers, would continue to operate beneficially in secur-
ing the betterment of both of the organizations.
It certainly must be conceded that there was very little of what
is termed the commercial element noticeable at Atlantic City. After
the regular order of business a number of matters of importance
were.taken up for active discussion. The old and always perplexing
questions of territorial rights, the showing of wholesale prices,
malicious advertising, art finish on pianos and freight rates, all
received some attention at the hands of the visiting delegates as
well as the one price system, and the information bureau. The
advisability of holding an exposition also was discussed.
F
OR a number of years it has been believed that an exposition
held in either New York or Chicago, at which could be dis-
played all lines of musical instruments, would be the means of culti-
vating larger trade relations. These expositions, if properly
handled, could be made interesting to outsiders provided special
attractions were introduced.
The trouble is, up to the present time, no one has grappled the
gubject who has had the necessary time, capital and determination
to carry it through to successful issue. It needs plenty of hard
work to succeed in the exposition idea. There have been some
abortive attempts, at a music trade show, but if a trade exposition
HERE will always be wide differences of opinion regarding
what is correct trade advertising, and what does not reach
the point of legitimacy in the eyes of many.
There are a number of dealers who have no intention of destroy-
ing piano reputations when they start out on an advertising pil-
grimage, but little by little the lines become tenser drawn. One
advertiser speaks a little more sharply in the columns of the paper
than his competitor, retorts become bitter; by and by there is hard
feeling engendered, and piano reputations are consequently dragged
in the mud. The manufacturer is the one to suffer most in this
kind of advertising.
There is no doubt that the two associations can practically
eliminate the objectionable type of advertising, which is universally
characterized as reprehensible, because the two associations wield
a large influence.
NE of the prominent manufacturers at Atlantic City, while
discussing Oslerism, said that he saw no evidences of a
decline in the mental or physical ability of the men who had gathered
to attend the convention notwithstanding some of them had passed
the age limit set by Osier.
The matter of usefulness ending at a certain age has always
been before the public, but never has that period been set so far
forward as man}- are disposed to place it to-day. Still the general
run of opinion seems to show that the piano trade cares more for
capacity, ability and faithfulness than for youth. There is an
impression gaining ground in more than one direction that the age
limit statement has been overdone, and that a lively old man is
worth a great deal more than an immature youth. One does not
need to cast about him long to find hundreds of piano men,
manufacturers and merchants who have passed the half-century
mark, who were never so alert, resourceful, full of ideas and progres-
sive as they are to-day. They are the motive-power, driving big
establishments to success, and producing larger effects in the wa)
of business than they have ever been able to accomplish before.
Death has claimed a good many of the prominent trade workers
within the past few years, and there are a good many more who
have reached mature years, but who are not inclined to lay aside
in the slightest degree business cares.
O
T
HE manufacturer quoted above remarked to The Review: "I
am fifty-five years old, my superintendent is sixty-five, and
we believe is still improving in usefulness, and I am sure I would not
trade my superintendent for forty boys of twenty-one years. We
have in our employ men, from the age of twenty to seventy years.
Our opinion is that the men between the ages of thirty and seventy
are all right, and worth more than one either younger or older. We
find for salesmen on the road that a man past thirty can do better
than one at twenty, but traveling is a mighty hard business, and a
man cannot continue to travel all his life without being pretty well
used up by the time he is seventy."
There is unquestionably, to-day, a large demand for young
men, and in so far as that demand is coupled with common sense,
and a knowledge of the requirements of the case, it is a natural
demand, for all things being equal, a man of forty is preferable to
a man of sixty in any business capacity. When, however, the
demand for men is based solely upon a question of age, it takes the
nature of a fad, and then is not to be regarded seriously.
WELL-KNOWN manufacturer took occasion to send The
Review a strong communication in support of the advocacy
by this paper of the establishment of a retail price by the manu-
facturers upon instruments created by them. He said among other
things: "While I can see some objections to the plan, I also see
much in its favor. Price maintenance is a very difficult thing to
tackle, and unless the greatest tact and caution are shown in dealing
with it, injury may come.
"I believe, however, that if the manufacturer establishes the
price at which his instruments shall be offered to the public, he will,
as The Review says, clearly establish a line of demarcation between
the special brands and the manufacturers brands, and, in my opinion,
the special brands are going to constitute a greater menace to the
manufacturers in years to come than they have been in the past,
if their business is not clearly regulated^"
A