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THE MUSIC TRADE REVIEW
14
STRICH & ZEIDLER'S NEW PLANT.
GOOD REPORTS FROM NORTHWEST.
ROTH & ENGELHARDT CATALOGUES
Will Take Possession of This Structure on Mon-
day, Which Will Give Immediate Room for
the Further Enlargement of Their Business
•—Will Enable Them to Meet Increasing De-
mands for Their Grand and Upright Pianos.
Dealers Without Exception Make Good Reports
Regarding Trade and General Prospects.
Complete Lists of the Latest Music for Their
Various Instruments Just Out.
(Special to The Review.)
Minneapolis and St. Paul, April 24, 1905.
Now that Easter has passed it is expected that
trade will take a quick turn for the better. This
belief is based on the fact that prospects are nu-
merous in number, and all are promising.
"We certainly have no complaint to make as
to our trade so far this month," was the encour-
aging comment of R. O. Foster, of Foster &
Waldo, on the trade situation. He added: "The
business has been of a most substantial nature,
and we have disposed of our best pianos—Kra-
kauer, Hardman, Steck, McPhail, and Behning,
though the average has
been for a good medium
grade of instruments. It
is trade, though, that our
men had to get out and
hustle for, but the fact
that this month promises
to be one of our best
Aprils shows that the
business is there to be
got."
The Cable Company
also makes a favorable re-
port of their trade so far
this month.
David Me-
Kee, the manager, said:
"The city trade in both
towns has been good this
month, though the past
week it was a little
quieter.
Mr. Harper,
our new manager in St.
Paul, has been 'making
good' in fine shape, and
that end of our business
is away ahead. We have been getting a nice
amount of business from the country, too, and
feel well satisfied as to the prospects."
"We have had a healthy increase this month
over last year," said Grant P. Wagner, of How-
ard, Farwell & Co. "The business is not rushing,
of course, but it has been steady and of a desir-
able kind. I look for the trade livening up con-
siderably from now on, however, as prospects
are of the very best."
"No, the trade is not rushing," said W. J.
Dyer, of the house of that name, "but the trade
last week was very satisfactory, especially in our
Steinway line. The trend was toward high-grade
pianos mostly. We are also doing a satisfactory
business in our Pianola department, and in our
talking machine department we are away ahead
of last year."
"Trade is not dull, neither is it good; it is
just fair," was the way S. W. Raudenbush, of
S. W. Raudenbush & Co., summed up the situa-
tion for the business done by his two stores.
"We could sell more Cecilian pianos if we could
get them. For the last week or two, though, the
trade has been mostly in medium-grade instru-
ments."
"We will average up pretty good this month,"
said E. R. Dyer, of the Metropolitan Music Co.,
"though the trade has not been quite as good as
I had expected from the way the month opened
up.
Still, we are quite well pleased with the
situation, and from the prospects anticipate lots
of business from now on."
The Kimball Co. wound up their sale on Sat-
urday night with fairly satisfactory results,
though the trade tended toward the cheaper grade
of instruments.
The salesrooms of the Minneapolis Music Co.
were- torn up during the week in order to allow
of some remodeling. The partitions between the
rooms were torn out so as to make one main
room out of three.
The April catalogues of perforated music just
issued by Roth & Engelhardt, No. 2 East 47th
street (Windsor Arcade) for their Peerless Elec-
tric Pneumatic Pianos, their Harmonist piano
players, and other specialties of their house, are
replete with the choicest selections from the
opera, ballads by the leading composers, selections
from the classics of the present as well as the
past, and the popular melodies of the day. These
supplements make the already large catalogue
published by this firm thoroughly up-to-date, and
as comprehensive as possible.
During the week they have placed their new
"Style R E" pneumatic player piano on exhibition
in their show rooms for the first, and it has been
the center of attraction. In operation as well as
regulation of tone effects it is radically different
from anything on the market, and in appearance
is very artistic. They expect to have them ready
for delivery within the next thirty days.
Strich & Zeidler, the eminent piano manufac-
turers, who will take possession of their new fac-
tory on Monday next, will, on May 1, mail to
their representatives throughout the country the
following communication, which virtually tells its
own story of the progress of this house without
any comments from us:
"New York, May 1, 1905.
"We take pleasure in informing you that we
have this day occupied our new factory, situated
T
STHICII * 7.F r"jEn g S E W FACTORY.
at 132d street and Alexander avenue, New York,
at which location we trust to be favored with an
increased appropriation of your valued orders.
"For some time past, owing to the rapid in-
crease in demand for the Strich & Zeidler grand
and upright pianos, we have felt the necessity
of securing manufacturing space more in con-
formity with our present day requirements. In
our recently occupied new quarters at the address
herewith designated, we have secured a model
factory building of large proportions, which is in
every possible way admirably adapted for our
purposes.
"We would take this opportunity of conveying
to you our sincere thanks for the hearty support
you have accorded us during past years, and as-
sure you that no effort shall be lacking on our
part to fully maintain the pleasant business rela-
tions that have hitherto existed between us.
"We beg to state that we shall invariably have
your interests at heart, and that it will be our
constant endeavor to furnish you with a piano
product that will ever be worthy of your most
complete confidence, and one that will, moreover,
fully maintain the past traditions of our house
as producers of pianos of artistic grade.
"Sincerely yours,
STKICH & ZEIDLER."
NEW CALIFORNIA INCORPORATION.
The Ellas Marx Music Company, of Sacramen-
to, Cal., has been incorporated with a capital of
$50,000, in 50,000 shares. The trustees are Ellas
Marx, J. J. Lightner, Gertrude Hollingsworth
Marvin, W. E. Marx and Leo Steppan.
UPLIFTING TRADE METHODS?
Traxler's Music Store have opened up in Elyria,
O., and announce that they have decided "to place
fifty pianos in the homes of the people at attrac-
tive prices, or at the prices retail dealers pay
their manufacturers."
This is encouraging,
truly!
The Snider Piano Co., of San Antonio, Tex., are
advertising in a very liberal way their removal
sale preparatory to occupying their new building
at 314 East Houston street, May 1.
OPENS IN GALENA, ILL.
John Hea, of Freeport, has opened a piano store
in the Wallace Building, Galena, 111., where he is
showing a fine line of instruments.
MUNN MUSIC CO.'S "OPENING"
Some Beautiful Mehlin Pianos on Exhibition
Which Were Admired by Visitors.
(Special to The Review.)
Binghamton, N. Y., April 24, 1905.
The removal of the Munn Music Co., from 153
Washington street to their handsome new quar-
ters in the Security Mutual building, where they
occupy the entire second floor, was celebrated
to-day by a formal "opening," when during the
afternoon and evening the public attended in
large numbers.
Among those present were James Munn, presi-
dent of the company, and Chas. Mehlin, of Paul
G. Mehlin & Sons. An interesting feature of the
opening was the exhibition of the first Louis XV.
grand piano made by the Mehlin house.
The Mehlin piano has long been sold as leader
by the Munn Music Co., and that the manufac-
turers appreciate the successful representation
that has been given this instrument was shown
by the fact that they sent, through a local florist,
one of the most magnificent pieces of flowers in
the shape of a gigantic horseshoe, which has at-
tracted much attention during the opening fes-
tivities.
THE COMPENSATING
P I P E ORGAN CO.
OF BATTLE CREEK, MICH.
will be pleased to send illus-
trations and specifications to
a.ny o n e interested ^ ^C ^
You no doubt remember about two years
ago we purchased one of your Compensat-
ing Pipe Organs for use in the home. To
say that we are pleased with it is putting it
too moderately. The beautiful tones of this
instrument, and the combinations that it is
capable of producing, are something so out
of the ordinary that not only ourselves, but
all who hear it, are delighted with it. Speak-
ing from personal experience, the more we
use the instrument, the more we delight in
doing so.
There is certainly nothing that we have
heard that will render such delightful en-
joyment in the music line. For home use
we prefer it to anything in the shape of
piano or organ that we have ever listened
to. We feel sure that as soon as the well-
to-do class are aware of this instrument
being made suitable for home use they will
be delighted to put them in their homes.
Yours truly,
S. DREWE,
With Hobbs Hardware Co.
London, Dec. 7, 1900.