Music Trade Review

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THE
MUSIC TRADE
REVIEW
*'*~**V44i**4*i**V4i*4iiiVi*~i^^^
With the Makers and Sellers of Talking Machines
NATIONAL PHONOGRAPH CO.
HANDSOME DEMONSTRATING PARLOR
Their New Building in Orange, N. J., To Be To Be a Feature of the Victor Distributing &
Pushed—Additions to the Plant.
Export Co. Renovations—Manager Mitchell
Reports Progress.
Plans for the new building to accommodate
the general offices of the National Phonograph
Co., to be located on Lake View avenue, Orange,
N. J., have been accepted and its construction
will be soon under way. It will be a handsome
structure of roomy proportions, and splendidly
equipped and turnished throughout. Additions
to the machine and record making departments
of the company have at last exhausted the prop-
erty available on one side of the street, and the
next move is to build on the great plot lately
acquired and directly opposite. Nothing definite
in this particular has been determined as yet,
but undoubtedly building operations on an ex-
tensive scale will be undertaken during the sum-
mer. The company are doing a tremendous busi-
ness, the volume of new trade being immense.
TRADE ON THE PACIFIC SLOPE.
Demand for Records by Great Singers—Talk-
ing Machine as a Press Agent—Comments on
This Subject—Chat From Here and There.
(Special to The Review.)
Since Daniel Mitchell has assumed the man-
agement of the Victor Distributing & Export
Co., 77 Chambers street, New York, things have
been on the move. The system of business has
been changed materially, and there is a hustle
and drive noticeable in a marked degree. The
first floor will be remodeled into four large
demonstrating parlors or rooms, and the needs
of the retail trade will be more specially looked
after, with Louis Silverman in charge. The
upper loft will accommodate all the executive
offices and the wholesale and export departments.
Manager Mitchell has other improvements under
his hat" which will be introduced at an early
date for facilitating the handling of trade expe-
ditiously, satisfactorily and increasingly, if such
a term may be permitted.
San Francisco, Cal., April 15, 1905.
One remarkable feature of the talking machine
industry in San Francisco is its tremendous de-
mand for records of the great singers. Instead
of referring to newspaper articles and quoting
criticisms of an artist the people nowadays de-
pend almost exclusively upon the talking ma-
chine records. Ever since it was announced that
Caruso was to appear here with the Conried
Metropolitan Opera House Company hundreds of
people have asked me whether I heard the great
tenor's voice on the Victor talking machine
record. They continued that they heard him,
and it was simply wonderful. That on the
strength of this magnificent showing on the talk-
ing machine record they cannot afford to miss
him, and have put aside money to attend the per-
TALK-O=PHONE CO. NEWS.
formance wherein he appears.
Three ,Big Jobbers in Boston Secure Talk-o-
GRAPHOPHONE COMPANY DIVIDEND.
The question has now presented itself to me
Phone Line—Shipments to South Africa.
as to whether or not the time will come when it
The directors of the American Graphophone is possible to use the talking machine as an ad-
Three of the largest jobbers in Boston now Co., on Monday last, declared their consecutive
vertisement for concert or operatic artists. The
handle the Talk-o-phone Co.'s line, and this is quarterly dividend No. 40 of 1% per cent, on
records, in a great many instances are so perfect
said to mean the New England States. N. Fein- their preferred stock, payable May 15 to stockhold-
that one can easily obtain a most accurate idea
berg and Manager Hubbell closed the deals, and ers of record May 1. This dividend completes a
of an artist's capabilities. Say, for instance, a
this week the former gentleman visited Balti- period of ten years, the entire life of the pre-
manager purchased a series of records of the
more, Washington and Philadelphia, where he ferred stock, in which the dividend has never
artists whom he represents and sends them
sold not a few good-sized bills. In San Fran- been at a less rate than 7 per cent, per annum.
ahead in lieu of a press agent or in conjunction
cisco he has something stupendous impending
with a press agent. It is hardly possible that
that will undoubtedly be successfully negotiated
any one would claim that having heard the artist
PHONOGRAPH
RECORDS
STOLEN.
in a few days. Within a fortnight a large ship-
in the phonograph he did not need to visit the
ment of "premium" machines were shipped to
concert. On the contrary, having heard the
J.
Benton,
of
10G
High
street,
Newark,
N.
J.,
was
South Africa, which seems to be an unusually
artist on a record he will become so much in-
promising field for. this line of goods. Manager arrested last week on a charge of stealing a num-
terested in his work, provided he is worthy of it,
ber
of
records
from
the
Edison
Phonograph
Reed, of the New York office, is more than
that he simply does not want to miss any of his
Works,
West
Orange.
The
charge
of
larceny
was
pleased with current and prospective business.
preferred against him by Mr. Weber, superin- concert. A sufficient proof of this contention is in
tendent of the plant. Chief Bamford, of West the fact that the talking machine record of Ca-
UNIVERSAL CO. RENOVATION.
Orange, paid a visit to Benton's house Monday ruso's voice increased the demand to hear Caru-
afternoon
and discovered a record machine there. so far greater than any advertisement could have
Entire Establishment Handsomely Equipped-
done.
He will be given a hearing in Newark.
H. C. Babson Goes West.
The offices of the Universal Talking Machine
Mfg. Co., 28 Warren street, New York, have been
redecorated in a turkey-red color scheme that
reflects credit on the artistic judgment of Gen-
eral Manager MacNabb. The main office pre-
sents an entirely new appearance, and the entire
floor given over to the clerical force has been
refurnished and brightened with a fresh coat of
lively-hued paint. The May record bulletin will
be ready early next week, and it contains what
the resourceful manager describes as an unusual
number of "James Dandy" selections. Henry
B. Babson left this week for a fortnight's stay in
the West on special business. This is another
gentleman of such indefatigable industry and
versatility that he is a wonder to the entire
trade, and he is a young man at that.
The "VICTOR "Always in the Lead!
"Cutting off the end of a Mega horn
and attaching it to a Victor tapering
arm machine, it is claimed the resonance
is increased fully 50 per cent. The
originator vows it is 'one of the best
things ever.' "—The Talking Machine
World for January.
THE VICTOR TRUMPET
A SYNCHRONIZING HORN
The TRUMPET has a VOICE.
for
The new record plant of the American Grapho-
phone Co., which is to be built in London, will
have a capacity of 15,000 disk and cylinder rec-
ords daily. Messrs. McDonald and Dorian are
now in London perfecting arrangements for its
equipment.
RECORDS
ever
The BEST HORN
made—PRICE, $ 6 .
CONCERT TRUMPET, $ 9 . Usual discounts.
Descriptive pamphlet on application.
BETTINI CO.'S NEW QUARTERS.
The Bettini Phonograph Co. will occupy their
new premises, 156 West 23d street, New York,
May 1, when the store, basement and possibly
the first loft of the building, which they leased
for a term of years, will be used. The election
of a new board of directors and officers will take
place about the 15th prox. It is pretty well
settled, however, that C. Loft is to be the new
president, with Guy B. Warner, of Brooklyn.
N. Y., treasurer and general manager.
VOCAL
THE GRAND PRIZE
FOR TALKING
MACHINES
at the Louisiana Purchase Exposition, St. Louis, Mo., has been
Awarded to the Victor Talking Machine Co.
THE VICTOR DISTRIBUTING
AND EXPORT CO.
77 CHAMBERS STREET,
NEW YORK