Music Trade Review

Issue: 1905 Vol. 40 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL. XL. No. 15.
BREWER-PRYOR
REVIEW
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, April 15, 1905.
CO.'S BIQ TRADE.
Orders for Over 171 Pianos W h i c h are Now Be-
ing Finished for Shipment—Increasing Call
for the Pianos and Organs Made by This In-
stitution.
(Special to The Review.)
Binghamton, N. Y.. April 11, 1905.
The new piano factory of The Brewer-Pryor
Piano Co., at the foot of Carroll on South street,
is in full blast, with workmen busy in every de-
partment. A representative of a local paper, The
Republican, yesterday visited every part of the
five floors devoted to piano building and also the
adjoining factory, where the company is build-
ing the Beman pipe organs, with Frank Beman
in charge of the construction department. All
the machinery is now in position and consists of
all kinds of wood-working and labor-saving ma-
chines to reduce the cost of manufacturing to the
minimum.
Mr. Pryor, the vice-president, was almost too
busy to talk. He was trying to accomplish the
impossible task of being on the five floors at
the same time, to look after the 300 pianos in
the various stages of construction.
He personally oversees the building of every
instrument, and not a single detail seems to
escape his eye. The newspaperman was initiated
into the mysteries of "fly finishing, bellying,
chipping up, etc.," and was made familiar with
almost innumerable other terms used in piano
building.
On the first floor was John A. Gale, president
of the company, looking after the electric wiring
of the factory, which is lighted by 300 sixt.een-
candle power lamps. Power is furnished for both
piano and organ factories by a forty horse-power
dynamo, recently installed by the Brewer-Pryor
Co.
Miss Sweaf, the treasurer, stated that the com-
pany have orders on their books for 171 pianos to
be shipped as soon as they are finished. Every-
one was busy about the premises, including Mr.
Phelps, the road representative, and Secretary
Farwell, who were preparing a route for a visit
among the dealers throughout the Middle and
Eastern States.
PACKARD CO. INCREASE CAPITAL STOCK.
(Special to The Review.?
Ft. Wayne. Ind., April 10, 1905.
The stockholders of the Packard Co. held a
special meeting last week, at which it was de-
cided by vote to increase the capital stock of the
concern $48,000. The stock will be preferred
and the money will be used to conduct a business
that is daily growing larger. President S. B.
Bond said last night that no additions to the
factory were deemed necessary at present, but
that larger working capital was thought to be
advisable. The capital stock of the company,
with the addition voted yesterday, consists of
$48,000 common and $96,000 preferred.
BREWER-PRYOR TRAVELER.
G. P. Phelps, formerly of Boston, now with the
Brewer-Pryor Piano Co., of Binghamton, N. Y.,
started on his spring trip among the dealers thi?
week.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
EILERS' GREAT MARCH TRADE.
STARR PIANO CO. STILL EXPANDING.
By Call for Expensive Pianos, Pianola-Pianos,
Peerless Electric, and the Orchestrelle.
Will Probably Add Another Building in Order
to Meet the Demands of the Trade—New
Small Grand Will Soon be Ready.
(Special to The Review.;
(Special to The Review.)
Portland, Ore., April 8, 1905.
In addition to their club sales, which alone
amounted to hundreds of pianos. Eilers 1 Piano
House experienced in the month of March an al-
most constant demand for the very finest instru-
ments, having sold no less than twenty pianos
and Pianola-pianos, five of the latter being of the
costly Weber make, so popular has this new crea-
tion already become.
They also sold ten of the Peerless Electric, the
pianos that carried off awards at both the Buf-
falo and St. Louis expositions. Although these
electric pianos are all high-priced instruments.
Eilers' Piano House reports a rapidly increasing
demand for them.
Another remarkable sale of the past month was
a superb Aeolian Orchestrelle, one of the very
costliest styles, valued at $1,500, which was pur-
chased by Mrs. L. M. Foster for her lovely home
at No. 1034 Corbett street.
This record does not take into account the
many cosuy Chickering, Weber and Kimball, as
well as other high-grade makes, which were sold
by the house of Eilers during the period just
mentioned.
Richmond, Ind., April 10, 1905.
Business with the Starr Piano Co. is exceed-
ingly brisk these days, and the best proof of its
volume is to be found in the fact that more room
is necessary in order to meet demands. In this
connection the erection of a new building just
south of the present plant is being contemplated,
which will be one hundred feet in length, and the
same height as the present factory, and devoted
largely to the manufacture of small grands.
Frames and patterns are now in course of con-
struction of the Starr small grand, and when all
is ready the company expect to build at least six
hundred of them annually. It is claimed that the
new small grand will possess many points of ex-
cellence over anything else of the kind extant.
It would seem now as if the Starr Piano Co.
were destined to figure among the largest manu-
facturers in the country, owing to the steadily
increasing demand for their product. The latest
styles of Starr and Richmond pianos have won
a tremendous vogue.
UNION STATION IN THE BRONX.
TROUP'S CHICKERING PUBLICITY.
A Very Excellent Announcement Relating to
the Famous Boston House.
The New York Central Railroad has recently
been acquiring land between its right of way
and Mott avenue, from 138th to 149th street, in
the Bronx. The purchases have been made quiet-
ly. The land, it is said, is to be used for the
erection of a great union station in the Bronx.
It is known that the Central for several years
has contemplated the erection of such a station,
where its suburban traffic, as well as the traffic
of the Harlem division and of the New York,
New Haven & Hartford road, can be handled with
greater facility than the present accommodations
allow. This terminal, it is said, will be either at
138th or 149th street.
Among the concerns that have been approached
by persons said to represent the New York Cen-
tral, with a view to purchasing property, is the
Francis Bacon Piano Co. Their property fronts
the tracks at 139th street. The railroad com-
pany, it is said, has either acquired or secured
(options on all the land that it needs for the sta-
tion, and also for the new tracks which it will
need from Mott Haven north. It was said last
night that the new station will probably be built
at 138th street, The plan for the new East Side
subway, as drawn by William Barclav Parsons,
takes it into a Mott Haven station of the Cen-
tral at 138th street.
The J. H. Troup Piano Co., of Harrisburg, Pa.,
have been carrying some very excellent Chicker-
ing ads in the local papers. One recently under
the caption of "Has Your Piano Improved With
Age?" read as follows:
"A perfectly-constructed piano, like a violin,
should improve with age, provided the piano
workmanship is equal to the violin workman-
ship.
"In such a piano the question of cost of manu-
facture does not enter. The instrument is art-
istic, and is made for musical artists—those who
know.
"There is one piano factory in America (The
Chickering, of Boston), in which nothing is
passed over as "good enough."
Perfection of
every detail is demanded, under the most exact-
ing superintendency, until each individual piano
is absolutely as good as artistic skill and infinite
care can make it. No amount of time or money
are spared in the production of such a piano as
the Chickering. They are justly entitled to the
pre-eminence and rank of 'The Oldest in America
and the Best in the World.'
"We are the sole representatives of the Chick-
ering Pianos in Central Pennsylvania. If you are
interested in the purchase of the best artistic
piano in the world, please mail us your address,
and we will mail you free beautiful catalogues
and literature of the Chickering. If convenient,
please call at our warerooms and hear and see
the Chickering pianos."
Contracts have been awarded for the addition
to the factory of the Huntingdon Piano Co., at
Shelton, Conn., to which reference was made in
The Review recently.
Oscar Brambach has been engaged as superin-
tendent of the Needham Piano & Organ Co., of
which Charles H. Parsons is president.
New York Central Is Said to Have Been Buying
Property for One.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE. REVIEW
KffttW
EDWARD LYMAN DILL,
Editor and Proprietor.
J. B. S P I L L A N E , Managing Editor.
EXECVTIVE AND REPORTORIAL STAFP 1 :
GEO. B. KKLLXK,
W M . B. W H I T E .
W. N. TYLER,
W. L. WILLIAMS,
A. J. NICKLIN,
BOSTON OFFICE:
CHICAOO OFFICE:
ERNXST L. WAITT, 265 Washington St.
PHILADELPHIA OFFICE:
R. W. KAUFFMAN.
EMILIK FRANCIS BAUER,
G»O. W. QUBRIPKL.
E. P. VAN HAKLINGEN, 80 La Salle St.
MINNEAPOLIS AND ST. PAUL:
E. C. TORREY.
5T. LOU 15 OFFICE J
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 426-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, (4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $76.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore au?
merits materially the value of The Review to advertisers.
M«\i.ri«V.T,,5-- t
MANUFACTURERS
The directory of piano manufacturing firms and corporations
on
«n°ther P««c will be of great value, as s reference for
dealers and others.
found
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORK. APRIL 15. 19O5.
R
EPORTS of increased improvement in the retail piano busi-
ness continue to reach this office. Our correspondents writ-
ing from important trade centers state that business throughout the
country is responding to the influences of the season in a satisfac-
tory manner, and there is a quickened demand for pianos, particu-
larly in smaller towns.
New England trade is showing a decided improvement, and a
number of dealers have sent in orders with instructions to rush
pianos forward as quickly as possible.
From the Northwest reports indicate a temporary slowing down
of trade, which may be accounted for on the ground that the
farmers are busily engaged in preparing the spring crops.
I
N the South everything indicates a large spring from the busi-
ness viewpoint. In a number of Southern cities great build-
ing extensions are being planned, which means, of course, the em-
ployment of skilled labor, and the distribution of vast sums of
money, all of which is beneficial to the local piano merchants. Rich-
mond, Atlanta, Birmingham and New Orleans, all have optimistic
words anent the piano situation. Atlanta's importance as a busi-
ness center is indicated by the fact that (Georgia produces a cotton
crop worth ninety millions, or more than the gold product of the
entire country. The States making up the Southeastern group, of
which Atlanta is the natural center, produces a cotton crop worth
about three hundred millions, and turn out cotton goods worth over
a hundred millions.
Naturally, where there are such enormous resources the possi-
bilities are large for local business enterprises.
E
XCELLENT reports, come from the Middle West, and the
Southwest is teeming with energy. On the Pacific slope the
outlook is optimistic, and while the piano battles of various dealers
are forceful, to say the least, the general conditions of trade are
satisfactory, and in their advertising the dealers are making things
lively, so that the piano buying public is frequently reminded of
piano values.
San Francisco seems to be the storm center of warring elements
at the present time in the retail line, and the advertising which the
dealers are flaunting in the public press is served up with tobasco
sauce of unadulterated quality.
A
WELL known trade member writes to The Review: "I have
been much interested in your articles on the special brand
pianos. You have shown in a forcible, and, to me, convincing man-
ner the evils of this kind of traffic if persisted in. In your San Fran-
cisco letter of last week there appeared an excerpt from an adver-
tisement of the Kohler & Chase piano, which I will quote:
" 'Our Kohler & Chase piano, which is made for us by Blasius &
Sons after Mr. Chase's own ideas of how a piano should be constructed
for this climate, will stand any tsst that the most exacting musician
will require of it, e t c '
"If a firm of such standing eulogizes in such a positive way
the merits of 'their own pianos,' which, of course, are special brands,
made for them by Blasius & Sons, what more can they say for
Blasius & Sons' piano?
"It seems to me that that very advertisement supports in the
strongest possible way the position of The Review on the special
brand business, and while I believe that the manufacturers would
do well in many cases to establish their own retail prices for their
pianos, still I do not believe with The Review that this would wipe
cut the evil entirely. The only way for reputable concerns is to
cease the manufacture of special brand instruments. When, as in
the case that I have alluded to, dealers advertise their special brand
as containing all the artistic qualities possible, 'and will stand any
lest that the most exacting musician will require,' what more can
they say about the genuine, that is, the Blasius product?"
O
UR friend has propounded a question that is difficult to answer,
for having lauded the special brands into the highest realms
of pianodom, what more exalted words can be said by Kohler &
Chase for the Blasius instrument itself? When the adjectives fail
and there are no more praise words to draw from, the end is reached.
There is nothing beyond, and if the best can be secured at a re-
duced price, why then pay more?
The case to which our reader refers is one of many, only in
this instance of special brand advertising it happens to be a firm
which occupies a high position in the music trade circles of the
Cnion, and when such examples are furnished by those who stand
well to the front, what sort of influence does it have on the lesser
men, who find that the great concerns are pushing their own special
brands? It has the effect to undermine the entire piano edifice, and
ys we have said in former issues, if persisted in it will as sure as fate
draw the piano business down to the level of the furniture trade.
T
H E R E is a steady trend towards the special brand business in
all lines. The hardware men have seen this peculiar trade
eating its way into the very heart of their business, and they have
taken strong measures to prevent its- increase. Many of the leading-
dealers have abandoned selling special brands of hardware. They
offer only that bearing the manufacturer's imprint, and the trade of
the catalogue house consequently is confined almost wholly to spe-
cial brands of hardware.
Now, if the manufacturers of hardware find this a great evil,
how much more will piano manufacturers suffer from this kind of
competition, which in order to exist must be supported by manufac-
turers. Three-fourths of the output of one of the great houses to-
day is in special brand instruments. Now, what is a manufacturer
creating for himself in the way of reputation and trademark value,
if he persists in this kind of business? It becomes a question of
price which is always being cut down, and of course the quality in
a like ratio, and the end of it all will be the vast bulk of trade will
be conducted in nondescript instruments.
T
HE great mainstay of the trade is the manufacturers who have
steadfastly refused all sorts of inducements to enter into this
kind of business. They see that the general stability of the trade is
certain to be undermined by this kind of traffic, and they refuse to
assist in the lowering of the trade standard.
Tt isn't a question of piano legitimacy, because all of these in-
struments are regular, but they have no national trade or musical
standing. The purchaser who secures them has of course a dealer's
guarantee, but the dealers in most instances are not interested in
maintaining a high standard. It is the manufacturer, the creator of
instruments, who should feel that intense interest in his product, and
take a natural pride in having his name associated with reliable in-
struments.

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