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THE
MUSIC
TRADE
REVIEW
WILL HELP SMALL GOODS TRADE.
SPRING MEANS BUSINESS
BUEGELEISEN & JACOBSON
Lyon & Healy Inaugurate Novel Plan Whereby
Every Purchaser of an Instrument Will Re-
ceive Instruction Free for Two Years.
For the Hohner House—Their Accordeons and
Harmonicas in Great Demand.
Report a Big Call for Violins—Some Observa-
tions on Tone and Violin Quality.
(Special to The Review.)
Chicago, 111., April 3, 1905.
Lyon & Healy have inaugurated a rather novel
departure in connection with their small goods
department, of which W. H. Wade is manager.
They have sent out twenty thousand circulars to
music dealers in which they state that with each
instrument of their own make will he given a
certificate entitling the purchaser of such instru-
ment to instruction for one or two years, accord-
ing to the value of the instrument, absolutely free
of charge.
In this connection it. is clearly defined that
there is to be no advance made in the prices of
the instruments, and that this plan is entirely for
the benefit of the people, with the object of stimu-
lating the trade in instruments of the small goods
family.
It may interest dealers to know that this plan
was tried locally last year, and proved successful
in increasing the Lyon & Healy small goods busi-
ness about 400 per cent. The proposition in de-
tail is that with every instrument over $2.50 at
wholesale, the dealer will he furnished with a
certificate with a course of instructions from one
to two years with Seigel-Myer Music Correspon-
dence School in the Steinway Hall in Chicago
(where instructions are given by teachers of na-
tional repute). The instruments will be the Jupi-
ter, American Conservatory, Columbus and Syl-
via guitars and mandolins; also in the Arion,
Lakeside and Washburn guitars and Washburn
mandolins, and its violins.
This system should prove a decided stimulator
to the business of every dealer, and also enlist
the aid of teachers, inasmuch as it will bring
the mandolin, guitar, violins, etc., into a new
popularity. It is a. well-known fact that many
people hesitate purchasing musical instruments
because of the cost of learning, but when they
are furnished with tuition without extra cost, it
is obvious that the sales of instruments will be
more frequent and on a more satisfactory basis
than ever before. The plan is certain to arouse
a great deal of interest throughout the trade, as
well as among prospective purchasers of small
musical instruments.
FULL RATE FOR MUSIC-BOX MOVEMENTS.
(Special to The Review.)
Washington, 1). C, April 3, 1905.
According to a decision of the General Board oi;
Appraisers, the opinion being handed down
March 27. certain music-box movements de-
signed for use in the construction of toys, classi-
fied by the New York Collector as parts of mu-
sical instruments, under paragraph 453, tariff act,
and claimed to be dutiable by the importers as
toys under paragraph 418, the protest was over-
ruled on the authority of G. A. 4,999.
Another case, involving the protest of E. L.
Cuendet, of similar import, was disposed of in a
like manner.
With only a few moments at his disposal to
The spring season and the small boy with the
mouth organ, together with the moonlight sere- discuss trade matters with The Review, Tuesday,
nades of the big boy with the accordeon, all S. Buegeleisen, of Buegeleisen & Jacobson, 113-
tend to keep the dealers busy selling goods. M. 115 University place, New York, had the following
Hohner, the manufacturer at 354 Broadway, is to say of their line of violins: "Our violins rep-
having a busy time just now supplying dealers resent every model, color and quality of tone for
with these instruments, and the admitted excel- which there is a demand. That you can only get
lence of his goods has given him a deserved the tone out of a violin that has the tone in it, is
popularity. The Hohner concern is experiencing quite evident and generally admitted, but the
a good trade in all classes of instruments, and problem has always been to get the tone out of a
they are greatly pleased with the way in which low-priced violin. We claim for every one of our
the spring trade has opened. An announcement violins the maximum tone for the money, and we
from M. Hohner appears on a neighboring page. are in a position to guarantee satisfaction in this
respect. But of that later.
No reader should overlook it.
"Of course, the indisputable position of our
Durro
goods is too well known to even talk
NEW DESIGN IN REGINA MUSIC BOX.
One of the new designs in music boxes now on
display at the warerooms of ths Regina Music
Box Co., at 11 West 22d street, is an escritoire
decorated after the Louis XIV. period and ar-
ranged so it can be used as writing desk as well
as a holder of music disks. They have found this
style of decoration very popular, and are using it
on many of their stands and music racks. They
find the Reginaphone is taking well with their
customers, and will soon have some new designs
displayed.
It is pointed out in the latest number of the
"Regina," that 20,000,000 people are reading the
Regina advertising and that over 100,000 Amer-
ican homes are already furnished with some form
of Reginas. There are many visitors to the Re-
gina factory in these days, including some of the
most prominent piano and music dealers in the
United States. They all express their unqualified
approval of what they see, and often declare the
exhibit of plant, machinery and material to be
marvelous, which it certainly is. Mr. Furber, the
general manager, is to be congratulated on what
he has accomplished.
BUYERS IN TOWN.
about; in other words, Durro among violins is
certainly "it," and dealers who have got wise to
this fact are making money, for they have a good
thing. We are also strong on other high-grade
lines; for example, the Bxchman and Carlo Albsri,
both of which are all that if, good in a violin,
relative to workmanship and finish and tone. But
we are strong in medium price goods; lines that
are hard to duplicate as to quality, and as for
price, we are the only house in the business that
do sell such a grade. They are simply great, and
the dealer looking for a real bargain should get
next quick. They will not last forever, especially
in the present unsettled condition of the German
market. But it is well for the dealer to know
that he has little to fear if he will educate his
trade up to the belief that musical instruments
are only valuable when they possess musical
qualities. That's the only kind we have, and at
the right price, too. Our new sheet, offering a
line of elegant new goods, will be ready to mail
in ten days. It contains bargains of unusual
attractiveness, and dealers will study their inter-
ests by waiting for it."
Among the buyers in town this week were
Louis Geisler, of Sherman, Clay & Co., San The Newark (N. J.) Talking Machine Co. has
Francisco, Cal.; Joseph Leibson, Wilkesbarre, Pa., been absorbed by the Columbia Phonograph Co.,
J. E. Leibson, Pittston, Pa., and J. M. Burns, the two stores being consolidated at the latter's
Waynesburg, Pa.
address.
The "VICTOR "Always in the Lead!
"Cutting off the end of a Mega horn
and attaching it to a Victor tapering
arm machine, it is claimed the resonance
is increased fully 50 per cent. The
originator vows it is 'one or the best
things ever.' "—The Talking Machine
World for January.
THE VICTOR TRUMPET
YORK BAND INSTRUMENTS LIKED.
W. J. Dyer & Bro., St. Paul, continue to have
a very large demand for the band instruments
made by J. W. York & Sons, Grand Rapids, Mich.
The cornets, trombones and other instruments
made by the York house have won a very high
position among soloists and bandsmen, and deal-
ers find them a very profitable addition to their
line.
A HANDSOME VOLUME.
The American Graphophone Co. have published
a very handsome volume, which is virtually a
miniature history of this institution since its in-
ception. The progress and prospects of the com-
pany are referred to at some length, and from
this volume one is able to glean a very excellent
idea of the wonderful growth of the talking ma-
chine business throughout the world, as well as
the marvelous improvements effected in the
talking machine.
A SYNCHRONIZING HORN
The TRUMPET has a VOICE.
for
VOCAL
RECORDS
ever
The BEST HORN
made—PRICE, $ 6 .
CONCERT TRUMPET, $ 9 . Usual discounts.
Descriptive pamphlet on application.
THE GRAND PRIZE
FOR TALKING
MACHINES
at the Louisiana Purchase Exposition, St. Louis, Mo., has been
Awarded to the Victor Talking Machine Co.
THE VICTOR DISTRIBUTING
AND EXPORT CO.
77 CHAMBERS STREET,
NEW
YORK