Music Trade Review

Issue: 1905 Vol. 40 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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VOL. XL. No. 1 1 .
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Published Every Saturday by Edward Lyman Bill at J Madison Ave., New York, March 18, 1905.
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PE E R\E°AR BNTS -
PIANORA CO. ORGANIZED
TO DISSOLVE PIANO FIRM.
VICTORY FOR SHIPPERS.
With Edwin D. Ackerman as President-—Capi-
tal $100.000—To Make Players and Perfor-
ated Music.
Petition for Dissolution of the Chase & Smith
Co. Made by Chase Family—Assets $19,000
and Liabilities $4,000.
Railroads Promise to Withdraw Objectionable
Uniform Bill of Lading.
The Pianora Co. have recently been incorpor-
ated under the laws of the State of New York,
with a capital of $100,000 for the purpose of man-
ufacturing the Pianora self-playing pianos, piano
players and perforated music rolls. The incor-
porators and officers of the company are: Presi-
dent, Edwin D. Ackerman; vice-president, Frank
M. Wells; secretary and treasurer, Andrew
Mushet. The directors include the former gen-
tlemen and E. R. Grant and Leonard Adair. Mr.
Ackerman, the president of this new company,
recently retired as vice-president and general
manager of the Pianotist Co., and his associates
are gentlemen of prominence in the legal and
mercantile worlds.
According to Mr. Ackerman, the Pianora self-
playing pianos and piano players will be distin-
guished by many individual features of superior-
ity, withal a simplicity of construction and effec-
tiveness that will insure them a wide popularity.
The Pianora Co.'s instruments will be either self-
playing or coin operated, while the piano players
of cabinet and interior type can be operated by
foot pedal, electric motor, or a combination of
motor and pedal. Mr. Ackerman says, moreover,
that the company will make their own perfor-
ated music, using an improved machine which
will enable them to produce about forty thousand
feet of perforated paper every day. These de-
vices are said to be fully covered by patents,
both here and in Europe.
"A RECOGNIZED VITAL FORCE"
In the Concert and Musical World is the Smith
& Nixon Concert Grand.
The Smith & Nixon piano is a recognized
vital force in the realm of professional concert
giving. During the coldest days in February Mr.
Wm. H. Sherwood, the eminent American pian-
ist, used the Smith & Nixon piano in a concert
at. Goshen, Ind., from where it was shipped to
Chicago, thence to Peoria, where it arrived in a
pretty thoroughly shaken up condition appar-
ently, the entire keyboard being displaced and
otherwise damaged. It was to-be used that even-
ing in a concert given by the well-known vocal
artist, Minnie Fish-Griffin, and there was no time
to be lost in "overhauling" the piano. Happily,
however, the piano had withstood the weather
and rough handling better than was evinced by
surface indications, and it was found to be in
excellent tune and unhurt musically. The con-
cert proved to be one of the most successful
artistically of the many in which this talented
lady has ever appeared. The Peoria Evening
Star's criticism had this remark as affecting ths
piano: "Katherine Howard plays a masterly
accompaniment, and added no little to the even-
ing's enjoyment." And the Herald-Transcript:
"The recital was a distinct musical success."
The Wood Piano Co., of Boston, have secured
the representation of the Story & Clark pianos.
(Special to The Review.)
The Uniform Bill of Lading Committee of the
Trunk Line Association has promised represen-
tatives of the Illinois Manufacturers' Association
and allied interests to withdraw the uniform bill
of lading to which objection has been made by
the shippers. The action was taken at a confer-
ence of representatives of both parties to the con-
tention which has been held in this city for sev-
eral days.
The representatives of the shippers agreed that
all further proceedings before the Inter-State
Commerce Commission shall be indefinitely post-
poned by the shippers, with the consent of the
commission. It was provided, however, that if
a joint committee representing both the railroad
and the shippers should fail to reach an amic-
able adjustment of the bill of lading dispute,
the shippers reserve the right to ask that the
hearing before the Inter-State Commerce Com-
mission be resumed.
Syracuse, N. Y., March 11, 1905.
Attorney Morris W. Chase has secured an or-
der from Justice William E. Scripture to show
cause June 1st before Frank J. O'Neil, as referee,
why the Chase & Smith Co., one of the oldest
music houses in the city, should not be dissolved.
The company is a corporation. The debts are
not more than $4,000 and the assets are at least
$19,000, according to the petition.
The petitioners are Col. Austin C. Chase,
Henry M. Chase, Carleton A. Chase, Mrs. C. M.
Burnet, and Mary R. B. Chase. They are direc-
tors and the action was taken, at a meeting
February 12th.
It is said that Colonel Chase desires to with-
draw from the business because of advancing
age, that H. M. Chase decides to withdraw be-
cause of ill health, and that C. A. Chase desires
to withdraw because his business with the
Chilled Plow Co. does not allow him sufficient
/PIANOS CATCH COLD.
time to devote to the music business. Mary
"In this wintry weather," said the tuner
R. B. Chase is Mrs. H. M. Chase and Mrs. Burnet
"keep your piano in a warm, dry room, and see,
is her mother.
besides, that its cover is a good, thick, comfort-
able one. Otherwise it will take cold. Its tone
PERCY S. FOSTER COMPLIMENTED.
will become hoarse and squeaky.
"Seriously," the tuner continued, "a piano's
The New York Times of Sunday, had a very voice is affected by cold weather and dampness
complimentary notice of the music at the inaug- as much as is the human voice. It gets alto-
uration which, for the first time was in the hands gether out of tune. Considerable treatment is re-
of a chairman who has had extended experience quired to put it in good shape again.
in musical matters. The gentleman referred to
"Hence the piano should be kept in a room of
is Percy S. Foster, of Sanders & Stayman, and equable temperature. It should be placed against
a leader of large public choruses, and congrega- an inside wall, away from draughts. It should
tional singing at evangelistic gatherings.
be kept closed when not in use. Its cover, in the
winter, should be of felt, thick, soft and warm.—
New
York World.
JACOT MUSIC BOX CO.'S LATEST.
The latest acquisitions to the already large list
of music published for Miraphone and Stella
music boxes by the Jacot Music Box Co., of 39
Union Square, are the following: "Yankee Girl,"
march and two-step; "Wilhelmina Waltzes";
"Coax Me," song; "The Diplomat," march;
"Teasing," song; "Here Chick, Chick," polka
(Viens Poupoule).
Chas. Oberlander, piano dealer, of Buffalo, has
left for the Isle of Pines, Cuba, where he is talk-
ing of opening a piano store. He is at present
looking over the field and meanwhile will con-
tinue his business in the Pan-American city.
R. B. Struther, who recently opened quarters
in the Republic building, 209 State street, Chi-
cago, has secured the agency for the Clinton
pianos. His territory will include all the State
of Illinois, excepting Chicago.
VERY STRICT IN AUSTRALIA.
A correspondent in that country advises us
that the customs authorities are very strict in
Australia just now, and that American exporters
not familiar with the Australian market would
do well to furnish a detailed statement of the
contents of any package along with the dispatch
advice to the consignee. This precaution will
save considerable delay at this end in clearing.
In quoting to Australia manufacturers should
be familiar with rates of freights, duties, etc., so
as to be able to quote prices c.i.f. Australia,
rather than f.o.b. their own city. Catalogues and
other printed matter are subject to 3 pence per
pound duty.
Guiss & Schroeder have opened a music store
in Kankakee, 111. The first-named member of
the firm was for fifteen years connected with the
Risser store in Chicago.
The R. S. Howard Co., 402-410 West 14th street,
The Meckel Bros. Co. have purchased a fac-
tory site on Brownell street, Cleveland, O., where- are getting in first-rate results from their new
in they will concentrate their factory, offices and literature and other enterprising publicity meth-
ods.
wareroom under one roof.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
lation, and on most wares there is a fixed percentage of profit, and
all the element of chance is removed in the purchase of wares from
reputable establishments.
I
N the department stores in the great cities a fixed percentage
for every department is made, so that if the advertising man-
ager is allowed three per cent, to get business he will not hold his
position very long.
EDWARD LYMAN DILL.
E d i t o r a n d Proprietor.
J. B. S P 1 L L A N E , Monarflntf Editor.
EXECUTIVE STAFF:
THOS. CAMPBELL-COPELAND,
GEO. B. KELLER,
W M . B. WHITE,
W. L. WILLIAMS,
A. J. NICKLIN,
BOSTON OFFICE:
~
ERNEST L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
R. W. KAUFFMAN.
EUILIE FRANCIS BAUER,
GEO. W. QUIRIPBL.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 86 La Salle St.
MINNEAPOLIS AND ST. PAUL:
E. C. TORREY.
5T. LOUIS OFFICE :
CHAS. N. VAN BUEEN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCRIPT1ON (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, $76.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman BUI.
On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the sire or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
n i i r r T H D v ^ D i i u n The
directory of piano manufacturing firms and corporations
found on
w AM, w-r.....ft
another page will be of great value, as a reference for
MANVFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW
YORK, MARCH 18, 19O5.
EDITORIAL
T
HE keenness of business comnetition demands that the business
man overlook no possible avenue which may contribute to
greater success, and one of the most important factors in modern
business life is advertising. Not advertising of a spasmodic or
indefinite nature, but direct, forceful, appealing advertising—adver-
tising that strikes home. The concern which does not believe in
advertising cannot long keep in the race.
Scanning the various advertisements of dealers which have
reached us from many sections we gladly note that there has been a
decided improvement in the character as well as the general attrac-
tiveness of piano advertising.
An advertisement may possess all the literary virtues possible for
a college professor to give it, all the admirable typographical points
with which an expert printer could endow it, and yet if it falls short
of the primary intent, that is enduring results, that ad has not right
to any higher classification than the ordinary ad that possesses no
real merit at the outset.
Results, after all, are the main essentials in advertising, and an
advertisement that promises more than the advertiser can fulfill
invariably in the end proves a failure. A square deal in all adver-
tising is necessary, and piano fake advertising in a large degree has
become relegated to an unhappy past.
I
T is true that there are sporadic cases of some advertising wars
indulged in by rival piano concerns, and in this respect the
Pacific Coast seems to have been the storm center for a few months
past. Probably the bargain feature will never be wholly eliminated
from retail advertising in this as well as in other lines. When
people imagine that they are going to have big slices cut from the
ordinary pricings it at once fascinates and draws.
I
N the olden days in all lines, selling merchandise was a price hag-
gling affair, and he who could drive the sharpest bargain
bought at the lowest price. Now the universal rule in all trades
is one price to all. No one to-day attempts to beat down the price
asked for merchandise in any first class stores. No one would
think of offering Tiffany fifty dollars less for a watch than the asking
price. The method of one price serves to remove profit specu-
T
HIS percentage varies in stores according to conditions, but
one price rules, and there is no reason why there should be
in the slightest any hesitancy on the part of reputable piano dealers
to conform with the rules which are conceded to be sound by all
men who are engaged in all other lines of trade.
T
HE advertising problem may be divided into two forms, direct
and cumulative. Direct, is, of course, the best form for the
ictail store and piano men who are liberal spenders in the adver-
tising columns of the local publications and who have a right to ex-
pect direct results.
In direct advertising, there is another phase generally classi-
fied as conservative advertising, and is just a mere announcement
form without any special inducement.
This, however, is not profitable for the piano merchant who
desires to make every dollar count and can not afford grand stand
plays that do not bring measurable results.
UMULATIVE advertising is all right for great retail estab-
lishments like Ditson's in Boston, Lyon & Healy's, Chicago,
or Sherman, Clay & Co.'s, in San Francisco, and it is good in a small
way for the small store. But there is one objection to it. To the
small man it is too expensive, but the larger concerns can stand the
pressure, and they believe cumulative advertising pays.
It should be generally written in a colloquial strain, and in
a way consistent with general talk without any particular item of
price inducement. It simply calls the attention of the public to
the fact that such and such a concern is an up-to-date establishment
and has everything in music.
C
F
OR the manufacturer cumulative advertising is of the most,
profitable nature. It keeps his wares constantly before the
dealer, and there is every reason to believe that he profits much by
this form of advertising. A house that advertises its wares per-
sistently sustains the enthusiasm and loyalty of its agents, besides
creating an impression among those who in future may be allied
with it, that it is up-to-date in every respect.
These results, although cumulative, pay the advertiser good
profits on his expenditures.
I
T pays in selecting a medium for all kinds of advertising to give
preference to a well edited, interesting and instructive publica-
tion which people will read. The quality of an advertiser is fre-
quently judged by the quality of his advertising medium. Adver-
tising in journals that are not up-to-date means invariably the
waste basket.
T
HAT "graded list" of pianos and organs which first saw light
on the Pacific Coast is still the subject of considerable com-
ment in trade circles. The author of this list stated that it had
been "compiled and authorized by the Piano Dealers' Association
of America."
Naturally the Dealers' Association resented this libel and
passed resolutions at the Philadelphia gathering which have
appeared in a former issue of The Review in which they condemned
the issuance of this list as "criminally wrong" and the perpetrators
as "unscrupulous, underhanded and unworthy of the confidence in
the purchasing public." It is a question in the minds of some
whether the Association in condemning the practice should not have
named the "unscrupulous person," who fathered the list.
I
N this connection Capers King writes from Pelham, Ga., under
date of March 14, "A recent issue of The Music Trade Review,
I think it came out the latter part of January or early in February,
contained an important and timely editorial exposing and condemn-
ing a certain fraudulent circulation, purported to be a classification
and graded list of pianos and organs, which is being used by un-
scrupulous dealers and agents throughout the country to mislead
and deceive buyers. I have placed the copy containing the edi-

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