Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MU3IC TRADE REVIEW
8
ports from our special correspondents located in the principal cities
of the Union indicate a surprising activity during the month of July.
Some of the reports which have reached this office have been most
flattering indeed, and it does not show that business is languishing
even in the summer months, or that the decadence of the piano has
set in.
CCORDING to the expert opinions of prominent trade
individuals the article aneut "The Passing of the Piano,"
which appeared in the N. Y. Times and which was copied in various
publications throughout the country had its origin in the fake re-
ports sent forth from Atlantic City, announcing the wholesale de-
struction of pianos to such an extent that people on vessels twenty
miles at sea could easily discern the pyramid of flames shooting up
from the spot where the pianos were being cremated in carload lots.
The ridiculously absurd proposition of destroying property was
looked upon by various newspaper men throughout the country as
being so unusual that it must mean something more than a mere
bonfire, it looked to outsiders that the piano business must be in
a very critical position when it was necessary to burn up instru-
ments in order to create a place for new ones.
A
EDWARD LYMAN DILL,
Editor and Proprietor.
J. D. SPILLANE. M*n*rfln* Editor.
EXECUTIVE STAFF:
THOS. CAMPBELL-COPKLAND,
W. MURDOCH LIND,
EUILIE FRANCES BAUER,
Gso. B. KELLER,
A. J. NICKLIN,
GEO.
W. QUERIFEL.
CHICAGO OFFICE:
BOSTON OFFICE:
ERNEST L. WAITT, 256 Washington St.
E. P. VAN HARLINGEN, 36 La Salle St.
PHILADELPHIA OFFICE:
MINNEAPOLIS AND ST. PAUL:
ST. LOUIS OFFICE :
R. W. KAUFFMAN.
R. J. LEFEBVRE.
CHAS. N. VAN BURSN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postal ) , United States. Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite read-
ing matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
. . The directory of piano manufacturing firms and corporations
DIRECTORY af PIANU f o u n d Q n p a g e 2 g w i ,, b e o f g r e a t y a ] u e a g a r e f e r e n c e f o r
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY.
NEW YORK, JULY 3O, 1904.
EDITORIAL
R
ECENTLY a dealer placed a small announcement in The
Review offering his business for sale. To the little card
inserted, queries were received from a hundred persons who were
anxious to engage in the retailing of pianos, and who had sufficient
capital to embark in the business in a creditable manner.
We refer to this simply to emphasize the point that the retail-
ing of pianos to-day is considered a profitable enterprise, and there
also is ample capital to be commanded, whicli is ready for invest-
ment when it can be demonstrated that the business in any par-
ticular locality has possibilities commensurate with outlay and
energy.
Not a few years ago such an advertisement would have drawn
forth but few replies. Capital was not plentiful and the business
did not occupy its present important position. The fact that there
are thoroughly well posted men who have the capital to place in the
business shows too that there is at hand plenty of purchasing power
to establish businesses in the musico-industrial field.
Such a condition of affairs shows that the trade is not half as
bad as some of our pessimistic friends would have us believe.
T
HE head of some of the most important institutions in this trade,
whose ramifications extend to every city and hamlet in the land,
recently remarked that he was much impressed with some of the
editorials in The Review at the beginning of the year in 'which it was
stated that the concern who intended to hold its business up to the
volume of last year must place redoubled energy upon it, and that
instead of crying dull times, if men would place additional strength
upon the various departments their energy would be amply re-
warded. He said that instead of slowing up they had encouraged
every one of their men to work harder, had spent a little more money
for advertising, and started in with a definite idea of holding busi-
ness to the last year's standard if not exceeding it.
T
H E result has been that the volume of business transacted by
this concern equaled that of last year, the month of June
surpassing slightly June in 1903.
'
This is one of a number of instances which have come to our
attention, and which we believe well to emphasize. Again, the re-
T
HE wanton destruction of property appeared to the average
newspaper man first as an utterly absurd proposition, but
when the fake reports were sent broadcast announcing that the
burning of many pianos had actually occurred it then became a
matter of curiosity as to the causes which led up to such a destruction.
It seemed but natural to many that the business must be in its
decadence, that the passing of the piano was actually in evidence
w ft en the dealers and manufacturers felt it imperative to destroy a
portion of their stock in order to make a place for new instruments.
Naturally enough, this has had something of a depressing effect
upon trade in many localities, and many dealers have written us
that the people who had purchased square pianos from them recently
had affirmed that they were buncoed, that the pianos were actually
worth nothing, and desired their money back. So it was the father-
ing of such a ridiculous scheme by the Dealers' Association, brought
about by the kindly spirit on the part of some of its members to
shield the author of the proposition from ridicule, that has resulted
in a depressing national influence upon the piano business.
E W S P A P E R men do not usually take pains to inquire into the
growth or decline of any industry. They hardly ever study
statistical figures, and if they should scan the pages of recent his-
tory of piano growth they would be amazed at the facts revealed in
the development of great institutions of this industry. They are
inclined, however, to take a superficial view of the matter, and when
the two associations gather in convention, and officially appear to
be in harmony with the reckless destruction of instruments, it at
once occurs to the average newspaper man that something must be
radically wrong with the industry, that the piano must be in it?
decline. After all are these not reasonable deductions to make
from such an absurd demonstration as the public generally supposed
was made at Atlantic City ?
N
O matter if only three pianos were destroyed the fake reports
were sent forth ana swallowed wholesale by the press, and
now the press as a result of this retaliates in extended notices on the
decadence of the piano.
After all, is this not paying us back in the same kind of coin
dealt out? The first was a fake, and the return is wholly untruth-
ful. This should be a lesson to all music trade associations in the
future never to ally themselves with or father any ridiculous propo-
sitions simply because they desire to show a friendly spirit towards a
paper which knowingly sends forth reports which lack truth in
every particular, even to the extent of picturing the editor applying
the torch to a mountain of pianos.
N
T seems that Chas. Dold, who is not over popular with piano manu-
facturers on account of the methods which he has employed at
various times, is now elected president of the Piano and Organ
Workers' Union.
It must be conceded by all fair-minded men that, the position of
piano manufacturers towards organized labor has been one of fair-
ness. They have fought for the maintenance of the open shop, and,
from indications which are apparent on every hand, there is no
intention on the part of piano manufacturers to depart from the
open shop principle.
I