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THE
VOL. XXXIX.
No. 5.
Published Every Sat. by Edward Lyman Bill at 1 Madison Ave., New York, July 30, 1904.
STNGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
WHY NOT A DEALERS' TRADE-MARK ? Bid CONTRACT FOR LYON & HEALY. JONES & SONS GET APOLLO LINE.
The Suggestion of Mr. Harrison Before the
Advertising
Association of
Denver
Will
Doubtless Excite Discussion.
The feature of interest to piano dealers at the
meeting of the Denver Men's Advertising Asso-
ciation, held last week at the warerooms of
George E. Turner, was a paper read by Mr. Har-
rison on "Piano Trade-Marks; Their Worth in
Advertising." He said in part:
"The piano trade-mark is a good advertising
medium for the manufacturer, but is not of much
direct importance or benefit to the dealer, as, by
using it. he would be advertising the factory's
business at his own expense. The ordinary pa-
tron looks at The price tag more than he does at
a trade-mark.
"Many of the old manufacturers have pushed
their trade-marks at great expense. In this way
they help both themselves and the dealers. But
for the dealer himself to extensively advertise a
piano trade-mark is not an excellent policy for
him to pursue, as he might be advertising for the
benefit of some one else, and not receiving the
profit himself.
"It is not a bad idea for the dealer to have
his own trade-mark. It is not necessary that it
be an ensign or some other device; a certain way
of using the firm name, the arrangement of the
letters and peculiar style, are sufficient. There
must be a marked individuality, and this indi-
viduality must not be lost at any time. It should
be used on stationery, in advertising in the pa-
pers, and so on.
"Look at the big department stores. They do
not as a rule have an emblem as their trade-
mark. Their sign is simply their peculiar ar-
rangement or formation of the firm's name, so
that a person at a glance can tell what store is
indicated. Look at the Packard company. It has
a peculiar way of writing the word 'Packard,'
and still there is nothing emblematic about it.
It is now known everywhere. I maintain that
the dealer does not get as much good out of ad-
vertising a piano trade-mark as he does by using
his own trade-mark, and then referring to his
pianos."
THE AMPHION PIANO PLAYER
Will Be Placed on the Market This Coming
Fall in a Larger Way Than Heretofore.
The Amphion Piano Player Co., which was
incorporated last winter with a capital of $200,-
000, will place their Amphion piano player on
the market in a large way the coming fall. The
manufacturing headquarters of the company are
located at Elbridge, N. Y., and the instruments
are made under the personal supervision of the
inventor, Louis Doman. The Amphion playei
is already favorably known to the trade, and it
only needs the inauguration of an active busi-
ness campaign to secure entirely satisfactory re-
sults in the matter of representation.
Clough & Warren, Detroit, Mich., have received
a contract for supplying forty pianos to the pub-
lic schools, of that city.
Will Build the $12,500 Pipe Organ for the
German-American Music Hall at Akron,
Ohio—Will Have Three Manuals.
Lyon & Healy have received the contract to
build a $12,500 organ for the German-American
Music Hall, at Akron, Ohio. The organ will be
a three manual instrument of forty-six speaking
stops, twelve couplers, and thirty-five mechanical
accessories. It will be divided on either side of
tne stage, and will be played through a movable
console, electro-pneumatic action being used.
There will be an echo organ of six stops, includ-
ing a set of tubular chimes, in a recess near the
ceiling, at the rear of the auditorium. The organ
will be the finest modern instrument in the State
of Ohio.
Proposals for the organ were entertained only
from Lyon & Healy and a prominent eastern es-
tablishment, and the contract was awarded after
mature investigation and consultation with sev-
eral eminent organists. The organ will be opened
in January.
CURTAZ'S CHICKERING BOOKLET.
Benj. Curtaz & Son, San Francisco, have just
issued a folder devoted to the famous Chickering
piano, which they represent, that is exceedingly
clever and effective in conception and execution.
It is entitled "The Chickering and the Compos-
ers," and names and compositions of such great
masters as Handel, Bach, Gluck, Mozart, Bee-
thoven, Schubert, Mendelssohn, Schumann, Liszt,
Wagner and Verdi, are happily intertwined with
a description of the Chickering tone, the qualities
and quantity of which enable the player to ex-
press the feelings of all these great masters most
successfully. Portraits of the various musicians
appear with the date in which they held the
stage.
At the close the point is made that "the same
satisfying tone, the inimitable touch, an action so
easy and elastic have all been recreated in the
quarter grand, occupying no more space than an
upright, costing no more, it is charmingly ar-
tistic and possesses all the desirable qualities of
the larger grand pianos." The house of Curtaz
is to be highly complimented on the issuance of
such clever publicity.
D'ALBERT'S TOTJR WITH THE KNABE.
William Knabe, who recently returned from his
annual European trip, completed all arrangements
while abroad for the American tour of Eugene
d'Albert, the celebrated pianist, which will be-
gin January 6th, with the Boston Symphony
Orchestra. Mr. Knabe is again in business har-
ness at headquarters in Baltimore, feeling in ex-
cellent shape after his holiday.
The Outlook for Business in Iowa Especially
Good According to Ambassador Pletcher.
(Special to The Review.)
Chicago, 111., July 21, 1904.
T. M. Pletcher, the Melville Clark ambassador,
has just returned from Des Moines, la., where
he succeeded in making arrangements with Edw.
H. Jones & Sons to handle the Apollo line of
piano players in western Iowa. Mr. Jones took
such a personal interest in the player that he
had one shipped to Lake Okoboji, where he, with
his family, is going to spend the summer.
Mr. Pletcher is enthusiastic over trade condi-
tions. He said:
"In the ten years I have traveled the State of
Iowa, I have never seen the crops look quite as
well as they do now and I am not altogether
a tenderfoot in this line, either.
"The outlook for business in Iowa is especially
fine. Although business is naturally just a little
quiet at the present time, the dealers, generally,
seem to feel that they are going to have a big
fall trade."
PRAISE PRICE & TEEPLE PIANO.
The following splendid tribute to the Price &
Teeple piano has just been received from J. E.
Ward, a well-known California bank cashier. It
speaks for itself:
"First National Bank,
"Modesto, Cal., June 30th, 1904.
"Mr. H. Hintze, Modesto, Cal.
Dear Sir:—It affords me pleasure to state to
you that the Price & Teeple piano I bought from
you a year ago has proven to be a first-class in-
strument in every way, especially in its quality
of resisting the severe strain usually affecting
other pianos, due to the extreme heat in this cli-
mate. The piano is rich in tone, finish and dur-
ability, and I heartily recommend it to any per-
son desiring to buy a first-class instrument.
Yours truly, (Signed) J. E. WAUO, Cashier."
WILEY B. ALLEN'S BIG DEAL.
The Wiley B. Allen Co., of San Francisco, have
just sold to the Conservatory of Music at San
Jose, Cal., nine Ludwig pianos, three Hardman
pianos and one Packard piano. It goes without
saying that there was keen competition, and tho
victory achieved by Mr. Allen is obvious.
METTEE NOW WITH STORY & CLARK.
WEBER CHANGE IN DENVER.
F. G. Mettee, who was formerly in charge of
the Kansas City branch of the F. G. Smith-Brad-
bury warerooms, has taken charge of the whole-
sale interests of the Story & Clark Piano Co. in
that section. He will control the States of Mis-
souri, Kansas, Arkansas, Indian Territory, Okla-
homa, Texas and Colorado.
The agency for the Weber piano in Denver,
Co., has been transferred from the Knight-Camp-
bell Music Co. to the Denver Music Co. This
concern now handles the entire Weber-Aeolian
line, including the Wheelock and Stuyvesant
pianos.
The C. E. Byrne Co., 229-235 East 41st street,
have a big force at work on the new Byrne
styles. The Byrne business is so firmly estab-
lished with live dealers that the call for the
Byrne products is substantial at all seasons,