Music Trade Review

Issue: 1904 Vol. 39 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJIC TIRADE
VOL. XXXIX.
No. 5.
PnMUiii Eyery Sat, ty Edwari Lyman Bill at 1 Madison Aye., NevYort, Jnly 16,1904.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
CROP AVERAGES ARE HIGH.
APPRECIATION OF TONE QUALITY.
CALVIN WHITNEY RETURNS.
There Will Be Abundant Money to Buy Pianos,
for Wheat, Corn and Rye MaKe Good Show-
ing in Comparison with 1903.
As Demonstrated in the Grand the Subject of
a Booklet Issued by Checkering & Sons.
Back from Europe Much Rested — Enjoyed
London and Paris—Left Geo. H. Campbell
Much Improved in Health—Visited the
Tomb of Napoleon—Indorses Fairbanks.
(Special to The Review.)
Washington, D. C, July 12, 1904.
Piano manufacturers and dealers doubtless will
be pleased to learn that the crop outlook is ex-
ceedingly satisfactory. Preliminary returns to
the Chief of the Bureau of Statistics of the De-
partment of Agriculture show the acreage of corn
planted to be about 91,930,000, an increase of
about 2,130,000 acres, or 2.4 per cent., on the area
planted last year, as revised in December.
The average condition of the growing crop on
July 1 was 86.4, as compared with 79.4 on July 1,
1903; 87.5 at the corresponding date in 1902, and
a ten-year average of 88.4.
The average condition of winter wheat on July
1 was 78.7, as compared with 77.7 last month;
78.8 on July 1, 1903; 77 at the corresponding date
in 1902, and a ten-year average of 78.3.
The average condition of spring wheat on July
1 was 93.7, as compared with 93.4 last month;
82.5 on July 1, 1903; 92.4 at the corresponding
date in 1902, and a ten-year average of 86.8.
The average condition on July 1 of spring and
winter wheat combined was 84.5, as compared
with 80 on July 1, 1903, and 82.9 at the corre-
sponding date in 1902.
The amount of wheat remaining in the hands
of farmers on July 1 is estimated at about 36,-
630,000 bushels, equivalent to about 5.7 per cent,
of the crop last year.
The average condition of the oat crop on July
1 was 89.8, as compared with 89.2 last month, 84.3
on July 1, 1903, 92.1 at the corresponding date in
1902, and a ten-year average of 87.3.
The average condition of barley on July 1 was
88.5, against 90.5 one month ago, 86.8 on July 1,
1903, 93.7 at the corresponding date in 1902, and a
ten-year average of 87.1.
The average condition of winter rye on July 1
was 88, as compared with 90.2 on July 1, 1903,
91.2 at the corresponding date in 1902, and a ten-
year average of 89.7.
The average condition of spring rye on July 1
was 90.8, as compared with 88.3 on July 1, 1903,
91.2 at the corresponding date in 1902, and a ten-
year average of 87.4.
A despatch from Tacoma says that the banner
wheat crop of the Pacific Northwest is now being
harvested in the wheat districts of Washington,
Oregon and Idaho. The winter wheat yield is
larger than was expected. Spring wheat is look-
ing fine and will produce an immense crop, pro-
viding hot winds do not shrivel it in the next two
weeks. Late rains have filled the ground with
moisture, almost insuring safety. Washington
will produce nearly 30,000,000 bushels, with 10,-
000,000 bushels more in the Potlach country of
Idaho and Umatilla County, Ore.
CALDWELL WITH CABLE COMPANY.
Chas. N. Caldwell, who for many years has
been connected with the sales forces of the Forbes
Piano Co., Birmingham, Ala., has joined the staff
of the Cable Company in that city, and has been
honored with a responsible position,
Chickering & Sons, of Boston, Mass., have re-
cently issued a very interesting booklet upon the
importance of the proper appreciation of the
quality of tone. It covers the subject so ad-
mirably that it makes good reading for the
dealer or salesman interested in this topic. We
take the liberty of quoting therefrom:
"The contention is often advanced that chil-
dren who are pursuing their early studies in
music do not require an especially good instru-
ment. How often does one hear the remark, 'As
soon as my children are more advanced, I mean
to get for them a new piano.' The fact that
while the child is attaining proficiency in tech-
nique, its ear is also being educated, is one too
often lost sight of, unwisely so, however, for
there is no time more important to the proper
education of the ear, that is, in bringing it to
an intelligent appreciation of quality of tone,
than that spent on the first lesson.
"In almost every criticism of the work of a
great pianist, especial mention is made of his
good or bad tone, and it lies very much in the
hands of the artist to produce this according to
his appreciation of what it should be. It becomes
clear, then, that no child should be allowed to
practice even its early exercises upon a worn or
inferior pianoforte.
"The upright, the result of our modern con-
densed conditions, is in every way an admirable
instrument on which to begin, but it is not the
truly artistic pianoforte that the grand is. Now
that the latter has been produced in a very small
size, the Chickering Quarter-Grand, occupying
as it does but little more space than an upright,
why not begin at once with the best piano ob-
tainable for the purpose? The price of these in-
struments has been put at a very moderate fig-
ure, enabling almost every one now the owner of
an upright, perhaps worn or not of the best make,
to become the possessor of a grand pianoforte.
"These quarter-grands may be seen at our
warerooms, or full information concerning them
will be sent upon application."
A PATRIOTIC WINDOW DISPLAY.
A very pretty and attractive window display at
J. P. Caulfield & Co.'s piano warerooms, 222 N.
Howard street, Baltimore, Md., attracted consid-
erable attention all last week. At the background
of the window was an army tent, by the side of
which was arranged a stack of muskets used in
the Revolutionary war. In the foreground was
a large brass cannon, to the left of which was a
Davenport & Treacy piano, upon which a lady
and gentleman, representing George and Martha
Washington, in court costume, played and sang
patriotic songs at intervals during the day. The
window in every part was gayly decorated with
the national colors. The walls had the pictures
of George and Martha Washington and a uniform
of the Continental army, also a sword of General
Washington's.
The Messrs. Caulfleld have received many con-
gratulations on the very handsome effect of their
window,
Bronzed by an ocean voyage, Calvin Whitney
reached New York on the steamer "Pretoria"
Saturday.
While discussing the events of his trip with
The Review, Mr. Whitney said: "The trip over
was most restful, and Geo. Campbell, of Denver,
who was with us, said to me that he wished the
voyage might last ten days longer, so much was
he benefited by the bracing sea air.
"Through the courtesy of Charles H. Stein-
way, of Steinway & Sons, New York (who has
crossed the Atlantic 57 times and who is well ac-
quainted with the officers of the Hamburg-Amer-
ican Line), we found that we were assigned seats
at the captain's table in advance of our sailing,
all of which was very pleasant and much appre-
ciated by our party.
"We enjoyed our visit to London and Paris,
and when I left Mr. Campbell he was a new man.
He had lost all of the fatigue and all trace of
sickness with which he was threatened at the
time of our departure.
"My tarry in London was enjoyable. Judge
Wickham and I called upon Ambassador Choate,
who provided us with tickets which admitted us
to the English Parliament. They have a livelier
time there in some respects than we do in our
Congress, and it was nearly midnight when we
left the session.
"We were also gracefully entertained by Con-
sul-General Evans, who, by the way, is an old
friend of Judge Wickham's. They were in Con-
gress together. While in London we lunched by
invitation at the Caf6 Royal with Chas. H. Wag-
ener, vice-president of the Apollo Co., and who
also holds the same office in the Melville Clark
Piano Co., of Chicago.
"Westminster Abbey to me was particularly full
of interest, and I refreshed all of my early Eng-
lish history by visiting noted spots which were
familiar to me through youthful reading. I may
add that as Americans we were handsomely re-
ceived everywhere. The Louvre, Paris, of course
was full of interest, and every American should
visit the Invalides, where the great Emperor
sleeps, surrounded by his marshalls.
"In Paris I met Mr. Harry Williams, of I. T.
Williams & Sons, the veneer men of New York.
"I was glad to learn that Senator Fairbanks
was nominated for the Vice-Presidency. He is a
good man, and I have known him personally for
a number of years in connection with educational
affairs in Ohio," and Mr. Whitney showed a per-
sonal letter which the Senator had sent in re-
sponse to Mr. Whitney's cablegram congratulat-
ing him upon his nomination.
Mr. Whitney left Monday night for Boston and
will visit a number of cities before his return
to Norwalk.
Andrew J. Schleicher, head of Schleicher &
Sons, piano manufacturers, died on Sunday last
at his home in Stamford, Conn. He was forty-
five years old.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
RENEW
EDWARD LYMAN DILL.
Editor and Proprietor.
J. D. S P 1 L L A N E , M a n a g i n g E d i t o r .
EXECVTIVE STAFF:
THOS. CAMFBELL-COPKLAND,
GKO. B. KEIXEB,
W. MURDOCH LIND,
A. J. NlCKLIN,
EMILIB FRANCIS BAUBR,
GKO.
BOSTON OFFICE:
ERNEST L. WAITT, 855 Washington St.
PHILADELPHIA OFFICE:
R. W. KAUFFMAN.
W. QUERIPEL.
CHICAQO OFFICE:
E. P. VAN HARLINGEN, 86 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
SAN FRANCISCO OFFICE:
ST. LOUIS OFFICE :
CHAS. N. VAN BUREN.
ALFRED METZGEB, 425-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including posta- ) , United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite read-
ing matter, $75.00.
REMITTANCES,
in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
m a r r T A n v „, piANft ^ e directory ot piano manufacturing firms and corporations
DIRECTORY & PIANO f o u n ( j o n p a g e 2 8 will be of great value as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER
1745 GRAMERCY.
NEW YORK, JULY 16, 19O4-
EDITORIAL
MPORTANT moves are now being made upon the trade chess-
board all of which are not open to public view. Changes are
occurring which affect leading piano agencies in important cities.
There is no doubt but that the next few months will mark many
radical changes which will effect the agencies of pianos of the high-
est grade. Agents representing some of the oldest makes will be
compelled to seek new representation. Changes will extend all along
the line, effecting representatives of the medium and lower grade
instruments as well. Combinations of great magnitude are destined
to have a far-reaching effect upon the retail interests all over
America.
I
DVICES from The Review correspondents, located in cities
reaching from the eastern seaboard to the Pacific coast, show
a bettered condition of trade during the past week. While we are
in the midst of the heated term, there is a determination on the part
of many to seek for business with unremitting vigor during the
summer.
A
USINESS conditions have brightened materially. There is un-
mistakable evidence that the business men are already begin-
ning to realize that the political situation, as it is now developing, is
favorable to business interests, pleasingly so, when compared with
former campaigns wherein populistic theories dominated.
The stock market, which, by the way, is the most sensitive of all
barometers in foretelling the financial conditions, seems to have be-
gun to reflect an era of high pressure. The activity prevailing there
since the Presidential nominations gives clear indication of a feeling
of relief and reviving" confidence.
B
T
HE reasons for this are obvious. Sane counsels have prevailed
in the Democratic party, and the disturbing elements which
have threatened the business interests of the country in a most serious
manner, are no longer in the saddle. The result is to remove from
the campaign certain dangers, and to assure business interests a
reasonable security which is so necessary to a continuance of pros-
perity.
The chances are largely in favor of the Republicans, under whose
administration eight years of established confidence have been en-
joyed. This undoubtedly plays an important part in current mani-
festations of satisfaction among business men.
T
HE country is to be congratulated, however, that the Demo-
cratic convention, under the Democratic leaders, have given
unmistakable signs of a return to sober leadership. It indicates the
partial elimination of destructive tendencies which have been greatly
in evidence in more recent Presidential campaigns.
C
ROP prospects are now most promising. But after all there
must be confidence even when crops are good in order to
promote the business interests. And the establishment of confidence
depends more upon political conditions than upon anything else.
Hence it is the assurance now given that for four years more we are
liable to transact our national affairs without unsettling interference
that will be stimulating to the best interests of this country. Viewed
from The Review masthead, all indications now point to a continu-
ance of prosperity, and there is no reason why the piano merchants
of the country in common with others should not reap their share
of the bountiful harvest promised.
I
N these modern times there have arisen methods of doing busi-
ness that are harmful to a large degree to important business
interests. The methods adopted have a depressing influence not only
upon the whole legitimate trade, but upon the interests of those di-
rectly brought in contact with unfair competition.
There are in this trade, as well as in all others, a number of
men who have not as yet conformed to the rules which are recog-
nized as correct by the most progressive business institutions.
I
T was not so far in the past when it was the custom indulged in
to a large degree to offer to the public pianos of the lowest class
at prices which should entitle the purchasers to own instruments of
admitted grade and merit.
The cheap piano, colloquially termed the "rattle box," was ad-
vanced in price many degrees over its actual worth. Many dealers
profited largely by the ignorance of their customers because a retail
piano purchaser relies, in a large degree, upon the honesty and fair-
ness of the merchant who offers the various brands of pianos. Now,
it is rank business dishonesty to offer a piano we will say that cost
$ioo wholesale at a price which should be commanded by medium
and high grade instruments.
T
HIS system has been in vogue, but happily now, it is in its de-
cadence, and the dealers themselves have found that the first
profit which seemed flatteringly large has been cut steadily down by
the expenses which were a natural sequence to a cheap piano sale.
Most of them are beginning to learn that it is better to sell reliable
instruments at a fair price than to substitute a cheaper instrument
under their individual guarantee to the customer.
Quality counts, and the people are beginning to be better edu-
cated than ever on the piano question, and are shrewder judges of
piano values.
SUBSCRIBER of The Review, C. E. Hawley, writing from
Deadwood, says: "I send you clippings from Omaha papers
as a sample of the bargain sale schemes which are continually ex-
ploited in the West. Your correspondent in the last issue is right,
and the general position of The Review is right. These concerns
are a curse to legitimate piano trade. They do not care what be-
comes of the regular trade, so long as they can huckster off instru-
ments for a few cents profit, then swell themselves up and talk
about the dignity of their house. These people are the worst enemies
the business has."
A
R. HAWLEY refers to that form of advertising which ap-
pears now and then in various sections of the country offer-
ing regular lines of goods at factory prices. The names of some of
the distinguished houses throughout the trade are used to bolster
up some of the cheapest makes, and the effect of dumping a few
carloads of pianos in certain cities where they are offered for sale
at "factory prices" does not have a tendency to help out the regular
dealer and while it may mean a temporary profit it surely cannot re-
dound to the reputation of the instruments in that particular locality,
or the man fathering the methods.
M

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