Music Trade Review

Issue: 1904 Vol. 39 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
Editor and Proprietor.
EDWARD LYMAN BILL,
W
J. B. SP1LLANE, M*n«*lng Hdlt.r.
EXECVTIVE STAFF:
THOt.
,
Gxo.
BOSTON OFFICE:
E u i x n L. WAITT, 855 Washington St.
PHILADELPHIA OFFICE:
R. W. KAUFFMAN.
B. KXIXXR,
E M X U I FRANCXS BAUER,
A. J. NlCKXIN,
W. MURDOCH LIND,
Gxo.
W. QUXRIML.
CHICAGO OFFICE:
E. P. VAN HARLINGXN, SO La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LKFXBVRX.
5T. LOUIS OFFICE :
CHAS. N. VAN BUKXN.
SAN FRANCISCO OFFICE: ALFRED MKTZGXR, 425-487 Front St.
Published Every Saturday at 1 Nadison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
M I r r T A D v J i i t u A The
directory of piano manufacturing firms and corporations
found o n
u.«.Vw.Tn V c
another page will be of great value, as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY.
NEW YORK, DEC. 17. 1904.
EDITORIAL
T
HERE is no taint on any of the awards granted exhibitors in
the music trade section at the World's Fair so recently closed.
They have been worthily won and granted through merit, and the
publicity that has recently been given World's Fair awards in the
columns of the daily papers has no bearing upon the music trade
section. The scandal relates directly to some brewing corporations,
one of whose representatives, it is alleged, was approached with the
proposition to deliver a gold medal for $1,500.
We make this statement so that it may be thoroughly understood
that there is a flawless title to all awards granted to the industry to
which The Review directly appeals.
HATTING with one of the foreign jurors at the World's Fair,
he remarked that in comparison with European exhibitors,
and especially those of France, Americans are prone to overlook the
services rendered by workmen.
This is a foreign view, and not our own, for it is difficult to
believe that of employers in this country, where so much deference
is shown to what is termed "labor." This same juror asserted that
in the schedules given, many European firms gave names of em-
ployes as being entitled to awards in case the principal exhibit was
deemed worthy of mention. And one of the highest officials of the
French Government, M. Picard, impressed upon the French jurors
the desirability and necessity of taking proper cognizance of the
value of the services of the workingman.
It will be remembered that in the splendid awards which the
Baldwin Co. received at Paris, in 1900, a number of special depart-
ment men were individually honored. So thoroughly imbued with
this advice were the French jurors that they made a determined
stand for the workmen as collaborators, even when their principals
were not in competition for prizes, owing to their service on the juries
of awards or through other official connection with the Exposition.
C
T
seldom was the name of a workman mentioned unless he happened to
be the principal inventor.
The French position may be best explained in the fact that the
leaders of the French laboring classes are, very important factors in
the political situation, and on occasions may be said to hold the life
of the Government in their hands, which is not true of the labor
leaders in this country. That may be the impelling force in France,
or at least may influence the Government to take the position which
it does.
HEY argue that the workmen should not be deprived of their
just dues because their employers devoted some time and
talents to making the Fair a success. On the other hand, when an
American firm requested an award for individuals as collaborators,
E are prone to say that the various World's Fair cities show a
decline in general trade not only through the life of the
Exposition, but have a regular slump after the Exposition gates are
closed. Now an almost unprecedented increase in nearly every
branch of business conducted in St. Louis during the World's Fair
over that of the preceding year, is the result shown by the comparison
of statistics gathered and compiled by W. H. Roscher, the new
president of the St. Louis Furniture Board of Trade. He says that
in nearly every line of wholesale business there is an enormous in-
crease over 1903. The population enumerated by the census of 1900
that 575,000 has increased to 700,000, and it is reasonably certain
that on January 1, 1905, with the floating population disappearing,
St. Louis will have a stable population of 650,000.
H
E claims that two years ago America had but two cities that
were known in all parts of the world—New York and Chi-
cago. To-day, St. Louis, the fourth in size, has become the third
great American city in commercial importance.
URELY, such optimistic views must be encouraging to the men
of the World's Fail city, and from personal observations
gleaned after frequent visits to St. Louis during the past two years,
we are of the opinion that there will be no reactionary effects as the
result of the close of the Fair. St. Louis is the gateway to the great
Southwest, and the exposition will have a direct impelling force in
its future commercial growth and activity.
It seems more than passing strange that no piano factory worthy
of the name has ever lived in St. Louis. The natural conditions
certainly favor the city, and labor conditions are not dissimilar to
those of other great cities, and still it has never developed as a piano
manufacturing point.
In consequence of the publicity which it has received during the
past few months, we know of two or three concerns that are care-
fully considering the advisability of establishing piano manufacturing
plants in St. Louis.
S
L
EGAL controversy over patent rights, infringements and other
things directly relating to the manufacturing department of
the industry seems to be largely in evidence just at the present time.
Perhaps there never has been a period when so many important
suits were pending as at present. Well, the courts are the proper
places to settle matters of this kind, and not in the columns of the
trade newspapers. There is no reason, however, why a man should
immediately acquiesce with his neighbor's views as to dollars that
he says are due for alleged infringements of patents. A friendly
suit at law can easily determine the right of inventors in this matter.
In our opinion, however, the patent laws of the country are not
intended to protect an individual who does not exercise proper care
in protecting his own interests by allowing patents to practically
expire before bringing test suits.
B
USINESS men, more than ever before, are endeavoring to
secure some relaxation from the hard grind of trade, and there
is everywhere an obvious desire to slow down a bit from exacting
conditions.
Perhaps no stronger evidence can be brought forth to support
this statement than is furnished in the enormous sale of the book,
"The Simple Life," by Pastor Wagner, who recently sailed from our
shores. The presses have been working day and night to supply the
orders for this work, and its immense and continuing vogue in this
country is a good sign. It furnishes some indications of the reaction
against the artificial and complex existence under which a greater
proportion of Americans are forced, either by social emulation or
by the hope of finding satisfaction in the multiplication of external
conveniences and luxuries. That hope is one that always has been
and always will be disappointing, and Pastor Wagner's honest,
straightforward presentation of the old, unvarying alternative is a
mighty wholesome thing for Americans to read.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
READER of The Review writes: "I am thinking of starting
in business in this town; have you any suggestions as toi
methods to offer?"
The establishment of a new business, particularly in a town as
conservative as that indicated in our correspondent's communication,
is not an easy proposition. It is, indeed, a task from which a great
many merchants would shrink, fearing failure. That a piano store,
conducted on live and up-to-date principles can achieve success has
been proven time and time again. And for the information of our
subscriber and other young men who are contemplating embarking
in business, we would cut a leaf out of the experience of another
subscriber of The Review who started a few months ago.
A
E said in a recent letter: "I selected S
, Ohio; it had a popu-
lation of about twenty-three thousand. It struck me as a
good town, because there were plenty of well-paid mechanics there.
I could not count too much on outside trade, being so close to Wheel-
ing and Pittsburg, but the people in my vicinity numbered something
like eight thousand, which gave us a total of over thirty thousand.
I determined to make our opening somewhat of a splurge. I had
an ad. in the local papers four weeks before we were ready for busi-
ness, announcing the fact that we were going to open up, and named
the line of pianos which I decided upon. The day before the opening
we had a street parade, headed with a band; the boys carried ban-
ners and distributed circulars, and created a lot of excitement and
talk. You fellows in New York might consider this spectacular, but
down our way it won, and there were only two men in town who
didn't know we were on earth, one was in jail and the other was
very busy getting buried. We put in a neat stock, and we have
hustled, and we have made money; advertised all we could afford
to, and have worked every kind o f publicity."
H
OW, there is a good, healthful ring about that kind of a com-
munication. It shows energy, and it shows confidence and
originality, and it may be that our young friend will catch every day
some inspiration. There is plenty of room in the piano business for
the right man, but a piano man cannot hide his business light under
a bushel and expect to rake in the dollars. There may be no chinks
in the bushel through which the light can be seen.
Here is another letter that came in from another subscriber to
The Review: "I have been interested in reading some of the sug-
gestions made from time to time in The Review, and rather
got stuck on fixing up a harvest room as you suggested, and having
a harvest sale. I decorated the windows and a part of the store in-
terior in harvest fashion, with ears of corn and sheaves of wheat,
while the price cards that were put on the pianos, marked in plain
figures, had a sheaf of wheat attached to each one, keeping up the
scheme throughout the store. The corn and wheat was the real
stuff, and my competitors said, 'what in thunder is B
doing,
making a feed shop out of his piano store ?' Well, I showed them.
People came in to see what the row was all about, and I advertised
it in good shape, and we got busy right away, although my com-
petitors were complaining of dull times and no business."
N
O here is another instance of how a man succeeded on rather an
original line by making his store one talked about. Store
attractions that are out of the ordinary not only interest the people,
but impress the public with the idea that such an establishment is
alive and up to date.
This is a very good impression to make, particularly in the new
store. Our young friend should remember not to omit one thing
when starting out—nail the quality flag to the masthead. Have!
one price, the right price, and stick to it. He will find that work
of that character pays. It inspires a confidence that can be created
by no other means. That is the business policy, and will be produc-
tive of much better results than a vacillating, any old price policy,
which obtains in some sections.
S
T
HE business of the country continues to be of good volume,
and our special representatives in the principal cities of the
union inform this office that piano merchants on the whole are active
filling local orders.
There will probably be a still further increase in piano buying
as Christmas draws near, and it must be conceded that houses which
have been up to date in their methods and liberal in their advertising
policy, will be rewarded by an excellent special holiday trade.
There is an unusually heavy demand for pianos of the higher
A GOLD MEDAL AND DIPLOMA
WAS AWARDED
THE MUSIC TRADE REVIEW
AT THE
ST. LOUIS EXPOSITION
grade; in fact, some of the high-grade manufacturers are finding
great difficulty in taking care of their orders. Many of the dealers
delayed until the latest getting in their holiday stock, and as a conse-
quence they are wiring rush orders, which they have to have filled
in time to take care of their local trade.
HERE was every reason why trade should be good this fall, for
we enjoyed that public confidence which could not be count-
eracted by groans and direful prophecies of business disaster. Most
of the business men felt optimistic, and business cheerfulness is
half the battle when it is backed up by the most bountiful agricul-
tural and mineral yields which this country has ever seen. The
men who are optimistic and have the courage to go ahead and stock
up in good form are the ones that will win this year, and those who
are left on stock will have learned a lesson which, it is to be hoped,
will be useful to them. They will eliminate hereafter the graveyard
sign and almshouse line of talk.
T
T
HERE are some men who begin to lose courage just as soon as
trade drops off a bit. They think that business is going to
the bow-wows, and people in general do not like to disappoint a sad
man. Suppose trade is dull at times; let us be thankful it is no worse.
That's the proper time to go hunting around for some method of
injecting a little life into things, and do it with a smile. If a business
man must look sour once in a while, let him go down to the base-
ment and have it out with the nail keg, and come up with the smile
that won't come off, and then if he feels sour and disconsolate try
and have another round with the nails. Let us look pleasant, be
thankful and hustle.
T
HE high honors which this publication won by being awarded a
gold medal and diploma at St. Louis cfeates an exposition
record not approached by any other journal on the globe.
The Grand Prix at the Paris Exposition of 1900, a diploma at
the Pan-American of 1901, a silver medal at the Charleston Exposi-
tion of 1902, and a gold medal at the St. Louis Exposition of 1904
is a pretty good all round exposition record.
The honors which we have received at the great expositions, of
course, have been of some advantage to this publication, but they
have also been of advantage to trade newspapers generally, for they
have brought trade journalism into greater prominence—into such
prominence that it has received high honors at the world's greatest
expositions. It has helped to create for it a position and a respect
which cannot, by any power of argument, be belittled. When a pro-
fession has reached a position where it carries off the honors at na-
tional and international expositions, it is at least worthy of comment.
REPREHENSIBLE practice has sprung up in certain parts
of the country on the part of catalogue houses and some
piano dealers who are photographing certain attractive piano styles
from catalogues of leading makers, and substituting on the fall board
names of some of the cheapest makes, or principally stenciled titles,
simulating prominent names.
These are being used in advertisements and other literature sent
out, the purpose obviously being to use these designs to attract pros-
pective purchasers, and then endeavor to satisfy their disappoint-
ment by holding out the "bait" of price to close a sale.
The entire matter is fraudulent and despicable, and should be
stopped at once. Several manufacturers who have sold dealers a
few pianos and whose designs have been stolen are complaining, but
we notice some are still selling the same dealers who have treated
them in this unbusinesslike way. Why?
What is needed is more backbone, more principle in conducting
business, so that when a dealer endeavors to be dishonest—for this
is the grossest type of it—he should be not only shunned by that
manufacturer, but he should be blackballed by the entire trade.
A

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