Music Trade Review

Issue: 1904 Vol. 39 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MEW
EDWARD LTTMAN DILL,
Editor and Proprietor.
J. B. SPILLANE, M*n*tfln* Editor.
EXECVTIVE STAFF:
THOS. CAMPBELLCOPELAND,
GEO. B. KELLER,
W.
A. J . NlCKXIN,
MURDOCH LIND,
BOSTON OFFICE:
ERNEST L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
R. W . KAUFFMAN.
EMILIE FRANCES BAUER,
GEO. W. QUERIPEL.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 36 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
SAN FRANCISCO OFFICE:
S T . L0UI5 OFFICE :
CHAS. N . VAN BUREN.
ALFRED METZGER, 425-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postal ) , United States. Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite read-
ing matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
nip
r r m o v of PIANO
DIANA ^ e directory of piano
manufacturing firms and corporations
DIHLC1UKY
f o u n d o n p a g e 3 2 wiJ j b e o f g r e a ( . v a l u e a s a re f erence f o r
MANVFACTUR.ER.S
dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW
YORtt, JULY 9,
OME weeks past in a survey of the trade situation in the Middle
West proves conclusively that there is no occasion for the ex-
istence of a pessimistic feeling regarding trade conditions. Crop
indications point to a satisfactory year in the great staples, and prices
too will be of such a character that will largely increase the purchas-
ing power of the agricultural classes.
S
T is true that retail business in the great cities like Boston, New
York and Chicago, has been decidedly slow of late, and it is use-
less to argue otherwise. In the smaller localities, however, there has
existed a much more pleasing condition of trade, and there are some
points which show a business record surpassing that of last year.
There are some manufacturers, a limited number, it is true, whose
output for 1904 has surpassed that of corresponding months of last
year. Now that the Presidential nominations are settled it is be-
lieved that there will be a decided betterment in trade conditions.
I
A CCORDING to the reports of the leading commercial agencies
I \ there is much encouragement in the evidences of returning con-
fidence. Statistics for the past six months indicate that there is no
little reason for anticipating better things in the last half of the year.
Liabilities and insolvencies have steadily decreased, railway earnings,
that in the earlier months showed losses of 5 per cent, or more in
comparison with last year, exhibit an increase of 2.6 per cent, for
June, while reports from all branches of trade for the last week testify
to a condition hardly more quiet than is customary at this time of
the year. Inquiries promise a better distribution in the near future.
Many important discussions over wage scales have reached a friendly
settlement, and prospects are still favorable for large returns on the
farms, despite some loss from storms during the past week.
Confidence, says Dun's, grows in the iron and steel industry and
while there is little support in the shape of increased orders, the
amount of business in sight and contemplated work held back is suf-
ficient to provide a good tonnage whenever it is decided that the time
has come to place contracts.
T
HERE is everywhere a tendency to exercise conservatism in the
conduct of business. Piano merchants are exhibiting greater
care in the character of their sales. There is a decided tendency to
seek quality sales rather than quantity sales. The dealer who nails
the quality standard to the mast will plough very comfortably through
troublous financial seas.
not only in sales but character of instru-
Q UALITY ments counts
as well. Quality rather than price is a trade
slogan which has carried many a dealer on to great business success,
and in this connection it is fitting to note a circular letter which has
been recently issued by the John Church Co. under the caption of
"Quality."
I
T is so excellent that it is reproduced herewith:
"Successes won on the bases of cheapness are scarce as
roses in Greenland and as evanescent as soap bubble.
True success only follows merit, and merit commands its price.
Strange thing this reputation.
"It takes toil—persistency—fixed purpose—and ability to resist
temptation to cheapen—but once you have it, its worth is transcendent
and can't be counted alone in dollars.
"You know certain pianos, such as the Everett, the name of
which alone goes a long way toward their sale. Little need to tell
people that such an article is of surpassing goodness.
"How much better to build on a groundwork of quality and
worth than to chase the will-o'-the-wisp of cheapness, low quality and
low terms.
" 'But my trade won't pay the price,' wails some timorous soul.
"Your trade, dear Mr. Dealer, is what you make it. If you con-
tinually exploit low price goods at low terms, how in the world can
you believe your customers will ask for anything else?
"Try the other! Talk quality! Emphasize true worth! Lay
stress on inherent goodness and watch the outcome. Cut away from
cheapness.
"Profit and prestige lie in selling the best goods at best prices.
"Is any feeling so self-satisfying as the knowledge that your
name stands for the best in quality? That you are the dealer who
commands the best class of trade because you handle goods which
give the best satisfaction to the customer and the best ultimate re-
turn to you for the effort you put on their sale?"
This letter should be carefully read by every dealer in the United
States, and as it appears in the columns of The Review it probably
will be.
T
HE successful salesman, the man who builds up trade, is the man
who is courteous, affable without going beyond the lines of
good straight common sense. He knows his instruments thoroughly
and can point out their good features in a convincing way, and every
salesman should make it a point to gain something more than a mere
superficial knowledge of pianos. How much more intelligently he
can present the special merits of his instruments when he himself
knows some of the points of excellence which are incorporated within
the instruments which he offers for sale.
I
T isn't always the number of sales which counts, but it is the quality
of sales. A good many salesmen overlook this important fact,
and are anxious to make a record for large sales.
It is not an uncommon fault, but a salesman who sells a large
number of instruments annually is too frequently not as good a money
maker for his employer as the salesman who exercises great care in
making good sales only. It is quality sales that count, and quality
sales which help to make a business prosperous.
T
HERE may be a decaying journalist but there is no indication
of decaying strenuosity in the condemnation voiced by George
P. Bent.
Mr. Bent is positive in his likes and dislikes, and there is no
possibility of misinterpreting his attitude upon any situation what-
soever. He strikes fair, and there is a straightforwardness about
his utterances which at once compel admiration.
Mr. Bent did not propose to have the trade rate him as one who
had walked up to the captain's office and settled, as, judging from the
smooth and oily puffery, which has appeared regarding the personal-
ity of Mr. Bent, it would seem to outsiders as if Mr. Bent had ar-
ranged matters on a satisfactory basis with the Courier.
T
HAT was the point where Mr. Bent became justly indignant. He
was mighty sure that his friends would not misjudge him, and
he did not propose to have those ouside figure for one moment that
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
he was paying tribute to a man and an institution which he heartily
condemned. Hence he came out in an open letter which shows how
completely independent Mr. Bent is of influences which in some in-
stances have had a tendency to cause individuals to "arrange" matters.
Mr. Bent is not of that kind, and would that we had more men of
his type in this industry. He does not hesitate to denounce unfair
journalism in the most condemnatory manner. He has the courage
of his convictions to an eminent degree, and if there were more
men of his type, dishonest journalism could not have fattened upon
this industry.
ERHAPS the attitude assumed by Mr. Bent will have the
tendency to stiffen the vertebrae of some of the weaker
brothers who have contributed hesitatingly perhaps, but neverthe-
less have contributed to keep alive a system which was becoming most
intolerant and abusive. There must be an awakening in this in-
dustry to keep down disreputable journalism from a vantage ground
which it has occupied for years, and if we mistake not it is just such
men as Mr. Bent who will contribute to that awakening.
P
T
HE attendance at the St. Louis Fair has been steadily growing
during the past month, and during the fall months all previous
Fair records of admission will probably be broken.
A number of important traveling representatives who have
visited The Review booth in the music trade section have expressed
themselves as feeling disappointed that their firms were not repre-
sented at the greatest of all world's fairs.
It may be said, however, that the exhibits which are there are
attractive. The only trouble is there are not enough of them to give
the average visitor a comprehensive idea of the greatness and extent
of the industry, and instead of having the effect to stimulate piano
buying, it has rather a depressing effect upon piano buying.
T
O illustrate: Suppose there was a fitting representation of the
music industries both in variety and extent, would not the or-
dinary visitors be impressed with the importance of piano purchase ?
Their attention would be forcibly and interestingly called to the part
which musical instruments are playing in the development of higher
culture in our land. They would be impressed with the necessity of
owning a piano and would feel more inclined to buy instruments than
they do at present when visiting the Fair.
Some of the French piano houses present some very attractive
styles.
The names of all of those who are to serve on the jury have not
as yet been given out for publication.
LL visitors have commended the work which The Review is do-
ing at the World's Fair in a most eulogistic manner. It can-
not be disputed that The Review is carrying on a line of publicity
which is of obvious benefit to the entire industry. Our work is not
only attracting the attention of those directly interested in musical
wares, but through our system a knowledge of the development of
music, and the part which our piano makers have played in encourag-
ing that musical development, is being carried into thousands of homes
in every section of the country. One of the largest manufacturers
in this country said of The Review plan, that it is more than an ad-
vertising venture. It rises to the dignity of an educational force, and
in every way it is the most ambitious enterprise ever undertaken by a
trade publication.
A
A SUBSCRIBER asks the opinion of The Review regarding the
J\
respective merits of a store on a principal street in his town
at a large rental, or a place around the corner at a greatly reduced
rent.
It is a pretty difficult question to answer, because sound argu-
ments may be advanced in support of either side. There are plenty
of merchants who believe that there can be no better advertising for
a store than to have it centrally located. It gives it character and
dignity and identifies the proprietor as one of the prominent and
progressive men of his community. It adds character and dignity
to an enterprise to be thus located, and there are many people who be-
lieve that the additional cost of rental is more than made good by the
increased prestige which it gives a business and the additional chances
which are afforded for sales making.
N the other hand in this particular trade there are many piano
men who argue that it is absurd in a specialty line to pay the
highest rentals in a town in order to have representation on its leading
business artery.
O
9
They say that a large percentage of sales are made outside rather
than inside the store, and that customers are brought in by outside
salesmen. They affirm that they would rather put the additional
money in salesmen and in advertising than in store rentals.
W
E can name some men who have conducted profitable retail
establishments, and in winning fortunes have never removed
their warerooms from the second floor. So after all, it is a question
which admits of strong argument on either side, and we should pre-
fer not to advise our subscriber in the case of high rentals in a lead-
ing street versus low rent in a side street. We can find plenty of
men who have succeeded by taking opposite positions in this matter.
After all, it depends more upon the man than the locality. Some
men will succeed under the most adverse circumstances, and other
men can hardly retain success, even if the elements all about them
tend to contribute in the strongest way towards business prosperity.
OME of the most successful men in this industry are sticklers
upon the subject of details, and it would be difficult to locate
a more systematic man in this industry regarding details than Col.
E. S. Conway. Notwithstanding the enormous business which comes
under his direct control he has at all times at his fingers' tips the
minutest particulars regarding any of the details of the great Kimball
system. It will be seen from the neatness of his desk that Col. Con-
way is a man who never permits a congestion of matter to worry him
in the slightest, and probably no man in this or any other trade has
a more condensed system. He is in the closest touch with every
department of his business, and hardly a question can be propounded
relating in a comparative way to the business of the present year with
any during the past decade, but that a ready response, accurate in
every particular, is immediately forthcoming.
S
T
HERE is no question but that detail and system form two great
essentials necessary to business prosperity. It is neglect of
details which plays havoc with the profits of business. In great con-
cerns it is not possible that any one man can attend to all the little
things, but there is no concern, however, that can afford to ne-
glect them. One mind can issue and look to the enforcement of gen-
eral plans, and that mind can see to it that competent help will look
vigorously to the details however minute they may be. It is the at-
tention to and the building up of little things which give magnitude
to every business.
T
HE reply of Steinway & Sons to the absurd editorial anent "The
Passing of the Piano" which appeared in the New York
Times is couched in vigorous language which demolishes The Times
theories in a most interesting ma nner. In the Steinway communica-
tion there is a statistical showing of the continuous growth of the
music trade industry, and the enlarged demand for pianos.
By this strong protest a false impression is removed from the
minds of Times readers, and at the same time Steinway & Sons show
that they are ever watchful of legitimate trade interests everywhere.
T
HE summer vacation question for both employes and employer
has recently received unusual attention both in the press and
from the public, because of a pronouncement against these seasons of
rest by that veteran financier, Russell Sage, a man who has made
money by the application of his theories of business through a long
life. The things which Mr. Sage has said are not altogether new, but
gain new importance and attract attention because he said them.
T
HE opinions of Mr. Sage are opposed by many of our leading
men who regard in a broad sense a diversion from business a
benefit at any time of the year to both employer and employe, the
summer season being the most suitable for obvious reasons. Temper-
ament and environment are determining factors in the individual
cases. The working machinery of some establishments is kept keyed
up to a higher tension than others, consequently sapping the energies,
if not the vitality of the working force.
OST of our piano men view the summer vacation in a favorable
light, and they find that when they give themselves a respite
from labor they come back refreshed, with keener minds, and healthier
bodies, to wage the trade war. They find, too, that their employes are
benefited in a like measure and render better services by the enjoy-
ment of a needed rest during the heated term.
M

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