Music Trade Review

Issue: 1904 Vol. 39 N. 2

mm
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. XXXIX. No. 2.
Every Sal. Dy Edward Lyman Bill at 1 Madison Aye., New Tort, Jn y 9,19U4
TUNING IN EQUALJTEMPERAMENT.
Win. Dearness Claims the Piano Is Constructed
and Tuned in Defiance of Purity in Interval.
—Conclusions That Fail to Stand Analysis.
In last Monday's Times Wm. Dearness, of Cin-
cinnati, announced the remarkable tidings that
pianos are to-day tuned incorrectly. After des-
canting on how "Myriads of discriminating na-
tures turn away from the piano in dissatisfaction
and distaste, suffering in silence and condemn-
ing themselves as destitute of musical taste and
appreciation, when the real truth is that they
possess these qualities in a much higher degree
than their tormentors," this musical Columbus
tells us we do not have to go very far to find
out what is really the matter.
"The piano," he says, "is fundamentally con-
structed and tuned in grievous defiance of purity
in interval. For sake of convenience in construc-
tion it is tuned wrong. This fact is well known
to all well-informed scientists and musicians,
and its importance fully recognized. Of course,
it is not to the interest of manufacturers to give
prominence to this imperfection in their wares—
performers and teachers are often disposed to
keep in the background a blemish that is a re-
proach to the art which they claim to exercise
with the utmost precision and refinement. A
very considerable number of these are utterly ig-
norant of the fact that the piano plays wrong
and others hold a singularly inadequate or dis-
torted conception of the facts.
"This false system of tuning, which is known
as temperament, affects all modern instruments
except violins, trombones, and other keyless
horns. Its blighting effect upon the art has been
pointed out by able scientists since its first in-
troduction more than two centuries ago. It was
deplored by the great Helmholtz and by his Eng-
lish translator, Ellis, as well as by Sedley Taylor,
Blaserna, Pole, and Zahm without a dissenting
voice, but the hold that temperament or tem-
pered intonation has taken upon manufacturers
and the rank and file of musicians is remarka-
ble. Many of these will be found to resent with
intemperate heat any proposal to return to puri-
ty of interval or perfect tune, exhibiting in their
opposition a reckless disregard or ignorance of
facts."
After that extraordinary editorial on "the
passing of the piano" in a recent issue of The
Times the appearance of the foregoing does not
surprise us. The writer is so incorrect in his
premises that the letter hardly calls for serious
criticism. The following communication, how-
ever, which appeared in The Times of Tuesday,
covers the situation so admirably that it is worth
quoting in its entirety. The writer says:
"Mr. Dearness's recent attack on the piano be-
cause of its tuning in equal temperament is of
a puzzling kind. He intimates that piano man-
ufacturers try to hide it, and that performers
and teachers keep it in the background, and at
the same time acknowledge that the 'false sys-
tem' affects every instrument, except violins,
trombones, and other 'keyless horns.'
"Exactly. In other words, the whole modern
system of music is based upon the equal temper-
ament, is indissolubly connected with it, and has
been ever since J. S. Bach wrote his immortal
forty^eight preludes and fugues—'the title is
'The Well-Tempered Clavicord,' Mr. Dearness—
for the special purpose of furthering its adoption
in the first half of the eighteenth century. He
gave a death blow to the antiquated system that
prevailed before, by which the use of any remote
keys was impossible, and any but the most im-
mediate modulation out of the question.
"Does Mr. Dearness make the proposal he
speaks of to return to 'purity of Interval or per-
fect tune'? I am not 'resenting it with intem-
perate heat,' if he is, but I would simply like to
inquire how he proposes to do it. Perfect intona-
tion is absolutely impossible on the pianoforte
without a vast complexity of keyboard upon
which it would be beyond the power of any mu-
sician to play any music that now exists—except,
perhaps, hymn tunes. What would happen if an
attempt were made to remodel orchestral instru-
ments to permit of perfect intonation throughout
fancy refuses to picture.
"And after they were remodeled, it is doubt-
ful if the performance of modern music would
be at all practicable. Mr. Dearness would have
the satisfaction of hearing all instruments in
perfect tune—but the art of music would have
to come to an end. It hardly seems worth while."
THE LESTER SMALL GRAND
Adding to Its Reputation for Tone, Design and
Excellence—Lester Co. Complimented.
(Special to The Review.)
Philadelphia, Pa., July 5, 1904.
The Lester Piano Co. are in receipt of many
compliments regarding the tonal and architec-
tural beauty of their new small grand, which is
pronounced by leading players and experts to be
one of the most remarkable pianos of our time.
This instrument is five feet three inches long,
and built in mahogany, unless otherwise ordered.
This small grand as well as the baby grand,
which has been on the market a little over six
months, are original creations of that master
in piano construction, Otto Trefz, who has been
working on them for two years, having learned
his trade of piano construction in Stuttgart,
Germany, where, with his father for many years,
they were considered two of the finest piano
makers in that country.
While the Lester grands are elegant in de-
sign, yet they possess a daintiness that is notice-
able in few instruments. The veneering is par-
ticularly beautiful, and is put on, on the rim, in
fifteen veneers. The legs are rich, heavy and
massive, and are elegantly carved in solid ma-
hogany. Everyone who has seen the Lester
grands has been delighted with them.
The telling points of the Lester were admir-
ably demonstrated a few evenings ago when a
room full of invited guests assembled at the ware-
rooms of F. A. North & Co. to examine the new
small grand and baby grand Lester, and hear
them both played upon by the Philadelphia pian-
ist, Mr. Harold Nason. The visitors paid many
high compliments to Mr. F. A. North, Mr. George
Miller and other members of the Lester Com-
pany.
SINGLE COl'lBS, 10 CENTS.
$2.00 PER YEAR.
SMALL PIPE ORGANS
In Demand for Lodges, Halls, Etc., Particularly
in Large Cities—Reed Instrument Still
Popular, However.
There seems to be a tendency among secret so-
cieties and fraternal orders generally, to furnish
their lodges with small pipe organs instead of
those of reed make, which have been long in use.
This is especially true in the larger cities, and
those organ men who are canvassing the field
pretty actively are winning no small measure of
success.
In the smaller towns and cities, the reed or-
gan, chapel style, will still continue to be the
favorite, and those of the better grades made by
leading manufacturers are instruments of great
worth musically.
Indeed it would be difficult to undermine their
position in the lodge. In the larger cities, how-
ever, the organists of lodges are more ambitious
to have an Instrument of the pipe family.
THE ANGELUS PIANO LIKED.
E. R. Locke Places Good Order—Angelus De-
mand Quite Active.
E. R. Locke, of the Knight-Locke Piano Co., of
Denver, Col., is quite enthusiastic about the new
Angelus piano made by the Wilcox & White Co.,
of Meriden, Conn. This instrument is a piano
and player combined. During his recent visit to
the factory he placed an order for these instru-
ments which will be soon ready for the market.
Business generally with the Wilcox & White
Co. is very active, and there is little let-up in the
demand for Angelus piano players. East and
West, North and South, orders are coming in,
and it would now seem as if the present year
will exceed the one preceding it in the volume
of Angelus players sold at home and abroad.
THE BEHR LINE IN DEMAND.
Horace F. Brown, of the Behr firm, and Messrs.
Shafer and Krumme, Behr travelers, have each
returned to town after a successful tour in the
firm's interests. There are many orders for
Behr pianos and the Behr player now being pre-
pared for early fall delivery. Mr. Shafer has
established a substantial line of Behr player
agencies, every agent being thoroughly conver-
sant with the merits of the instrument and en-
thusiastic as to its prospects.
HOLLINGS WORTH IN CHARGE.
B. F. Hollingsworth has succeeded C. C. Bender
as *nanager of the Schubert Piano Co.'s ware-
rooms at 625 Main street, Buffalo, N. Y. It is
now stated that Mr. Hollingsworth's manage-
ment will be but temporary; in other words, he
will appoint an assistant manager and look after
the interests of the Schubert at headquarters
and on the road.
G. H. Poppenberg, the well-known dealer of
Buffalo, N. Y., has joined the ranks of benedicts,
the happy bride being Miss Mildred Ingalls.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MEW
EDWARD LTTMAN DILL,
Editor and Proprietor.
J. B. SPILLANE, M*n*tfln* Editor.
EXECVTIVE STAFF:
THOS. CAMPBELLCOPELAND,
GEO. B. KELLER,
W.
A. J . NlCKXIN,
MURDOCH LIND,
BOSTON OFFICE:
ERNEST L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
R. W . KAUFFMAN.
EMILIE FRANCES BAUER,
GEO. W. QUERIPEL.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 36 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
SAN FRANCISCO OFFICE:
S T . L0UI5 OFFICE :
CHAS. N . VAN BUREN.
ALFRED METZGER, 425-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postal ) , United States. Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite read-
ing matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
nip
r r m o v of PIANO
DIANA ^ e directory of piano
manufacturing firms and corporations
DIHLC1UKY
f o u n d o n p a g e 3 2 wiJ j b e o f g r e a ( . v a l u e a s a re f erence f o r
MANVFACTUR.ER.S
dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW
YORtt, JULY 9,
OME weeks past in a survey of the trade situation in the Middle
West proves conclusively that there is no occasion for the ex-
istence of a pessimistic feeling regarding trade conditions. Crop
indications point to a satisfactory year in the great staples, and prices
too will be of such a character that will largely increase the purchas-
ing power of the agricultural classes.
S
T is true that retail business in the great cities like Boston, New
York and Chicago, has been decidedly slow of late, and it is use-
less to argue otherwise. In the smaller localities, however, there has
existed a much more pleasing condition of trade, and there are some
points which show a business record surpassing that of last year.
There are some manufacturers, a limited number, it is true, whose
output for 1904 has surpassed that of corresponding months of last
year. Now that the Presidential nominations are settled it is be-
lieved that there will be a decided betterment in trade conditions.
I
A CCORDING to the reports of the leading commercial agencies
I \ there is much encouragement in the evidences of returning con-
fidence. Statistics for the past six months indicate that there is no
little reason for anticipating better things in the last half of the year.
Liabilities and insolvencies have steadily decreased, railway earnings,
that in the earlier months showed losses of 5 per cent, or more in
comparison with last year, exhibit an increase of 2.6 per cent, for
June, while reports from all branches of trade for the last week testify
to a condition hardly more quiet than is customary at this time of
the year. Inquiries promise a better distribution in the near future.
Many important discussions over wage scales have reached a friendly
settlement, and prospects are still favorable for large returns on the
farms, despite some loss from storms during the past week.
Confidence, says Dun's, grows in the iron and steel industry and
while there is little support in the shape of increased orders, the
amount of business in sight and contemplated work held back is suf-
ficient to provide a good tonnage whenever it is decided that the time
has come to place contracts.
T
HERE is everywhere a tendency to exercise conservatism in the
conduct of business. Piano merchants are exhibiting greater
care in the character of their sales. There is a decided tendency to
seek quality sales rather than quantity sales. The dealer who nails
the quality standard to the mast will plough very comfortably through
troublous financial seas.
not only in sales but character of instru-
Q UALITY ments counts
as well. Quality rather than price is a trade
slogan which has carried many a dealer on to great business success,
and in this connection it is fitting to note a circular letter which has
been recently issued by the John Church Co. under the caption of
"Quality."
I
T is so excellent that it is reproduced herewith:
"Successes won on the bases of cheapness are scarce as
roses in Greenland and as evanescent as soap bubble.
True success only follows merit, and merit commands its price.
Strange thing this reputation.
"It takes toil—persistency—fixed purpose—and ability to resist
temptation to cheapen—but once you have it, its worth is transcendent
and can't be counted alone in dollars.
"You know certain pianos, such as the Everett, the name of
which alone goes a long way toward their sale. Little need to tell
people that such an article is of surpassing goodness.
"How much better to build on a groundwork of quality and
worth than to chase the will-o'-the-wisp of cheapness, low quality and
low terms.
" 'But my trade won't pay the price,' wails some timorous soul.
"Your trade, dear Mr. Dealer, is what you make it. If you con-
tinually exploit low price goods at low terms, how in the world can
you believe your customers will ask for anything else?
"Try the other! Talk quality! Emphasize true worth! Lay
stress on inherent goodness and watch the outcome. Cut away from
cheapness.
"Profit and prestige lie in selling the best goods at best prices.
"Is any feeling so self-satisfying as the knowledge that your
name stands for the best in quality? That you are the dealer who
commands the best class of trade because you handle goods which
give the best satisfaction to the customer and the best ultimate re-
turn to you for the effort you put on their sale?"
This letter should be carefully read by every dealer in the United
States, and as it appears in the columns of The Review it probably
will be.
T
HE successful salesman, the man who builds up trade, is the man
who is courteous, affable without going beyond the lines of
good straight common sense. He knows his instruments thoroughly
and can point out their good features in a convincing way, and every
salesman should make it a point to gain something more than a mere
superficial knowledge of pianos. How much more intelligently he
can present the special merits of his instruments when he himself
knows some of the points of excellence which are incorporated within
the instruments which he offers for sale.
I
T isn't always the number of sales which counts, but it is the quality
of sales. A good many salesmen overlook this important fact,
and are anxious to make a record for large sales.
It is not an uncommon fault, but a salesman who sells a large
number of instruments annually is too frequently not as good a money
maker for his employer as the salesman who exercises great care in
making good sales only. It is quality sales that count, and quality
sales which help to make a business prosperous.
T
HERE may be a decaying journalist but there is no indication
of decaying strenuosity in the condemnation voiced by George
P. Bent.
Mr. Bent is positive in his likes and dislikes, and there is no
possibility of misinterpreting his attitude upon any situation what-
soever. He strikes fair, and there is a straightforwardness about
his utterances which at once compel admiration.
Mr. Bent did not propose to have the trade rate him as one who
had walked up to the captain's office and settled, as, judging from the
smooth and oily puffery, which has appeared regarding the personal-
ity of Mr. Bent, it would seem to outsiders as if Mr. Bent had ar-
ranged matters on a satisfactory basis with the Courier.
T
HAT was the point where Mr. Bent became justly indignant. He
was mighty sure that his friends would not misjudge him, and
he did not propose to have those ouside figure for one moment that

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