Music Trade Review

Issue: 1904 Vol. 39 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FIFTY-TWO PAGES.
RMFW
THE
VOL. XXXIX. No. 18.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Oct. 29, 1904.
sible. There is no reflection whatever intended
on any dealer in what I have said. It is said
and meant in a friendly, man-to-man way, and I
Particularly the Smaller Piano Man in Too
am sure that the force of it will be recognized by
Large Instalment Business—Some Timely
those who will think over the whole situation
Remarks From Wm. Dalliba Dutton.
calmly. Far better for the dealer in moderate
Hardman, Peck & Co. are having a busy time circumstances to be less ambitious in the matter
at their several factories. Healthy activity pre- of doing a large instalment business than for
vails in every wholesale department, also in the him to order and place pianos and then live from
retail department. Mr. Dutton, who recently re- hand to mouth until they are paid for, in the
turned from a trip occupying several weeks, meantime being compelled to make excuses in-
found trade conditions satisfactory all along his stead of payments to the manufacturer, who, if
route, which included New York State, Pennsyl- he tried the same plan persistently with the firms
vania, New Jersey, the District of Columbia, Ohio who supply him with material, would very soon
find himself without material—and therefore
and other adjacent territory.
Asked by The Review for a brief statement as without the means of manufacturing at all."
to his observations, Mr. Dutton said that he
noted, during the journey, as being most extraor- PRICE & TEEPLE PIANO SECURES DIPLOMA
dinary, the seeming lack of interest in the cam-
The piano exhibit in the Floral Hall this year,
paign. He hardly heard it mentioned at any
stopping place, on the trains or among the deal- far exceeds that of former years, and to secure
ers. This he considered an evidence that trade the "diploma" from five competitors causes A.
would not suffer from the usually disturbed con- J. Smith, of Clinton, considerable satisfaction,
especially as this is his first exhibit at DeWitt.
ditions at such a time.
This award was placed upon a Price & Teeple
"There was only one thing I noticed on my
tour that was out of harmony with the general English oak piano, and brought forth much
good condition of trade. It is to my mind most favorable comment from piano experts.
Many friends were made by Mr. Smith and
regrettable, and I do hope that a much-needed
reform, largely in the hands of dealers—some able assistants, who will doubtless see them when
dealers—will be wrought out in the near future. looking for pianos.—The DeWitt (Iowa) Adver-
Where extensive retail piano establishments, hav- tiser, September 15, 1904.
ing a substantial working capital, purchase in-
struments from the manufacturers they are well
NORRIS NOISELESS AXIOMS.
able, if they so desire, to do a large instalment
business. It does not make very much difference
NO. XL.
to them if they have to wait, say, three years for
It was one of our philosophers who said: "An-
the return of their money. The notes they give
tiquity is not always a mark of verity" and this
to the manufacturers maturing at, say at four,
truth applies with singular force to some con-
eight or twelve months, can be met without diffi-
structive features of the pianoforte. Take the
culty, as they ought to be met if the manufac-
matter of piano pedals and it must certainly be
turer is to do his own business correctly and
admitted that the old time device with its
promptly with the people to whom he is from
squeaking and annoying attributes is not satis-
time to time indebted.
factory nor does it reach the sublime verity or
"But it is an entirely different proposition for ideal which is to be found only in the Norris
a piano dealer having only a small working capi- noiseless pedal action, made by the Norris Noise-
tal, or, as is apparently the case in a number of less Pedal Action Co., of Boston, Mass. This me-
instances, without any reserve at all, to order chanism is now used by the leading men who
pianos, giving notes maturing, say. at four, understand its importance and its value and it is
eight and twelve months and then to go to work unanimously conceded that no piano can be
and put those pianos out—or most of them—on deemed perfect without it. Other specialties are
the instalment plan which necessitates a wait of, made by the Norris institution which also con-
say, three years for the return of the full value tribute materially to the betterment and improve-
and quite eighteen months for any profit what- ment of the piano.
ever. It is, in my opinion, looked at from a
business standpoint, entirely wrong. For the
GEO. SCHLEICHER CO. INCORPORATED.
dealers themselves who do this it is a dangerous
and uncomfortable method. They are always on
George Schleicher Co., New York, was incor-
the anxious seat. Of course, they mean well, but
ci what service is that fact to themselves or porated with the Secretary of State at Albany, on
to the manufacturer who, instead of receiving his Wednesday, for the purpose of manufacturing
money or having his note met when it is due— pianos; capital, $25,000. Directors:
George
the only business way, of course—is asked for Schleicher, Sr., Bertha Schleicher, Stamford,
another and then another extension time after Conn.; George Schleicher, Jr., New York.
time as a matter of course.
MAKING IMPROVEMENTS.
"I say this plainly because the general effect
of such a custom is demoralizing to the whole
H. J. Smith, the enterprising piano dealer, of
industry. How can a dealer be prosperous when
he is continually handicapped in such a way as Racine, Wis., has been making a number of im-
I have described? How can a manufacturer be provements in his establishment which will ren-
prosperous under such conditions? It is impos- der it quite attractive.
DANGER LINE FOR RETAILERS.
SINGLE COPIES. 10 CENTS.
$2.00 PER YEAR.
KOHLER & CAMPBELL ACTIVITY
On the Pacific Coast Illustrated in the Demand
for Autopianos.
A. G. Bartlett, president of the Bartlett Music
Co.. Los Angeles, Cal., has been in town for the
past few weeks. Just after his arrival he received
a telegram from his firm headquarters, refer-
ring to one of the Kohler & Campbell specialties,
it said: "Demand unprecedented. Must have an-
other carload Kohler & Campbell auto-pianos."
The previous carload, shipped not long ago, had
evidently sold "like hot cakes," and a call for
more made the demand sufficiently urgent to
justify the dispatch of a telegram across the con-
tinent to the head of the firm.
Trade conditions at the Kohler & Campbell fac-
tory are lively to say the least. The men, num-
bering nearly three hundred, are working steadily
from 7 a. m. to 7 p. m. in order to keep up with
current orders. Mr. Keeley, now on the road, is
sending in good reports.
DEFRAUDED SCHUBERT PIANO CO.
(Special to The Review.)
Buffalo, N. Y., Oct. 24, 1904.
Detective-Sergeant Frank Stoner left for To-
ledo last evening to bring back a man who it is
alleged defrauded two Buffalo firms by means of
bogus checks. While here the man gave his name
as Gordon Whitney.
Whitney is alleged to have given a check for
$310 to the Schubert Piano Co. in payment for a
piano. He got about $45 in change, it is, alleged,
before the firm learned of the fraud. It is also
said he passed a bogus check on another firm.
The Buffalo piano house notified all the men
in the same trade throughout the country. When
Whitney tried the same game in a Toledo piano
house he was quickly arrested. He will be
brought back in time for trial in police court.
LINDEMAN & SONS' SMALL GRAND.
Orders are coming in freely from the Linde-
man & Sons agencies for each of the current
styles in Lindeman & Sons small grand. The con-
census of opinion is that the artistic creations
included in the latest Lindeman & Sons catalogue
excel in gracefulness of outline and finish all
previous efforts of the firm, which has been fa-
mous from the first for the production of high-
grade pianos of attractive case design, fine qual-
ity of tone and superior quality of workmanship.
CONDITIONS WITH BEHR BROS.
Edward Behr, of Behr Bros. & Co., 29th street
and Eleventh avenue, reported to The Review, on
Tuesday, when a call was made for news, that
October, thus far, had brought in fairly satisfac-
tory results in the shape of orders, original and
duplicated. Messrs. Brown, of the firm, Shafer
and Krumme have received many substantial or-
ders since the season began. Style A, Henry
Behr's successful creation, is still a great favor-
ite.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
REVFW
EDWARD LYMAN DILL,
Editor and Proprietor.
J. B. S P 1 L L A N E , M a n a g i n g E d i t o r .
EXECUTIVE STAFF:
THO«. CAMFBBLL-COFBLAND,
Gio. B. KBIXSB,
W. MuBDOCH LlND,
A. J. N I C X U N ,
BOSTON OPFICE:
EIKUI
R. W. KAUFFMAN.
GKO.
W. QUBBIPBL.
CHICAGO OFFICE:
L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
EMILIB FBANCBS BAUBR,
E. P. VAN HAKLINGBN, 80 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LBFBBVKB.
ST. LOUIS OFFICE :
CHAI. N. VAN BURBN.
SAN FRANCISCO OFFICE: ALFRED METZGBB, 425-427 Front S t
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS*
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
i t i i r r T f l B V ^ P i i N n The directory of piano manufacturing firms and corporations
UIK.LW1UKI of riANU found on page 36 will be of great value, as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY.
NEW YORK, OCT. 2 9 , 1904.
WELL-KNOWN manufacturer remarked to The Review: "I
have been much interested to read the editorials along argu-
mentative lines, which The Review has published regarding the
extension of what we term, the stencil and what The Review classi-
fies as the special brand business."
He continued: "I believe fully in the sentiments expressed by
The Review that this move must be counteracted in some way or
the industry will suffer.
"It is only recently that we had a proposition made to us from
a well-known dealer to supply instruments bearing his name and
trade mark. The offer was very flattering, but we could not accept
it. We propose to continue making instruments which bear only our
own trade mark."
A
T
HERE is no question but thaf the manufacture and sale of
special brands of pianos will have a deteriorating effect upon
the entire industry, if it shows the same prolific development which
it has during the past four or five years.
It is absurd, however, to say that the business is not honorable,
for it is. It is useless to hold a man up to condemnation who
indulges in the special traffic simply because he takes a different
view of the piano business than his opponent. It is unfair to deny
the right of any man to conduct his business enterprise along lines
which please him as long as they do not conflict with the laws of
the country. It is, therefore, only from an argumentative stand-
point that we can hope to create an opposing influence to the growing
special brand business.
T
HERE can be no satisfactory future to the trade either for the
manufacturer or dealer unless there is an abandonment of the
special brand of trade to the extent that it cuts no longer any great
figure in the piano output. The manufacturer who takes pride in
his name and the business behind him will see to it that there is no
lowering of quality in the instruments which bear his own patronymic
or trade mark. He takes a pride in them, and the dealer who knows
full well that he has all of that stimulus which comes from associa-
tion with a great piano name, will have added confidence in his work.
He will know, too, that his position is infinitely stronger than a com-
petitor who exploits special brands.
From every viewpoint ihere must be a weakening of piano trade
foundations if the special brand business is to be persisted in.
I
T is true that the prestige of piano names which have a fixed place
in trade history cannot be impaired immediately, but there will
be in time a general weakening which must have an effect upon all
grades of instruments.
It must be admitted, too, by men who scan the trade field broadly
that the only saving point to the piano trade to-day, the only bulwark
of piano strength in certain towns is -the stability given to the busi-
ness by men whose names on pianos stand for genuine worth, for
prestige, for value—men who have never lowered the quality stand-
ard for a temporary gain.
W
E can name towns where piano contests are waged to such an
extent that the business has descended to a place hardly
above that of the furniture or sewing machine line, and in nine cases
out of ten of the evils may be traced directly to the sale of special
brands of pianos. What is the sequel?
How shall this business be halted is the question which many
a manufacturer is asking himself, who has given the subject the
consideration which its importance justifies.
There may be in the minds of many a number of solutions, but
in our opinion the easiest and best way, and the one which will give
new lustre to the piano trade would be the adoption of a regular
scale of prices at which all pianos must be sold in all sections of the
Union.
R
ECENTLY our attention was called in the Far West to a piano
of splendid reputation which a dealer in a certain town sold
at $150 more than the manufacturer asked for it in his own Eastern
warerooms. Naturally the dealer's sales of this particular make instru-
ments were exceedingly small, but he was using the great piano
name simply as a drawing card to dignify his position, and he was
offering pianos of various makes, many of which were special
brand instruments at prices which far exceeded their genuine worth.
If there were a regular scale of prices adopted and adhered to, it
would have a tendency to suppress the special brand line. A
dealer's own trade marked piano would not cut the figure which it
does to-day, for it must be admitted that there are many reputable
dealers who are selling special brand pianos, and what is more they
are placing their own names upon them, and are urging their sales-
men to push them to the exclusion of the old and tried makes. In
many instances they are offered as the "just as good" piano, and at
from $100 to $200 less than the established brands. They are
bolstering up their own specials with the name and prestige of the
piano that they are abusing.
N
OW there is danger great ana grave in this peculiar trend which
the piano trade is taking, and The Review, in all fairness,
will continue to warn the industry of the mistakes which are being
made in this special line. Our columns are open to all arguments
upon this topic, and if any one differs with our views we shall be
only too glad to give those views fair publicity. The Review is a
trade forum, and all methods which directly effect the trade can be
fittingly presented in its columns. It is, however, quite time that
the industry was thoroughly awakened to the conditions which
face it through the use of special brands, for if the piano busi-
ness is to be maintained on a high plane, it must be by the adoption
of those principles which tend to uphold the value of piano indivu-
ality.
T
HE hardware men to-day are taking the strongest kind of action
to prevent the sale of special brands of hardware. Jobbers
and manufacturers are urged to discontinue the exploitation of
hardware under other names than those which directly indicate the
origin of the wares.
Now, if this is a question of vital importance to the hardware
man, how much more is it to piano manufacturers? The value of
a name in the piano industry is worth infinitely more than in any
other line, and if the manufacturers and dealers do not cultivate
that value why it must naturally depreciate.
HERE can be no substitute of inferior goods or of special
brands for a trade marked article, which sells on its reputation
for excellence. In nine cases out of ten the presumption is correct—
T

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