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THE
41
MUSIC TRADE REVIEW
"Our Indian trade-mark, we think, is unique,
and with its motto.. 'Music Hath Charms,' the
connection is unmistakable. We are not coming
Now Placing Their Line, Which Is a Strong
in the market to cut prices, for we consider the
One, on the Market—First Catalogue Just
field large enough for another good record, and
Issued—New Machine to Be Placed on the
therefore there rs no intention or evQn necessity
Market With Many Individual Features—A
Chat With J. 0. Prescott, Manager of the to shade our figures. In fact there is a short mar-
ket on records, and everybody in the business
Company.
having a record worth anything is doing well.
Making haste slowly has been the policy of the Only yesterday a large dealer from the West was
American Record Co., of New York, in getting in my office and told me he had placed an order
their line on the market. They are now about for 15,000 records, of which he did not expect
ready with their records, and the company's first more than half, because the supply was not equal
catalogue is just off the press. In a couple of to the demand. In reality he stated he could use
months they will have a new machine and an im- 18,000 and expressed his gratification with our
proved sound box of their own., which will make coming in with goods that would help him out.
their line 'complete. The records will be of a This is not an isolated instance either.
"Hawthorne, Sheble and Prescott will be the
blue color which will distinguish them from all
other records now known., and a specialty will sales managers of the American Record Co. B. A.
be made of the duplex record, for which the com- Hawthorne, of the Hawthorne & Sheble Mfg. Co.,
Philadelphia, will look after the domestic sales,
pany claim to own the basic patent.
The American Record Co. is satisfactorily and will hereafter make his permanent home in
financed by leading capitalists of Springfield. New York. Mr. Sheble will look after our Phila-
Mass., gentlemen interested in I he banks and delphia office, for our goods will be on sale in
prominent mercantile enterprise.-! of that hustling these two laces only. I will again take up the
city. Their pressing plant is run under the export end, with which I am familiar, and also
auspices of the Dickinson Rubber Co., of that look after the general management of the rec-
place, with whom the American Record Co. have ord plant. In a week or so we will have an-
a close working arrangement, but the Dickinson other catalogue ready, devoted exclusively to for-
eign records, which are made by the Interna-
people are not financially interested.
tional
Talking Machine Co., of Berlin, Germany,
.1. O. Prescott, manager of the American Record
and
numbering
600. They are all beauties, too,
Co.. said to The Review early in the week:
and
many
very
rare examples of unique and in-
"Finally our line of records are finished and
teresting
work.
This company will look after our
about ready for the trade. We are just waiting
for our catalogue, which contains a list of 500 European interests, but all the rest of the world
selections, and that is also so far advanced that will be supplied from the New York office."
in a few days it will be in the mails. We have a
great record, and just a little better in point of
BEUSCHER CO.'S NEW QUARTERS.
material used than any other known. It is also
larger, and the blue color not only makes a hand-
(Special to The Review.)
some finish, but is distinctive as well. Our du-
Elkhart, Ind., Oct. 10, 1904.
plex record is a big card, we own the patents and
The Beuscher Band Instrument Co. are to-day
have already notified other concerns exploiting occupying their new plant, which is thoroughly
a similar article to cease manufacturing and sell- equipped with new and up-to-date machinery.
ing the same or we will go after them with 'a The capacity of this establishment will be much
big stick.'
larger than the old quarters, and they are in
THE AMERICAN RECORD CO.
COLUMBIA
excellent position to cater to the demand for
band instruments which they manufacture. The
practical department of this business is under the
supervision of F. A. Beuscher, the president of
the company and patentee of the Epoch Valve
system.
HOHNER HARMONICAS FAVORITES
With the Public School Pupils Throughout the
United States. -
The public schools of the United States con-
tribute in large measure to the success of the.
Hohner harmonicas. Throughout this vast con-
tinent every school has a t least one or two
"Hohners" in possession of boys who are musi-
cally inclined. During recess popular airs are
heard here and there simultaneously on the play-
grounds, some of the youngsters attempting to
dance jigs, reels and hornpipes with every prom-
ise of becoming proficient and thereby more
popular. Then there are the singing groups, hav-
ing several simpler compositions, suitable for
duets, trios and quartettes, at their fingers' ends,
figuratively speaking, ready for all occasions.
Marching clubs are formed, too, with some boy
who has a Hohner proudly leading. There must
be in the aggregate many thousands of Hohner
harmonicas in actual use to-day in the public
schools alone.
VIOLIN MOODS.
Little Things That Make an Instrument Lose
Its Tone.
Some obscure but definite change takes place
in the material of the body of a violin through
the vibrations of the music produced, and it is
very possible that some stages of this change are
detrimental to the tone. The style of playing is
said to influence the change, and rest checks it.
The maturing of a violin has been compared
with the growth of a child who progressively in-
GRAPHOPHONES
The Best Talking Machines Made.
$5 to $100.
The Graphophone is the univer-
sal entertainer. It will Talk, Sing,
Laugh and Play. It combines all
instruments in one.
Send for complete list ol records.
7C r
<^<-
THE WORLD-FAMOUS COLUMBIA
GOLD MOULDED CYLINDER RECORDS.
7 inch, 50c. ea.;
$5 per doz.
.1
COLUMBIA
DISC RECORDS,
10 inch, $1 ea.
$10 per doz.
Grand Opera Records (10 inch discs only), $2 each.
THE LATEST TYPE—Solid Mahogany Cabinet—Beautiful in design; and an ornament
wherever placed.
The Best Talking Machine Ever Placed Before the Public at this Price.
Absolute perfection of sound reproduction. All the sweetness, volume and beauty of the
original rendition.
The word COLUMBIA on a Talking Machine or Record is always a guarantee of merit and
quality.
Columbia Records Fit Any N&ke of Talking M&chine
FOR SALE BY DEALERS EVERYWHERE AND BY THE
COLUMBIA
PHONOGRAPH
Type AY, $50.
COMPANY
PIONEERS AND LEADERS IN THE TALKING MACHINE ART.
GRAND PRIZE, PARIS, 1900.
NEW YORK. Wholesale, Retail and Export, 853 Broadway.
UPTOWN, RETAIL ONLY, 872 Broadway.
LOS ANGELES, 828 South Main St.
CHICAGO, 88 Wabash Ave.
TORONTO, ONTARIO. 107 Yonge St. MEMPHIS, 302 Main St.
SAN FRANCISCO, 125 Geary St.
PHILADELPHIA, 1019-1021 Market St. CINCINNATI, 117119 West Fourth St. MINNEAPOLIS. 13 Fourth St., South. PORTLAND. ORE., 128 Seventh St.
INDIANAPOLIS,
48
N. „
Pennsylvania <•..
St. ^ OAKLAND,
CAL.. 512
13th <^
St.
ST. LOUIS, 908 Olive St (Frisco Bldg.) PITTSBURG, 615 Penn Ave
~.^^ r ~
.„ >,
A P I AVFI /-AT
«,«, «.i.
KANSAS
1016
Walnut ........__.
St.
" ST. PAUL.
- • - CITY,
-
TERRE HAUTE. 23 S. Seventh St
BOSTON. 164 Tremont St.
• NEW ORLEANS, 628-630 Canal St.
886
Wabasha
St
BALTIMORE, 231 N. Howard St.
DETROIT, 272 Woodward Ave.
DUBUQUE, 623 Main St.
DENVER, 505-507 Sixteenth St.
CLEVELAND, Cor. Euclid Ave. & Erie St MILWAUKEE, 391 East Water St.
ST. JOSEPH, MO., 718 Edmond St.
OMAHA. 1621 Famam St.
BUFFALO, 645 Main St.
WASHINGTON. 1212 F St.. N W
SPRINGFIELD, MASS., 265 Main St.
LONDON, Wholesale, Retnii. 89 Great Eastern St., E. C
RETAIL BRANCH STOKE, 200 Oxford St., W.
BERLIN, 71 Ritterstrasse.
PARIS. I l l and 118 Rue Montmartre.
ST. PETERSBURG. 68 Nevski Prospect
VIENNA. Seilergasse No. 14.
HAMBURG. Adolphsplatz No. 4.