Music Trade Review

Issue: 1904 Vol. 38 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JIUJIC TRADE
SINGLE COPIES, 10 CENTS.
IS.00 PER YEAR.
V O L . X X X V I I I . No. 9. published Erery Sat. by Eirai Lymaii Bill at 1 Maiison Are., New Tort, Feb. 27,1904.
annual grant of $100,000 from the City of
SOME STARR CO. CHANGES.
TO DEVELOP FOREIGN TRADE.
The Foreign Trade Association of This City Pro-
poses to Extend Its Membership so as to
Found an Institution Along the Lines of the
Philadelphia Museum—The Purpose is to Af-
ford Facilities for Developing Our Foreign
Trade.
If the plans outlined at the dinner of the
advisory uoard of the Foreign Irade As-
sociation, last "Wednesday evening, are car-
ried out, New York will soon have an insti-
tution for the furtherance of her foreign
trade which will embrace all the features
of the Commercial Museums of Philadel-
phia and a great many more.
The Foreign Trade Association was or-
ganized about seven or eight months ago,
and has among its members many of the
leading houses engaged in the export trade.
No effort has been made to extend its
membership on a large scale or to ex-
tend its sphere of work. The advisory
board, which met last Wednesday, is com-
posed of the chairmen of the twenty
trade committees, representing the various
branches of trade covered by the member-
ship of the association, and it is practically
the governing body of the association.
The plan as outlined by Warren C. King,
first vice-president of the association, and
finally adopted, provides for an immediate
campaign to secure a minimum member-
ship of 500. When that is secured—and it
is expected that it will be secured without
any difficulty in a few weeks—the associa-
tion proposes to secure suitable quarters
for the establishment first of a downtown
club, with the usual dining room feature,
then a bureau of information on foreign
trade subjects and opportunities, with a
corps of translators and trade experts,
whose services shall be at the command of
the members. The idea is to make the
clubrooms the headquarters of the export
trade and the place to which the foreign
buyer visiting New York will naturally
turn.
The Philadelphia Commercial Museums,
on which part of the work of the associa-
tion is modeled, is practically a great in-
formation bureau on foreign trade.
It
has agents in about three hundred foreign
trade centers, and it maintains permanent
exhibition rooms, where, in addition to
samples of American products offered for
sale to export buyers, an extensive library
(in foreign tariffs, trade customs, business
movements, and similar subjects is main-
tained, The institution is supported by an.
Philadelphia in addition to the dues of its
members, and the United States Govern-
ment is now erecting a building which will
be turned over to it as a permanent home.
It is felt that New York, which is a
much more important port for export trade
than Philadelphia, can afford to maintain
a similar institution, and it is hoped that
after its usefulness to the development of
the trade of the port has been demonstrated
aid may be obtained from the State or
municipal authorities.
BALTIMORE FIRE AFTERMATH.
Two Qualities of Human Nature Illustrated by
Some Incidents Which Occurred Last Week at
the Warerooms of the Kranz-Smith Co.
[Special to The Review.]
Baltimore, Md., Feb. 23, 1904.
Many instances of almost heroic self-sacri-
fice are being told now in connection with the
losses in the great fire, and, too, a few stories
of selfishness. The two qualities of human
nature cannot be better illustrated than by two
incidents which occurred to Mr. Kranz, of
the Kranz-Smith Piano Co., whose establish-
ment was entirely burned out and which were
related in the Baltimore News.
Shortly after Mr. Kranz's firm was estab-
lished in its new quarters after the fire a
lady drove up to his place behind a handsome
pair, and, stepping out, inquired where her
umbrella was that she had left in the old
house of the firm on the Saturday before the
fire. She was informed that it had been
burned.
"Well, I- think it was extremely careless of
you to let it burn/' said she. "It had a silver
handle and was very valuable."
"I am very sorry," replied Mr. Kranz,
whose firm had lost a small matter of some
150 pianos, its building and other property,
"and I promise you that when the store opens
I will replace your umbrella with something
just as fine."
This mollified the lady and she left. Shortly
afterward a woman whose circumstances in
life were very straitened, and who had been
buying a piano on the instalment plan from
the firm, came in. She had kept the piano
stored at the building of the company and it
had been burned. Mr. Kranz informed her
that he would see what insurance was going
to be paid and would try to save her from
any great loss.
"Oh! never mind," she replied, bravely, "I
do not feel that I ought to complain when
so many have lost more than I. I just came
in to see about buying another piano on the
same terms as before, for I'm. determined to
have a piano,"
New Quarters to be Opened in Cleveland, Which
Will he Headquarters for Eastern Ohio and
Northwestern Pennsylvania.
[Special to The Review.]
Youngstown, O., Feb. 23, 1904.
The Starr Piano Co. will open large and
beautiful warerooms in Cleveland March 1,
at 317 and 319 Huron street. The general
management and wholesale department of
Eastern Ohio and Northwestern Pennsyl-
vania will be transferred from Youngstown
to Cleveland and will be under the man-
agement of A. L. Vernon, who has been
the manager of the Dayton warerooms for
this company.
C. R. Hull, the present manager of the
Youngstown warerooms, will assume the
management of the Dayton warerooms
about March 1. Mr. Hull has secured a
well known and prominent piano salesman
of this city to take charge of the Youngs-
town store, which will be under the Cleve-
land management, and that gentleman will
be ably assisted by Mr. S. A. Mentzer, who
has for many years been the popular and
efficient head salesman of the Youngstown
store.
The Starr Piano Co. will in no way cur-
tail their efforts in this territory, and the
Cleveland store will be simply another
link in the great chain of stores, which are
owned and controlled by this concern,
which, by the way, is one of the largest in
the world in the piano industry.
Harry Heller, who has had charge of the
Alliance branch under Mr. Hull, will go to
Dayton with him as head salesman in the
Dayton warerooms.
M. L. McGinnis will also go with Mr.
Hull to Dayton as salesman, and Mr.
Vernon will take two of his popular sales-
men to Cleveland with him.
Miss Margaret Richards, who has acted
as bookkeeper and cashier for this firm for
some time, goes to Cleveland to fill the
same position in the warerooms there.
Miss Kittie McNally, who has been con-
nected with the Starr Piano Co., as steno-
grapher, for a long time in the Youngstown
store, will remain in charge of the accounts
and office work in this city.
ACTIVE PACKARD EXPORT TRADE.
The Packard Co., Fort Wayne, Ind., are
experiencing a very active demand for their
organs in foreign parts.
Last week they
made a shipment of organs to Amsterdam,
Holland, where their instruments have a
big army of admirers and shipments to
England and Africa are also frequent.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
8
RE™
EDWARD LYMAN DILL,
Editor and Proprietor.
We should say not.
those in the warerooms of the dealers.
THOS. CAMPBELL-COPELAND,
GEO. B. KELLER,
EMILIE FRANCES BAUE. ,
W. MURDOCH LIND,
A. EDMUND HANSON,
A. J. NICKLIN,
GEO. W. QUERIPEL.
CHICAQO OFFICE :
E. P. VAN HARLINGEN, 36 La Salle St.
PHILADELPHIA OFFICE:
5T. LOUIS OFFICE :
R. W. KAUFFMAN.
CHAS. N. VAN BUREN.
&
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
Of course there will be a
demand upon manufacturers to replenish the dealer's stock, but we
cannot see that the demand will be increased locally because no
instruments outside of the piano district were swept away by fire.
"T"*HE rebuilding of the business section of Baltimore will draw
more largely from the furniture factories than from any
EXECUTIVE STAFF:
BOSTON OFFICE:
There was no part of the residence dis-
trict burned, therefore there was no destruction of pianos, save
J. D. SPILLANE, Managing Editor.
ERNEST L. WAITT, 255 Washington St.
REVIEW
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
DIRECTORY of PIANO
The directory of piano manufacturing firms and corporations
umiirirTimrac
found on page 32 will be of great value as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMEICY.
NEW YORK. FEBRUARY 27. 19O4-.
other line of business.
It was the business district of Baltimore
which was destroyed, and certainly there is no market for pianos
in office buildings.
No, the furniture trade will profit largely by
the fire, for it is an ill wind that blows nobody good, and as Balti-
more rises from the ashes she will make steady demands upon the
furniture men rather than upon piano manufacturers.
H P HIS is a good season to advertise. Dealers are looking through
their favorite trade newspapers
for advance pointers on
pianos, and all legitimate work along the lines of publicity will pay.
This is a season, too, when the retailer should place added
emphasis upon the advertising end of the business. Surprising, too,
when we come to compare the advertising of the present day with
years agone, how the piano men are rapidly becoming educated to
the necessity of advertising.
All special lines must advertise in a larger way than ever in
order to counteract the ever growing influence of the great depart-
ment stores.
EDITORIAL
They cannot hide their light under the bushel of
indifference and expect that their goods will be seen by an uninter-
ested public.
REDIT is too frequently given to some concerns whose rec-
ord does not entitle them to consideration.
ECENTLY a member of a well known piano concern remarked
Why should
to The Review that January had been a surprise from a trade
piano men or supply manufacturers part with their goods that have
standpoint in that it had exceeded the business of any January for
cost them good money to people who have no hasis whatever for
five years.
credit ?
looked over his books he found that his expenditures for advertis-
Credit is often given to concerns through force of habit, and
the actual risk is belittled against better judgment.
Now in giving credit one should be influenced perhaps more
by facts than by faith.
Figures will not lie, but liars will figure.
The reason was not difficult to explain, for when he
ing during the month had been liberal—in fact he had expended a
good deal more money for advertising space than any previous
month. Now, the seed had fallen on fertile ground and had borne
excellent fruit.
Men are entitled to credit when they have exhibited sufficient busi-
Now no matter how enticing a stock of merchandise a man
ness judgment to successfully manage and build up a business, and
may have he must not only inform the public of his ability to serve
when they have given evidence of the possession of that best asset
them, but he must interest the public.
of all, character.
do business without spending money, no matter whether it is manu-
A
WELL known member of the trade recently said: "I do facturing or retailing. Too tight a grip can lw maintained on the
purse when it comes to legitimate expenditures.
not like to see my name printed among the list of creditors
of
Company.
I regret almost to have the world know that
I had supplied such a concern which in reality had no legitimate
foundation for credit.
It reflects, and I think, justly, upon my
judgment."
times scrutinized closer than they are.
There are some men who
would not loan certain concerns a hundred dollars in cash, and yet
they will trust them thousands of dollars' worth of instruments.
Rather difficult to explain on business grounds; psychological rea-
sons perhaps would be better.
SUBSCRIBER asks if the big fire in Baltimore will not mean
that there will be a. gjea^er demand for pianos \x\ that city
in the near future ?
O
NE of Napoleon's favorite expressions when
remonstrated
with at the enormous sacrifice of men which France was
making was that you could not make an omelet without breaking-
eggs.
One thing is surprising, and that is that credits are not often-
A
It is impossible to-day to
Now, a business cannot be run without the proper exploita-
tion of wares.
It is easy for a store to gain a reputation for relia-
bility or for cheapness, and it is also easy for any store to gain a
leading position in a special field by persistently calling the atten-
tion of the public to its specialties.
Now wideawake business enterprises should be and must be
conducted along broad lines of publicity.
If the piano men expect
to meet the growing encroachment of the department stores they
have got to do it through a liberal use of printer's ink,
UQ middle ground, J\ is tQ hustle,
There is.

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