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THE MUSIC TRADE REVIEW
A GREAT TRADE EVIL.
FIRST TYPE OF LOVE SONQ
The Distribution of "Free Copies" of Music—Lead-
ing Publishers Have Shut Down on This Move.
Was the Serenade Which Has Held Its Popularity
Through Many Long Centuries.
Publishers arc, of course, desirous of in-
troducing- their music as effectively as pos-
sible, and various means are used, but the
distribution of "free copies" has been found
a delusion and a snare. On this question,
one who knows whereof he writes has this
to say:
"A year or two ago band and orchestra
arrangements of light compositions were
scattered broadcast.
Every conceivable
plan was in vogue.
The object of the
publishers was to popularize their music
by having it programmed, thereby attract-
ing the attention of pianists and vocalists,
who, of course, have to purchase the edi-
tions printed for their use. This fad was
about as certain of success as investing in.
a policy shop. Many band and orchestra
leaders of minor reputation, seeing the ease
by which music could be got without pur-
chasing, collected programmes, had cards
and other matter printed, which they mailed
to everybody with music to sell.
The serenade was probably the first type
of love song, for in ancient times women
were not free to receive outspoken avowals
from their admirers, and consequently the
amorous swain was obliged to sing under
her window, 'neath the sheltering shades
of night; so the serenade has retained more
of the romance of song than any other sort
of composition, even to this day. The big-
THE IRREPRESSIBLE LEW DOCKSTADER.
gest and most appealing of modern song
successes have been in this line; for in-
The music programmed by Lew Dock-
stance, "The Gypsy Love Song," from "The
stader's Minstrel Co., at the Victoria
Fortune Teller;" "Good Night Beloved,
Theatre, has been the leading" factor in their
Good Night," by Fay & Oliver; "Come
very successful engagement. The numbers
My Sweet Queen," by Chauneey Olcott,
receiving the most encores include the fol-
and a late success entitled, "Under Thy
lowing: "The Sunflower Song," by F. V. Rose-Wreathed Window," which is one of
Bowns, sung by Manuel Romain; "Shine the big hits of "An English Daisy." Then,
on My Evening Star," and "Moonlight on there is the negro serenade, which, from the
the Mississippi," by Cole & Johnson Bros., old time song of "Sweet Evelina" up to
and rendered by the company; "Every Day "Dinah De Moon Am Shining," embraces
is Sunshine When the Heart Beats True," a wide field of romance and melody in-
sung by Fred V. Bowers, the composer; spired by the moonlight and the love
"As to the pro and con of the matter "Minnetonka Jane" (Indian love song), and haunted watches of the night.
comment is not in the line of this letter. "He May Get Over It, But He Will Never
1 wish merely to state that the tide has Look the Same" (ragtime song) by Hogan,
YOU CAN'T BEAT IT.
turned, and with but, I think, one or two Steely and Coe. All published by Jos. W.
Scene—Musical instrument shop.
exceptions, the publishers of music do not Stern & Co.
Master (who is going out to branch shop,
publish what they have to give away.
SOME OF SOL BLOOM'S WINNERS.
to boy)—Now, my boy, if a customer comes
"The end of 'free copies' is not yet, to
and wants to look at a piano, flute, banjo or
be sure, but there is not fuch harm in the
A new comic number, one pronounced mandolin, you know wiiat to show him ?
'free-music' fiend or the publisher who
Boy—Yes, sir.
sends his wares free to every name on his by those qualified to judge a star song, has
Master—And if a customer should want
just been completed by George Totten
books. Merit is necessary to success.
"I have sometimes thought that the re- Smith and issued by Sol Bloom. Its title to see a lyre—
Boy (interrupting)—I'll send at once for
versal of the late fad might work advan- is the familiar one, "Mr. Pewee." Mr.
tageously. Some publisher who is trying Smith has treated the subject cleverly, and you, sir.
to unload unsalable music on the pubiic
might send out 1,000,000 or so piano copies evolved a song that is expected to create a
Cole & Johnson's "Big Chief" and the
for advertising purposes. Bands and or- laughing sensation.
"Maid of Timbuctoo" will be important song
chestras would, perhaps, buy the piece if
Heelan and Helf, being convinced by ex- features—interpolations from Jos. W. Stein
they saw it programmed or heard it played pert opinions and large sales that their & Co.'s establishment—of Weber & Field's
upon every occasion.
It would be, per- newest effort, "Under the Mistletoe Bough" transcontinental tour, which commences in
haps, more uncertain than betting on the
San Francisco on Feb. 8.
is an accepted success, are hustling for the
"high card," but just as legitimate."
song in their old style. y\ppended is a list
Henry E. Warner, referee in bank- of those who are actually singing the song:
ruptcy, 10 Tremont street, Boston, has is- Leighton and Leighton, Billy S. Clifford,
sued notices to the creditors of Louis H.
Nichol Sisters, Lottie Gilson, Rooney
Ross, music publisher, to the effect that
a dividend upon all priority claims against Sisters, Ethel Levy, Elfie Fay (her initial
Mr. Ross's estate, which have been proven coon song), Eleanor Falke, Harry Bulger,
and allowed, has been declared, and that Stuart Barnes, Aimee Angeles, Rose Carlin,
the trustee has been directed to pay the Arthur Rigby, Mowatters and Tyson, Lucy
same.
Monroe, Claude Thardo, Sydney de Gray,
Tascott, Aurie Dagwell, Reidy and Cur-
Separate Numbers and Scores
rier, Jack Norworth, Gertrude Morton, Big-
of the following
•
gar and Dreher, Harry Roach, Garrily
Comic Opera and Musical
Sisters and Lillian Shaw. These and in-
: : Comedy Successes : :
H I N D S & NOBLE, Publishers,
numerable others have tried and found
"RED FEATHER"—By Chas. Emerson Cook, Chas. Klein
31-33-35 West 15th St., New York City.
and Reginald De Koven.
"Under the Mistletoe Bough" an emphatic
DEAR SIRS:—YOU may ship us the books we have
'NANCY BROWN"—By Frederic Ranken and Henry K
Hadley.
hit.
checked, billing them to us at 33}i% discount.
"THE MOCKING BIRD"—By Sidney Roienfeld and A.
Here are a few of Bloom's latest: "Out
Baldwin Sloane.
Songs of A //the Colleges
.
.
. $1.50
"WINSOflE WINNIE"—By Frederic Ranken and Gus-
of the Fold," the story of this great pas-
Songs of the Eastern Colleges
.
. 1.25
tave Kerker.
Songs of the Western Colleges
.
. 1.25
toral drama told in song, bv Langdon Mc-
"THE OFFICE BOY "—By Harry B. Smith and Ludwig
N'ew Songs for College Glee Clubs
.
.60
Englander.
Cormick; "Two Eves of Brown," bv
"THE SLKEPY KINO"—By Geo. V. Hobart and Gio-
N'ew Songs for Male Quartettes
.
.
.50
vanni E. Conterno.
Stephen Howard ; "Spring Song" (from "A
New Songs & Anthems for Church Quar., ea. .25
"A QIRL FROM DIXIE"—By Harry B. Smith.
Midsummer Night's Dream"), bv Felix
Pieces that Have Taken Prizes in Contests 1.25
"THE ISLE OF SPICE"—By Allen Lowe& Paul Schindle.
'
New Pieces that Will Take Prizes in Contests 1.25
Mendelssohn, with words adapted by E. D.
. w . STERN & CO.
Tieces for Every Occasion
1.25
Lyons: also "In Old Vienna," a waltz, by
1.00
84 East 21at Street
NEW YORK
A Southern Speaker
.
Frederic
K.
Logan.
1.00
3-Minute Declamations for College Men
CHICAGO
Loisoa
SAW imiHOiaco
SOL
BLOO
NEW AMSTERDAM THEATRE BUILDING,
42nd Street, near Broadway,
_ NEW YORK
:
PUBLISHER OF
"LAUOHING WATER,"
"THE SUN DANCE.
"SAMMV" (the Hit of "Wizard of Oz,")
"THERE'S NOBODY JUST LIKE YOU,"; ~ M
"THE GIRL YOU LOVE" ~™"«
fr«m "Thro* Little Maids" and "The Silver Slipper,
" KI-YO," Great Indian Song Success.
Send for our New and Complete Catalogues.
1.00
3-Minute Readings for College Girls
1.00
How to Attract and Hold an Audience .
11 ow to Use the Voice in Reading & Speaking 1.25
H ow to Gesture (New Illustrated Edition) 1.00
,
Commencement Parts(Orations, Essay", etc.) 1.50
10J0 Mythological Characters Briefly Described.7o
Name.
A ddress
Stnd via.