Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
Merchandise
house," said the wholesaler, continuing his and another at $50. These goods are at
interesting comments, "I increased my reductions from their regular already low
For Those Firms Who Are Enterprising, Carry sales every year. Not with my old cus- prices, according to the firm's announce-
the Right Goods and Do Not Hide Their Light
ment, and are inaugurating this plan as an
Under a Bushel—Much of the Fault Finding tomers altogether, or it varied in this par- inducement to get dealers started in the
That Prevails Comes From People Who Pre- ticular, but I was constantly digging up B. & J. lines. This aggressive house aims
fer to Kick Rather Than Analyze Their new trade, and realizing also on the natural to serve the trade in a manner that will be
Methods or Lines—Musical Merchandise Trade expansion. That is the way at the present mutually satisfactory, the progress of their
Steadily Expanding and Proving a Profitable
time. The greater part of our increased own business fully demonstrating this fact.
Branch to Those Who Understand How to De-
David Jacobson, the junior partner who
velop It—Some Pertinent Comments on the business is on account of the new trade has been on a selling trip for a fortnight,
that we sell to, otherwise one would be at returned, to-day, greatly pleased with his
Situation.
a standstill. Therefore, considering the reception, and the plethoric condition of
Generally speaking, trade is normal, with
seasons, if a man is not getting as much as his order book.
one of the busy seasons close at hand.
he used to, it is entirely the fault of" the
Wholesalers and importers agree that deal-
HOHNER PUBLICITY
line he carries. We aim to have fresh, up-
ers are buying very satisfactory bills, with
to-date goods, lines acceptable to the Has Been a Tremendous Help to the Dealer Han-
the best known lines "knocking the persim-
dling the Hohner Goods—Nothing Left Undone
American trade, and we have no dead ones
mon," as it always will be, world without
to Aid in This Connection.
in our stock; and we give this fact wide
end. Complaints of slow ordering are not
People whose vocations call for outdoor
publicity—keep everlastingly at it, too.
absent, but investigation has revealed sound
The better your name is known the greater work in and around the big cities frequent-
reasons for the falling off; that is, either
ly note, on the billboards, the handsome
the confidence the trade have in your goods. colored posters of the M. Hohner firm.
lack of enterprise on the part of the seller,
A point is made in soliciting sample orders, Some of them are several feet in height
or his goods are not up to the mark. Dis-
and nine times out of ten repeats follow. and proportionately wide. Part of the
cussing the situation with The Review on
Only proper lines will hold and control progressive policy of the Hohner house is
Tuesday a progressive, up-to-datie small
the free supply to the trade of harmonica
business.
goods merchant said:
show cards and posters. They are given
"Then there is another thing, we con- . liberally by jobbers to those who ask and do
.. "Selling is up to expectations, and con-
ditions have really improved.
Trade is sider our way of trading on just as high a excellent service in aiding sales. Another
useful feature of the Hohner publicity sys-
almost the same as usual, and if a concern is plane as some of the old fossils who may tem is the issue of electros through jobbers
have
been
in
business,
for
all
the
trade
may
not getting as much business now as
of all M. Hohner harmonicas, accordeons,
formerly there is something the matter with know to the contrary, since the year one: and ocarinas as used in the catalogue, as
its lines. As a fact, the musical mer- Standing on their so-called dignity and well as smaller sizes of harmonicas (2J/2
chandise trade is expanding in every di- finicky about their names in the trade inches). In fact nothing is left undone
to aid the dealer. Hohner publicity has
rection. There are very few failures in papers, excepting as a free graft, their made the harmonica known the world over
methods
are
entitled
to
no
more
considera-
the trade, because the average dealer un-
and the immense business transacted by the
derstands his business, buying cautious- tion than should be accorded any good Hohner institution is a tribute to their en-
We can and do buy as terprise and to the excellence of the wares
ly and with discrimination, and therefore merchandising.
close
and
to
as
good
advantage as the moss- which they manufacture.
he has every chance of winning out. For
backs,
and
no
doubt
other contemporary
instance, a piano tuner, or clerk in a music
SUIT OVER INCORPORATION.
houses
do
the
same
and
so long as our trade
store, with often a capital not exceeding
is
satisfied
and
we
make
a
profit
what's
the
The Zon-o-Phone Co. Recently Incorporated Bring
$100, starts up for himself, and with their
Suit to Set Aside a Certificate Issued by the
training and experience there are very few odds?"
Secretary of State to Another Concern—Mat-
failures in this particular class of dealers.
ter of no Great Importance But Requires Legal
SOME SPECIAL BARGAINS
Another branch of the business is recruited
Adjustment.
from general retailers who add a line of Are Being Offered by Buegeleisen & Jacobson
Under the law incorporation proceedings
Prior to the Issuance of Their New Spring
small goods, and they get into it deeper and
require a certain period of advertising, and
Catalogue.
deeper until they are compelled to carry
on the last day but one when the Zon-o-
a stock away beyond their original calcu-
Until their new spring catalogue—now Phone Co. (the new name to be assumed
lations. But they stick it out, and though in the course of active compilation—is ready by the Universal Talking Machine Mfg.
a season may go against them now and Buegeleisen & Jacobson, 113-115 University Co.), had fulfilled this obligation, another
concern applied to the Secretary of State
then, they remain and at the round-up in- place, New York, are preparing a special for the same title, and the certificate was
crease their trade and make a satisfactory sheet of bargains in the shape of small as- thereupon issued. The official proceeded
profit.
sorted lots—selections from their exten- under the statute, no opposition being in
"When I was traveling for another sive lines—one of which is offered at $35 evidence, and therefore the Universal Co.
were disagreeably surprised when public
announcement was made that some other
crowd had stole a march on them and
PLACE TO BUY
walked off with their new corporate desig-
nation.
TALKING MACHINES, RECORDS
It is said to be a piece of sharp practice
AND ACCESSORIES
on the part of certain persons whose prop-
erty rights, etc., in a former company of
that name had been acquired several years
back, and therefore outside of the necessary
The largest and most complete stock in the United States.
legal procedure to cancel the certificate al-
THE VICTOR DISTRIBUTING AND EXPORT CO., leged to have been granted by the Secre-
77 Chambers Street, New York.
tary of State under misrepresentation, the
incident is of no significance whatever, ac-
cording to counsel of the Universal Co.
?
Argument on the motion to set aside
CHEAPEST MUSICAL INSTRUMENT JOBBING HOUSE IN AflERlCA.
the
alleged spurious certificate will be
The
riPMPDAI
I I1NJP K ^ P P T IIV ^ T O f K'
celebrated genuine Courtois Band Instruments.
heard
Thursday, Feb. 4, in special term,
U t i r N C K / * l - « LrirNCr N C r l
ll\ ^)1VJV^IV. Casino Accordions with Interchangeable tuned reeds.
Violins, Violas, Cellos of German, French and Italian makes. American Conservatory Mandolins. " Imperial " Russian gut
Part I., of th New York Supreme Court
and silk string*. Cases, Fittings, etc.
SG
SATISFACTORY TRADE OUTLOOK
THE
VICTOR
G O O D S Shipped within 24 hours
J . H O W A R D F O O T E , 28E. Hd sf.,ji wY.rk.