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V O L . X X X V I I I . No. 23. pntlidwl E?ery Sat. tT Eiwara Lyman Bill at 1 Madison Are., Hew Tort, Jnne 4,1904,
PRINCE PU LUN'S TESTIMONIAL.
NEWMAN BROS.' ORGAN CATALOGUE.
FOREIGN TRADE ASSOCIATION
A Quaint Document in Which a Strong Tribute
Is Paid the Starr Piano.
(Special to The Review.)
ST. LOUIS, MO., June 1, 1904.—The
Jesse French
Piano & Organ Company have received the fol-
lowing letter from Prince Pu Lun, a translation
of which accompanies it. It speaks for itself:
(Special to The Review.>
Chicago, 111., May 31, 1904.
The Newman Bros. Co., the eminent manu-
facturers of pianos, parlor and chapel organs, of
this city, have issued a new organ catalogue
which contains illustrations and descriptions of
a number of beautiful instruments which are
destined to interest the trade. The designs are
of rare attractiveness and nothing need be said
regarding the musical merits of the Newman
Bros, organs, for they are famous the world over.
In the introductory they say: "We gratefully
acknowledge the increasing favors of the organ
dealers of this and other countries where our
organs are represented, and hope they will con-
tinue to appreciate their excellent qualities, and
see that in selling the highest grade of an organ
and giving their customers satisfaction is their
success.
"We are continually improving our organs and
we use only the best materials in their construc-
tion. Our factory is equipped with the latest
improved labor-saving machinery and we use all
modern appliances and methods, enabling us to
manufacture an organ second to none. The
patent reed pipe-organ which we have just placed
on the market rivals the world for their pure
pipe quality of tone. All our organs are tuned
by experienced tuners. We are careful in re-
serving territory for live dealers."
JOHN CHURCH ADVERTISING.
Some Impressive Facts Regarding One-Price
Publicity Which is Interesting.
TRANSLATION.
The Starr is the queen of pianos and truly a
masterpiece of mechanism. Those who love
music cannot get along without one. Its notes
are musical and its tone exquisitely sweet and
sonorous. It is an embodiment of all that is
lofty, rythmical and harmonious in music and is
the highest exponent of melody in this age of cul-
ture. For these reasons I have purchased one
to take home with me to China, where I hope to
derive from it unlimited pleasure and enjoyment.
I give this testimony as a proof of its substantial
qualities and sincerly hope that lovers of music
will not consider my words extravagant.
Pu LUN.
CARLOAD OF H. M. CABLE PIANOS.
(Special to The Review.^
La Porte, Ind., May 28, 1904.
D. S. Johnston, of Tacoma, Wash., was in the
city yesterday on his way from the Holy Land,
where he attended the recent International Sun-
day School convention held there. Mr. Johnston
takes with him a carload of pianos from the Ho-
bart M. Cable Co. factory, this city.
The following, taken from the Catholic Tele-
graph, of Cincinnati, O., is an excellent example
of "one-price" advertising:
JUSTNESS.
There are two kinds of piano houses.
One Is the' house where uniform prices prevail : where
a $400.00 piano is sold at $400.00 to each and every
customer for that class of piano.
The other is the house where each piano is sold for
as much as possible, regardless of value; where a
piano is sold to a shrewd buyer at $325.00. and a dupli-
cate of that piano is sold to the less expert and more
trusting buyer at $400.00.
If a piano is sold to one customer at $350.00, it is
not honest to require the' less expert and more trusting
customer to pay $400.00 for the duplicate of that piano.
LOOK! The one-price piano house has one make and
style of piano, price $400.00, and no more nor no less
is ever asked for it. You send a messenger to that
house with an order for a $400.00 piano—you get that
piano.
LOOK ! Again ! The multi-price houses have pianos
that they ask $400.00 for, but will in a pinch sell at
$325.00. You send a messenger to that house for a
$400.00 piano and you get the piano which is sold to
shrewd buyers at $325.00.
We' are the only piano house in Cincinnati that never
does under any pretense vary prices.
Standard values Insure standard prices, and that is
why we can and do observe uniform prices.
THE JOHN CHURCH CO.,
Cincinnati's One-Price Piano House.
PROPERTY RECOVERED.
The Behning Piano Co., 1955-1961 Park avenue,
report trade conditions healthy. On Wednesday,
when a call was made for news at the Behning
factory, The Review saw and read several tele-
grams received within a week from dealers, call-
ing for immediate shipments of Behning pianos,
to the gloss and art finish.
A family in Florida lost their little boy and
advertised for him in a daily paper. That after-
noon an alligator crawled out of the swamp and
died on the front doorstep. In his stomach was
found a handful of red hair, some bone buttons,
a pair of boot heels, a glass alley, a pair of check
trousers and a paper collar. Advertising did it.
Excellent Progress Reported by the New Ad-
ministration—to Unite With Importers.
Gratifying progress has been made in the last
few weeks by the Foreign Trade Association,
which was organized about a year ago to foster
the export trade of the country, but which until
lately has lain dormant. The new administra-
tion, with F. J. Alvin, president of the American
Electrical Manufacturing and Novelty Co., as
president, has adopted a vigorous policy and
there has been an influx of new members.
The plan for amalgamation with the proposed
Importers' Association is also progressing favor-
ably, and a meeting will be held in a few days
at which it is likely that the importers and ex-
porters of the country will pool their interests.
Among the new members who have recently
been obtained are several of the large electrical
companies, some of the big transatlantic ship-
ping concerns, and some of the largest interests
in the country which do an export trade.
President Alvin is also at work perfecting the
special features designed to make the association
useful to the export trade. Among these is a
bureau of translations which has now been fully
organized. Every member of the association is
entitled to call upon it for free translations of
letters in foreign languages or from English into
the languages desired. It is planned to add to
the office space now occupied by the association,
and to install a force of clerks there which will
be amply sufficient to attend to the association's
business.
Among other plans is one of President Alvin's
to interest in the work of the association as many
as possible of the large foreign firms doing busi-
ness with the United States. Mr. Aivin will visit
St. Louis next month in connection with the ex-
hibit of his company at the World's Fair and in-
tends then to call personally on all the foreign
commercial representatives there and seek to in-
terest them in the work.
A meeting of the board of directors of the as-
sociation was held on Thursday at the office of
R. R. Fogel, first vice-president, at 171 Broadway,
at which the union with the importers and the
other plans for extending the usefulness of the
association was discussed.
A WARNING TO MANUFACTURERS
Issued by the Management of the Grand
Central Palace—Worthy of Attention.
The management of the Grand Central Palace,
Lexington avenue and Forty-third street, sent
out a notice to manufacturers and dealers in
musical instruments Monday warning them
that a "Grand Central Palace Musical Exhibi-
tion" advertised to take place in their building
next December was a matter they knew nothing
about. Though the circulars invited applications
for space with checks for part payment, the
building, so the notice said, has not been rented
for any such exhibition.
Whoever is back of the scheme must have
spent quite some money, for an abundance of
stationery regarding the Exposition has been
received this week by piano manufacturers.