Music Trade Review

Issue: 1904 Vol. 38 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
BSDFVIFW
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
V O L . X X X V I I I . No. 23. pntlidwl E?ery Sat. tT Eiwara Lyman Bill at 1 Madison Are., Hew Tort, Jnne 4,1904,
PRINCE PU LUN'S TESTIMONIAL.
NEWMAN BROS.' ORGAN CATALOGUE.
FOREIGN TRADE ASSOCIATION
A Quaint Document in Which a Strong Tribute
Is Paid the Starr Piano.
(Special to The Review.)
ST. LOUIS, MO., June 1, 1904.—The
Jesse French
Piano & Organ Company have received the fol-
lowing letter from Prince Pu Lun, a translation
of which accompanies it. It speaks for itself:
(Special to The Review.>
Chicago, 111., May 31, 1904.
The Newman Bros. Co., the eminent manu-
facturers of pianos, parlor and chapel organs, of
this city, have issued a new organ catalogue
which contains illustrations and descriptions of
a number of beautiful instruments which are
destined to interest the trade. The designs are
of rare attractiveness and nothing need be said
regarding the musical merits of the Newman
Bros, organs, for they are famous the world over.
In the introductory they say: "We gratefully
acknowledge the increasing favors of the organ
dealers of this and other countries where our
organs are represented, and hope they will con-
tinue to appreciate their excellent qualities, and
see that in selling the highest grade of an organ
and giving their customers satisfaction is their
success.
"We are continually improving our organs and
we use only the best materials in their construc-
tion. Our factory is equipped with the latest
improved labor-saving machinery and we use all
modern appliances and methods, enabling us to
manufacture an organ second to none. The
patent reed pipe-organ which we have just placed
on the market rivals the world for their pure
pipe quality of tone. All our organs are tuned
by experienced tuners. We are careful in re-
serving territory for live dealers."
JOHN CHURCH ADVERTISING.
Some Impressive Facts Regarding One-Price
Publicity Which is Interesting.
TRANSLATION.
The Starr is the queen of pianos and truly a
masterpiece of mechanism. Those who love
music cannot get along without one. Its notes
are musical and its tone exquisitely sweet and
sonorous. It is an embodiment of all that is
lofty, rythmical and harmonious in music and is
the highest exponent of melody in this age of cul-
ture. For these reasons I have purchased one
to take home with me to China, where I hope to
derive from it unlimited pleasure and enjoyment.
I give this testimony as a proof of its substantial
qualities and sincerly hope that lovers of music
will not consider my words extravagant.
Pu LUN.
CARLOAD OF H. M. CABLE PIANOS.
(Special to The Review.^
La Porte, Ind., May 28, 1904.
D. S. Johnston, of Tacoma, Wash., was in the
city yesterday on his way from the Holy Land,
where he attended the recent International Sun-
day School convention held there. Mr. Johnston
takes with him a carload of pianos from the Ho-
bart M. Cable Co. factory, this city.
The following, taken from the Catholic Tele-
graph, of Cincinnati, O., is an excellent example
of "one-price" advertising:
JUSTNESS.
There are two kinds of piano houses.
One Is the' house where uniform prices prevail : where
a $400.00 piano is sold at $400.00 to each and every
customer for that class of piano.
The other is the house where each piano is sold for
as much as possible, regardless of value; where a
piano is sold to a shrewd buyer at $325.00. and a dupli-
cate of that piano is sold to the less expert and more
trusting buyer at $400.00.
If a piano is sold to one customer at $350.00, it is
not honest to require the' less expert and more trusting
customer to pay $400.00 for the duplicate of that piano.
LOOK! The one-price piano house has one make and
style of piano, price $400.00, and no more nor no less
is ever asked for it. You send a messenger to that
house with an order for a $400.00 piano—you get that
piano.
LOOK ! Again ! The multi-price houses have pianos
that they ask $400.00 for, but will in a pinch sell at
$325.00. You send a messenger to that house for a
$400.00 piano and you get the piano which is sold to
shrewd buyers at $325.00.
We' are the only piano house in Cincinnati that never
does under any pretense vary prices.
Standard values Insure standard prices, and that is
why we can and do observe uniform prices.
THE JOHN CHURCH CO.,
Cincinnati's One-Price Piano House.
PROPERTY RECOVERED.
The Behning Piano Co., 1955-1961 Park avenue,
report trade conditions healthy. On Wednesday,
when a call was made for news at the Behning
factory, The Review saw and read several tele-
grams received within a week from dealers, call-
ing for immediate shipments of Behning pianos,
to the gloss and art finish.
A family in Florida lost their little boy and
advertised for him in a daily paper. That after-
noon an alligator crawled out of the swamp and
died on the front doorstep. In his stomach was
found a handful of red hair, some bone buttons,
a pair of boot heels, a glass alley, a pair of check
trousers and a paper collar. Advertising did it.
Excellent Progress Reported by the New Ad-
ministration—to Unite With Importers.
Gratifying progress has been made in the last
few weeks by the Foreign Trade Association,
which was organized about a year ago to foster
the export trade of the country, but which until
lately has lain dormant. The new administra-
tion, with F. J. Alvin, president of the American
Electrical Manufacturing and Novelty Co., as
president, has adopted a vigorous policy and
there has been an influx of new members.
The plan for amalgamation with the proposed
Importers' Association is also progressing favor-
ably, and a meeting will be held in a few days
at which it is likely that the importers and ex-
porters of the country will pool their interests.
Among the new members who have recently
been obtained are several of the large electrical
companies, some of the big transatlantic ship-
ping concerns, and some of the largest interests
in the country which do an export trade.
President Alvin is also at work perfecting the
special features designed to make the association
useful to the export trade. Among these is a
bureau of translations which has now been fully
organized. Every member of the association is
entitled to call upon it for free translations of
letters in foreign languages or from English into
the languages desired. It is planned to add to
the office space now occupied by the association,
and to install a force of clerks there which will
be amply sufficient to attend to the association's
business.
Among other plans is one of President Alvin's
to interest in the work of the association as many
as possible of the large foreign firms doing busi-
ness with the United States. Mr. Aivin will visit
St. Louis next month in connection with the ex-
hibit of his company at the World's Fair and in-
tends then to call personally on all the foreign
commercial representatives there and seek to in-
terest them in the work.
A meeting of the board of directors of the as-
sociation was held on Thursday at the office of
R. R. Fogel, first vice-president, at 171 Broadway,
at which the union with the importers and the
other plans for extending the usefulness of the
association was discussed.
A WARNING TO MANUFACTURERS
Issued by the Management of the Grand
Central Palace—Worthy of Attention.
The management of the Grand Central Palace,
Lexington avenue and Forty-third street, sent
out a notice to manufacturers and dealers in
musical instruments Monday warning them
that a "Grand Central Palace Musical Exhibi-
tion" advertised to take place in their building
next December was a matter they knew nothing
about. Though the circulars invited applications
for space with checks for part payment, the
building, so the notice said, has not been rented
for any such exhibition.
Whoever is back of the scheme must have
spent quite some money, for an abundance of
stationery regarding the Exposition has been
received this week by piano manufacturers.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
MEW
EDWARD LYMAN DILL.
Editor and Proprietor.
J. B- 8P1LLANE, Managing Editor.
EXECVTIVE STAFF:
THOS. CAMPBELL-COPELAND,
W. MURDOCH LIND,
ERNEST L. WAITT, 255 Washington St.
R. W. KAUFFMAN.
GEO.
W. QUERIPEL.
CHICAGO OFFICE:
BOSTON OFFICE:
PHILADELPHIA OFFICE:
EMILIE FRANCES BAUER,
GKO. B. KELLER,
A. J. NICKLIN,
E. P. VAN HARLINGEN, 36 La Salic St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
ST. LOUIS OFFICE :
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including posta£->, United States. Mexico and Canada, $2.00 per
year; all other countries, $4.00.
DVEKTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite read-
ing matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
ARTISTS'
DEPARTMENT
On the first baturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
nutrrrnDY
p i i M n f T o n u n e d directory of piano manufacturing firms and corporations
!i J-.,Vw.-T, - - -
on page 32 will be of great value as a reference for
MANUFACTURERS
dealers and others. '
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY.
NEW YORK, JUNE 4, 19O4-.
EDITORIAL
T
HE report of the executive committee of the Piano Manufac-
turers' National Association is well "worthy of the closest
perusal. It is far and away the best business document ever pre-
sented to the manufacturers through the association, and deals with
questions which affect alike the manufacturing and retailing depart-
ments of the trade. It is a splendid production and is at once a
credit to the association endorsing it.
That part which relates to territorial rights should be read and
preserved by every manufacturer and dealer in the United States.
The executive committee have made a splendid prsentation of the
perplexities which are the natural outcome of the present method of
territorial allotment, and have clearly denned the course which
should be pursued by manufacturers and dealers.
I
F the principles laid down as the governing rules of the trade were
lived up to, a great many perplexities would be removed from
the piano man's life. The association says the dealer should obli-
gate himself to sell only in the territory assigned to him, and should
decline to quote prices, either wholesale or retail, to any one outside
of his territory.
He should obligate himself to keep wholesale
prices, either to the wholescale or retail trade. The association says
further, that the dealer should be under obligations to maintain
secrecy regarding these prices, even if business relations are severed
in the future.
T
HE manufacturer who also retails pianos should keep entirely
out of the dealers territory, and the dealer has no right to in-
vade the manufacturers' precincts any more than the manufacturer
has a right to sell in the dealers' territory without his permission.
The association recommends the entire discontinuance of the word
"agents" as commonly used to designate the manufacturers' repre-
sentative.
It is suggested that a careful investigation be made regarding
the laws of each State and Territory as to their bearing on tHis
subject. By giving the "agency" it is asserted that frequently un-
pleasant complications ensue. It is recommended that the word
"agent" be cut out of the piano man's vocabulary, and the word
''dealer" substituted as the proper term by which to designate trade
representatives.
) EGARDING a change of piano representation it is considered
IV
there is no obligation on the part ot the manufacturer to
buy back from the dealer any stock which he might have on hand,
neither is there any obligation on the part of the dealer to sell these
pianos to the manufacturer. It is recommended that the dealers
should be willing to sell, and that the manufacturers should also be
willing to buy, but if the deal falls through reasonable notice should
be given the dealer to sell these pianos at retail before other ship-
ments are made representatives in the same territory.
T
HE association says that should the dealer have any of these
instruments on hand at the time other representatives re-
ported that he should not slash the prices, and offer the stock which
he has on hand at wholesale rates.
The association believes that the one price system at retail
would do away with many of the perplexities which at present beset
the piano man. The right price, and a uniform price would ma-
terially improve existing conditions, and then the responsibility for
each to maintain this price would at once be obvious, for any de-
parture from this would constitute a violation of the business under-
standing existing between the manufacturer and dealer.
T
HE entire report shows care in dealing with questions which
have always been the cause of much misunderstanding and
dissatisfaction in trade circles. It is by the promulgation of such
doctrines that the Manufacturers' Organization must impress its
force upon the entire trade. It shows a manifest desire to improve
trade conditions, and the circulation of just such suggestions as are
embodied in the report of the executive committee must be beneficial
in the broadest way to trade interests.
T
HE Manufacturers' Organization went squarely on record as
in favor of the open shop. There was no dodging the issue, and
the association shows that it proposes to endorse the proposition
that no man shall be debarred from earning a livelihood in the
various factories, even if he does not wear the badge of unionism,
neither shall a man be prevented from enjoying the fullest reward
of his labor if he choses to ally himself with labor unions.
That is as it should be. Freedom for all.
HERE are many who figure that having the retail price of in-
struments burned in the back would go a long way toward
establishing the one price rule in the trade.
This is strongly opposed by other men who say that in certain
localities, after years of arduous labor and great expenditures of
money, they have built up an artistic following for certain instru-
ments which entitle them to receive greater prices than a lealer in
another section, who has been wholly indifferent regarding the
merits of the same pianos and has failed to create for them any kind
of a select following.
T
OME of the papers read at the dealers' meetings were excellent,
and well worthy of preservation. The entire line of topics
treated have the closest bearing upon the retail industry, and the
dealers who were not present will glean much information upon
vital topics by a careful analysis of the papers which appeared in
last week's Review.
S
HE dealers of the Iowa National Association recommended
that the two associations pass resolutions at Atlantic City
establishing a retail price for each piano, and that this price should
be burned in the back.
There is everywhere a growing desire to sell pianos upon
strictly a one price basis. We have been gradually growing up to
this point for years, simply following the trend of other mercantile
lines.
T
T was not very many years ago when there was elasticity
of prices in many leading stores where various lines of goods
were sold. To-day no one thinks of questioning the price at which
various articles are offered, and it will only be a short time before
prices on pianos will be just as fixed.
The one price system has steadily been growing, and its
progress will be accelerated materially by the excellent work of the
Dealers' Conventions.
I
OME of the speeches at the banquet were excellent, and would
have been much more appreciated had it not been for the

Download Page 9: PDF File | Image

Download Page 10 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.