Music Trade Review

Issue: 1904 Vol. 38 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
EDWARD LYMAN DILL,
Editor and Proprietor.
J. B. SP1LLANE. Managing Editor.
EXECVTIVE STAFF:
THOS.
CAMPBELL-COPELAND,
W. MURDOCH L I N D ,
GEO.
GEO.
ERNEST L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
W. QUERIPEL.
CHICAQO OFFICE:
BOSTON OFFICE:
R. W . KAUFFMAN.
E M I L I E FRANCES BAUER,
B. KELLER,
A. J . N I C K L I N ,
E. P . VAN HARLINGEN, 36 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
SAN FRANCISCO OFFICE:
S T . LOUIS OFFICE :
CHAS. N. VAN BUREN.
ALFRED METZGER, 325 Davis St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCR PTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite read-
ing matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
e
n i B F r T n o v «f PiANn f "^^
directory of piano manufacturing firms and corporations
ound on a e 32
u««««»>£.,. J2t
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will be of great value as a reference for
MANUFACTURERS
dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORK, MAT 14, 19O4.
EDITORIAL
T
HE dual trade convention at Atlantic City promises to be
the largest in point of attendance ever held in this trade.
It is possible that a special train may be run through from
Chicago, at least enough members have already signified their
intention of coming East together, so that the railroads have as-
signed special cars for their conveyance.
Well, it will be a delightful time, for Atlantic City is a good
place to tarry during the last of M*ay and presumably much bene-
fit will result from the various meetings and exchanges of
opinions, which will be voiced during the last week of the month.
T
HE topics which will be discussed at both meetings are cer-
tainly of live interest to piano men everywhere. The ques-
tion of business betterment will be considered from various
viewpoints. The question of profits will be treated of in a large
way, and if there is one subject more than any other that is of
warm, throbbing interest to piano men, it is that of profits.
The margin of profit has steadily lessened for the manufac-
turer, owing to the constant rising tide in the cost of creating in-
struments. With expenses growing, and profits diminishing, the
salvation of the average manufacturer during the past several
years has been in an increased volume of trade.
REVIEW
We are of the opinion that money and time are well expended
when it tends to bring about a betterment in trade conditions.
Now if the ultimate results of the dealers' organization is to
eliminate many of the harassing difficulties and evils which
have insidiously crept into this trade so that every man selling
pianos can profit thereby, why all the time and money is wisely
expended.
ND still again, if the result of the meetings amounts to
nothing more than a friendly handshake, a pleasant chat, the
discussion of trade topics, even then the time and money will not
have been poorly spent.
Perhaps one of the great weaknesses of most organizations
lies in the fact that the men who control its destinies are over-
ambitious, and desire to accomplish too much. They spread
their energies too often over a large surface instead of con-
centrating them upon one or two matters of vital interest to the
trade. It would be better far to win on one thing which is of
obvious benefit to the trade than to discuss without bringing to
successful issue a dozen topics, all of which it is impossible to
take up and deal with seriously and efficiently.
A
HFRE has been some severe criticism upon the methods
employed by solicitors for advertisements for a souvenir
to be given out by the Dealers' Association at Atlantic City.
Judging from some of the arguments which have been ad-
vanced by certain of the solicitors it would seen as if the organ-
ization were sadly in need of funds. On the whole the situation
is not pleasing to many of the members of the Dealers' Organ-
ization, some of whom are strongly opposed to the souvenir plan
and who figure they are placed in a peculiar light by some of the
representations made by the advertising solicitors. The so-
licitors say that the dealers are to entertain the manufacturers
at dinner and that costs real money.
Some of the manufacturers have not hesitated to express
their opinion in strong terms of disapproval. Indications point
to some lively debates in the good old association times at At-
lantic City.
T
HE month of May has opened with more encouraging pros-
pects and a promise of better business than any month of the
new year. The season over a larger part of the country has
been extremely late, but the piano merchants have not suffered
as much by a slowness of trade as men in other lines, who pur-
chased large stocks of seasonable goods. A jump from winter to
summer without an intermediate lap causes the specialty mer-
chant much sorrow, but with the piano men it is different.
Of course it is true that it will not be easy to recover busi-
ness which has been lost from various causes during the opening
months of the year, but indications point to an excellent piano
trade during the months of May and June.
T
AWS are steadily being placed upon our statute books which
render the path of the rascal one of greater difficulty.
The dishonest merchant who, finding he is about to fail, is
willing to sell out his stock in a lump to an equally dis-
reputable purchaser and leave his creditors in the lurch will find
his path more beset with danger than has been the case in the
past. The State of New York, which some time ago enacted
legislation designed to deter and to punish such sales, has just
passed a law making the act still more stringent and rendering
HE dealer has also increased competition in the way of de-
it, in the words of the Credit Men's Association of this city, "al-
partment stores, and catalogue houses, which have not
most impossible for any debtor to sell out his stock of goods,
made his lot an altogether idealistic one. He has to figure the
pocket the proceeds and laugh at his creditors." The District
same as the manufacturer upon a steadily increasing cost in sell-
of Columbia is also in line, Congress just before adjournment
ing a piano, so there are problems on both sides and plenty of
having passed a measure designed to control sales of stocks in bulk
them, and each will have a keener appreciation of the other's
within the District.
troubles after the general fraternizing at Atlantic City. Not-
withstanding the many vexations which have beset both manu-
HE great Exposition at St. Louis is now fairly launched.
facturer and dealer the trade has steadily advanced in character
In nearly all respects it surpasses all previous expositions
and volume.
and while there are some superb exhibits of the creations of the
music trade industry, it is to be regretted that the space devoted
NE dealer writes: "I believe thai if the dealers placed the
to
the display of musical instruments is not greater.
same time and energy upon their regular business that they do
The visiting millions, while they may be charmed with the
upon association affairs, that they would produce results which
exhibits at the Fair, will form an incorrect idea of the magnitude
would be more beneficial to them. It all takes a good deal of
and importance of the industry as compared with others.
time and what is the profit?"
L
T
T
O
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
T the World's Fair at Chicago, the piano exhibit was varied
and thoroughly comprehensive. Now eleven years have
passed since that time, and the world has traveled more rapidly
in science, art and industry in that time than it ever did before
in a quarter of a century. And all of the advances which have
been made in nearly every field of human energy are splendidly
displayed at St. Louis. Every human activity of any magnitude
is represented there, and all of the nations are there with the
most characteristic of their exhibits, and while material progress
has been made in every department the visitor at the St. Louis
Exposition will find but little space devoted to the exploitation
of an industry which has assumed great importance within the
past decade.
A
W
HILE the space at the disposal of the piano exhibitors has
been splendidly utilized by the presentation of some
superb piano creations, yet there are not enough of them. And
the industry in a sense will suffer by not being more adequately
represented, for if the visiting thousands were to see specimens
of the piano makers' art covering a large area of space, they
would at once be impressed, not only with the importance of the
industry, but with the necessity of becoming acquainted with the
best and latest which mechanical skill has created in the musico-
industrial world.
These great expositions not only mark certain high points
reached in industrial progress, but they create an impetus as well
to various special lines of industrial work.
T
HE Exposition itself is, in every respect, the most remark-
able which the world has ever seen, and from now until
nearly the closing of the year all the earth's meridians and
parallels will converge into the metropolis of the southwest.
This Exposition has reached the high water mark in under-
takings of this kind, and surpasses the great Fairs of Chicago and
Paris. It represents an investment which is colossal, more than
fifty millions having been expended on the buildings and grounds
by the opening day. This vast outlay, it is safe to predict, will
not be duplicated in any such enterprise in the lifetime of those
who visit St. Louis this year.
XPOSITIONS of the future will be more on special lines
and we will predict the time will come when piano manu-
facturers will combine at some great exposition and make a
collective exhibit. Think what could be accomplished in a few
acres of floor space devoted to a collective exhibit showing the
resources and accomplishments of the music trade industry.
This could be easily arranged, for all of the exhibits would be
hors concours. That is, entered, not for competition, but would
simply represent the accomplishments of a special industry.
E
ACH participant might be allotted a certain space in which
a specified number of instruments could be shown. These
could be either in regular or special styles, according to the rules
accepted by the exhibitors. In this way a splendid portrayal of
the results reached by the great firms in this trade could be
made, and the people would be impressed with the importance
and accomplishments of the industry. A collective musical ex-
hibit could be made a colossal success. The whole booth plan
could be arranged by one architect, the same as the various
State exhibits, and allotments could be made satisfactory to all
exhibitors. We will predict that the music trade exhibits at the
great expositions of the future will be along the lines we have
suggested.
E
NE of the most successful men in this industry recenly re-
marked, while conversing upon trade changes that he made "it
a point to keep in close touch with his leading employes."
Wise, indeed, is the head of that institution who recognizes
the value of keeping "in close touch" with the men about him.
In a business of moderate size, every employe should come into
direct contact with the head of the concern.
The road salesman, for instance, can keep in close touch
with the proprietor and discuss with him—for he is oftentimes
a man who has been through the mill himself—his difficulties,
and the best way of surmounting 1 them. From such a source
the traveling man can draw both counsel and inspiration.
O
OW it is this close contact, this friendly counsel which sales-
men receive from the head of the house which encourages
them to work with a fixed aim in view, and the house employing
him will profit by better results in a business way.
Modern methods and the growth of the commercial indus-
trial plans, while creating high efficiency in certain directions,
have had the ill effect of eliminating what was formerly one of
the most important factors of success, namely the personal element.
Now in the case of a trust the salesman is but a private in
a large army and from him is exacted implicit obedience to his su-
periors. In many cases the officers of the corporation are men
of little experience in a business way, and have been selected for
other qualifications. The employe must obey orders or lose his
position, hence he follows instructions, though convinced fre-
quently that they are dictated by ignorance and detrimental to
the success of the concern.
N
T
HEN, too, the stimulus and encouragement that must come
from conversations with an employer who has succeeded by
his own ability, as many of our leading piano men have, and which
is so essential to the success of an employe, are entirely absent.
These same conditions are apparent in the great department
stores of to-day. Important employes, such as buyers, who, but
a few years ago were in close relationship with the proprietor or
firm, now seldom see the "boss." They transact their business
with the merchandise manager. No longer can they go as of yore,
to their employer with a tale of an advantageous purchase, or a rapid
and successful sale.
The merchandise manager may give the buyer all due
credit, but that is not the same. Any enthusiasm is- dampened
when contact with the employer disappears.
*
I
T was only a short time ago that a piano salesman of consid-
erable ability worked in one of the piano departments of one of
our great local merchandise emporiums. In one of his reports
there was a slight error. Word came back from headquarters
that "No.
" not even giving the young man's name—was to
be dismissed. There was no opportunity given for him to make
good or explain his position. He was to the head of the depart-
ment, simply "No. so-and-so." He had inadvertently disobeyed
the rules of the department, his head dropped in the basket.
Such instances show that personality does not cut much
figure in a department store. Doubtless the methods of the pres-
ent day are more scientific, yet the warmth of personality is but
illy replaced by cold figures and the record that must be beat is
a poor stimulus compared with wise suggestions and kindly en-
couragement.
OME two or three years ago, a bright looking Jap walked
into the office of The Review. He was well educated,
spoke English fluently, and stated that he had been a reader of
The Review in far away Japan, and had concluded to come to
this country to learn piano making.
After an experience in this country he returned to his native
land, where we have since learned he is manufacturing pianos in
conjunction with his father, who is an organ manufacturer. He
stated at the time of his call upon us that he proposed to manu-
facture pianos for the Chinese, Philippine and even San Francisco
trade.
S
HILE there is no immediate fear of Japanese competition
in the piano line yet we should not for one moment lose
sight of the fact that this progressive race will form at once keen
competitors in any line if the tariff barriers were lowered.
The ambition of the Japanese is apparent, and they are,
perhaps, the most systematic race in the world. See how per-
fectly and expeditiously the landing of their armies were made
upon Corean soil. Compare their superb system of disembark-
ing an army with our crude way of landing at Santiago, when
our men and horses were tumbled into the sea, and we call our-
selves a progressive people.
Then, too, they have not only built a magnificent navy,
but have learned to man and direct it in a way which has won
the admiration of the entire world. If a race with such qualities
of observation start to acquire knowledge of any particular in-
dustry feel assured they will be heard from in no uncertain way.
W

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