Music Trade Review

Issue: 1904 Vol. 38 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
RfflW
fflJilC TIRADE
V O L . x x x v i i i . No. i s. pntiiiM Every Sal, hy Eflward Lyman Bill at 1 Madison Are, New Tort, April 30,1904.
"EBERSOLE" PUBLICITY.
A Very Delightful Volume Devoted to These Pianos
Issued by the Smith & Nixon Piano Co.
A very charming catalogue devoted to Ebersole
pianos has just reached us from the Smith &
Nixon Piano Co., of Cincinnati. It is a beauti-
ful specimen of typographical work, while the
literary side of the publication is of a high
order.
In the introductory it is emphasized that the
manufacturers of the Ebersole pianos "have been
known by reputation to musicians and music-
lovers for many years, and the integrity of their
business methods as well as the high standing
of their instruments widely acknowledged." And
the point is made that they have served a long
apprenticeship to the trade, and that before they
undertook the manufacture of pianos they were
engaged in buying and selling the best makes,
while the perfections and defects of the finest
instruments were for years their daily study.
This ripe experience was invaluable to them
when they undertook the manufacture of pianos.
They knew just what to strive for—just what to
avoid. To quote further:
"Their own practical knowledge, too. was enlarged by
frequent fortunate opportunities of consultation with
the best musicians in the world. Prom them they
learned what they wanted ; and what they wanted was
sure to be cried for by the general public.
"Their house has ever been in the lead when im-
provements in the art of piano making have been in-
troduced or needed. They have drawn their own scales,
patented tneir own special devices, and given such close
personal attention to construction details in their fac-
tory that it would be scarcely too much to say that
instruments bearing their name require no other guar-
anty.
"It is upon its individual merits alone that they are
selling the EBERSOLE. Much time and study have
been given to perfecting it. and the prospective buyer
will find, upon investigation and comparison, that it is
one of the best upright pianos for general use on the
market to-day. A perusal of the pages that follow
will give the reader some insight into its merits, and
perhaps be the stepping-stone to the purchase of an
instrument of higher grade than was considered pos-
sible."
There is also an excellent talk to buyers of
pianos, as well as opinions and advice upon
advertising and an enumeration of several points
of excellence claimed for the Ebersole piano.
The Ebersole instruments illustrated and de-
scribed include style A, style C, style D, style
S, style T and style V. The pages devoted to
these pianos are interlarded with testimonials
from musicians of eminence in all parts of the
country, who pay enthusiastic tribute to the
merits of these instruments. All told, this is
a publication which the Smith & Nixon Co. can
well feel proud of, and it should be prolific of
splendid results. The cover page is a very
happy allegorical effort in colors.
SECURES THE CHICKERING AS LEADER.
S. H. Lightner, who, as recorded in last week's
Review, has just opened for himself in the piano
business at 11 Market street, Youngstown, O.,
has secured the agency for Checkering, Strich &
Ziedler and other well known pianos. J. B. Tim-
ner will have charge of his retail forces.
EPENETER HAS THE "CROWN."
Chas. Epeneter, who was formerly in the piano
business in Milwaukee, Wis., has again opened
salesrooms in that city at 110 Wisconsin street,
where he is doing a general retail business,
handling jthe Crown. Mathushek and other
pianos.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
NEW YORK'S FIRST MUSIC TEMPLE. HIGH TRIBUTE TO STECK PIANOS.
Some of the Noted Literary and Musical Geniuses
Who Have Held Forth at Steinway Hall.
Strolling through Union Square the other day,
says a writer in the New York Globe, my eye was
caught involuntarily by the classical outlines
of the famous old Steinway Hall. Built by the
Steinways about forty years ago, it was the first
temple of music that graced the metropolis, and
to-day, after several generations, it still stands as
one of the finest specimens of architecture in
Greater New York. What memories it awaken-
ed both in music and literature! There it was
where the great Charles Dickens first held his
audiences spellbound. The geniuses of Ole Bull,
Rubinstein, Dr. Damrosch, Parepa Rosa, Theo-
dore Thomas, Joseffy, and hundreds of other
great musicians still seem to hover around it.
What a pity that Paderewski, Rosenthal, Dr.
Strauss cannot utilize its superb acoustics to pre-
sent their unrivaled performances in the great-
est musical atmosphere! Irresistibly I was drawn
to enter its stately portals, and I wandered aim-
lessly through its noble rooms, and through the
hustle and bustle of active business life my ears
were soothed by the sweet strains drawn in dis-
tant rooms from the strings of the incomparable
Steinway piano. The third generation of that
great family of piano builders is now in charge
of their vast business, and when one stops to
think that 110,000 pianos have emanated from the
famous workshops of Steinway, representing in
actual value over $60,000,000, one can realize what
a tremendous influence that one house has sway-
ed in the realms of music and art in the New
World.
WORLD'S FAIR ORGAN!STS.
Eighteen from This City Among the Seventy-five
Engaged to Play the Great Organ.
(Special to The Review.)
St. Louis, Mo., April 23, 1904.
A World's Fair official bulletin announces the
engagement, of seventy-five organists, including
eighteen in New York City, to play the great
organ. The eighteen and the days for which
they have been engaged follow: F. L. Sealy,
May 11 and 12; C. Eddy, May, 3, 4, 5 and 6; R.
H. Woodman, June 17 and 18; G. M. Dethier,
June 20 and 21; E. M. Bowman, June 27 and 28;
F. J. Reisberg, July 1 and 2; G. Smith, July 11
and 12; J. W. Andrews, July 18 and 19; S. N.
Penfield, July 27 and 28; C. S. Howe, August 8
and 9; S. A. Gibson, August 10 and 11; W. C.
Carl, September 26 and 27; E. G. Gale, Septem-
ber 30 and October 1; H. R. Shelley, October 5
and 6; W. McFarlane, October 12 and 13; F. J.
Benedict, October 19 and 20; S. Salter, Novem-
ber 18 and 19; H. B. Day, November 23 and 24.
INCREASING CALL FOR KRELL PIANOS.
Dawson J. Blackmore, president of the Krell
Piano Co., of Cincinnati, is well pleased with
the result of his recent trip through the East.
He secured many substantial orders for Krell
pianos, and views the business outlook In an
optimistic way. His conclusions are based upon
a close study of the conditions in various parts
of the country where the Krell Is In active de-
mand.
The "Old Reliable" Make a Remarkable Record as
Shown in the Report Just Published by the
Perkins Institute and Massachusetts School
for the Blind—Thirty-one Steck Pianos in Use
for the Past Six Years—Have Given the
Strongest Evidence of the Durability as Well
as of Superior Tone Quality.
The Perkins Institute and Massachusetts
School for the Blind, where the instruction in
the art of tuning is made a specialty, is the old-
est and largest institution of its kind in Amer-
ica. The trustees in their seventy-second annual
report, lately published, paid the following com-
pliment to George Steck & Co., of New York,
viz.:
"During the last six years we have obtained
from George Steck & Co., of New York, thirty-
one piano-fortes for the use of this institution
and the kindergarten for the blind, and we take
pleasure in stating that in point of finish, work-
manship, of durability, of evenness of tone, and
of keeping in tune, these instruments are equal
to the best made in this country."
Considering that the blind, especially musi-
cians and tuners, are the most sensitive and crit-
ical in everything they hear and touch, the fact
that this institution ordered every year more
of the Steck pianos for its wants, is the very
best proof that the firm of George Steck & Co.
take good care of the reputation of the "old re-
liable" pianos.
SIEGLING HOUSE FOUNDED 1819.
The Successor, Henry Siegling, the Oldest Dealer
in the United States—A Splendid Record.
The following communication from Henry
Siegling, the well-known and respected dealer
of Charleston, S. C, establishes him, without
question, as not only one of the oldest, but the
oldest piano dealer in the United States. The
letter speaks for itself:
"Charleston, S. C, April 22, 1904.
"DEAR ME. BILL—I read in your esteemed and
valuable journal of the 16th inst. a kindly refer-
ence to myself, and in this connection I wish to
give you the following Information: The house
which I represent was established by my father,
the late John Siegling, a native of Prussia, Ger-
many, at Charleston, S. C, 1819, and whose im-
mediate successor it is my privilege to be. Be-
ing a native, I have since 1840 been identified
with the house. The firm's name has not
changed. In view of these facts I am regarded,
perhaps, as the oldest music dealer in the States,
and as the oldest firm in the city of any kind
extant. By giving this an insertion in your ex-
cellent and widely-circulating Review you will
confer a favor on
"Yours truly,
" H E N B Y SrEGLING."
J. C. HENDERSON AT HIS POST.
The many friends of J. C. Henderson, manager
of the Ann Arbor Organ Co., are rejoiced to learn
that he is back at his post much Improved in
health after a long siege of illness. At an early
date he will probably visit Europe on his annual
trip among the representatives of the house
abroad.
•IE
» s
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
REVIEW
EDWARD LYMAN DILL,
Editor and Proprietor.
J. B. SPILLANE, Manatfintf Editor.
EXECUTIVE STAFF:
THO». CAMPBELL-COPKLAND,
W. MURDOCH LIND,
Gso. B. KELLER,
A. J. NICKLIN,
BOSTON OFFICE:
R. W. KAUFFMAN.
GKO.
W. Q U U I P B X .
CHICAGO OFFICE:
ERNEST L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
EMILIK FRANCES BAUER,
E. P. VAN HAELINGXN, 80 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
SAN FRANCISCO OFFICE:
ST. LOUIS OFFICE:
CHAS. N. VAN BUREN.
ALFRED MBTZGBK, 325 Davia St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including; postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
M v r r T n R Y «r PIANO
MTMIIC Ar-riZ r . e
MANUFACTURERS
The o directory
of piano manufacturing firms and corporations
n
P a ^ e 31 will be of great value as a reference for
dealers and others*
found
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMEECY.
NEW YOWl, APRIL 30. 19O*.
T
HERE is no denying the fact that everywhere excepting,
perhaps, certain sections of the South, trade at retail for
the year has been decidedly unsatisfactory. This condition has
been largely the result of the tardy arrival of spring. It would
seem, however, from the temperature of the past week that the
long delayed spring is with us, and we may expect summer
weather to come on with a rush. There is no good reason why
the piano business should not show material advance.
Special efforts will now be made by merchants in various
lines to offset the loss occasioned by delayed buying on the part
of consumers. Now, as a matter of fact, the delayed spring
should have really a beneficial effect upon the piano trade in this
way.
T
HE prolonged cold weather has been a period of lessened
expenditure on the part of the consumer, for the majority
of women have foregone the purchase of many articles of apparel
that during more normal weather conditions would have been
regarded as essential. With money saved on their spring outfit
they might, under proper inducements, be prepared to expend
a considerable number of dollars in pianos, at least the merchants
whose sales have been lost through the obstinacy with which
old winter has persisted in remaining with us, will have an ex-
cellent occasion to try their persuasive powers upon the public
with better chances of success than they have had for many
weeks. Work for the dollars. Piano quality and one price.
Don't help to retard business but hustle for it.
SUBSCRIBER in a communication to The Review asks:
"Do you believe that dealers are in dead earnest about
the adoption of the one price system? Do they really desire it?"
We shall reply by saying that whether they desire it or not,
or whether they are sincere in their advocacy of the one price
system it is gradually being forced upon them. One price has
come to be a synonym for business honesty.
There are, of course, plenty of men in the retail trade who
do not sincerely believe in it, or who feel that the time is not
A
ripe for its positive and unalterable adoption. There are many
of the leading institutions, however, who have put this system
into a practice which is rigidly adhered to in all cases, and we
have been present when they have permitted customers to leave
There is no denying the fact that everywhere excepting
their establishments rather than accept a price a trifle under that
marked in plain figures upon the instruments.
T
HERE should be not only one price, however, but that price
should be in accordance with the worth of the instrument,
it should be the right price. In other words, piano selling is be-
coming more and more a business proposition, and the time will
come when standard makes of pianos will be sold at practically
the same prices in all parts of the Union.
There are a number of houses now who are earnestly striving
to bring about this condition, and when there are many serious
minded, influential men interested in such a laudable task as this,
they are bound to accomplish far-reaching results. The time will
have gone by when a dealer can charge a customer a hundred
dollars more for the same make and style of an instrument than
his competitor a hundred miles away. Uniform prices will be
conceded, of course, in far away sections there will be some ad-
ditions on account of excessive freight rates, but it will be im-
possible in days to come to sell a piano of mediocre grade at a
price which should entitle the purchaser to own a first class in-
strument.
T
WO powerful factors to help along this move would be the
Manufacturers and Dealers' Associations, but then the
time is hardly ripe for such action and organizations cannot ac-
complish the impossible. There are too many fictitious claims
made for instruments, and too many reputations that would be
irretrievably damaged should a grade price be universally en-
forced at the present time. This will ultimately come, however.
Not because any special individual may desire it, but because it is
right, and no man or institution or industry can halt the tendency
toward right which is more apparent to-day than ever in the
commercial world.
L
AST fall the McPhail Piano Co wrote to us asking what
impression the word "Quarter" conveyed to our mind
when used in connection with grand pianos. Our reply to this
query was that Chickering & Sons, through the expenditure of
considerable money and continuous exploitation had associated
the name with their small grand product so that when the name
"Quarter" grand was heard it was immediately connected with
the Chickering piano.
x
T
HIS we believe to be universally conceded by the trade.
We do not, however, propose to discuss the "Quarter"
grand from a legal viewpoint, for there are many claims which
might be made, whereby the use of a descriptive word by any
firm has a restrictive effect upon others in the same line. We
simply wish to view this matter from purely a moral standpoint.
Chickering & Sons have created a value for a piano name
which to our minds belongs to them. They have acquired it
through continued publicity, and in conceding them this right,
we see no evidence of unfair or restrictive monopoly on their part.
Certainly in a mathematical sense, a quarter grand is not one--
fourth of a grand piano, so it is not in a mathematical or de-
scriptive manner that Chickering & Sons have used the word.
As we interpret it, it is a particular form of phraseology which
identifies and individualizes their small grand as an unique
creation.
HERE are a number of manufacturers who have adopted
certain descriptive words for their small grands. Steinway
& Sons term theirs the "Miniature Grand." J. & C. Fischer,
not knowing of this claim of Steinway and Sons placed a "Minia-
ture Grand" upon the market. A courteous communication from
the Steinway house informing them of the previous use of this
name caused the Fischer firm to immediately withdraw the word
"Miniature" from their advertisements.
That was fine business courtesy. The Knabe firm designate
their piano the Mignon Grand, the Pease is known as the "Petite"
T

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