Music Trade Review

Issue: 1904 Vol. 38 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
ROW
EDWARD LYMAN DILL.
Editor and Proprietor.
J. D. SP1LLANE, Managing Editor.
EXECVTIVE STAFF:
THOS. CAMPBELL-COPELAKD,
W. MURDOCH LIND,
GEO. B. KKLLKR,
BOSTON OFFICE:
CHICAGO OFFICE:
EKNEST L. WAITT, 255 Washington St.
PHILADELPHIA OFFICE:
R. W. KAUFFMAN.
EMILIE FRANCES BAUER,
GIO. W. QUERIPEL.
A. J. NlCKLIN,
E. P. VAN HARLINGEN, S6 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R- J. LEFBBVRK.
SAN FRANCISCO OFFICE:
5T. LOUIS OFFICE :
CHAS. N. VAN BUREN.
ALFEED MBTZGHE, 325 Davis St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post OMce as Second Class Matter.
SVBSCRIPT1ON (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
THE ARTISTS'
DEPARTMENT
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
ninFTTrtRY of Pi AND
The directory of piano manufacturing firms and corporations
UANttVir-rim r » « " f o n n d « n P a * e 31 will be of great value as a reference for
MANUFACTURERS
dealers and other*.
_ _
We refer to the recent booklet, "Building the Vose." It is
a history of piano making, interestingly told and attractively
featured by illustrations of more than ordinary interest, carrying
one through the factory until the instruments are boxed for
shipment.
It is a work which Vose dealers should find of much benefit
to them in their exploitation of the product of this famous old
Boston concern.
NUMBER of merchants in other lines than our own are
offering prizes in the way of free trips to the St. Louis World's
Fair. Notices of perhaps fifty of these prize contests have come
to us from different States. All such enterprise has a tendency
to emphasize the fact that St. Louis is to be the most popular
city of the United States this year.
The Fair which will open there at the close of the month will
be the one great attraction which America has to offer this year.
A
NYONE who is at all familiar with the .enormous scope of
this Exposition must realize that it will far eclipse in point
of attractiveness any other Exposition which the world has ever
seen. Its musical features, which have been announced in earlier
numbers of The Review, are particularly inviting—in fact at no
previous Exposition has music come in for such generous treat-
ment as at the hands of the St. Louis Exposition managers. The
pianos to be heard in concert life must be limited to those repre-
sented in the official catalogue, and when we figure the small
number who manufacture grand instruments, the concert pianos
are boiled down to an extremely limited number, and some of
that number are going to receive tremendous publicity through
the musical attractions of St. Louis' great show.
A
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YOMl, APRIL 23, 19O4.
I
NTERESTING information is conveyed by our various corre-
spondents to the effect that there has been an exceptionally
large demand for high grade instruments in the various big dis-
tributing points for the month.
This statement is emphasized by the fact that many of our
manufacturers of the high grades of instruments are extremely
busy, and the same activity extends to the better lines of piano
supplies.
High grade action manufacturers report a busy month and
with plenty of orders placed for future delivery.
T
HIS state of affairs speaks well for the business prospects for
the year, and there is a very satisfactory degree of activity
in practically all departments of the trade. Current business rests
upon the sound basis of excellent conditions throughout the
country, as local merchants are in good shape for trade, and are
surrounded by prosperous communities.
The results of business last year left them in good financial
condition.
T
HERE is danger in letting piano stocks go down too low.
Attractive lines of instruments should always be carried.
There is weakness in permitting warerooms to become too greatly
denuded of piano stock. A dealer should not buy regardless of
his ability to pay, nor should he sell regardless of his ability to
collect.
We have seen a number of warerooms during the past month
which evidently exhibited a timidity on the part of the dealers to
carry a sufficient amount of stock on hand to make their ware-
rooms attractive. Such a plan is carrying conservatism to an ex-
treme point. If it pays to be in business, it pays to have at all
times a line of attractive instruments well kept and attractively
displayed.
V
OSE literature is always artistic and attractive. The latest
product of the advertising department of this house is more
than that, it is impressive.
T
HAT universally esteemed veteran of the music trade, P. j .
Heaiy, remarked some years ago, when wonderful tales
were related to him of astonishing results secured by house to
house canvassers for piano customers by another piano concern:
"They may have the door bells if they'll leave us the news-
papers."
The expression was characteristic of this man of clear and
far sighted business vision, who so many years ago saw the bene-
fits of newspaper advertising.
Lyon & Healy, years ago, were generous patrons of local
publications, and to-day it is almost impossible to take up a
Chicago paper that does not contain their piano advertisement
prominently displayed on its pages.
T
HE house of Lyon & Healy have expended vast sums in
newspaper advertising, and perhaps this attitude which
has been steadfastly maintained for many years by them has had
a deterring effect upon Chicago's department stores entering the
piano business. Their managers only had to look at the vast
emporium of Lyon & Healy and notice the vast amount of space
which they were purchasing in the daily papers, to figure that in
order to compete with them would mean to occupy an additional
business block and to spend as well a fortune yearly in advertis-
ing a single department.
EAR by year the smaller jewelry and furniture stores on
Wabash avenue and State street have gradually folded
their tents like the Arabs and have stolen away, some to the
department stores and others to unknown parts, and still the
number of piano men have multiplied rather than decreased.
This condition, to our mind, emphasizes the fact that through
Mr. Healy's fixed belief in the value of publicity, in the enormous
patronage which his house has given the daily papers, have been
a force which has prevented many of the great department stores
of Chicago from creating piano departments.
That statement of Mr. Healy's, "They can have the door
bells, if they'll leave us the newspapers," is thoroughly character-
istic of the man and his belief in the value of publicity which has
been so thoroughly upheld in all his advertising policy.
Y
READER of The Review in writing us refers to our
editorial of last week wherein reference was made to a
salesman who had quit work for the reason that he was not ap-
preciated in a financial way.
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
i
Our critic was kind enough to say that the editorial was
just, and should have a stimulating effect upon a class of salesmen
who figure that "they are indispensable to the business enter-
prises with which they are connected."
N
OW, it is but fair to our leading and most successful sales-
men to say that they never have believed themselves to be
"indispensable." The successful men are too brainy and too
level headed to run away with any such foolish notion. They
realize that no man is doing his work so well that somebody
could not be found that could do it better, and when a man comes
to regard himself as "indispensable," there are few who do it so
badly. The salesman or manager who really accomplishes the
good work in this world is the one who is always trying to do it
better, and when he becomes "indispensable*' it is time for him
to die.
I
T is frequent that we hear in this trade, and out of it, that some
man is indispensable to the success of some great enterprise,
and there are certain men inflated by a measure of temporary
accomplishments who come to regard themselves not only as the
king pins, but the whole running gear of a machine of which they
are a part. Writers who like to deal in ponderous platitudes to
young men, urge their readers to make themselves indispensable
to their employers, and many an otherwise clever youth has had
his usefulness destroyed by getting to imagine that he had ar-
rived at the state of indispensability. When the men reach a
position where they consider they are indispensable it is a sure
sign of mental decadence.
EN drop out of important institutions where they occupy
positions of responsibility, and their places are filled, and
the great machinery of the organization moves on without the
slightest stop.
Indispensable to a business! It is tommy rot, and the
quicker that idea is eliminated from the brains of salesmen and
managers the better it will be for them.
M
LOCAL department store, celebrated for its dollar a week
and nothing down system, announces in an advertisement,
A
"Don't buy a piano that does not bear the maker's name, for who
is to be responsible otherwise. Every piano we sell bears the
manufacturer's name. This means a guarantee to you when pur-
chasing a piano."
Now, that is good piano talk, straight from the shoulder,
no question about it. It embodies a principle which we believe
;n encouraging among the dealers in every way, but the peculiar-
ity of this particular announcement lies in the fact that out of six
pianos included in the list contained in the offer, five were what
is colloquially known as stencil pianos—that is, instruments hav-
ing no definite origin. They might be made in any one of a dozen
factories producing instruments of that grade.
T
RADE paper criticism should be specific. It is glaringly unfair
to denounce the entire trade press for any particular weak-
ness which might be associated with the individual paper. It would
be unfair to say because some men have been associated with the
piano industry whose reputations have been above suspicion, that
the whole industry is tainted.
We have in this industry papers which are honorably conducted,
and have fairly earned their right to legitimate existence by their
thorough and competent service.
T
HEY are to-day the pulse of the trade. They are the medium
of bringing into close touch the numerous and widely separ-
ated members of this industry. From telling what is going on in this
trade from one end of the country to the other, retailers as well
as manufacturers have constantly before them a comprehensive view
of the entire piano industry in all its branches which otherwise they
would not have. If a movement of importance is set on foot the
trade newspapers at once acquaint the whole trade of it.
URTHERMORE it is the constant aim of the better trade
journals to elevate the general standard of whatever industry
they are devoted to. And it is through trade journals that manu-
F
REVIEW
facturers and retailers have been brought into closer relationship,
into a better understanding and appreciation of each other's interests.
T
HE progressive trade paper should not be merely an exponent
of news, but a leader as well in thought and ideas. There is
a vast difference between trade newspapers, just as there is between
pianos, and the better papers in this industry are gotten up at an
expenditure of a great deal of effort and money. They contain much
valuable information which should be carefully perused by every
dealer. The papers in this industry are produced more attractively
and at a greater expense than any like publications of any other
industry, barring none.
N the show windows of certain stores of St. Louis may be seen
placards announcing the fact that union salesmen sell the
wares within.
It would seem from such announcements that the day has
gone by when the retail merchant can regard the question of
organized labor and its demands as one which does not apply
to him, and is unlikely to affect his interests
It is no longer a question of a manufacturer or contractor,
but the department store proprietor has been dragged into the
struggle which is more or less a continuous performance between
the employers and the unions.
I
HERE has been no attempt thus far to organize the piano
salesmen. It was believed by many that some sort of a
union proposition lay back of the move to bring the salesmen
together a short time ago, but it did not succeed, and the piano
salesmen are too sensible to be drawn into an organization which
has a tendency to level individuality to a common plane.
In the unions of to-day the individuality of each man is lost,
and personal ambition has but comparatively little show for
development, and if unionism with such aims is to endure, the
dangers of socialism must be taken into consideration.
T
INDIVIDUAL development must be allowed full play, and
1 special abilities must be acknowledged. Instead of trying to
keep all down to a dead level every man should be put upon his
merits, and not limited as to his capacity.
If one of the functions is to insure fair play, it should then
enforce a system which should grade up and not down. No limi-
tations should be placed upon capacities except for reasons of
health.
T seems rather odd for the department store men to-day to deal
with the walking delegate rather than the individual, but the
clerks' unions are now attempting to regulate hours to say when
their early closing shall go into effect, and to decide other matters
in regard to which only a year or two ago most firms would have
been unwilling to submit to any form of dictation.
1
HERE is every indication that within a short period the
labor question will become as vital in at least a large
section of the mercantile world as it is in the industrial. Leaders
in trade unions are more and more turning their attention to the
organization of store employes. It is significant, for example,
that John Mitchell, president of the United Mine Workers, has
taken a personal interest in a strike recently initiated by the
clerks in one of the department stores of Chicago.
The progress of this movement cannot but bring about an
important change in the relation between employers and clerks,
and deserves the most careful consideration of merchants throughout
the Union.
T
O one can honestly criticise store employes for wishing to
improve their position, and were labor organizations as a
whole conducted on broad and progressive lines, and with due
regard to the mutual interest of employers and employes no one
could cavil at the extension of the system. If it extends to all
lines of retail merchandising there is no reason why in time it
should not reach piano salesmen as well. It is certainly up to
the department store men, some of whom sell large numbers of
pianos.
N

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