Music Trade Review

Issue: 1904 Vol. 38 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE: REIVIEIW
REVFW
EDWARD LTTMAN DILL,
Editor and Proprietor.
J. B. SPILLANE, Managing Editor.
A MERICA has since that time had to depend almost wholly upon
f\
its own growing capital to increase our home trade, and at the
same time repay a considerable amount of money to European
investors.
An eminent London authority says that the distrust which Euro-
pean capitalists had of American investments as a result of the cur-
rency crisis, and of the wholesale reorganizations of railroads, has
passed away, and there is now a greater willingness on the part of
Europe to employ capital in the United States than there has been
since the first alarm was felt regarding American securities in the
eighties.
EXECVTIVE STAFF:
THOS. CAMPBELL-COPELAND,
GEO. B. KELLER,
EMILIE FRANCES BAUER,
W. MURDOCH LIND,
A. EDMUND HANSON,
A. J. NICKLIN,
GEO. W. QUERIPEL.
BOSTON OFFICE:
CHICAGO OFFICE:
ERNEST L. WAITT, 265 Washington St.
PHILADELPHIA OFFICE:
R. W. KAUFFMAN.
E. P. VAN HARLINGEN, 36 La Salle St.
MINNEAPOLIS AND ST. PAUL:
R. J. LEFEBVRE.
ST. LOUIS OFFICE:
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE : ALFRED METZGEB, 325 Davis St.
Published Every Saturday at 1 Madiion Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00; opposite reading
matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
On the first Saturday of each month The Review contains in its
"Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore aug-
ments materially the value of The Review to advertisers.
nmrrTrtRV «/ Pi AN ft f o u The
directory
of piano manufacturing firms and corporations
nd o
n
MiwirirTii»Fit
P ^ e 30 will be of great value as a reference for
MANUFACTURERS
dealers and other*.
THE ARTISTS"
LONG DISTANCE TELEPHOME-NVMBER 1745 GRAMERCY.
NEW YOMl, APRIL 9. 19O4.
HE advent of spring-like weather in some sections of the coun-
try is having a beneficial effect upon business, and the distri-
bution of pianos. Reports from various warerooms through-
out the country show an increased demand for instruments. The
general indications are favorable, especially where labor differences
are not anticipated, and the territory exempt from these disturbing
influences, fortunately covers a large proportion of the country.
T
ANUFACTURERS in many lines are able to turn out their
products in greater quantities than the trade immediately re-
quiries, and not a few of them are accumulating stocks. This they
can do without serious apprehension, anticipating as a result of the
depression which has prevailed on the part of the trade for some
time past, that the demand will continue longer than usual in the
form of small but frequent orders.
M
T
HERE are some who are predicting a year of splendid business,
and if any Review reader is inclined to pessimism regarding
the general business conditions throughout the country we
would recommend that he study the situation more closely, and we
believe that he will see much which will gratify him in the outlook.
W
ITH an unprecedented growth of capital in the United States,
and with a magnificent credit, aided by the willingness of
Europe to supplement the home supply of capital by invest-
ments, it is evident that reaction in American trade in which some
pessimistic piano men still believe, will neither be very serious nor of
long duration.
Go slow? Yes, but not too slow, for there is great danger in
that kind of a policy. Exercise reasonable conservatism.
T
HE manufacturers of this city and State are heartily in favor
of the effort which is being made to amend the statute relat-
ing to fraudulent bankruptcies.
As referred to'in The Review of last week, the recent attitude
of a Harlem piano manufacturing corporation, one of whose officers
it is alleged removed stock just previous to going into bankruptcy, has
created a good deal of interest, and it is hoped that the law may be
so amended that the removal or disappearance of the greater portion
of a merchant's or manufacturer's stock a few days before the com-
mencement of bankruptcy proceedings, may be taken as presump-
tive evidence of fraudulent intent. Just the same as the giving out
before the failure, of a statement showing conditions widely different
from those existing at the time of the embarrassment maybe alsocnn-
strued as an attempt to defraud creditors or obtain credit in a way
in which the firm or corporation's assets do not justly entitle them.
It seems at present, under the statues as they now stand, it is
well nigh impossible to obtain redress against a debtor who removes
the bulk of his stock a few days before going into bankruptcy.
I
T is also difficult to prove fraudulent intent when the statement
given out prior to failure is found to differ widely from the sched-
ule of assets and liabilities prepared after that event. As the re-
sult of this numbers of debtors who have been guilty of fraud have
escaped the penalty for their misdeeds.
Now the punishment of dishonest debtors concerns more than
the creditor alone. Fraud of this kind vitally effects all who are
in the same line of business. The merchant or manufacturer who
does not discharge his obligations can sell goods at prices which the
honorable concern cannot touch, and as Geo. P. Bent remarked in
his address at the Chicago banquet, the hardest kind of competition
to meet is the competition that does not pay bills.
A
DEALER who meets his obligations fairly and is compelled to
meet competition from a dealer who has no appreciation of
what a promise to pay means is at a serious disadvantage.
But it goes beyond the individual. It reaches out and strikes at
the very root of the trade. The man who does not pay his bills too
frequently slaughters prices on the instruments which he offers, sim-
ply because he is not interested in maintaining a living profit.
N
ATURALLY this state of affairs reacts upon the business of
the men in that community, and forces their prices down to a
point where there is no money in the business. The honest
A CCORDING to one of the leading financial papers of London,
man is ofttimes forced to the wall by striving to meet a dishonest
f\
the troubles of the past year in the New York money markets
have largely arisen from the fact that America sought to em- competitor.
Credits cannot be scanned too closely, since credit furnished
ploy too much of its capital abroad in repurchasing from foreign
to men who are not worthy invariably reacts upon the honest man.
investors its own securities.
If we go back to the eighties and early nineties we will see an tends to depress prices and increase the risk inseparable from the
production and distribution of merchandise.
entirely different position. The trade of this country was stimu-
What show has an honest concern which meets its obligations
lated immensely by the large inflow of European capital, and it was
regularly, and endeavors to make a living profit against a class of
the effort of Europe to withdraw all capital from the United States in
people who do not pay their bills?
consequence of the distrust which arose concerning the currency that
The supporting of this kind of competition should be discour-
helped to bring about the great depression of trade which is familiar
aged among all people who supply credit which makes it possible for
to all piano men. This depression lasted from 1893 to 1896, when
business competition to exist which in itself is a menace to trade,
the currency system of America was splendidly ratified by our sound
stability,
money success at the polls.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ONSIDERABLE interest is being aroused in trade circles re-
garding the names of exhibitors which will be announced at
St. Louis at the close of the present month. That there will
be comprehensive exhibits is true, and that the number of exhibitors
will not be as large as at Chicago is also true.
The make-up of the St. Louis jury comes in naturally as an im-
portant feature in connection with Exposition life.
It is perhaps more difficult in this country than in Europe to
arrange a satisfactory list of jurors.
The trade"conditions here are wholly different. To illustrate:
The jury at the Exposition Universalle, held in Paris in 1900, where
the Baldwin piano won the Grand Prix, was composed of fifteen
men, nine of whom were piano manufacturers. There was also one
organist, one musical critic, two prpfessors from the National Con-
servatory of Music at Paris and two manufacturers of brass instru-
ments.
T
HAT would seem to be an ideal jury, but it would be impossi-
ble in this country to gain the consent of a number of piano
manufacturers to serve on the award jury.
It is possible that they would show some hesitation about giving
an endorsement to a competitor's wares, particularly when it might
be used in a detrimental way against their own products in various
parts of the country.
In France a piano dealer does not hold the exclusive local
agency for any particular instruments. He carries samples of vari-
ous makes, and can supply his customer with any particular instru-
ment that he specially desires.
Territorial limits are unknown, and there is no trespassing on
one another's preserves.
T
HE French dealer may offer to his customer a choice of a num-
ber of instruments by catalogue which are not even repre-
sented by stock on his floor, so the keen competition, and the
abuse of competing instruments which forms a live factor in piano
life in America is entirely unknown in France, and it was possible
under those conditions for a number of piano manufacturers to serve
on the World's Fair Jury.
Such conditions probably will never be wrought in this industry,
and the sting resulting from hard fought piano contests will never
entirely be withdrawn. Instead of introducing European instru-
ments here, it is more than likely that the American system of hold-
ing exclusive agencies for certain restricted territory may be in
vogue before many years in Continental Europe.
F
ROM every standpoint, the American system is better because
it affords encouragement to the dealer to work up a following
for particular lines of instruments in his own territory. He is
the sole beneficiary as far as the retailer is concerned under such a
system, but under the French system a dealer who is loath to =pc-nd
money for publicity may receive a certain benefit, brought about by
the expenditures of his more enterprising rivals. .
A
SMALL dealer in the far West writes that a number of large
piano concerns are establishing branches in various towns
adjacent to his location, and ends by asking if we do not believe
that the small man is bound to become eliminated by this move.
It is obvious that there is a tendency toward centralization
everywhere, and business is becoming concentrated more and more
in great establishments. Still the small man is not eliminated, nor
will he be wholly from the mercantile arena if he meets conditions as
they develop.
He can't sit down and give himself up to pessimistic beliefs, re-
lax his energies and expect to win out against a strong, centralized
competing force.
T
HE small piano man stands really a better show than the small
merchant in almost any other line. Pianos are not bought like
hats or shoes or clothing. There is invariably some investiga-
tion previous to purchase by several members of the family, and here
is where an opportunity is afforded for argumentative work. Then,
too, the concern that operates a number of branches is not running at
a decreased cost, as in other mercantile lines. The department store
.running two or three stores usually has one head of each depart-
ment who purchases for all the stores. These great stores can afford
7i
to hire expert buyers for departments which no single concern can
afford to pay.
UT in a piano branch, one has to have a good manager, to whom
must be paid a good salary, therefore there is not the same
ratio of decrease in cost in operating a number of piano stores
that there is in conducting a number of department stores, for in one
case it is only necessary to have one high-priced man who purchases
for the entire line which are disposed of by clerks who draw ordi-
nary salaries, while in the piano line there must be a good manager at
the head of each branch.
B
O, the small man in the piano business is not out of the race
unless he elects to put himself out by inactivity.
Our books show a steady increase year by year in the num-
ber of piano dealers, many of whom have succeeded beyond their ex-
pectation in not only making good incomes but in building good busi-
nesses. The small man should not, however, overlook any of the
avenues leading to publicity. He should remember that to meet any
kind of competition in these strenuous times means to hustle.
N
ECENTLY, while passing through the art gallery of Durrand-
Ruel, opposite the Waldorf, we noticed an admiring throng ex-
amining some new wall attraction. A closer examination re-
vealed the fact that it was a piano lid decorated with a painting by
Dewing, and intended for the top of the art grand piano specially
made by Steinway & Sons for the White House.
This same painting by Dewing formed a subject for discussion
in the art columns of last Sunday's New York Tribune. It is the first
time to our knowledge that piano decorative art has ever been taken
up in a broad sense and criticised as an art work in the columns of
the daily papers. While the name of the piano maker was religiously
expunged from the criticism, yet the fact that the piano lid came in
for a large share of comment makes apparent the fact that art crea-
tions in the piano line are considered worthy of extended notice.
This superb creation of the Steinway house was displayed this
week at a private exhibition at Steinway Hall. It is destined M at-
tract a great deal of attention in the White House, where it will find
a permanent abiding place. It is a delicate scene in which abound
dainty women in pretty gowns, green fields and all the charm of the
twilight hour. The central figure is America welcoming the muses,
and taken altogether it forms a most fascinating painting.
P
IANO merchants all over America have been larger advertisers
during the past few months than ever before.
We see evidence of that in the number of papers which are
constantly reaching this office from the small cities containing the
announcements of piano men which occupy a considerable space.
A number of these announcements indicate that local fights be-
tween dealers are not wholly extinct, and that piano peace is still an
iridescent dream. Certainly these local controversies in the adver-
tising columns of papers do not add to the dignity of the trade, or
of the individuals who indulge in such announcements. Surely the
piano business can be conducted without the necessity of indulging
in bitter personalities iri the columns of local papers. Why not take
example from that charming spirit of brotherly love so marked in
the relations of the music trade papers to each other for instance?
It would seem from some of the advertisements that we have read,
that damage suits will be instituted in certain quarters. Some of
the men are going exceedingly near the danger line—in truth they
have crossed it.
HERE certainly is no good reason why piano advertisers should
descend to an abusive basis, and several of the advertisements
which have been forwarded to this office certainly do not have
the effect to dignify {he piano business in the minds of readers.
Before the beginning of these piano wars, it would be well to
count the cost. It may have a more far-reaching effect upon the pub-
lic than the men believe who are indulging in this form of fighting
competitors. While their blood is warm, and they are desirous of
getting even they forget the resultant effects upon the trade through-
out their entire territory.
It is. well to consider these matters and count the full cost when
directing the insertion of some abusive form of advertising.
T

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