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THE
fflJJIC TIRADE
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
V O L . x x x v i i i . No. 15. PUMSM Eyery Sat, liy Eiwarfl Lyman Bill at 1 M a t e ATC, Hew Tort, Mar, 26 t 1904.
SALESMEN AND NEW TERRITORY.
WHY ASSAIL^THE PIANOJPLAYER?
PIANO WARRANTY DEFINED.
The
Supreme Court of Georgia in a Recent
Decision Defines How an Agreement Becomes
. a Legal Obligation.
The Supreme Court of Georgia held, in the
recent case of Holcombe et al. vs. The Cable
Company, that where the parties have re-
duced to writing what appears to be a com-
plete and certain agreement importing a legal
obligation, it will, in the absence of fraud,
accident or mistake, be conclusively pre-
sumed that the writing contains the whole of
the agreement between them, and if it con-
tains an express warranty of certain qualities
in the articles sold, an implied warranty of
other qualities is excluded; that where by the
authority of the principal and in his name an
agent to sell gives an express warranty of
certain qualities, the principal is not bound by
a warranty as to other qualities, specifically
reciting that it is given in the agent's indi-
vidual capacity, unless he subsequently rati-
fies such act of the agent, and that where in
the contract of sale the vendor of a piano ex-
pressly stipulates that he will not be respons-
ible for "tuning," he cannot be held liable for
a defect of that character in the instrument.
BEAUTIFUL MEHLIN PIANOS
On Exhibition at the Mehlin Warerooms—Reflect
the Greatest Credit on This Progressive House.
Some pianos are now on exhibition at the
Mehlin warerooms, 27 Union Square, which
could not fail to arouse the enthusiasm of the
art connoisseur. In architectural design, in
veneers of rare markings, in superb finish
and better than all, in a tone that is abso-
lutely entrancing, these instruments stand
forth as magnificent illustrations of the su-
perior line of instruments which Paul G.
Mehlirl & Sons are placing on the market this
year. Dealers and others interested in the art
of piano making cannot afford to overlook
an examination of these instruments which
are worthily maintaining the best traditions
of the art industry of this country and inci-
dentally emphasize the skill and high artistic
purposes which dominate Paul G. Mehlin, the
founder of this business and his clever sons.
THE SELF-LIFTING PIANO TRUCK.
Orders for the self-lifting piano truck are
continually reaching the office of the manu-
facturers, the Self-Lifting Piano Truck Co.,
Findlay, O. These trucks are now being
used by many dealers throughout the country
who are enthusiastic over the merits which
they possess. They claim it is almost impos-
sible to do without them,
Should Not Expect More From an Advertisement
Than a Traveling Man.
It Will Not be a Nuisance During the Summer
Time, as Our Friend the Evening Post Says.
No merchant or manufacturer sends out a
The Evening Post of Saturday last de-
salesman into new territory, where the par-
voted
some of its space to a diatribe in which
ties are not known to each other and noth-
it
suggested
as a proper field for the exercise
ing is known of the goods, and expects him
of
Health
Commissioner
Darlington's inter-
to take orders from the beginning. The ice
must be broken, a hearing must be gained, vention the matter of licensing pianos and
with a prospect for a future demand. The talking machines. The Post said:
advertisement should not be expected to do
"It is not inapt to begin an agitation
more than the traveling man. If the adver- against persistent and indiscriminate piano
tisement should go first, the agent will reap playing before window opening time because
benefit from it. The advertisement will not with the coming of summer the nuisance is
benefit from the agent's call. An advertise- sure to become all but intolerable. Think of
ment may be working" without obvious results, the havoc it is possible to create in a big
but thousands of manufacturers are not ad- twenty-family apartment house with one in-
vertising to-dav because of the apparent fail- nocent appearing self-playing piano! It was
ure of the trial advertisement. The world is had enough in the old days when the night
not waiting for any one's announcement; it could be shattered only by those who had
has to be hammered in.
'took lessons.' But in this machine-ruled
time any prosperous bricklayer may grind out
"THE SUPERLATIVE OF PIANOS'
Liszt with savage fortissimo, and there is
A Chickering Announcement From Wanamaksr.
nothing—neither criminal law nor Health
Under the caption, "Chickering, the Super- Board ordinance—to save the nerves of neigh-
lative of Pianos," John Wanamaker carried bors above, below, or across the street."
a very clever advertisement in the local papers
Our facetious contemporary evidently
a few days ago. A very handsome cut of the overlooks that the piano player at best can-
new style F was accompanied by the follow- not be grossly offensive for there is no pos-
sibility of wrong notes being sounded, or the
ing text:
The picture was drawn from one of the hearing of discords of any kind. Moreover,
new Style F Chickerings, just received. It it is much better to "have Liszt ground out
is a superb piano—the standard Chickering with savage fortissimo" than to listen to a
model—dowered with the superlative quali-
ties that have made the name of Chickering lot of human piano players making one's life
miserable with inaccurate readings of pop-
greatest among pianos.
There is little reason nowadays for anvone ular and classic music. The mechanical piano
to content himself, or herself, with anvthing player will make life more comfortable if any-
less than the best. We have made it easy thing in the summer, because it has proven
and simple for anyone to possess a Chicker- itself an educator. It inculcates a love for
ing. A small cash sum and easy monthlv
payments, bring you into full possession, all the best in music. And it is a healthy sign of
the times that our "prosperous bricklayers"
paid 110, almost before you know it.
Chickering tone satisfies the musical ear. appreciate Liszt to a much greater extent
The possessor of a Chickering never has the than some of our moneyed kings.
desire for some other piano; for he already
possesses the best.
The Chickering Quarter Grand is the gem AGGREGATES A HUNDRED MILLION DOLLARS
of the Chickerine product. It is the smallest
Commerce of the United States with its
perfect Grand Piano ever made. Full and noncontiguous territory now averages about
splendid in tone; yet so small that it fits al- eight million dollars per month, and it is ap-
most anv home.
The Chickering Style E upright piano is parent that for the full fiscal year it will
the smallest first-class piano ever constructed. aggregate a round 100 millions of dollars. In
Tt enables the artistic dweller in a New York the term "noncontiguous territory" are in-
flit to enjoy the full musical richness of the cluded Alaska, the Hawaiian Islands, the
world's best piano.
Philippine Islands, Guam, Tutuila, and Porto
We are intensely proud of these superb in- Rico.
struments. And there is, after all. so little
difference in the case of buying a Chickering,
KRANICH & BACH AGENCIES.
and the piano of lesser merit, that the pros-
The
agencies
for the Kranich & Bach piano
pective buyer should think twice before be-
of New York, and the Merril piano of Bos-
ing satisfied with anv other instrument.
Come and hear these superlative pianos; ton have been secured by Otto Baab, the piano
dealer of Springfield, Mass.
and learn how easy it is to buy them.