Music Trade Review

Issue: 1903 Vol. 37 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL. XXXVII.
No. 7.
RMP
pniiMeil Eiery Sat, by Edward Lyman Bill at 1 Madison A?e., New York, Ang. IS, 1903.
STEADY EXPANSION OF GOTHAM'S TRADE.
Some of the Many Improvements Noted Which Have Occurred in This City Since the Dawn of the New-
Century—Wareroom and Factory Changes Which Emphasize the Onward Trend In the Music Trade
of New York—Enormous Increase of Factory Space and Many New Institutions Added to the Old List.
The growth of the piano and kindred in-
dustries during the past three years on and
around Manhattan Island, in the territory
usually described as Greater New York, ex-
hibits an amount of enterprise, an expendi-
ture of capital and a net total of satisfactory
results which may fairly be described as mag-
nificent. And, apparently, what has already
taken place in this direction represents only
the beginning of a great progressive move-
ment.
Suppose we note a few of the many
changes which have taken place in the for-
ward march of trade during the past three
years. Let us make a little journey of the
New York factory establishments and ware-
rooms, noting by the way the various
changes and improvements recently com-
pleted. The time is fitting for a brief sketch
of important events in this locality since ap-
proximately the summer of 1900. For con-
venience sake, it is deemed best to make a
tour geographically, mentioning briefly the
happenings as they come to mind. A com-
plete statement is- not aimed at—merely a
sketch embracing some of the most notable
occurrences in wholesale and retail trade
progress.
Starting, then, on Fifth avenue and mov-
ing northward, three years or thereabouts
have seen the opening of the following new
warerooms: Jacob Doll, Steinert, Kaffen-
berger & Cantor, Apollo, Steck, Hardman,
Pianotist, Fischer, Aeolian and Steinway. In
every instance the expenditure involved in
fitting and decorating was considerable; in
some cases, very large. The same idea—that
of keeping pace with the times—has been in-
variably the mainspring of action. The out-
come of the Fifth avenue movement has been
the transformation of old-time "Piano Row"
into an aggregation of piano and piano player
palaces.
Now a glance can be taken for a moment
at trade progress on the west side of Manhat-
tan. Moving northward, it comes to mind
that, within three years, Strauch Bros, have
extended their premises and increased their
plant; Kohler & Campbell have left the scene
of their earlier triumphs and taken possession
of a huge new structure built to their order
at Fiftieth street and Eleventh avenue; the
R. S. Howard Co., starting business in the
former Kohler & Campbell building, have
scored a success and are enlarging; Linde-
man & Sons, 548-550 West Twenty-third
street, have made important structural
warerooms; Behr Bros. & Co.. Twenty-ninth
street and Eleventh avenue, have practically
reconstructed their big building and are now
busy with additions; Weser Bros., Forty-
third street, have added another huge struc-
ture to the eastward of their old factory;
Mehlin & Sons, Fifty-fourth street and Elev-
enth avenue, have taken possession of a large
factory expressly constructed for the firm;
Wessel, Nickel & Gross, Forty-fifth street
and Tenth avenue, have added a hammer-
making plant to their already extensive es-
tablishments.
Conspicuous among East Side improve-
ments are those, involving a large expendi-
ture, at the Kranich & Bach warerooms,
Twenty-third street and Second avenue. In
the Harlem district many and great are the
changes made or now in progress. On the
Southern Boulevard, Laffargue & Co., for-
merly in two small factories, have leased the
Francis Connor building, at 134th street, and
find good use for every square foot in it;
Jacob Doll has completed and now fully oc-
cupies a clock-tower addition as large as the
original Doll building; Ricca & Son, for-
merly working in two lofts, now own the
whole of the Ricca building; Charles Ram-
sev, now in the Ricca building, has doubled
his downtown facilities; Wasle & Co., Brown
place, have also doubled their downtown fa-
cilities ; the Staib-Abendschein Co., Brook-
avenue and 134th street, have added a wing
to their structure; Strich & Zeidler have
added another floor; Christman & Sons have
opened a new factory at 137th street, with
twice their previous facilities; the Kroeger
Co., Alexander avenue, have refloored and
rearranged the Kroeger factory; the Little
Jewel Piano Co. have enlarged and absorbed
the Spielmann factory ; the Estey Piano Co.,
Lincoln avenue, now occupy for their own
work the whole Estev building, of which for-
merly one section was sub-let; Dusinberre &
Co. have added another floor to their facili-
ties ; W. Winter & Co., 144th street, after in-
creasing facilities from two lofts to the whole
Heller & Co. building, find it necessary to
erect a factory, now being built on Southern
Boulevard; the Bailey Piano Co. are adding
to their building; David H. Schmidt, 163d
SINGLE COPIES 10 CENTS.
$a.oo PER YEAR.
street, has added another floor; Henry & S.
G. Lindeman, 150th street and Fifth avenue,
starting three years ago with one loft on
129th street, now occupy a great building on
upper Fifth avenue; the Schubert Piano Co.
have moved from their old factory on 135th
street to the new Duffy building; the Beh-
ning Piano Co., 131st street and Park
avenue, have added three floors to their
space; Davenport & Treacy, 130th street and
Park avenue, have now twice the space avail-
able and in use in their new building that was
available in their previous location, on 129th
street; the Kelso Co., in the same structure,
have twice as much space available and in use
as was the case in the old Kelso factory,
Thirty-third street and Second avenue; B.
H. Janssen has doubled his facilities at the
factory in 129th street; Krakauer Bros.,
126th street, have signed a contract for a
Krakauer factory, with double the present fa-
cilities, on Southern Boulevard, at 136th
street, and the Zellman-Socol Co., 127th
street, in their new factory, have twice as
much room available as in their old factory
in 126th street.
If space permitted, many other instances of
development and progress during the past
three years might be specified, but enough
has been said to show that the spirit of pro-
gressiveness pervades this region and in-
spires men in the musical industries to con-
tinued effort along modern lines for their
own advantage and the betterment of the in-
dustry at large.
The Steinway interests have been largely
developed within three years. The Astoria
plant has been increased by the nearby com-
pletion of the addition of a big factory build-
ing with all modern appliances. The ware-
room exhibit now includes a magnificent
showing of art Steinway grands at the Wind-
sor Arcade, Fifth avenue.
STRUCK BY FALLING MIRROR.
Peculiar Accident to a Piano Man in a Barber
Shop.
[Special to The Review.]
Norfolk, Va., Aug. TO.—R. F. Caulfield,
who travels for the Saunders & Stayman
Piano Co. of Baltimore, was badly injured
yesterday while sitting in a barber's chair
in Koch's barber shop, where new fixtures
were being installed. An immense plate
glass wall mirror fell just as it was being
fastened and caught Caulfield and others.
Caulfield's head went completely through the
glass and he was badly cut on the scalp and
hand. Others escaped with less serious
wounds,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E
MANAGING EDITOR.
EXECUTIVE STAFF :
THOS. CAMPBELI^COPELAND
OEO. B. KEIAiER
W. MURDOCH LIND
A. EDMUND HANSON.
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J. NICKLIN
Published Every Saturday at I Madison Avenue, New York.
SUBSCRIPTION (Including postage), United States, Mexico and Canada, f 2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages $50.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
• Entered at the New York Post Office as Second Class Matter.
NEW YORK, AUGUST J5, J903*
TELEPHONE NUflBER, 1745-EIQHTEENTH STREET.
TH C
On the first Saturday of each month The Review contains In Its
ARTISTS'
"Artists' Department" all the current musical news. This is
"_'
,
effected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora-
tlons found on page 31 will be of great value as a reference for
d
l
d
t
h
EDITORIAL
XT OTWITHSTANDING the ruin and devastation which has re-
*• ^ cently taken place in Wall street through the demoralizing
break in stocks, general business has moved along serenely.
As long as the unsettled conditions prevail in the great stock
markets of the world it is natural that there will be an air of nerv-
ousness and precaution in the business field, but the events of the
past few weeks have demonstrated pretty clearly that the business
interests of the country have advanced to a point where they are
not immediately staggered by any collapses which occur in the
stocks.
The agricultural interests of the country are gigantic and
promise to yield a bountiful harvest in all lines.
S far as this industry is directly concerned, the outlook is most
encouraging for both manufacturers and dealers. While
recently chatting with Edmund C. Wanckel, one of the directors of
The American Felt Co., he took occasion to remark that the great
factories at Dolgeville had never been busier during the summer
months than at the present time. There was no slowing up of or-
ders, in fact the usual summer decline had not been in evidence this
year, and that as far as he could determine, the future was full of
confidence.
Mr. Wanckel's opinions are of exceeding value, for he occu-
pies a position which affords him an insight into the inner business
conditions, not only of this industry, but of the entire country.
Furthermore, he has been intimately associated with financial mat-
ters for many years and brings to bear a trained and logical mind
upon the analysis of any situation which is brought before him.
Perhaps it may be said of him that he tends a trifle toward con-
servatism rather than to optimism. The opinions of Mr. Wanckel
A
REVIEW
and the fact that the great producing factories with which he is
connected have been so busy during the summer months emphasizes
the healthful condition of the piano industry.
'"T" HE future of the small grand is indeed promising and there
*
is no question but that it will play an important part in piano
business of the future. A number of the manufacturers will
have grands of the smaller pattern upon the market for the Fall
trade. The demand for this style of instruments will continue to
grow until manufacturers who are to-day confining their attention
exclusively to uprights will be forced into making grand pianos
after the small pattern. Manufacturers even now are planning to
reorganize special departments for the creation of this style of in-
struments. They realize that in order to turn out the small grands
at a profit, they must make them in increased quantities, and to do
that satisfactorily they must have as systematically arranged de-
partments as for other piano creations.
H P HE small grand has come so much into vogue that we have
*
adopted the word "small" to designate it in place of the
appellation "Baby Grand," which has been in use for so many
years. "Baby" is not a proper name for a small grand piano, and
the matter of names will be somewhat difficult to select to desig-
nate the product of any particular manufacturer. Chickering &
Sons struck a very popular title for their creations, in the "Quarter
Grand," and there, too, by the way, is a beautiful, alliterative
phrase, "The Pease Petite Grand," but almost any name is better
than the obsolete and clumsy phrase "Baby Grand." But while
there may be a dearth of fitting names we never will reach a time
when it will be in good form to introduce such ridiculous ideas re-
garding names for special products as prevail in some industries.
The limit has been reached by the food makers. The breakfast
food family is getting so complex that it is pretty difficult to de-
termine whether Weneeda Shredded Wheat or a Baylahay.
OHN V. STEGER gave utterance to a clear-cut truth when
he said: "I wish to point out the value of absolute truth-
fulness in word and deed. The actual, tangible cash value of
character as an asset is beyond computation. A reputation for
ability and energy, coupled with strict honor, will pull a man
through many business troubles, short of a general calamity." Now,
there is something that young men can paste in their hats and read
with profit almost any time when they have an idle moment; it is
good food and digestible at that.
J
IANO men are more than ever seeing the necessity of a com-
plete system in every part of their business. Chatting re-
cently with one of the most successful manufacturers upon the
subject of system, he said: "We keep a most comprehensive record
of every department of this business, so that when the reports reach
me I am able to boil down the business for each year into records
not covering a larger space than a single page of a small note-
book," and even after producing this book and emphasizing some
special features, the manufacturer discussed each department in
a manner which told how accurately he was in touch with the entire
machinery of his business.
P
There is no mistaking the fact that men in all lines of business
are waking up to the fact that system is an absolute essential to
success.

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