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THE
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flUJIC TIRADE
V O L . x x x v u . No. 26. pmfflci ETery Sal, IT Eflwari Lyman Bill at 1 Mafllson Aye., Hew Tort, Dec. 26,1903,
SINGLE COPIES 10 CENTS.
$2.00 PER YEAR.
NEW SCALE CHRISTMAN PIANOS.
GABLER TO ERECT NEW FACTORY
STEVENS CO. TO ENLARGE.
Some Beautiful and Original Designs Containing
Their New Scale on Exhibition in Their Ware-
rooms—One in Hungarian Ash of Especial
Beauty—Two Others One in Mahogany and
Walnut, Also Compel Admiration.
At Southern Boulevard and 160th Street—Twelve
City Lots Purchased—Architects Now Working
on Plans.
Will Build an Addition to Their Plant and Double
Their Force of Workmen.
Another big piano factory is to be con-
structed on the Southern Boulevard. E. Gab-
ler & Bro. have secured twelve city lots near
160th street, with a frontage of 116 feet on
Southern Boulevard, 200 feet on Leggett ave-
nue, and a similar space on Whitlock avenue.
The purchase was announced on Tuesday.
The architects are now busy with the plans.
Some little time must necessarily elapse be-
fore any definite statement of further details
can be made. The erection of a main build-
ing of seven stories is contemplated, with
every modern improvement.
Marietta, O., Dec. 22, 1903.
The stockholders of the Stevens Organ and
Piano Co. have decided to greatly enlarge
their plant, and plans are now being made for
the improvement. The new addition will be
100x40 feet in dimensions and will be four
stories in height. It will be built by the side
of the present plant, on Gilman street. The
structure will be very substantial and as near-
ly fireproof as it is possible to make it.
When the new addition is completed the
force of workmen now employed will be near-
ly doubled. A new line of goods, such as five
and six-octave organs, music racks, piano
benches, etc., will be manufactured, and the
company will then be able to supply all of its
trade.
The company is at present manufacturing
goods for two of the largest retail stores in
the country, and has more orders than it can
fill. Upon the completion of the new works,
all material used in the construction of the
Stevens instruments will be manufactured
from the rough goods right at the factory.
The increasing business and prosperity of
this industry means much to the city, and its
growth will be looked upon with pride by
every citizen.
The contract for the new building will
probably be let within the next few weeks,
and with the opening of spring, ground will
be broken for its erection.
Perhaps one of the most decided achieve-
ments in the history of the progressive house
of Christman & Son has just come from the
hands of their workmen. It is a new scale
embodied in three of their 1904 styles, which
are certainly a credit to the establishment.
By means of this new scale they are enabled
to get a greater sounding board surface as
well as a big gain in the length of string
Of course, these two important points
would amount to little were it not that the
scale is scientifically drawn and every regis-
ter absolutely even. It is difficult to distin-
guish a "break." Moreover, there is a rich,
grand-like quality of tone—in fact, the reson-
ance in this scale is quite beyond the ordin-
ary. To those who understand and require a
truly musical tone the new Christman scale
will give the utmost satisfaction.
This new scale is encased in some designs
of especial elegance. One in particular, a
Colonial design in Hungarian ash in a Nile
green shade, is absolutely individual. The
trimmings are of oak, but tinted a darker
green, while the sides of the piano are high
and extremely graceful.
The two other 1904 Christman designs in
which this scale is embodied are style F and
style M. Both are of especial attractiveness
and entirely out of the ordinary. There is a
symmetry and a balance about them that cap-
tivates. Moreover, the veneers used, as well
as the finish throughout, is exceedingly satis-
fying,
•
Christman & Son are to be congratulated
on the production of instruments which are
bound to augment their reputation in the do-
main of designing as well as tone.
CHANCE FOR ORGAN BUILDERS.
The Cumberland Presbyterian Church at
McKeesport, Pa., are desirous of securing
a pipe organ and Andrew Carnegie has
agreed to contribute one-half of the con-
tract price, $3,500, provided the congrega-
tion raises the remainder.
The Bradnack Music House, Middletown,
N. Y., has just published a list of churches,
theatres, high schools, public libraries, lodges
and other institutions which have been sup-
plied with pianos of the leading makes. Geo.
E. Bradnack is to be congratulated.
TO TEST BUSINESS LICENSE ORDINANCE.
^Special to The Review.]
Riverside, Col., Dec. 19, 1903.
Griffin & Keisker this afternoon filed
complaint against C. Hanes, a representa-
tive of a Los Angeles piano house, for al-
leged violation of business license or-
dinance No. 325, section 1, subdivision 73.
This is done to test the law and to see
whether the practice of coming in and sell-
ing without license cannot be prohibited.
The complainant alleges that Hanes has
been having a great many pianos brought
to Riverside and distributing them among
the residences.
Where a party is found
who does not care for the instrument, it is
alleged that it is taken to another house,
and thus the company is able to keep a
supply of pianos in the field. This allows
them to operate without the expense of a
license or for room and storage rental.
COMMERCIAL TRAVELERS AND SUCCESS.
"There are 480,000 commercial travelers
in the United States," said one of the fratern-
ity the other day. ' T h e figures look stun-
ning at first, but it is a fact, and that is why
the prevalent opinion has secured foothold
to the effect that a traveling man serves out
his term of usefulness and is turned out.
That is not so. Where one man makes a pre-
eminent success as a commercial traveler and
in the end comes to own the business, there
are fifty thousand who never become more
than a good man in their particular line of
the business. There is always a future for a
man who does what he has to do in the pres-
ent as well as he can, and the half a million
of traveling men will produce as large a per-
centage of successful heads of houses as any
other branch of life that mav be selected."
[Special to The Review.]
S. A. WARD'S NEW STORE.
The new piano store of S. A. Ward in
Newark, N. J., was formally opened to the
public last week. It is one door west of
the old store, 6 West Park street, and the
entire building is handsomely fitted up. In
fact it is so skilfully decorated and lighted
that it may be termed a piano parlor rather
than a piano salesroom. The Ward estab-
lishment handles the Sohmer, Krakauer,
and Henry & S. G. Lindeman pianos, and
is under the management of E. E. Brangs,
who is thoroughly experienced in the busi-
ness.
ORDER FOR KRELL-FRENCH PIANO CO.
The Krell-French Piano Co., of New
Castle, Ind., have received an order for a
piano from British Columbia, in a section
where there are no railroads, and all freight
is transported by mules.