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46
THE
with Reginas have done so by means of the
installment or club plan. Some dealers
who would accept $i or $1.50 per week on
a piano have not grasped the idea that there
is even a wider field, with less investment,
in the sale of Reginas on the same terms.
Advertising Reginas at $1 down (for two
of three of the small sizes) will bring
hundreds of people to your store, to whom
a large number of sales will be made for
cash.
In one recent instance in 22 days during
the month of May one dealer sold over $4,-
700 worth of Reginas, averaging $75 each
in price, and with average monthly pay-
ments of 10 per cent. They pay out in ten
months at that rate and the dealer gets his
cost back in about six months. This dem-
onstrates conclusively what can be done
when the right kind of energy and push is
behind the department. We can give you
all the particulars, sample advertising, etc.,
in reference to this instalment or club plan,
if you will confer with us.
A LINE FOR HOLIDAY BUYERS.
The Instruments Made and Represented by the
Wulschner-Stewart Music Co. Especially Suit-
able for Present Day Needs.
There is yet a chance for dealers who are
purchasing salable, quick selling goods for
the holiday trade to investigate the cata-
logue of the Wulschner-Stewart Music Co.,
Indianapolis, Ind. Their line of "smail
goods" is very complete and includes many
novelties which are entirely seasonable.
The Tauscher violins which they repre-
sent are values which at once appeal to
MUSIC TRADE
REVIEW
dealers and the purchasers by reason of
their careful construction, beautiful tone
and reasonable price. The Crescent band
instruments, which the Wulschner-Stewart
Co. manufacture, have now won an estab-
lished reputation by reason of their su-
perior merits.
The Crescent cornets and trombones, es-
pecially, have been recommended by some
of the most eminent artists, who find in
them all the necessary attributes in tone
volume, quality, ease of blowing and cor-
rectness of pitch, which is so absolutely es-
sential to the soloist. Dealers having
"prospects" on equipping- bands would do
well to look up the Wulschner-Stewart
catalogue.
DAVID JACOBSON'S RETURN.
keeps us often late in the night, we stand by
until the last package has passed through
our shipping department. In addition to
the satisfaction this method of doing busi-
ness gives our customers, it is equally
pleasing to the house, for we know then
nothing is neglected. When goods are
quickly received, they sell in the same man-
ner, and repeat orders come right along.
"Of the general outlook it is remarkable
how things are going in cheap and medium
goods, even up to the higher priced violins
and similar lines. Indications point to an
advance in the primary markets, but as we
are covered for the remainder of the season
we shall continue to underprice everything
from 10 to 30 per cent. That's our way of
doing business, and we always protect our
trade."
Scores a Big Success in the West—Mr. Buageleisen
on the General Trade Outlook.
•WASHBURN MUSIC HATH CHARMS."
We have been favored by Lyon & Healy
David Jacobson, of Buegeleisen & Jacob-
son, 16 East 17th street, who has made the with a copy of Carqueville's well known
longest trip, covering a month or more— water color, "Washburn Music Hath
yet taken by the firm, reached New York in Charms." It recounts the thrilling adven-
time to participate in the festivities of tures of the Washburn babes, Major, Minor
Thanksgiving day, in high spirits and with and little Pick, lost in the forest. En-
an excellent appetite. Referring to his countering some wolves they soothe the
partner's success and other things inci- savage breast with music from Washburn
dental thereto, Mr. Buegeleisen said to The guitar, mandolin, and banjo, and escaped
Review early in the week: "The saying, the tragic end which novelists of the thrill-
'such a business' is more than apropos just ing order so vividly depict.
now, considering Mr. Jacobson's trip West.
WM. R. GRATZ RETURNS.
His orders came in at such a rate that it
kept our entire force busy attending to
William R. Gratz, of the William R.
shipments, for we make it a point to fil! Gratz Co. has just returned from one of
orders the same day they are received. This the most successful trips he has ever un-
has always been our rule, and while it dertaken.
TWO MILLIONS'
A MONTH
WE
HOLD THE RECORD
Grand Prize Paris 1900
COLUMBIA MOULDED RECORDS
BLACK SUPER-HARDENED; BRAND NEW PROCESS. Best cylinder records ever made. Much harder and much
more durable than any other cylinder record. Our enormous output of Two Million Records a month enables us to sell these
New and Superior Records for
2 5 Cents E-acH,
Columbia Indestructible Disc Records have always been the Standard of Superiority. Seven Inch Discs; SOC each $5 a dozen.
Ten Inch
Discs; $1 each $IO a dozen.
Send for Free Catalogue M containing long list ot vocal quartets, trio*; duels, scltoS and eeltettibns for band,
Orchestra, Cornet, clarinet, piccolo, xylophone, etc., etc.
For sale by dealers everywhere and by the
COLUMBIA PHONOGRAPH
EIM AND LEADERS IN
THE TALiUNO MACHINE ART
COMPANY, "™
NEW YORK, Wholesale, Retail, Export, 93 Chambers Street. UPTOWN, Retail Only, 872 Broadway.
CHICAGO. 88 Wabash Ave.
PHILADELPHIA, 1609 Chestnut St.
SAN FRANCISCO, 125 Geary St.
ST. LOUIS, 709 Fine St.
CLEVELAND, Euclid Ave. and Erie St.
MILWAUKEE, 391 E. Water St.
BUFFALO, 645 Main St.
BALTIMORE, 110 E. Baltimore St.
P11TSBURG, 615 Penn Ave.
BOSTON, 164 Tremont St.
INDIANAPOLIS, Claypool Hotel Bldgf.
DETROIT. 37 Grand River Ave.
OAKLAND, 468 13th St.
KANSAS CITY, 1016 Walnut St.
DENVER, 1625 Lawrence St.
MEMPHIS, 302 Main St.
WASHINGTON, 1212- F St., N. W.
PORTLAND, ORE., 128 7th St.
OMAHA, 1621 Farnam St.
MINNEAPOLIS, 13 4th St., South.
LOS ANGELES, 323 So. Main St.
LONDON, Wholesale, Retail, 89 Great Eastern St., E. C.
RETAIL BRANCH STORE, 200 Oxford St., W.
ST. PETERSBURG, Kazan Place 8.
PARIS. 1 Rue Leon Cladel.
BERLIN, 71 Ritterstrasse.
HAMBURG, Adolphsplatz No. 4.