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38
THE
MUSIC TRADE
REVIEW
THE LATEST NOVELTIES.
ment had their trade stimulated and greatly
increased. A manufacturerer who has done
The Multiflute and the Double Noted Harmonica
little, if anything to speak of, to push his line
Two Very Clever Specialties,
beyond the customary method with cata-
The multiflute is one of the novelties of logues and circulars, is contemplating an ac-
the season. It can be converted into three tive campaign a la up-to-date style. It is con-
distinct and separate instruments, and be- ceded by all concerned that the harmonica or
ing sold at a moderate price the sales have accordeon known familiarly to the trade com-
been very satisfactory. The multiflute is mands the readiest sale and always the high-
of German origin, made of inexpensive ma- est price. The convert to the advertising idea
now proposes going after the dealers hammer
terial, and comes in a neat case.
Another new article is a double noted and tongs, and is prepared to be a "good
harmonica, a wind saving device, the in- spender" when he gets his new "move on,"
vention of Alfred Alexander, a New York which will be shortly.
traveling man, reputed as an expert "harp"
TWENTIETH CENTURY MANDOLINS.
player, and who has also patented several
other improvements in connection with his
The "twentieth century" mandolins manu-
favorite instrument.
factured by Angelo Mannello, 676-680 Eagle
avenue, New York, are claimed to be instru-
UP-TO-DATE PUBLICITY.
ments of the highest merit. Every one is
Accordeon and harmonica publicity, con- minutely and critically tested, and prospective
fined until recently to trade newspapers and buyers are given every possible advantage
highly colored and in some instances weirdly and facility to judge for themselves of the
conceived show cards, are now having their actual worth of Mr. Mannello's very complete
musical possibilities and artistic merits bla- line of mandolins, mandolas and guitars,
zoned forth on three-sheet posters. To be which hold the highest awards given in sev-
sure, billboards are not being occupied with eral international expositions. His factory is
these creations in all parts of the country, but running its full capacity to fill orders.
only in sections where they will do the most
WURLITZER CO.'S NEW CATALOGUE.
good; that is to say, where the foreign popu-
lation preponderates. The effect is reported
The new catalogue of the Rudolph Wur-
litzer Co., Cincinnati, O., issued this week, is
as excellent and the results satisfactory.
All harmonica manufacturers are not prone the best and most comprehensive ever issued
to utilize this clever means of creat- by this well-known house. In point of care-
ful compilation it is a model, as every known
ing- a demand. The wise ones who have fol- instrument in the small goods line finds fit-
lowed up this idea have nothing to regret, for ting illustration and lucid description; and in
it is evident the expenditure has been ju- number of pages it exceeds that of any other
dicious, and dealers by personal acknowledg- publication of its kind in the trade.
THE BUSINESS SITUATION.
With the jobbers the heavy buying is about
over for the season, and "shorts" make up
the bulk of the harmonica and accordeon
shipments now going forward. This will be
the situation in this branch of the trade until
the close of the year. Dealers, however, are
ordering stock right along, and not a few
nice bills were filled by wholesalers during
the week. In the other lines of small goods
about the same conditions prevail. Buying
has been unusually liberal right through, and
the retail holiday selling is looked forward to
with unusual interest by houses in the pri-
mary markets.
THE WALDO LINE A STRONG ONE.
The Waldo Manufacturing Co., Saginaw,
Mich., are experiencing a splendid demand
for the fine line of mandolins which they are
now placing on the market. They are cer-
tainly handsome instruments, of unusually
fine workmanship and possess a tone quality
that has won the admiration of distinguished
masters of this instrument. The Waldo prod-
ucts appeal to dealers who are desirous of
handling a satisfaction giving and profitable
line of small and musical instruments.
DOUBLED LAST YEAR'S BUSINESS.
Morgenstern & Goldsmith have doubled
last year's business—in fact it has been
their banner year. They will continue to
handle the same lines for the coming sea-
son, taking orders for import only, as no
stock is carried.
L. W. P. Norris, of Lindeman & Son, is
making a short tour in the West.
TWO MILLIONS
A MONTH
WE
HOLD THE RECORD
Grand Prize Paris 1900
COLUMBIA MOULDED RECORDS
BLACK S U P E R - H A R D E N E D ; B R A N D N E W PROCESS. Best cylinder records ever made. Much harder and much
more durable than any other cylinder record. Our enormous output of Two Million Records a month enables us to sell these
New and Superior Records for
^ - ^ ^g
^ - ^
«*—*
m
...Z3 Cents lLacK
Columbia Indestructible Disc Records have always been the Standard of Superiority. Seven Inch Discs; 50c each $5 a dozen.
7en Inch
Discs; $1 each $IO a dozen.
Send for Free Catalogue M containing long list of vocal quartets, trios, duets, solos and selections for band,
orchestra, cornet, clarinet, piccolo, xylophone, etc., etc.
For sale by dealers everywhere and by the
COLUMBIA PHONOGRAPH COMPANY,
L
PIONEERS AND LEADERS IN
THE TALKING MACHINE ART
NEW YORK, Wholesale, Retail, Export, 93 Chambers Street. UPTOWN, Retail Only, 872 Broadway.
Wabash
Ave.
PHILADELPHIA, 1609 Chestnut St. •
SAN FRANCISCO, 125 Geary St.
m e
/V £r . c
CLEVELAND, Euclid Ave. and Erie St.
MILWAUKEE, 391 E. Water St.
15Main
St.
BALTIMORE,
110
E.
Baltimore
St.
PITTSBURG, 615 Penn Ave.
nt St
„ . „ . . < M n . R i 8 r f™?
-
INDIANAPOLIS,
Claypool
Hotel
Bldg.
DETROIT, 37 Grand River Ave.
c
DENVER, 1625 Lawrence St.
£ 4 £ M T T P ' ot? Q n! 3 . h I l -
KANSAS CITY, 1016 Walnut St.
PORTLAND, ORE., 128 7th St.
MEMPHIS, 302 Main St.
WASHINGTON, 1212 F St., N. W.
LOS ANGELES, 323 So. Main St.
OMAHA, 1621 i-arnam St.
MINNEAPOLIS, 13 4th St. South
LONDON, Wholesale, Retail, 89 Great Eastern St., E. C.
RETAIL BRANCH STORE, 200 Oxford St., W.
PARIS, 1 Rue Leon Cladel.
BERLIN, 71 Ritterstrasse.
HAMBURG, Adolphsplatz No. 4.
ST. PETERSBURG, Kazan Place 3.