Music Trade Review

Issue: 1903 Vol. 37 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
H P HEN on the other hand, we have had men of the Morgan type
THE

who have been large contributors to the general distrust
engendered in the minds of the public towards industrial stocks.
They have been conscienceless in their work and have assisted in
the undoing of many.
These two elements have tended to depress
business conditions in certain channels.
EDWARD LYMAN BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E
MANAGING EDITOR.
XXCCVTIVK STAFF :
THOS. CAMPBELL-COPELAND
OEO. B. KET^LER
W. MURDOCH LIND
A. EDMUND HANSON.
EMILIE FRANCES BAUER
GEO. W. QUERIPEL,
A. J. NICKL1N
Published Every Saturday at I Madison Avenui, Ntw Y o r k . *
' Dnlted State "' Meilcoand Canada - » 3 -°°P er
ADVERTISEMENTS, f 2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts A special discount la allowed. Advertising Pages f 60.00; opposite
reading matter, $76.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman BUI.
- Entered at the New York Post Office as Second Class Matter.
~~
NEW YORK, OCT. 17, 1903,
TELEPHONE NUHBER, 1743-EIQHTEENTH STREET.
THE
ARTISTS
nra *m
On the first Saturday of each month The Review contains In Its
"Artists' Department" all the current musical news. This Is
effected without In any way trespassing on the sl«e or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
or piiun
The directory of ptano manufacturing firms and corpora-
tlons found on page 27 will be of great value as a reference for
MANUFACTURERS d " t a ™ * ° d
Otbm
-
It must be evident to all that the business community must
retrace some of its recent steps to readjust the economical and
social mistakes and thus lead to a more healthful activity. The
propensity to speculate is so interwoven with less hazardous busi-
ness affairs that the grief of stock operators is having an undue
influence on legitimate enterprises and is tending to bring about
extreme caution and conservatism in banking circles.
" T * H I S results naturally in the close scrutinizing of mercantile
paper which always acts as a corrective measure to expanded
and strained credit.
When the sun of prosperity shone brightest
nearly all men were encouraged to expand, until many were doing
from one to five times the amount of business previously transacted
with little if any increase in the amount of capital invested.
They are naturally the first to feel the effects of restricted
credit.
There is no question, but there are men to-day doing too
much business on their capital—their money is spread too thinly,
over too great a surface, and just now is a pretty good time to look
carefully into the cost of everything which enters into the construc-
EDITORIAL,
tion of pianos, and it would seem as if some people have not as yet
lear-ned the actual cost of instruments to manufacture.
That is certainly a very important matter, and the question 1
\ A / ITH the largest corn crop in the country's history, and with
" *
cannot be studied too closely, particularly at the present time.
other important crops well up to the yield of former years,
there is no reason why business should not continue good, even if
By the way, have you heard any regrets at the failure to form
a piano trust?
Wall street does not emerge from its pessimistic frame of mind.
Busy factories are a mighty sight better than a busted trust.
The great agricultural interests of the country are the most
important ones, and while the resources of many people are affected
- p ' H E R E is no question of dull times with the piano men through-
out the country.
by the decline in industrial stocks, yet the purchasing power of the
They are doing business, plenty of it, and
country is enormous, and piano merchants everywhere are sure of
it is to be hoped that the recent destruction by fire of important
an excellent fall trade.
supply factories will not seriously retard the factory shipments of
Much prominence has recently been given to the unfavorable
pianos.
Many institutions were fortunate enough to have a good
developments of the business situation, so that it may be just as well
reserve stock of supplies on hand, and they will not feel the neces-
to point out some of the features of strength.
sity of more for some time to come, but unfortunately, however,
We have good crops and splendid resources, and there is no
reason for declaring the business outlook unsound where the ele-
there are others who were not so well provided with plenty of re-
serve stock.
ments of such a catastrophe could not exist.
' I "HE tendency of firms engaged in the same line of business to
T""*HE movement of general merchandise is still heavy, most of
*
the railroads having already more than they can handle con-
veniently. The outlook for the early movement of the crops is better
flock together is again illustrated by the location of a number
of piano concerns within a stone's throw of each other in many new
Western towns.
than for months. The grain and hay yields of this year have been
satisfactory, if not the largest in history.
The shortage of cotton
is compensated for by increased market prices.
Go where you will in America and it will be observed that the
piano stores in every city are grouped together on one street. They
are all good fellows who like to get within call of each other.
If the union leaders will recognize the present conditions and
They would be lonesome out of hailing distance.
assist rather than antagonize employers, increased confidence would
result in increased industrial activity and a larger volume of busi-
TT is gratifying to see in our travels the steady trend toward the
ness.
*
The consequences of the demands and exactions of labor
one price system among the piano merchants everywhere.
We
unions have been the higher cost of all manufactured articles. In-
have noted recently men, who years ago were extremely elastic in
creased cost of living, higher transportation charges and, finally,
their prices, but who have now lined up to the non-flexible point.
the collapse of building operations, and the checking of industrial
They are talking one price, and what is better, they are living up
enterprises throughout the country.
to it pretty closely.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
There is no question but that the one price system is steadily
growing, and it will only be a question of a short time before the .
tives on the floor, and a good salesman fairly reflects a good
employer.
In small towns, and large ones for that matter, it quickly gets
practice will become universal.
A dealer remarked to us in the West that he had more peace
noised about that so and so's employes are unusually polite, agree-
and comfort in running his business since he had established the
able and painstaking.
one price system than ever before.
His salesmen did not come to
of the place that tends to produce.these traits, for they continue the
him with special statements regarding what they could get for a
same, however, even though the personnel of the service be fre-
certain piano, no more running back and forth with, "shall I take
quently changed. The conclusion must follow that the management
this."
is deserving of credit or blame as the case may be and it is person-
They understand that the instruments are marked at their
There must be something in the atmosphere
real worth and that they must get their price or no sale.
ality after all which shapes the destiny of every business institution.
\ \ J E saw a lady march out of a store somewhat indignant be-
'HT A H E R E will be some interesting piano exhibits at the St. Louis
"
cause the salesman would not consent to sell her a piano
marked $400 for $375. The salesman felt keenly disappointed, but
*
Exposition, and we may say that some of the oldest and best
known firms in America will participate.
his spirits revived a half hour later when the same lady returned
Everyone who has surveyed the field at St. Louis has become
and remarked that she liked the principle of honesty which caused
an enthusiast at the wonderful possibilities of the great Exposition
a merchant to place the selling price on his product which he be-
which is to be held there next year.
lieved was right and to hold to it under pressure. She said that she
Showing the magnitude of the St. Louis Fair compared with the
had found the other stores which she visited had no bottom to their
Chicago Fair we may say that the total area of exhibition buildings
prices, and she, having no confidence in the values offered her re-
in acres aggregates one hundred and twenty-eight at St. Louis, while
turned and paid the original price asked by the one price plain figure
at Chicago the total area was eighty-two.
man.
enlarged in just as great a ratio.
Of course these cases are rare, but the public understands better
each day that one price means business honesty.
E advertising columns of the current magazines show that
Other features, too, are
I N a number of important piano factories we have noticed recent
*• shipments of sounding boards from the new Dolgeville in far
away California.
The Dolge shipments have thus far brought forth the most
piano manufacturers more than ever are assisting retailers
favorable comment from piano men.
by their advertising to dispose of pianos.
Piano advertising from practically nothing years ago in the
great magazines has grown to be an important part, showing that
piano men have a growing conception of the value of publicity.
A dealer recently exhibited to us a number of letters which he
The building of a special industry in a new land with every-
thing absolutely against him shows what a remarkable man is Alfred
Dolge and what indomitable will power he possesses to overcome
all obstacles and again rear a new business. We shall hear more of
this new Dolgeville and its founder.
had received from an advertising manufacturer, who referred to
him certain inquiries which came from the dealer's territory. He
I S N ' T it remarkable that some of the most successful piano institu-
stated that in former instances a number of these inquiries had de-
*
veloped from possibilities into realities and that he had effected some
tisers—men who thoroughly appreciate the value of straightforward
good sales.
trade mediums ?
tions in the world are conducted by men who are liberal adver-
Their success should certainly encourage and stimulate the
PEAKING of personality.
pervades an establishment.
How the personality of some men
Enter some piano stores, note the
system, care and attractiveness with which the wares are presented
and you figure at once that a business man is at the head. Get down
to the office and note his careful system in collections, there must be
system here else the business will not pay, and you become more
and more interested in the personality of the head of the house.
The influence of a strong personality at the head of an institu-
tion stirs the energies of every employe.
Like the ether-waves
young men of the new concerns who are constantly swinging into
line as manufacturers, to place special emphasis upon the publicity
departments.
Advertising in trade journals is recognized as a necessity and
a successful direction of a firm's publicity is stimulative to the suc-
cess of anv business.
T
HE Dealers' Association has made tremendous strides and
has succeeded in doing some effective work along lines of
started from an electric transmitter this controlling influence finds
trade reform.
an attuned instrument in every man or bov in the store's service.
earnest conscientious work is rapidly bringing into line elements
It has completely silenced its detractors and by
which but a short time ago were wholly indifferent to the existence
() into another store and there is a sort of a run down at the
of the organization.
heel effect—that sloppy appearance which shows a tired feel-
ing.
More power to the association dhow!
Pianos are dust covered, books are poorly kept, the collection
system is antiquated, you meet the head and you quickly understand
the reason why.
The public is able to judge with a fair degree of accuracy the
character and business principles of the management by representa-
A
SALESMAN remarked the other day:
•* •
them.
"Some men are born
liars, some achieve lying and some have lying thrust upon
The born liar is not so rare after all." And this same man
has an unimpaired reputation for truth elongation.

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