Music Trade Review

Issue: 1903 Vol. 37 N. 16

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10
THE:
MUSIC TRADE
REVIEW
A GREAT SOUTHERN INSTITUTION.
The Jesse French Piano Co.—What Oscar A. Field Has Done To Build Up This Notable House—The
Alliance With the Starr Piano Co., an Institution of Millions.
Throughout the South the Jesse French
Piano Co. is widely known and the presi-
dent, Mr. Oscar A. Field, has devoted more
than two decades to the upbuilding of this
great retail institution. Mr. Field, whose
headquarters are at St. Louis, came to that
city in December, 1882.
He bought out the piano business of C.
W. Handley and associated with himself
Mr. John Lumsden and Mr. Jesse French,
under the name of Field, French & Co.,
which name was changed in 1885 by organ-
ization, to the Field-French Piano Co., at
which time Mr. Henry Gennett, now presi-
dent of the Starr Piano Co., became an
enthusiastic worker with Mr. Field, and a
large stockholder.
In 1887, by a consolidation with the
Southern houses and capitalization at
$500,000, the name of the company was
changed to the Jesse French Piano & Or-
other stockholders, bought out the Starr
Piano Co., of Richmond, Ind., and by his
superior business ability started that or-
ganization on a successful business career,
is widely known and respected, and who
possesses rare managerial ability.
W. W. KNIGHT RECOVERING FROM INJURY.
(Special to The Review.)
Denver, Col., Oct. 12, 1903.
W.
W . Knight, of the Knight-
Locke Music Co., who fell from a
Broadway
car a few nights ago,
sustaining a severe cut over his right
eye, and a concussion of the brain is,
at the time of writing, holding his own.
Mr. Knight was on his way to the Broad-
way Theatre, with his wife, and while in
the act of alighting from the car to trans-
fer to 9th avenue, he slipped and fell.
He is sixty-five years old, and it is feared
that his injuries may prove more serious
than they would to a younger man. T h e
doctors, however, hope that no serious
complications will ensue.
HAROLD F. MERRIAM A BENEDICT.
[Special to The Review.]
Springfield, Mass., Oct. 10, 1903.
Miss Blanche E. Wilder, cashier of the
Ludwig piano warehouse of this city, and
OSCAR A FIELD.
which has—since the death of Mr. Lums-
den—under the able management of Mr.
Henry Gennett, its president, become
one of the largest factors of pianos in the
world.
The Starr piano is not only widely
known
throughout the entire South, but
WIIERK THE PRESIDENT HOLDS FORTH.
has a magnificent following from the At-
gan Co., a Missouri corporation, with its lantic to the Pacific. Henry Gennett, the
president, assisted by his able sons, Clar-
parent office at St. Louis.
Mr. Field is widely known and respected ence and Harry, devote their entire time
in St. Louis, and is the only member of the to a superintendence of the manufacturing
firm residing in that city. He is one of and distribution of this distinguished
the largest stockholders, and is secretary product.
During Oscar A. Field's
business
and treasurer of the corporation as well as
business manager. H e has succeeded in career, he has bought out the Nennstiel
making this company the largest of its Piano Co., the Koerber Piano Co., t h e
kind in the country, with branches at Mason & Hamlin branch house, and later
In October,
Nashville, Tenn.; Birmingham, Ala.; on all their bills receivable.
1901, he was elected to the office of
Montgomery, Ala., and Dallas, Texas.
An alliance with a piano making concern president of the Jesse French Piano & Or-
was a logical move, and shortly after the gan Co.
organization of the Jesse French Piano &
On February 12, 1902, Mr. Field and Mr.
Organ Co., Mr. John Lumsden, with the Henry Gennett, bought out the minority
stockholders, thus making them the abso-
lute owners of all the stock and business
of the Jesse French Piano Co. which, in
conjunction with the Starr Piano (Co.,
makes a combination that figures up in the
millions.
Thus, in brief, is told what an active
business man has accomplished.
The St. Louis house is located at 1114
( Hive street and is splendidly fitted up.
There are five floors and basement all de-
voted to the exhibition and sale of pianos.
As will be seen from the accompanying il-
lustrations, there are many rooms special-
ly fitted up in a most attractive manner.
The manager of the St. Louis branch
is
Mr. W. M. Robinson, a gentleman who
AN ARTISTIC DISPLAY ROOM.
Harold F. Merriam, manager of the Green-
field store of the same company, were
united in marriage Tuesday noon by Rev.
Williard E . Waterbury at the latter's
house.
The bride was attended by Miss Grace
E. Wilder, while Robert F. Merriam
acted as best man. After the marriage
ceremony had been performed a wedding
lunch was served at the home of the bride,
19 Winthrop street. The newly wedded
couple left on the 2 123 train for the eastern
part of the State, where they will spend
ten days.
They will be at home at 19 Winthrop
street after November 1. Mr. and Mrs.
Merriam were the recipients of many beauti-
ful gifts.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
LA PORTE SECDRES PLANT
FOR LOWER PIANO FREIGHTS.
Of the Hobaft M. Cable Co.—The Move Marks An-
other Progressive Step in This Business—Re-
moval Not Immediate.
Col. Conway Presents Strong Arguments Showing
Why There Should Be a Reduction in Rates—
Interesting Chat With Thomas C. Moore.
[Special to The Review.]
Chicago, 111., Oct. 13, 1903.
For some time past those who have fol-
lowed the growth in popularity of the busi-
ness of the Hobart M. Cable Co. have noted
that at frequent times they have found the
capacity of their plant in this city wholly in-
adequate to meet the unprecedented demand
for Hobart M, Cable pianos. Hence the en-
largement of their plant or the securing of
larger quarters became a matter of absolute
and immediate necessity.
When these facts became known, promin-
ent men in various towns in the suburbs, as
well as cities in other States, made offers to
the Hobart M. Cable Co. to secure their
plant, where almost 270 hands are employed.
They rightly concluded that the circulation
of almost sixteen thousand dollars a month,
not including officers' salaries, which is paid
out in wages by the Hobart M. Cable Co.,
would be a valuable acquisition to the trade
of any place, while the sum total of valuable
residents would be materially augmented.
After due consideration') the Hobart M.
Cable Co. decided yesterday to accept the of-
fer made them- by the citizens of LaPorte,
Ind., and as soon as a new factory to meet the
requirements of their business is ready, which
will be probably within the next nine months,
they will move to this beautiful little town,
which is really a suburb of Chicago.
This move marks another progressive step
in the development of the Hobart M. Cable
busihess. It means that they will be able to
enlarge the output of pianos, of which they
now can turn out not more than fifteen or six-
teen a day. It moreover will give them an
environment which will be very pleasing.
They will have a plant absolutely modern in
every respect and equipped with every device
of value for the handling and manufacturing
of high grade pianos, while from a hygienic
standpoint the employes will be benefited, as
the factory stands on a site of six acres. Con-
sequently there will be ample light and good
air.
This move demonstrates afresh the perspi-
cacity of Hobart M. Cable, who is looking
ahead and preparing for the extension of that
"success" which has attended this concern
"from the start."
The necessity for a larger plant was dem-
onstrated afresh on Saturday last, when sev-
enteen Hobart M. Cable pianos were shipped,
and now that the fall season has opened up
this order of things will be the rule and not
the exception.
The growth in popularity of these pianos
may be surprising to those who have not test-
ed them or who may not be acquainted with
their sterling merits. But it is only necessary
to talk with any Hobart M. Cable representa-
tive to realize why these pianos sell, why they
are liked, and why orders are doubling and
quadrupling.
At a later date the Hobart M. Cable Co.
will have some definite details to give out re-
garding this move.
F. H. Hahn is no longer connected with
Christman & Son in any capacity.
11
the piano output. It is easy to calculate how
greatly the railroad lines will be benefited in
the volume of their piano carrying traffic."
It was remarked by one of those present at
the meeting on Tuesday that he sincerely
hoped the piano dealers of the United States,
as individuals vitally concerned, would do
their utmost in a personal way to supplement
the efforts of the freight committees of the
Manufacturers' and the Dealers' National As-
sociation by lending moral and practical sup-
port to the movement.
The Eastern Classification Committee held
its annual meeting at 143 Liberty street on
Tuesday at 10 o'clock. Messrs. Charles H.
Parsons, president of the National Piano
Manufacturers' Association; Col. E. S. Con-
way, Chicago, and Charles Jacob, members
of the Freight Classification Committee of
the association, and Thomas C. Moore, traffic
manager of the association, attended and pre- NEW CONCERN~IN SALTM-AKE CITY.
sented oral arguments in favor of reduction
[Special to The Review.]
of freight rates on carload lots shipped along
Salt
Lake
City, Utah, Oct. 12, 1903.
Eastern lines. Col. Conway was the princi-
The
Carstensen
& Anson Co.. of this
pal speaker. His remarks, which occupied
city,
has
been
incorporated
with the
thirty-five minutes, practically covered the
Secretary
of
State
of
Utah
for
the
purpose
whole question under consideration and were
of
conducting
a
wholesale
and
retail
busi-
listened to with rapt attention by the Classi-
ness
in
pianos
and
organs.
Capital
$50,000.
fication Committee members.
Incorporators and officers are: President,
In speaking with The Review at the con- John Dern; vice-president and general
clusion of the hearing, which lasted nearly manager, A. B. Carstensen; treasurer, R. J.
two hours, Mr. Moore, replying to a question Anson, and secretary, James H. Anson.
as to the progress made in securing for piano They, have secured large and handsome,
manufacturers the rights they claim, said: quarters at 51-53 Main street. They have
"The Western Classification Committee, as now arranged for their line. It will consist
you know, have granted the concession asked of the Everett, Hardman, Ludwig, Price &
for and the known advantage to the railroads Teeple and Harvard pianos and the Chase &
interested has, up to the present time, been Haker piano player. In chatting with The Re-
an important one in actual results. It has view this week A. B. Carstensen said: "Pros-
also been of marked advantage to the piano pects for future business in our section of the
industry in the matter of increased output.
county were never brighter than at the pres-
"The Southern Classification Committee- ent time, and we at this time have several
have heard our arguments and recently stated carloads of our different makes of pianos on
that they desired to hold over their decision the road to use for holiday trade."
for three months longer as they desired more
time in which to deliberate. That shows an
MEETING OF THE N. Y. P. M. A.
interest on their part and a desire to do what
The New York Piano Manufacturers' As-
is fair and just to all concerned. We are
sociation
held its postponed regular meeting
hopeful that they will see their way to agree
on
Tuesday
at the Union Square Hotel, H.
with the Western Committee's ruling. The
Paul
Mehlin,
president, in the chair. Those
arguments presented to the Eastern Commit-
present
were
Messrs.
Frank C. Decker, sec-
tee this morning were exhaustive, covering
retary
;
A.
H.
Fischer,
Chas. H. Parsons,
every phase of the general topic. We pointed
John
D.
Pease,
Chas.
Jacob,
Francis Connor
out that additional privileges would bring ad-
and
S.
T.
White.
In
addition
to the usual
ditional business to the railroads from West
routine
business
the
Ellsburg
bill,
now a law,
as well as East.
was discussed. It was decided, in view of the
"There is nothing to do now except to wait
facts that opinions as to its merits and de-
for a decision to be rendered by the Southern
merits differed greatly, to suspend further
and Eastern Committees. It is impossible to
agitation for the present. The by-laws were
tell what impression has been made by the ar-
changed to read "June" and "October" for
guments advanced. The first duty of these
"May" and "September" with reference to
classification committees is to protect the in-
the date of future meetings. It was resolved,
terests of the railroad they represent. In or-
regarding hours for future meetings, that, in-
der to secure from them any concessions in
stead of allowing the fixed hour of 3 p. m. to
freight rates it must be proved to their entire
remain in the by-laws, they be changed so as
satisfaction that the proposed reduction will
to leave the matter within the discretion of
bring an additional amount of business to the
the president.
railroad as an equivalent. There is much at
stake in this for piano manufacturers and
Frank C. Decker, head of the firm of
dealers, and the only plan is to maintain the Decker & Son, is much pleased with trade
freight question as a live issue until all rail- conditions. There has been a steady call for
roads shall see the justice of our claim. The the new Decker baby grand ever since its
granting of the concession throughout the introduction, and every current style in
country will mean a gain of 50 per cent, in Decker uprights is selling well.
BEHR BROS. & CO
PIANOS,
29th Street and I Ith Ave.,
NEW YORK.
HIGHEST STANDARD OF EXCELLENCE.

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