Music Trade Review

Issue: 1903 Vol. 37 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MU3IC TRADE
REVIEW
EDWARD LYMAN
BILL,
EDITOR AND PROPRIETOR.
J . B. S P I L L A N E
MANAGING EDITOR.
EXICUTIVB STAFF :
THOS. CAMPBELL-COPELAND
GEO. B. KELLER
W. MTTRDOCH LIND
A. EDMUND HANSON.
EMILIE FRANCES BAUER
GEO. W. QUER1PEL,
A. J. NICKL1N
Published Every Saturday at I Madison Avenut, New Y o r k . *
SUBSCRIPTION (including postage), United States, Mexico and Canada, 92.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount U allowed. Advertising Pages $50.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
V Entered at the New York Post Office as Second Class Matter.
NEW YORK, SEPT, 19, 1903.
TELEPHONE NUI1BER, 1745-EIOMTEENTH STREET.
On the first Saturday of each month The Review contains in its
THE
"Artists' Department" all the current musical news. This Is
ARTISTS
effected without In any way trespassing on the slie or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
The directory of piano manufacturing firms and corpora-
tlons found on page 31 will be of great value as a reference for
DIRECTORY
ft r
piANn
MANUFACTURERS
EDITORIAL
'"TpHERE are a good many people who seem to take delight in
stating that we have reached the summit of our prosperity
and are now on the decline, and they tell you in the same positive
manner that history will repeat itself. That we are surely declin-
ing, that we can't help it, that business depression must come.
Now the story which is told by The Review's special reports
gained from every section of the country is entirely different. The
pessimistic theories are swept away by the strong expression of
confidence which is evidenced in the reports steadily reaching us.
W
REVIEW
IDE sections of the country will for the first time be in a
position to buy not only necessaries but luxuries, as well.
This means a tremendous increased demand for pianos, musical
instruments, or, as Herbert Spencer would put it, "increased
encouragement for those who furnish the luxuries of life and
minister to the aesthetic faculties."
Turn which way we will, the general conditions are reassuring
and give evidence of the greatest stability.
Railroad gross earn-
ings, one of the most reliable yard sticks of commercial activity, are
larger throughout the country than ever before.
Why talk pessimism when there is no occasion for it?
Why try to cast a gloom over a beauteous landscape—the
harvest is ours, let's enjoy it.
\ Ji EMBERS of the trade will be interested to know that an im-
*• *• portant proposition will be laid before Congress at the com-
ing session by the Post Office Department, for the reduction of the
present rate of postage on merchandise from one cent to one-half
cent per ounce, or from sixteen cents to eight cents per pound. Third
Assistant Postmaster General Madden, who is to be credited with
this scheme, states that the chief purpose of the Department in mak-
ing this recommendation is to simplify the postal laws and indi-
rectly to reduce the pressure for the passage of a statute authorizing
a domestic parcels post.
For a number of years past General Madden has made careful
calculations of the figures relating to so-called third and fourth class
mail matter, and he is convinced that the average rate of postage per
pound received by the Government on third class matter is 14.8
cents, while on fourth class matter the rate is about 17 cents. The
records show that it costs the Government between 6 and 8 cents
per pound to handle and distribute mail matter, so it is obvious that
the Government makes a pretty satisfactory profit on third class mat-
ter, and a much greater profit on fourth class matter.
This is a strong argument in favor of General Madden's con-
tention for the abolition of the fourth class rate and the consolidation
of merchandise with printed and other miscellaneous matter under
the third class at the rate of two ounces for one cent.
It is everywhere the same story—bountiful crops, good condi-
tions, factories busy, good prices for cotton and cereals, and labor
well employed.
Of course there are occasional gloomy shadows
on the trade picture from certain localities, but these are unim-
portant.
The pessimist should understand that there has been a complete
metamorphosis as far as the stability of the country is concerned.
F7IVE years ago when we journeyed through the central West
*
it was a scene of gloom that presented itself on every side. In
towns like Omaha and Lincoln conspicuous signs of "to let" were
placed on prominent business blocks; farms were practically aban-
doned, but now it is entirely changed. Those same localities are in
a most prosperous condition. Large numbers of the agricultural
population have removed the debts which were crushing them
down. In the great West to-day the farmer is a free man. He is
ready to buy pianos or anything else which may please his fancy,
and if he has lifted the mortgage off his farm, so has his Southern
confrere shaken off the shackles of the advance buyer of his cotton.
The planter is no longer compelled to mortgage his crop a year
ahead to fertilize his farm; he, too, has money in the bank.
FFICIAL recognition of the importance of the piano player
industry on the part of the Bureau of Statistics of the De-
partment of Commerce and Labor is shown in the report on ex-
ports and imports printed in The Review last week where a distinct
feature was made for the first time of the exports of piano players.
For some time past manufacturers of piano players have sought
to incorporate this department in the official reports of exports and
imports of musical instruments, and it is significant that this move
in the right direction has been made by the new Bureau, of which
Mr. Cortelyou is now the executive.
O
According to the figures printed in The Review, the exports
of piano players for July were valued at $49,802, which is more than
double the value of the pianos exported for the same month, thus
proving that not only at home but abroad the piano player is becom-
ing a most important factor in the development of the music trade
industry.
The extended canvass made by The Review and the articles
published during the last month afforded interesting reading regard-
ing how dealers view this new and important adjunct to the piano
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
business. Many of these dealers have gone on record as saying that
no piano merchant who does not carry a leading player is overlook-
ing a rare opportunity to build a business which cannot only be made
a paying investment, but a valuable auxiliary to his regular line.
I T OW times and conditions have changed! How methods of
REVIEW
sign of mental or physical decay. A man who might be indispens-
able is the fellow who is always trying to do it better, and we war-
rant that man never figures himself the indispensable to any enter-
prise. To use the word originated by Devery and now incorporated
in a standard dictionary—he is not chesty.
* * conducting business are ever being transformed ! It was not
' I ''HE South, like the far West, is destined to become an im-
many decades ago, when men at the head of enterprises, which were
mensely profitable territory for piano manufacturers and
great in those early days, attended to all their personal correspon-
dealers the coming winter.
dence. It was only recently that we saw a letter written by Jacob
Orleans piano man, when in The Review sanctum last week, spoke
Estey, founder of the Estey dynasty, as well as an invoice made out
enthusiastically of the great possibilities of the South as revealed
in his own hand.
in its present prosperity. His optimistic predictions are not more
Philip Werlein, the well known New
It was the custom of manufacturers in those days to look after
striking and significant than the survey of Southern prosperity and
all the details of their business personally: write their own letters,
growth made by Richard H. Edmonds, editor of the Baltimore
and, if possible, talk with every customer. They did not see how
Manufacturers' Record, the recognized exponent of the material in-
they could afford to reject the thought of attending to all and any
terests of the South. He estimates the value of this year's cotton
of these details, but now everything is departmeijtized. Very few
crop at $600,000,000, or about $50,000,000 more than the average
communications are even read, or dictated by the heads of institu-
value of the last four years' yield. "The development of the cotton
tions. They are trusted entirely to subordinates.
mill industry in the South," he says, "has been so great that South-
A T present the most successful business men are those who dis-
cover the secret of rejecting minor things, leaving them to
others, while they themselves devote their whole energy to the most
important matters. In other words, map out a campaign leaving
to their lieutenants the active details connected therewith. By this
plan they are enabled to focus their brain power on the leading
features of the business, greater progress is made and danger sig-
ern mills are now consuming more than New England mills, and
of the coming crop Southern mills will take considerably more than
two million bales. In turning this into manufactured goods they
will increase its value over that of the raw material by nearly two
hundred million dollars. The value of the cotton seed mill products
will add another hundred millions.
"So the South ivill have poured into it, this year, entirely
from other sections and other countries, for cotton and its
nals are less likely not to be ignored.
It was only recently that while conversing with a prominent
products probably nine hundred million dollars, a sum un-
younger member of the Western trade that he remarked that he had
precedented in its history, and a far larger sum than any
discharged certain members of his staff and intended to take on the
one crop has ever brought from outside into any one sec-
work himself. Later he saw the folly of this and abandoned the
tion of the country."
plan, saying that he could better employ men to attend to details
than to wear himself out in following that line.
it is systematic work, concentrative effort.
We are
becoming greater specialists every day and no man can be a
successful specialist and attend to all the ramifications of his busi-
ness. Even those who take up law now say that they must specialize.
They must reject all, save real estate, or corporation law, or crim-
inal law, and in consequence they become lawyers of note in their
respective fields.
Men who enter the commercial field to-day should have but
one ambition, and make the work which they undertake their con-
stant study.
F
REQUENTLY we hear that such a man is "indispensable" to
the success of some business enterprise. And occasionally
statements are made that this or that man made such an institution.
We have fallen into that habit of thinking that a man is indis-
pensable whether his indispensability is of a fixed character or not,
and men are apt to be inflated by a measure of temporary accom-
plishment and come to regard themselves, to use the colloquial
expression, as "the whole thing."
Now it isn't a wise plan for any man to run away with the fool
notion that he is indispensable to the success of anything; no level-
headed man does that, for when a man reaches that point it is a sure
\ \ 7 ITH this splendid cotton showing is reported the largest
grain crop the South has raised for many years, if not the
largest in its history. The value of the products of Southern farms
is estimated at not less than $1,500,000,000.
The marvelous material advance of the South is shown by the
fact that while its population has increased 50 per cent, since 1880,
its agricultural products have increased 150 per cent, in value, its
pig iron production from 400,000 to more than 3,000,000 tons, its
coal output from 6,000,000 to more than 60,000,000 tons, its foreign
exports from $260,000,000 to $510,000,000 and its railway trackage
from 20,600 to 60,000 miles.
"With the phenomenal prosperity which will this year follow
the great incomes from its cotton," continues Mr. Edmonds, "and
starting with all that has been accomplished in the accumulation of
wealth and experience, it is entirely safe to say that the South will
make more progress during the next ten years than it has made dur-
ing the last twenty."
OLLECTIONS at present are slow, and perhaps it would
be nearer to the truth to say, extremely slow. But there is
every indication that money affairs will be materially bettered
within the next few days. The demand which is coming in to
manufacturers gives evidence of a quickening business throughout
the country, and the desire on the part of merchants to be in good
shape for the fall trade.

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