Classic Mode

Music Trade Review

Issue: 1903 Vol. 37 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REVIEW
JfDSIC TIRADE
V O L . X X X V I I . No. 1 1 . Misled Every Sat, ly Eflwarl Lyian Bill at 1 Haiison Aye., New York, Sept. 12,19113,
organs, $610; 5
OUR FOREIGN CUSTOMERS.
SCHWAB PRAISES THE CONNOR.
Which He Has Handled for Twenty Years—Says
Francis Connor is Too Modest.
John Schwab, the well known and high-
ly-esteemed piano dealer of New Orleans,
La., was in town this week as a guest of
Francis Connor, the veteran piano manu-
facturer, whose instruments he has han-
dled successfully for fully twenty year?.
The Review met Mr. Schwab at the Con-
nor warerooms on Tuesday and asked the
visitor to give his opinion of the Connor
. piano in the light of long experience, also
to tell briefly something of the esteem in
which the Connor is held in Louisiana.
"It would be impossible for me to praise
the Connor too highly. I have had occa-
sion to test it in every way during my
agency and have never known it to fail or
disappoint. It is an evenly made instru-
ment, take it from any standpoint. Its
tone is excellent; its staying power—keep-
ing in tune—is remarkable; its construc-
tion shows in every instrument the work
of a master: its finish is faultless and the
case designs are invariably artistic. What
more can I say? Mr. Connor is modest.
I have never known him to boast of his
piano, yet he might safely do so every hour
of the day.
" I have sold some hundreds of Connor
pianos and not in any instance has a com-
plaint reached me. What I have just said
is equally the result of my observation and
experience as a dealer, and my knowledge
as a practical piano maker, for I have served
and worked at the bench in all depart-
ments. The Connor is held in high es-
teem throughout my territory and I do not
wonder at it. Many of these pianos sold
by me a score of years ago are still in ac-
tive use and practically none the worse for
wear."
Mr. Schwab, whose piano warerooms are
among the handsomest in the city of New
Orleans, left town again for home on
Thursday.
RECEIVING A HEARTY WELCOME.
W. Crawford Anderson, of the H. Kleber
Bro. Co v is renewing many friendships on
the Pacific Coast where he is well and favor-
ably known. On his present trip West he
has secured many substantial orders for the
Kleber and W. Crawford Anderson pianos
and will probably place the Pacific Coast
agency for these instruments with the Pom-
mers-Eilers Music Co.
Pianos and Other Musical Instruments Shipped
Abroad From the Port of New York for the
Week Just Ended.
[Special to The Review.]
Washington, D. C, Sept. 8, 1903.
No quarter of the globe was slighted in
our exports of musical instruments from
the port of New York during the first week
of September as is shown by the ports of
destination in the following report. These
ports are scattered practically over the
world from Denmark to South Africa, New
Zealand, India, South America, the West
Indies and our nearer neighbors on the
North and South, and indicate to the ex-
perienced eye where markets have already
been established which need now, as our
consuls often warn us, but careful cultiva-
tion in order to induce expansion of the de-
mand. South Africa appears likely to
prove a valuable and interesting customer
and therefore worthv of careful attention:
Antwerp—769 cases talking machines,
$9,000.
Bristol—5 pkgs. talking machines, $255.
Berlin—19 pkgs. talking machines, $1,-
415; 48 pkgs. talking machines, $2,828.
Buenos Ayres—-io pkgs. pianos, $1,100;
11 pkgs. talking machines and material,
$496.
Bombay—61 pkgs. talking machines, $1,-
181; 49 pkgs. musical instruments, $1,132;
1 pkg. pianos, $165.
Cartagena—7 pkgs. pianos and material,
$723-
Cape Town—39 pkgs. talking machines.
$1,347; 7 1 P k ^s. organs, $3,579; 7 pkgs.
music strings, $120; 5 pkgs. musical instru-
ments, $375.
Calcutta—83 cases talking machines,
$1,683.
Dunedin—8 pkgs. organs, $414.
Gothenberg—23 pkgs. organ material,
$1,560; 2 pkgs. organs and material. $500.
Glasgow—17 pkgs. talking machines,
$510.
Guayaquil—1 case organs, $125.
Havana—3 pkgs. talking machines,
$133.
Hamburg—12 cases piano players, $1,-
320; 48 pkgs. talking machines, $T,OOO; 5
pkgs. pianos and material, $736; 4 pkgs.
organs, $591 ; 19 pkgs. musical instru-
ments, $5,216; 40 pkgs. pianolas, $10,000.
Havre—1 piano, $510.
London—9 pkgs. pianos and material,
$1,170; 6 pkgs. organs and material, $6,-
ioo; 191 pkgs. talking machines, $2,893;
126 pkgs. music, $2,893; 36 pkgs. pianolas,
$6,280; 1 pkg. piano players, $125.
Liverpool—25 pkgs. organs and mate-
rial, $675; 22 pkgs. organs and material,
$1,125; T pkg- organs and material, $275;
1 pkg. pianos and material, $175; 3 pkgs.
SINGLE COPIES, i* CENTS.
*3.»o PER YEA*.
pkgs. talking machines,
$205.
Manchester—56 pkgs. talking machines,
$1,859; H pkgs. talking machines, $598.
Milan—3 pkgs. talking machine mate-
rial, $165.
Progresso—3 pkgs. pianos and material,
$987-
Ringkiobing—3 pkgs. organs and mate-
rial, $231.
St. Johns—5 pkgs. oreans and material,
$117.
Sourabaya—6 pkgs. talking machines,
$166.
Southampton—41 pkgs. talking ma-
chines, $2,150.
Santos—35 pkgs. talking machines, $1,-
361 ; 2 pkgs. musical instruments, $221.
Tampico—4 cases pianos, $450.
Vera Cruz—2 cases pianos, $122.
Vienna—4 pkgs. talking machines, $189.
JENKINS BREAKS SALE RECORD.
Sold Over Three Hundred Instruments During
August—Mr. Jenkins Chats on the Subject.
[Special to The Review.]
Kansas City, Mo., Sept. 8, 1903.
The J. W. Jenkins Music Company, of
this city, sold over 300 pianos during their
annual August clearing sale just closed.
"This is more pianos than we ever sold in
any one month before and we doubt not
more than ever sold by any retail music
house in the United States during the
month of August," said J. W. Jenkins. "It
is a record we feel proud of, for we believe
it breaks all records.
"It is the custom of most piano stores,
and for that matter many stores in other
lines, to 'lay down' during July and
August. Some stores cut down their ad-
vertising greatly; others don't advertise
during the hot weather at all. W e have
thoroughly demonstrated that business can
be done in the summer as well as other
times of the year. Of course it takes a lit-
tle more 'pushing' and printer's ink, but it
can be done."
According to the Journal, the J. W. Jen-
kins Music Co. undoubtedly spent more
money for newspaper publicity during
July and August than any other music
house in the United States.
TORONTO'S EXPOSITION ATTRACTS.
In the great industrial exposition which
was opened in Toronto, Ont., on August
29th by Lord Strathcona, the Canadian
piano manufacturers are well represented.
Within the past week there have been
enormous crowds of visitors and the ex-
position promises to excel previous ones
from every point of view.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC
TRADE
REVIEW
EDWARD LYMAN BILL,
EDITOR AND PROPRIETOR.
J.
B. S P I L L A N E
MANAGING EDITOR.
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
OEO. TV KELLER
W. MURDOCH LIND
A. EDMUND HANSON.
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J. NICKL1N
Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages $5u.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, SEPT, 12, 1903.
TELEPHONE NU/IBER, 1743-EIOMTEENTH STREET.
TH E
On the first Saturday of each month The Review contains In its
ARTISTS'
"Artists' Department" all the current musical news. This is
' ^
effected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper, i t has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora-
Qp PIANO
tlons found on page 31 will be of great value as a reference for
MANUFACTURERS deftle ™ a n d o t h e ™
EDITORIAL
A MAGAZINE publisher announces that he will accept adver-
*• *• tising of only a clean nature. He avers that the pages of
leading periodicals are too often disgraced by disreputable adver-
tisements, and by impure and indecent illustrations. As the result
of this announcement and through other causes he has largely in-
creased the circulation of his magazine, which goes to prove that
the people appreciate cleanliness in any form.
Geo. P. Bent, who never hesitates to express his condemnation
of wrong, does not believe in supporting unclean mediums any
more than he believes in bowing to the dictation of any labor leader.
\ K R. BENT will not support a discredited publication because
*•*-*• he believes that its very existence is a reflection upon the
clean methods of the industry in which he is an honored member.
A man should no more support indecency, blackmailing and kindred
diseases than he should encourage vice in any other form.
Clean papers are usually respected by clean people, and what
they contain has greater influence to build the reputation of the
advertiser than any work which he may do in exploiting his product
in a publication which is a stench in the nostrils of decency.
XTOW the fall season is fairly on, it is the fitting time to exploit
*• ^ the products of all kinds. The Review began the fall cam-
paign with an issue of fifty-six pages, and from orders now on
hand, we will be compelled to maintain a steady increase in the num-
ber of pages each week.
Members of the trade are beginning to understand that a little
spurt now and then is not newspaper enterprise, and that a paper
can have no standing with its constituency unless it is kept up to a
standard degree of excellence in season and out. An attenuated
REIVIEIW
sheet, newsless and characterless, save when there is some special
trade event occurring, is of no consequence to the industry, and the
appearances now indicate that the weaker papers must give evidence
of greater value to the advertiser else they will drop further behind
in the race.
The advertiser to-day not only demands a good paper, possess-
ing influence and standing, but he has a right to insist that the paper
shall be well circulated, and perhaps in this one particular The Re-
view has made greater progress within the past three years than
any other publication in its line.
I ETTERS come in frequently from subscribers in different parts
*—' of the country asking criticisms upon their form of advertis-
ing and suggestions as to what methods it is best to employ in gain-
ing publicity for themselves and the products which they represent.
We should say that there is in many advertisements an obvious
attempt to assassinate the English language through a desire to
exhibit a bit of cheap smartness in the form of advertising.
This class of advertisers who indulge in this form do not seem
to realize that to evidence a decent respect for correct English in
their work is to enhance its value. If one urged upon them as an
advertising ideal that their announcements should carry the effect
of a salesman's chat with his regular customer they would undoubt-
edly accept it, but then they sit down and prepare their copy for the
next day with the same old hard worked and lurid adjectives.
XT OW no firm can afford to lose its dignity—the word is much
•*•
abused, but it has important advertising significance. A
certain dignity well established is an asset which no business house
can afford to jeopardize, yet hundreds of concerns are uncon-
sciously allowing their advertising men to hamper with their dig-
nity by filling costly advertising space day after day with a sense-
less jumble of adjectives which is lost upon the readers.
To win permanently, advertising must convey an impression
of sincerity and honesty of purpose. The trade of people who ap-
preciate these virtues is worth more than any other trade, because
honest people outnumber dishonest people, and, furthermore, the
cumulative benefit of advertising, usually its most important result,
can be reaped only by fair dealing.
EADERS will not be impressed with the sincerity of a firm
which fills its advertising space with a gush of insincerity.
A subscriber of The Review in Minneapolis has criticised our
position, stating that a "breezy style appealed better to a certain
class of their customers" than any other.
Now "breezy" is all right, if even it amounts to a gale, but
there is no reason why slip-shod English should be used.
R
F a piano merchant or manufacturer has built a reputation for
cheapness it will cling to him, and it is a difficult task in this
industry to remove the reputation of cheapness from an instrument
when once it has been placed in a certain position by trade opinion.
Betterments which amount to a positive revolution may be made
in the instruments. Wisdom may be exhibited in their exploitation,
they may be allied with the names of great artists, and still the
ancient odor lingers and the receipts are not satisfactory to the
men who are studying direct results only.
I
HERE are two kinds of results, direct and cumulative, and
the latter is somewhat difficult to estimate in the piano trade.
One thing, however, it is difficult to remove from the minds of men
T

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