Music Trade Review

Issue: 1903 Vol. 36 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE TOVSIC TRKDE
REVIEW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J . B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
WALDO E. LADD
GEO. B. KELLER
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J. NICKLIN
s» Published Every Saturday at < Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United States, Mexico and Canada, *2.00,per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages f 50.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman BUI.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, FEBRUARY 28, J903.
TELEPHONE NUJ1BER, 1745-EldHTEENTH STREET.
On the first Saturday of each month The Review contains in its
THE
"Artists' Department" all the current musical news. This is
ARTISTS
effected without In any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. Jt has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora"
pi A N r t
tlons found on page 27 will be of great value as a reference for
MANUFACTURERS b a l e r s and others.
n r
EDITORIAL
HPHAT the music trade industry has been steadily growing in
* importance is obvious to all who are acquainted with its mar-
velous development. But men engaged in the greater industries
such as steel'and iron, are still inclined to speak slightingly of it
in comparison with their own. It is therefore a matter of trade
congratulation that that pioneer of piano making, Jonas dicker-
ing, should be honored by the present generation in having his
statue placed in the colonnade of the Industries Building at the St.
Louis Exposition along with those of Howe, Fulton, Bessemer,
Clarke, Ericsson, Watts, Holt, Hoe and Goodyear. These ten por-
trait statues, which will be of heroic size, will occupy a prominent
position in the colonnade of the principal building which will com-
memorate the Louisiana Purchase.
To have placed the statue of Jonas Chickering in proximity
with other great inventors is in itself a distinct compliment to
piano making, and one that should be appreciated by the entire
music trade of America. The committee who had this matter in
charge have honored themselves by placing the statue of the founder
of the great house of Chickering alongside of others who have
done so much for science and industry.
USINESS conditions throughout the country are most en-
couraging and there is every reason to believe that 1903 will
be ahead of 1902 in point of volume.
W. L. Bush, who has made a careful survey of the field, says
to The Review: "We find that the great majority of dealers are
looking for a continuance of the prosperous times and abnormal
volume of business that has prevailed during the past two or three
years, and there is nothing that will do more to maintain that con-
dition than through the majority of the business men of the coun-
try feeling confident that the prosperous conditions are to be main-
B
tained and so expressing themselves upon every possible occasion.
It keeps up the spirit of buoyancy, and has a much more beneficial
effect upon the business conditions than the wail of the chronic
grumbler, kicker and pessimist."
Mr. Bush hits the nail squarely on the head when he tells of
the benefit of the expression of optimistic sentiments.
T2 N'ERGY and adhesiveness are essentials to business success
•*—' and young men of to-day should see to it that their duties
are faithfully performed. It is the doing well which counts in
building success nowadays.
George B. Cortelyou, the newly appointed Secretary of Com-
merce and Labor, owes his advancement to the faithful perform-
ance of his duties. He began public life as a stenographer and to
his mastery of shorthand he can trace his success.
He was thorough and accurate and won the confidence of
three presidents whom he served in the capacity of secretary. His
reward was promotion to a seat in the Cabinet of Roosevelt.
That kind of recognition of ability should act as an incentive
to encourage many other young men to the faithful performance
of duties assigned. Ability honestly applied will compel recognition.
NYONE who attempts to bribe salesmen to push a particular
brand of pianos is venturing upon exceedingly dangerous
ground. He is not only assisting towards demoralizing trade con-
ditions, but he is tempting salesmen to become dishonest. Bribing
then, too, has its reactionary effects as well and there are instances
we could name where dealers have thrown out certain lines of pia-
nos when they became aware of the fact that attempts had been
made to induce salesmen to push special pianos with the induce-
ment that five dollars would be given them on every instrument
sold of a particular brand.
Naturally dealers figure out that if rebates can be made from
five to ten dollars in piano prices, it rightly belongs to them and
not to the salesmen whom they are employing to dispose of pianos.
Now, if these practices were to obtain in a large sense, pianos
on which alluring commissions were offered would be pushed to
the exclusion of other deserving makes. Merit would cease to be
a part of the piano argument.
A
It is not only a false and destructive business policy, but it is
a dishonest one as well.
IANOS should be sold upon their individual merits and not
according to the size of bribes offered to salesmen to push them.
Men who have encouraged bribery should understand that such
business methods will sooner or later be exposed, and when they
are known it usually follows that the pianos of the man who
offered the bribe are thrown out. In one case a certain individual
promised a manager a commission of five dollars on every instru-
ment of his make sold. The manager listened to the tempting
offer, and that evening reported it to his chief. The money was
paid the salesman, who immediately turned it in to his employer.
This understanding was permitted to go on for some time, and
upon the occasion of his next visit the traveling man was informed
that his pianos could no longer find an abiding place in the ware-
rooms of this piano merchant, and we'question whether this same
man has followed this practice later. It was a costly lesson but
he remembered it. There will be some more costly less'ons for
others unless the bribing habit sinks into disuse.
P
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE 7VU/SIC TRKDE
Now, the piano man has a legal right to sell at any price which
A SIDE from the one price topic, the dealers will probably take
^*
up another topic at the Buffalo convention next May which is
he deems fit any article in his establishment, but he should not re-
fuse to sell to a purchaser who may call any piano which he has
of vital importance to the retail department of trade.
The advertising of pianos at practically wholesale rates by
advertised at a specified price..
There are laws in some states which directly apply to this
rival dealers will be a subject which will be introduced into the
kind of advertising and some of the local associations should make
deliberative councils of the Association.
There has been, as pointed out in The Review, a number
of recent instances wherein large and important dealers have ad-
an example of some violators of piano peace.
H P H E R E are some people who believe that advertising can sell
vertised brands of pianos carried by their competitors at practi-
cally wholesale rates.
REVIEW
anything—that any piano properly advertised will sell.
This practice naturally has a tendency to
weaken the confidence of the public in the honesty of the dealer,
who sells regularly these pianos advertised by his competitor at
wholesale rates.
It will not.
For if we take a poor piano, one that is not true
to the representations made, then the whole force of advertising
cannot make it a permanent success.
People will not have it, and
with all respect for advertising, it may bridge over a weak case,
It furthermore undermines the belief of the public in the hon-
esty of that institution, and on the whole creates a great deal of
but it will not create a permanent position for it.
There must be
merit behind a well advertised article. There is no question about it.
trouble.
There is no doubt but that there will always be men who will
advertise competitors' wares at ridiculous rates, simply to draw
trade to their own stores.
In these days of keen competition the
dealer who so advertises may claim that he has a perfect right to
sell anything in his establishment at any price that he desires.
Whether or not there is a profit on the deal is entirely an affair
of his and not of his competitor!
As long as he is satisfied to
advertise any merchandise which he may secure, and will sell it,
it is of no concern to his rival.
ciple stands and is generally recognized as sound and in har-
mony with modern mercantile plans.
*
continue to offer instruments at whatsoever rates they deem
satisfactory to themselves.
They are not liable to consider the
wishes of their competitors, or figure whether their feelings are
hurt in the matter at all. But they can be prevented by law from
using a form of decoy advertising.
' I ''HE validity of the Brown kicker patents will shortly be tested
*•
in court, and the distinguished house of Chickering & Sons
will be the first defendants.
H p H E R E is no question but that in other lines of trade this prin-
*.
HPHE matter of prices no public agitation can settle, for men will
Some of the leading stores
It is understood that the manufacturers who have signified
their intention of pooling interests in the defense of any suits
which might be brought by Mr. Brown have concluded arrange-
in America secure from certain sources well advertised brands of
ments so that Chickerings will have the hearty support of the
merchandise.
These they exploit frequently at less than whole-
combination. The Chickering attorneys, Roberts & Mitchell, will be
sale rates simply as an advertisement and to win a reputation for
aided by a committee appointed by the National Association, includ-
their store for selling staple goods at extremely low prices.
ing Jas. R. Mason, Chas. H. Parsons and Geo. P. Bent.
We repeat that is a business principle which is conceded by
general merchants everywhere, but when they advertise a certain
They offer
well-known brands of pianos at ridiculously low prices, and when
people call to investigate and are satisfied with the advertised in-
struments and desire to purchase them, they find that the instru-
ments have "just been sold" and of course they regret that they
cannot supply the pianos as advertised, but they have something
which is "just as good."
correct move by the Association and certainly gives practical illus-
tration to the trade of the benefits of organization.
• •
A good many manufacturers have been served with threaten-
brand they sell to people who may call to buy.
Now, some piano merchants are not so honest.
This is a
In other words, they have used the
ing notices from the attorneys of Mr. Brown, hence they are all di-
rectly interested in the result of the first trial.
It shows therefore the right kind of spirit to have manifested
such interest in the defense of the suit brought against Chickering
& Sons.
W
E can hardly believe that Mr. Brown has been correctly
quoted in making the statement that the Association is
well-known piano purely as a bait and there are a few men
acting outside its province to take up this matter and urge concerted
who have their traps baited frequently with just such fraudulent
action in defense.
advertisements.
good and the protection of trade interests, and if a number of man-
A NOTHER evil of this kind of work lies in the fact that when
**•
a dealer indulges in that kind of advertising which slaugh-
ters his competitor's wares, it usually brings about retaliatory meas-
ures and bitter piano wars are inaugurated, all of which have a
tendency to degrade the business in the estimation of the general
public and furnish the department stores a still greater chance for
their innings.
In a general way the same principles which apply to other lines
of trade apply to piano selling, but the general merchant sells what
he advertises, or he is classed as a fraud,
The organization is formed primarily for trade
ufacturers consider that there are unjust demands made upon them,
what is more natural than that they should unite their interests in
defense of what they believe to be their just privileges?
Expert testimony thus far seems to give everything to the de-
fense, for men who have gone into the matter exhaustively allege
that the Commissioner of Patents would not have granted letters
to Mr. Brown had he had before him other patents, which had
been previously granted along the same lines. After all, the grant-
ing of a patent does not insure the patentee protection; that is de-
cided in the court of law.

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