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12
THE
7V^\JSIO
TRRDE.REMIEW
at Stamford, and the building of another big
structure in Harlem adjacent to this one?"
Mr. Garritson spoke enthusiastically about
The President of the Kroeger Piano Co,, asked questions by The Review, replies in his usually interesting
manner —How the Kroeger Piano has grown in Prestige and Popularity—The Kroeger of 1903 the Kroeger piano of 1903, containing the
Destined to Outdo its Predecessors.
new soft pedal and no-lost-motion action.
"Our present factory facilities in Harlem greatly increased. Many improvements have "This latest improvement," said he, "strength-
are becoming utterly inadequate for our been made in every department under the ens the dealer's position very much. It gives
growing business," said President Chris. Gar- able supervision of my colleague, Albert W. him not merely an additional talking point
ritson, of the Kroeger Co., to The Review Kroeger, of whose helpful support, execu- of great value which will be helpful in sales,
on Tuesday when chatting about trade con- tive and administrative, it would be impossi- but marks a distinct advance from a musical
standpoint which every dealer must appreci-
ble to speak too highly."
ditions.
ate. The principle is unique and correct.
"What are you going to do abut it—se-
"Is the Kroeger factory at Stamford, es-
cure another building?" queried The Review. tablished about a year ago, now in perfect The advantages of its application are too
"Well," was Mr. Garritson's rejoinder, running order, properly equipped; and has obvious to need recapitulation. We have
after a moment's thought, "it is not our pol- the firm's enterprise in this direction proved had uppermost in mjnd during experiments
leading up to this great triumph the agent's
icy, as a rule, to talk much about futures. to be fully justified ?"
advantage in dealing with his customers.
We prefer to talk after the event, rather than
"Everything
at
the
Stamford
end
is
in
Dealers who care to write us for particulars
before it. But I will say this much now, just
apple-pie
order.
The
machinery
and
other
with
a view to handling the Kroeger will
to illustrate the fact that the Kroeger Co.
appliances
are
the
best
and
most
modern
ob-
receive
prompt replies and all details neces-
intend to keep up with the procession. It is
sary
to
a full understanding of the immense
tainable.
Results
achieved
have
been
far
be-
quite likely that in, say, six or eight months
advantage
offered them in the Kroeger of
yond
our
fondest
anticipations—and
this
is
from date we shall erect another building,
only
the
beginning."
in close proximity to this, on the vacant plot
"Looking back over the record of the
to the left of the wing we now occupy here.
DITSON CO.'S NEW QUARTERS.
This program is subject to revision, of Kroeger Co. during your administration, Mr.
[Special to The Review.]
course, but if intentions go for anything, we Garritson, what is most conspicuously appar-
Boston, Mass., Feb. 10, 1903.
shall get there in due course."
ent?"
Agreements have been signed whereby the
"The most satisfactory phase evidenced in Oliver Ditson Co. take a twenty-years lease
"Mr. Garritson, what increased percentage
of Kroeger piano output for 1902 is recorded the record is the steady, healthful develop- of an eight-story firepoof building, to be
on your books as compared with 1901 ?"
ment of the Kroeger business, every year erected by Ellerton P. Whitney and others,
"Fully twenty-five per cent."
showing a marked advance in output, in rep- trustees, at 150 Tremont street, from plans
"Has the chain of Kroeger agencies resentation, in excellence of product and in by Winslow & Bigelow. The lot, which con-
throughout the State and Territories been trade prestige. Much has been done. Loy- tains 4,184 square feet, extends through to
strengthened materially during the past ally supported in my endeavors, both inside Mason street. Increase in the volume of
twelve months ?"
and outside of the Kroeger factories—in the buiness of the Ditson Co. has compelled them
"Yes; we have many more agencies than office, in the various mechanical departments, to make this move, in order to obtain nearly
in 1901. I am glad to be able to say, in this on the road, and among the Kroeger deal- twice the area now occupied by it. The firm
connection, that the Kroeger agents are a ers—I have been able thus far to hold the will be in the new building about the last of
live lot of people, keen after results—and they good ship 'Kroeger' to her helm. Storms this year.
get them."
there have been, lively and numerous, but
The present building occupied by the com-
"What has been accomplished by the Kroe- they have all passed over. We are now en- pany at 451 Washington street will have a
ger Co., Mr. Garritson, since the beginning joying the sunshine and riding peacefully new tenant directly after it is vacated.
of 1902 in the matter of the Kroeger baby on the crest of prosperity's wave."
HENDERSON STILL SOUTH.
grand ?"
"Just one more question, Mr. Garritson.
[Special to The Review.]
"It has made splendid headway. The It is partly answered already, but there is
Ann Arbor, Mich., Feb. 7, 1903.
Kroeger agents find a ready market for it. one point still to be covered. The future of
J. Compton Henderson, general manager
We promptly ship every grand just as soon the Kroeger as a thoroughly reliable popu-
as it is completed, and could easily dispose lar piano is, in your opinion, fully assured?" of the Ann Arbor Organ Co., accompanied
by his family, is still in Ft. Worth, Tex.,
of twice as many as we now find opportunity
"I will answer your question on this sub-
where he has extensive interests. The past
to make."
ject by asking another," was Mr. Garritson's
"What advances have the Kroeger Co. ready response. "If the future of the Kroe- year was most satisfactory from a business
made of late regarding new machinery and ger were not fully assured, am I the kind of a standpoint for the concern, the destiny of
which is guided by Mr. Henderson.
other improved appliances ?"
man, or are my colleagues the kind of men,
"We expended $7,000 in new machinery to sanction arid arrange for the purchase of
An expensive Haines Bros, upright has
during 1902, and more is being arranged for. new machinery, the development of appli- been donated by John J. Owens, of Pough-
Our force of men is larger than it was a ances in every department, the storing of keepsie, N, Y., to the Knights of Columbus
year ago. Our stock of lumber has been more lumber, the fitting up of a big factory Exposition to be held in that city.
THE ADVANCE OF THE KROEGER PIANO.
ARTISTIC PIANO PANELS
WOOD CARVINGS IN
A VARIETY OF
BEAUTIFUL DESIGNS
We
beautiful
a
make
the most
wood carvings, by
patented
process
which
enables us to reproduce the
most artistic design, entire-
ly in wood, at a price far
Any design reproduced.
No composition.
No embossing. No applique work.
carving.
WRITE FOR CATALOGUE.
Willner Wood Co.,
S2 WALL STREET,
below
NEW
YORK
the cheapest
hand-