Music Trade Review

Issue: 1903 Vol. 36 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
fflJJIC TIRADE
V O L . X X X V I . No. 6
Published Everj Saturday by Edward Lyman Bill at 1 Madison Avenue, New York, Feb. 7,1903.
SINGLE COPIES 10 CENTS.
$2.00 PER YEAR.
HIGH PRAISE FOR THE EVERETT.
DECREASE IN PIANO EXPORTS.
MAY FORM NEW COMPANY
The following communication received by
the John Church Co. from that well-known
pianist, Oliver Willard Pierce, is a tribute to
the Everett piano of which the manufactur-
ers can feel proud. Its special strength lies
in the fact that Mr. Pierce's opinion is cor-
roborated by many other eminent artists who
have used this instrument:
Indianapolis, Ind., Dec. I, 1902.
Gentlemen:—Allow me to take this occa-
sion to thank you for the magnificent Ever-
ett grand piano that you furnished me for
my recent concert tour. Each new Everett
piano surprises the player by revelation of
new possibilities in tonal beauty, perfection
of action, evenness of scale and remarkable
carrying power. I consider the Everett piano
the artistic peer of any instrument manufac-
tured.
Yours very truly,
Oliver Willard Pierce.
[Special to The Review.]
At Waterloo (0 Continue the Malcolm Love Busi-
ness—To Manufacture the Vough Interchange-
able Pitch Novelty.
CABLE CO. ABSORB MEDINE CO.
A despatch from New Orleans under date
of Feb. 2, says: "A deal in which the music
trade of New Orleans, and possibly the en-
tire Southern trade, is vitally interested has
been perfected in this city. The parties to
the transaction were the Medine Music
House, of this city, and the Cable Piano Co.,
of Chicago, one of the biggest, if not the
largest institution of its kind in the United
States, and the immediate result of the deal
is the merging of the local house into the
Western corporation."
CECILIAN WITH THREE OLD FIRMS.
[Special to The Review.]
Detroit, Mich., Feb. 3, 1903.
It is worthy of especial mention in con-
nection with the growth of the business of
the Farrand Co. that the Cecilian piano
player is now represented by the three old-
est concerns in the United States: Denton,
Cottier & Daniels, Buffalo, N. Y.; E. F.
Droop & Sons, Washington, D. C, and H.
R. Eisenbrandt Sons, of Baltimore, Md.
This, taken in connection with the fact that
Cecilian business for 1902 showed an in-
crease of 133 per cent, over the preceding
year, makes it apparent that the dealers are
realizing that the Cecilian has won a distinct
position in the piano player field.
HENDERSON IN THE SOUTH.
J. C. Henderson, general manager of the
Ann Arbor Organ Co., has been visiting
Texas this week making his headquarters
at Ft. Worth.
Washington, Feb. 2, 1903.
Exports for the last year show a marked
increase in value over those of the preceding
year. The figures for 1902 are $410,000,-
967, as against $395,144,030 for 1901, an in-
crease approximately of $15,500,000. Near-
ly all the important' manufactures entering
into our export trade had a share in this in-
crease, notable exceptions being iron and
steel.
Among the other exceptions may be num-
bered musical instruments. The exports in
1901 were $3,598,645. In 1902 they
amounted to $3,437,337, showing a decline
of $161,308. The decrease in exports of
musical instruments is most marked as com-
pared with a few years previous. Pianos
and organs show the greatest decrease while
miscellaneous musical instruments and piano
players have shown quite a growth.
LOESER'S OVERFLOW WAREROOMS.
[Special to The Review.]
Waterloo, N. Y., Feb. 2, 1903.
Piano business at Waterloo in the manu-
facturing line is just this way. The bank,
for the stockholders will run the business
formerly controlled by the Waterloo Organ
Co., and it is believed by those who have the
matter immediately in charge that they will
be able to pull this business along very nicely
and develop a paying enterprise. Of course,
the old creditors will receive practically noth-
ing, as there has been scarcely enough to
pay the expenses connected with the act of
bankruptcy. It is the intention to make the
Malcolm Love, Alexander and Vough pianos.
It is possible that a new concern may be
formed to take hold of the business under
the name of the Vough Piano Mfg. Co.
Mr. Vough has been superintendent of the
factory for many years and is a thoroughly
practical man. One of the specialties of this
concern will be the Vough changeable pitch
—a very clever invention arranged so that
by pressing a button a change can immedi-
ately be made from international to concert
pitch and back again at the will of the oper-
ator.
To accommodate the overflow and as a
special annex for their piano business, Fred'k
Loeser & Co., the prominent department
store of Brooklyn, N. Y., recently leased the
four-story building at 32 De Kalb avenue.
The place is being used for the display of
second-hand instruments, general storage
and "hospital" work.
BENNINGHOFEN'S STOCK SIEZED.
Chas. A. Reade, manager of the depart-
[Special to The Review.]
ment, formerly connected with the Starr Pia-
Hamilton, O., Feb. 3, 1903.
no Co., Indianapolis, Ind., in speaking of trade
Chief Deputy United States Marshal
in general said: "We opened this annex
Daniel Lawrence has served a writ of replev-
three weeks ago, as our room is insufficient
in the main store, though we occupy two in against E. A. Benninghofen, who conducts
rooms 120 x 50 each, and where we carry piano stores at Hamilton and Middletown,
300 to 450 pianos in stock at all times. Our Ohio, as the agent of the Cable Piano Co., of
January business has been excellent, within Chicago, Deputy Lawrence secured 18 pi-
a few hundred dollars of the December sales, anos, as many stools and scarfs at Hamilton
and I believe we will have a great year—bet- and eight at Middletown. It appears that
ter even than 1902. Our leaders are the there is a difference between the complainant
Knabe, Behr Bros., Emerson and Starr, and and the defendant regarding the accounts, the
misunderstanding being due to the matter of
they are great sellers.
commissions. A later development of the
"I do not believe every department store
trouble was a suit brought in the Common
can add piano warerooms. Only the leading
houses are in a position to get the right Pleas Court against the Cable Co. by Alice
goods, as it requires too much capital. The Benninghofen, claiming $856 with interest
regular dealers are doing well, I hear, and from date, as money due for services ren-
there is no antagonism whatever between us." dered. Mr. Benninghofen is still conducting
business at n o North Second street.
Weser Bros, new style A recently placed
During the recent visit of H. O. Fox, the
on the market is proving to be a great favor-
ite with dealers and those who have had the Ceciliin ambassador, to Milwaukee, he re-
pleasure of examining it. It is four feet, ceived an order for a carload of instruments
six inches high, and an exceedingly hand- from the S. A. Mondschein Piano Co., with
instructions to ship at once,
some example of piano making.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE 7VUJSIC TRMDE
REVIEW
EDWARD
LYMAN
BILL,
up and handle consistently for the general betterment of the retail
trade.
• While, in the opinion of a majority of dealers, the one-price
system is the leading topic of to-day, the letters received this week
show that many dealers are of the opinion that the system of ad-
vertising pianos which are handled by competitors at practically
wholesale prices, could be considered advantageously by the National
Piano Dealers Association.
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
WALDO E. LADD
GEO. B. KELLER
REVIEW
EMILIE FRANCES BAUER
GEO. W QUERIPEL
A. J. NICKLtN
"\ X ^ E have taken up this matter with the desire of serving the
" "
best interests of the trade, and we have named an instance
^ Published Every Saturday at I Madison Avenue, New Y o r k . *
where methods were adopted by a leading concern which were not
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages $50.00 ; opposite
reading matter, $75.00
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.
in accordance with good trade ethics.
Entered at the New York Post Office as Second Class Matter.
The dealers themselves can do much to stamp out this despica-
ble practice, which should be totally eradicated from the trade sys-
tem.
The circulation of such poisonous matter through the va-
rious trade arteries has a tendency to weaken the industry in the
NEW YORK, FEBRUARY 7, J903.
estimation of the public.
TELEPHONE NUHBER, 1745-EldHTEENTH STREET.
TH E
On the first Saturday of each month The Review contains in Its
ARTISTS'
"Artists' Department" all the current musical news. This is
**
effected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. Jt has a special circulation, and
therefore augments materially the value of The Review to advertisers.
When dealers receive fair prices for in-
struments, and have built up a splendid reputation both artistically
and commercially for certain makes of pianos in local districts, it
at once becomes a serious matter when competitors procure, in an
unfair way, instruments of the same brand and advertise them at
EDITORIAL
prices which closely approximate wholesale rates.
It has the effect
not only to nullify the good work of the dealer for those particular
A RECENT illustration of the insularism and decadence of the
**
French people is the decree of the Minister of Fine Arts that
pianos of foreign make are hereafter to be excluded from all the
subsidized concerts of France.
pianos in that section, but it throws discredit upon his entire trade
operations.
He is presented to the purchasing public as a man who
has asked unfair prices for his pianos.
This action is the result of a clique
This is a leading topic, for vital interests are at stake which
in the French capital who are solidly against every thing foreign—
affect the entire industry, because no one can tell how soon his
men who almost disgraced France by their action in the Dreyfus
position may be threatened.
affair.
system, the disease may break out at any point.
The piano manufacturers
As long as the germ remains in the
of France instead of supporting
such a move ought to strongly protest against it because, rightly
or wrongly, it creates the impression that they are afraid of the
competition of pianos of foreign manufacture.
Among those gener-
ally played in the French capital, and which will be excluded by this
pronunciamento, are the Steinway, the Bechstein, the Bliithner, the
*
pianos at cut rates has provoked the ire of dealers in whose
territory the papers have been circulated bearing these announce-
ments.
It is practically impossible for the department stores to keep
the bargain feature out of their general advertisements,
Schiedmayer, the Broad wood and others.
For some time past Paris has witnessed a disgraceful cam-
paign against instrumental solo music, more particularly when a for-
eign artist, or a foreign piano has been used.
H P H E fact that some department stores have advertised certain
The experience of
Fannie Bloomfield-Zeisler, who played the Steinway, is fresh in mind
the adoption of alluring announcements that they draw purchasers to
their stores, and it seems perfectly natural that the selling of pianos
should conform to the same rules which are operative in the various
departments of these big mercantile emporiums.
It matters little
whether pianos be "used," or "sample pianos," or "scratched with
in this connection.
The friends of France, and they are legion in this country, regret
to note the present trend in public life in that country.
How men
and women of culture can allow themselves to be dominated by the
rabble in a matter of this kind is incomprehensible..
It is by
It might have
been au fait in the days of the Commune, but in this enlightened
age—in the year 1903—it is an anachronism.
a diamond ring," or "roughly handled," sa that a sufficient dis-
count may be made to attract the public.
The department store
must cling to its fixed principles of drawing people through cut rate
announcements.
OME manufacturers have wisely stipulated that no prices be
named in connection with the advertising of their instru-
expression of opinions of leading dealers regarding impor-
tant trade topics, which have been appearing in The Review,
ments.
In this way they are saved a good deal of annoyance, but
the regular dealers are not studying the special cut rates of pianos
They have
as advertised by the department stores with delight nowadays. The
been interesting in that they have portrayed the individual views of
department store's zone of action in the piano line, will not be materi-
dealers regarding the adoption of methods for possible trade ad-
ally enlarged within the near future.
vancement.
houses in both Boston and Chicago try the piano experiment is there
have created a great deal of discussion in trade circles.
One of the queries submitted was, what was the most im-
portant question which the Dealers National Association could take
At least not until leading
a probability that the department store move will extend to other
States in a large sense.

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