Music Trade Review

Issue: 1903 Vol. 36 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
7VYVSIC T R K D E
REVIEW
EDWARD
LYMAN
BILL,
viously supplied by The Review representing the total output of
pianos for 1902. Our estimate for 1901 was 159,500, and the past
year 210,000.
than $300, but the increrse and the output from the high-grade fac-
tories brings the average up materially.
It is interesting to note that a number of the dealers estimate
that sixty per cent, of all the instruments sold in their respective local-
ities were under $300.
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
WALDO E. LADD
GEO. B. KELLER
There were a good many pianos retailed at less
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J. NICKLIN
v* Published Every Saturday at I Madison Avenue, New Y o r k . *
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ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
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reading matter, $75.00.
REMITTANCES, In other than currency (orm, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, JANUARY 24, t903.
In some localities there has been a tentative agreement among
some of the leading houses not to sell pianos for less than $10 down
and $6 per month. However, in those localities where such agree-
ments have been made there is an evident existing belief that all have
not lived up to the agreement in every particular.
The trouble with such price arrangements is the fact that there
are many ways in which a merchant may avoid open violation of
contract by making concessions and still rigidly maintain his price
agreement.
TELEPHONE NUHBER, 1745-EIOHTEENTH STREET.
THE
On the first Saturday of each month The Review contains In Its
ARTISTS'
"Artists' Department" all the current musical news. This Is
B
T M KIT ejected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
The directory of piano manufacturing firms and corpora
DIRECTORY
tlons found on page 31 will be of great value as a reference for
pi A N r>
n c
MANUFACTURERS
f
I HERE is an unmistakable tendency to sell pianos even of the
*
highest grade on small payments down and meagre instal-
ments.
Trade methods which in some localities were most disrep-
utable have been materially reformed, and while a great many
dealers advise us that most despicable p ractices
vogue among their competitors, it cannot be denied but that as a
EDITORIAL
whole the business is run on cleaner and more healthful lines than
heretofore.
I T is imperative that piano manufacturers who intend making an
*
are still in
Every year sees a material betterment in this partic-
ular.
exhibit at the St. Louis Exposition should arrange for space
EGARDING the outlook for the present year there is a vari-
at the earliest possible date.
ety of opinion.
J. A. Ockerson, chief of the Liberal Arts Department, remarked
while in the offices of The Review this week:
"We have received
application from a number of piano manufacturers and it would
In the Middle West and the East dealers
complain bitterly of the effect of the coal famine upon their
trade.
seem from the way applications are coming in from all quarters
There is no question but that the retail piano business has been
for space that it will be difficult later on to give exhibitors just what
hit, and hit heavily by the lack of ability of the people to procure
they desire in location and in number of square feet needed for
coal. The increased cost of this necessity and the uncertainty which
exhibition purposes.
exists almost everywhere has steadily retarded business, and this
Naturally those who make early application
unpleasant factor is liable to figure for some weeks yet.
will receive the first attention."
The matter of space is a very important one and those who
Regarding prospects for the present year, eliminating the coal
delay too long may be disappointed in the location which they may
question, all agree that there will be a material increase over last
be able to secure later on.
year.
Estimates for the present year predict an increase of from
twenty to thirty per cent.
UK ING the pas; week we have been in receipt of communi-
cations from hundreds of dealers in every part of America
I T may be stated in this connection that the retail piano ware-
express ng personal view's on matters of general trade moment.
*
rooms all over America do not contain more pianos than ordin-
Some of these are presented in another portion of this paper, and
arily are found therein at this season of the year.. In fact, many of
just now when manufacturers are making preparations for the new
them were pretty well denuded of instruments during the holiday
year they will be of exceeding interest.
They serve to show the
season, and from estimates supplied us, we are inclined to say that
views of men prominently identified with the distribution of musi-
an exact statement of the retail stocks throughout the country
cal instruments to the general public upon a variety of subjects.
would show that there were less pianos on hand in the warerooms
than there were a year ago.
O
PINIONS from leading dealers in various cities throughout
T is interesting to note that nearly all dealers affirm that there
the Union indicate that the average retail price at which
pianos have been sold during 1902 would closely approximate $300.
The increase in business over that of 1901 varies according
!
has been a decline in the sale of what we may term pianos hav-
ing an indefinite, sometimes called "stencil" origin.
to localities from twenty-five to seventy-five per cent. The average
There has been, however, an increase in the sale of instru-
from all points from which we have obtained definite information
ments not bearing the stencil of manufacturers but the names of
appears to be a trifle over thirty per cent.
dealers. These have a definite origin and are referred to in differ-
The figures of increase
as told by the dealers are in exact accordance with the figures pre- ent terms than the old-time illegitimate piano.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE 7VSVSIC TRKDE
A S the governing board of the Dealers' Association hold a meet-
^"^
ing in Buffalo this week, the time is exceedngly appropriate
REVIEW
H P H E year lias started in auspiciously.
*•
There is usually a lull
experienced during the month of January, but some manu-
to give a consensus of opinion regarding what is the most important
facturers have not noticed the customary decline and are passing
topic that this association can handle.
into the spring business with scarcely a breathing spell, running
We have propounded this question to hundreds of dealers
their establishments at full pressure.
The scarcity of coal, however, has had an injurious effect upon
in every part of America, and during the past two weeks we may
state that without question the matter of uniformity in price is
retail trade.
considered by a majority of piano merchants as the greatest ques-
ing back sales.
tion which can be handled by the National Association of Piano
turing branch of the industry, as when the dealers are fairly well
Dealers.
stocked up they will not care to have continued congestion in their
It is strange, indeed,, how the trade opinion has been trans-
formed in this particular.
We know that a few years ago a senti-
This one factor has been the dominant one in hold-
Should this continue it must affect the manufac-
warerooms, and they will not contribute to that condition in their
establishments by continuing orders at the factories unless there
ment was almost universal against the wisdom of inaugurating the
is a good heavy movement in pianos along retail lines.
one-price system. To-day, however, there is a radical change, and,
HPH ERE have been indeed few changes in the personnel of the
on the. whole, we believe that the majority of the better class of
*
travelers representing the various firms this year.
Naturally
dealers over America concede the adoption of the one price to be
every employer or salesman desires to be well represented on the
the bulwark of strength for the entire retail department.
road, and naturally again he who pays most liberally can get the
'T^HE adoption of one price and that in plain figures on all pianos
*
is making this industry conform
best men.
It is a rule so nearly universal as to be accepted with confi-
i its retail department to
rules which are operative in every other ine of trade.
This industry, as The Review has claimed for years, could not
afford to remain aloof from principles which were generally rec-
ognized by the public and the trade as being correct and calculated
dence that the oldest and best houses with wisdom accompanied
by experience and purses deep enough to buy what the judgment
dictates as the best, have influential roadmen cu their payrolls and
change most rarely.
There is where the new men have a hard time in getting a
to inspire confidence.
Years ago we urged the adoption of a one-price system, and
footing, and oftentimes untried genius is at a discount.
In this industry the requirements of piano salesmen have un-
we never have slackened in the slightest in our efforts to impress
the necessity of this course upon the piano dealers of America.
dergone a complete transformation.
Time was when the capacity
It is, therefore, peculiarly gratifying to know that the entire
for eating and drinking were large assets in the salesman's make-up.
industry is now fully aroused as to the benefits of a strictly one-
Now, courtesy, gentlemanly qualities and good appearance and an
price system.
air of responsibility are indispensable in a successful traveling sales-
There is no other question to-day which has such a vital effect
man.
upon the future of this business as a one-price system rigidly en-
I T is a fact worthy of note that the best men on the road—the
forced, for that means truth..
1
E department stores as competing factors in the retailing of
pianos do not figure largely outside of two points, and it
cannot be denied that in the cities of New York and Philadelphia
they are very important factors, but at all other points in America
men who have won distinction themselves are about lnirMI* 1
age.
Of course, there are "will-bes" among the younger men and
"has-beens" among the old ones, but the men who command trade
most successfully and best represent the employers are from thirly-
seven to sixty years of age.
the department is so far outside the breastworks that it is hardly
Men of experience, with a bearing which carries with it a
referred to save when the question is brought up by the trade
conviction in the truth of their assertions and a quality of definite-
newspapers.
ness and responsibility, win the respect of the dealer.
A
S stated in The Review last week, a defense conducted under
the auspices of the Piano Manufacturers' National Associ-
T
HE newly elected chief executive of Massachusetts is convinced
that the Massachusetts statutes relating to the organization
ation will be made in the first suit brought by Theodore P. Brown
and conduct of business corporations are not the best for modern
for alleged infringement of his patent for music rack.
business conditions.
Some consider it doubtful if a suit will ever be brought, as,
according to expert testimony Mr. Brown will have great trouble
He implies that the corporation laws of that
State have not kept pace with the expanding business.
There is evidently need for the revision of laws which apply to
However, we should say that Mr.
incorporations in Massachusetts, for many have surrendered their
Brown would expose himself to severe criticism should he fail to
charters in that State and have re-incorporated under the laws of
test the validity of his patents in court.
other States.
to establish his case in court.
He will fight, for he can
not well afford to do otherwise..
The Governor recognizes the necessity of the cor-
porate form to conduct large enterprises, but he feels that Massachu-
A number of piano manufacturers feel that they have as much
setts citizens should incorporate under the Massachusetts charter,
right to the use of this invention as Mr. Brown, and they are will-
in a legitimate business, whether it be conducted within or without
ing to defend their belief in court.
the borders of the State, and the taxation incident upon such in-
The progress of this matter will be watched with exceeding
interest.
corporation should flow into the State treasury rather than into the
coffers of other States.
,
_....;.

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