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THE 7VUJSIC TRKDE
truck painted a light pea green. The
"wagon" is primarily intended as an adver-
tisement although it can also, be used for the
delivery of pianos. The entire equipage—
horse and all—cost $1,000 and is seen and
marveled at by thousands of people daily on
Boston's principal thoroughfares. The driver
is L. C. Gray, whose name belies his color,
which is a much more sombre shade. Driver
Gray is seen along the streets of Boston and
its environs with "Ward's Wagon" from 8
a. m. to 4 p. m. each day, and, whenever he
stops, he is besieged with questions regard-
ing his strange chariot and its enterprising
owner, C. C. Ward, dealer, of No. 249 Co-
lumbus avenue.
Mr. Ward is the retail agent here of the
Needham & Bailey pianos, manufactured by
that concern in this city, and he hit upon this
novel method of advertising them. The mon-
ster "dummy" Needham & Bailey piano on
the truck is 9 feet 10 inches long, 7 feet 2
inches high and 4 feet 7 inches wide. Its
proportions are exactly the same as those of
a "really truly" Needham & Bailey instru-
ment, as it is furnished with a set of the Nor-
ris Patent Noiseless Piano Pedals—also pro-
portionately large—which were cast from a
pattern made expressly for the purpose by
the manufacturer, Albert F. Norris, of this
city. Through the door in one side of the
giant piano a real piano can easily be thrust
inside and still room would be left for a man
to creep in and take a comfortable snooze
in the keybed. This door closes with a lock
and key.
THE HARDMAN IN BROOKLYN.
The illustration represents the interior of
the new Hardman warerooms, 522-524 Ful-
ton street, Brooklyn, on the main floor. It
is a magnificently equipped and decorated
apartment, quite in keeping with the prestige
of the Hardman firm. As noted in The
ing. The fittings and furniture equipment
are in antique style, unique and very becom-
ing. The exhibit of pianos includes special
art designs in Hardman grands and uprights,
in white mahogany, marquetry and figured
woods. One splendid example of the Hard-
On the music desk of the piano appears the Review of recent date, the new Hardman
legend "Ward, 249 Columbus Ave." in large establishment was, after weeks of preparation,
gold letters. The words "Needham & Bailey opened for business on April 25, the event
Pianos" appear on detached arches at either being marked by a reception during the day
side of the truck. On both sides of the driv- and evening.
er's seat one reads: "Ward's Piano Ware-
The Hardman building, six stories in
rooms, 249 Columbus Ave." and the magic
height,
is the full width of two city lots, oc-
words "Ward, 249 Columbus Ave." are seen
cupid
entirely
by the firm except on the main
on the back of the piano which is shellacked
floor,
the
whole
width of which floor will be
in the most approved style and equally as
made
available
very
shortly. The show win-
well finished as the front. All the lettering
dow
is
one
of
the
finest
in the city. At an
is gold shaded with red.
A. description of "Ward's Wagon" would early date will be inserted, in place of two
be incomplete without one of the horses smaller panes of plate glass, one large sheet,
which draws it. Thisjiandsome animal is 16
hands high and weighs 1,500 pounds. He measuring 13^ by 133^ feet. It will be the
wears a red plume, a set of chime bells and biggest single sheet of plate glass in Brook-
an air of conscious superiority which, collec- lyn. Everything possible has been done to
tively, attract universal attention and ad- make the exterior and interior attractive and
miration. Mr. Ward has been highly com-
plimented by piano men on his really note- becoming,. An artistic canopy of glass, with
worthy advertising device which he has electric light attachments, reaches from the
found to be a paying investment.
curb to the doorway. The window is also
fitted with electric bulbs, so arranged as to
B. F. WOOD OFF FOR LONDON.
give the maximum of advantage for exhibi-
[Special to The Review.]
tion
of the Hardman instruments each even-
Boston, Mass., May 5, 1903.
B. F. Wood, of the B. F. Wood Music Co., ing.
publishers, this 4f city, sails for Liverpool,
The ground floor, used as a reception room,
England, on Saturday morning in the steam-
ship "Devonian," of the Leyland Line. From forms a picture worth traveling many miles
Liverpool Mr. Wood will go to London, to see. Along the walls, on an appropriate
where he will make his headquarters and background of green, are many burnt-wood
whence he will visit various important cities panels, rectangular in shape, presenting in
on the European Continent. He is expected
back in Boston by July 1. Mr. C. C. Dur- perfect proportions and with great clearness,
gin, of this concern, recently returned to a series of scenes from the lives of great mas-
Boston from a business trip to California.
ters of music. Other decorations are in keep-
man grand, Louis XV. art finish, gold trim-
mings, is on exhibition in the window.. The
electric light and general color effects are
decidedly pleasing and effective.
The second floor, decorated in red, con-
tains a large and very choice showing of
Hardman pianos. Harrington and Madelon
pianos occupy the third floor, completed in
light green and yellow. The fourth, fifth
and sixth floors are set apart for exchange
and other instruments. Each floor, contain-
ing 3,200 square feet of available space
formed a distinct and original artistic study.
Neither pains nor expense have been spared
to make the Hardman emporium in Brook-
lyn really an "art centre." The Brooklyn
opening was the outcome of a growing Hard-
man business in Kings and Queens coun-
ties, and a desire on the part of the firm to
recognize in a substantial way the just claims
of the City of Churches for consideration
as a seat of musical culture and refinement.
Under the careful supervision of Alfred Peck,
of the firm, and managed by J. C, Franke, a
thoroughly competent and faithful Hardman
enthusiast from the headquarters of the firm
in New York City, supported by an able staff
of experienced salesmen, the future of the
Hardman Brooklyn headquarters is assured.
LESTER PIANOS
Upright and Grand.
High Grade, Great Durability, Fine Tonal Quality,
The Price is Right
In consequence of some changes in the
Crown retail warerooms, a special sale has
been going on.
Factories: LESTER, PA.
Offices: J3O8 Chestnut St., PHILADELPHIA, PA.