Music Trade Review

Issue: 1903 Vol. 36 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
7VT\JSIC T R H D E
REVIEW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
be in line to reap all the benefits that accrue, and not the men out-
side who seek to belittle it, and who lend nothing toward the fur-
therance of its aims.
T \ TE do not know that there will be any scramble or heated con-
* "
certainly the organization is acting properly when the nominations
for the office of President and other leading offices are made in the
open meeting.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF ;
THOS. CAMPBELL-COPELAND
GEO. B. KEI/LER
W. MURDOCH LIND
test for the principal offices of the National Association, but
This course will certainly do away with the plan of rotation in
EMILIE FRANCES BAUER
GEO. W. QUER1PEL,
A. J. NICKLIN
* Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount la allowed. Advertising Pages $50.00 ; opposlt*
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
office, and it will, perhaps, create a little friendly rivalry for lead-
ing positions now and then, thus adding to Association interest.
The President, too, has greater power under the new constitu-
tion, for he has the appointment of his own cabinet—that is, the
executive committee.
The members of the nominating committee, as well, are elected
on a common ballot, so as far as the new officers of the manufac-
turers' association is concerned, none of us know absolutely who
NEW YORK, MAY 2, J903.
they will be until after the election is over.
TBLEPHONE Nll/IBER, I745-E1QHTEENTH STREET.
This, after all, is much better than the old way, and the new
THE
On the first Saturday of each month The Review contains in Its
ARTISTS'
"Artists' Department" all the current musical news. This is
•* ' \ ~
effected without In any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora
r\e B i i u n
tlons found on page ftT will be of great value as a reference for
MANUFACTURERS balers and others.
constitution and by-laws shows that the men who arranged it have
made rules regulating the Association's actions which are in entire
harmony with other up-to-date organizations.
\ \ WESTERN dealers hustle hard for trade, and their hustling is
V »
generously rewarded. During a chat, Henry Eilers remarked
while in The Review offices, that less than a half dozen years ago
EDITORIAL
he began business in Portland in a store for which he paid $40 a
T ^ H E Convention of manufacturers and deakrs which occurs
month rental.
this month in Buffalo promises to he in many respects the
To use that expressive Western term, he hustled, and he tells
nust interesting gathering of music trade men which has ever
us he controls to-day three superb piano stores located in three im-
occuired upon this continent.
portant cities, trades over a territory fifteen miles in length, and
*
Certainly there will be lively times in Buffalo during Convention
week when the piano men gather six hundred strong.
The manu-
that he intends this year to market more than thirty-five hundred
pianos.
But Mr. Eilers added:
facturers' organization has, notwithstanding the repeated attacks
"Our trade is harder to get than your
made upon it from a disreputable source, augmented steadily in
Eastern trade, at least I am so convinced by my observations in this
membership, and not alone in membership—because mere numbers
part of the country."
This young man who has built up such a remarkable business
do not count for everything—but it has ad v'anced in working ca-
pacity and has developed a concrete strength which it did not pos-
sess a year ago.
in the West stated that advertising had been a large factor in his
success. He added: "We have traced sales from advertising placed
in one San Erancisco paper to the Black Hills of Dakota."
1 \ 7HILE there have been some withdrawals during the past year,
* *
there also have been substantial accessions which have out-
numbered the resignations, and there is every evidence that the man-
In the case of Mr. Eilers this vast business did not come to
him easily, but he has built it up through prodigious efforts and
never-ceasing toiL
ufacturers' organization has not only come to stay, but it will play
a more important part than ever before in trade affairs.
Even those who have remained aloof from participation in Asso-
ciation work have not hesitated to profit in a measure by its influ-
ence, and it is said that a number of non-association members will
have business headquarters in Buffalo during Convention week.
Such an attitude seems in direct contradiction to the statement that
the Association is worthless and amounts to nothing in its influence.
A READER of The Review writes: "I am glad that you make
**•
the statement that some people do not know what it costs
to manufacture pianos."
Well, it is a fact, is it not?
We may say that the recent collapse of a music trade institu-
tion was predicted a short time before it occurred by a well-known
gentleman who was visiting this office—an expert figurer, by the
way—who remarked that that firm could not live and sell pianos at
O U R E L Y one point which it accomplishes in bringing members
^
such prices.
of the trade together is not overlooked by outsiders on account
He was correct. The concern succumbed, and there are others
of the business opportunities which it offers. Now, the men who are
that are treading on that same dangerous ground of not knowing
active workers in Association matters and are instrumental in con-
what it costs to produce.
tributing to the growing strength of the organization should
younger and inexperienced firms in order that they may get a foot-
Price cuts are invariably made by the
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE 7Vt\JSIC TRKDE
REVIEW
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ing, but it is the kind of a footing that doesn't hold, for it is on a
ft /I ANY a piano man deludes himself with the idea that he is
mighty slippery foundation.
* " *
Now, during such times as these, man-
ufacturers should do business at a profit.
If not now, when, in the
making money when really he hasn't figured out the actual
cost of selling pianos.
It may be that a system could be put in vogue by which changes
name of common sense, can they ?
1 N our opinion, the power, the importance of any newspaper does
could be made in the store, so that a material attractiveness would
*
greatly enhance the possibilities of sales-making.
not depend wholly upon the editor.
The readers have a great
Put in adoption a system so that piano stocks are most attrac-
deal to say and are a vast influence either for or against the ad-
tively displayed.
vance of a paper.
Now, it is a poor system that will keep them huddled together
The greatest newspaper is the one that has the greatest num-
ber of thinking rea'ders. A paper must be strong to interest them,
but they also strengthen it by their support and their opinions, for
public opinion is the great impelling force in all lines.
As a newspaper's real power lies with its readers, naturally
like a flock of hungry ducks and dust-covered so that they look as
if they had been take.n overland on a long journey when the dust
storms were in order.
A
SYSTEM which keeps a stock attractively displayed and in
we are gratified at the influence which this paper exercises in all
**
perfect condition, free from dust and in splendid form for
sections of the country.
exhibition purposes is a pretty good system to have.
We have believed for years that a paper
should not alone be a mere chronicler of news, but it should be a
Now, how many piano merchants of the smaller calibre are
leader in thought, in ideas, in suggestions, and form the great
running their stores on the same watchful lines adopted by the big
educational power for the good of the industry.
establishments?
We have tried
in our humble way to live up to our beliefs and are gratified at the
A limited number, we believe; yet there is no reason why the
many letters which we have received from prominent dealers who
smaller merchant should not know as much about his business every
warmly endorsed the policy of this paper.
day as does the head of an immense establishment whose supervision
Their encouragement
is indeed stimulating.
We have believed that The Review was right, but we were
is exerted by means of the reports that are put into his hands by
the heads of the various departments.
Constant figuring is essential if the best results are to be
not aware that a large proportion of our constituency were en-
tirely in harmony with us upon this subject,.
Some of the opinions we have reproduced, not in the spirit of
weakness, or boastfulness, but to emphasize the fact that The Re-
reached. Without frequent observation of gauges and signals the en-
gineer is liable to find himself grievously behind time when the
train rolls into the depot.
Now, a system is desirable which brightens up every department
view has in its work the hearty support of the successful, indus-
trious, sober and thinking element of the industry.
H P H E awarding of damages against a labor union for loss result-
of the business, for under such circumstances, a business is in line
to reap all of the successes to which it is entitled.
HE old idea of merchandising was to buy goods as low as possi-
V t , creates a precedent which is likely to have a far-reaching effect.
T
The verdict is in line with the decision rendered in England some
were kept in stock before selling did not make any difference; the
weeks ago, by which a labor union was held liable for financial loss
merchant felt that the goods in his store were equivalent to so much
resulting from a strike.
money. To-day the conditions are entirely changed. The less mer-
*
ing from a strike, as was done recently by a jury in Rutland,
ble and sell them at the best prices obtainable. How long they
It has not yet been ascertained whether execution may be levied
chandise the average storekeeper has beyond what is necessary to
upon the property of individual members, as well as upon the union
fill the immediate wants of his customers the better, the reserve
as a body. There can be no question, however, that the decision will
stock is reduced to a minimum.
act as a deterrent to the intimidation of non-union men and the
Talk with the great department store chiefs and they will tell
destruction of property which have hitherto been such prominent
you that no matter what a thing costs it must be sold, as it is not
features of the majority of strikes.
modern merchandising to carry any kind of stock for a long time.
YSTEM is the secret of many a substantial business success now-
adays, and some of the most successful men in this industry
have been sticklers on system.
Look at the great houses of Kimball and Lyon & Healy in Chi-
cago, and observe with what care and precision all their business is
handled—the correctness of system which prevails in every depart-
ment!
Now, no matter whether a store be large or small, system is
an absolute necessity to complete success.
Time is money, whether it be the time of employer, of a single
salesman, or of help whose numbers run into scores.
W
H I L E pianos are less apt to get out of date than any other
manufactured product in the country, yet instruments do
not improve lying about warerooms, and pianos that are lagging
should be brought out and served up to the public in some attractive
way.
We do not believe in indiscriminate price-cutting, but there arc
always attractive ways in which slow-selling stock may be moved.
The average piano man whose quantity of sales is somewhat lim-
ited runs a risk of having an apoplectic fit every time he puts the
knife into the slow-moving stock.
Now, slow-moving pianos can be sold just the same as any other
No matter how small a business a piano merchant may be doing,
manufactured line when the proper motive power is placed behind
he should seek every possible means of saving time and effort—put
them, and it is a pretty good system that brings out the slow stock
in force a system that is thorough-going and by which the profits
and sends it to the front, where it is bound to be moved.
on all sales are summed up in dear and concise terms.
Don't you think so?

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