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Music
THE
be accorded it.
Rooms must be fitted up for the display of the
*
to buy something about which they know nothing, and it is said
to-day that "undigested" industrials offered by Mr. Morgan, about
piano players, and specialists must be placed in charge.
P*)IANO players are helpful to the general piano business.
1
TRKDE REVIEW
They
stimulate interest in pianos, and people who are not players,
which no itemized statements appear in public print, run into fig-
ures that are positively staggering to the ordinary minds.
When
whose attention is properly drawn to them will become interested,
the steel trust sets such an example of publicity it might well be
and pianos which have hitherto been unused save by an occasional
emulated by lesser organizations, that is, if they are sound. Pub-
visitor are now called into daily service by some member of a non-
licity will grow in trust matters, and, moreover, they will be forced
piano playing family.
by public opinion as well as by law to show to the public itemized
This new factor in the industry is proving helpful in every
statements of their affairs.
way to the piano business, and if intelligently handled means splen-
IGHTY years of piano-making!
did direct returns to piano merchants.
There are few firms in the
old world that have covered such a span of time, and none
By all means do not overlook the advantage of piano players.
There are some excellent players on the market, and there are
in America save the house of Chickering, which has just celebrated
its eightieth anniversary.
• some coming on the stage all the time, but there are also a good
many dealers, and it is not at all times an easy thing to get just
What a marvelous change in the complexion of the industry
since the establishment of this famous old institution!
what is most desirable in the line of agencies for piano players.
Every dealer should look to it that lie has a proper representation
The anniversary exercises which occurred in Chickering Hall
in Boston are referred to elsewhere in this issue.
in this line.
A SUBSCRIBER asks: "Why is it there are no signed articles
**
n ) I A N O merchants in the West have reason for being jubilant
*
in The Review ?"
The newspaper which properly exercises its functions and
realizes its responsibilities is always impersonal and is impartial
This newspaper is a composite, the result of many minds work-
If each article were signed, this
common impersonality would be broken up.
The personality of
the editors of each of the various departments of the paper fuses
the work of the individual writers.
All copy for the paper must be edited so that certain uniform-
ities of treatment may be assured.
Like the instruments of an
orchestra, each does his own part, but all must be in tune.
In our
opinion it is better for the writers, as it is better for the paper,
to preserve the impersonal nature of its articles.
We are in the
world not to play star parts, but to co-operate and harmonize with
and to be helped by each other.
Everything now indicates the most enormous wheat yield which
this country has ever enjoyed.
The Government experts now figure a yield of 520,000,000
in a broad sense and judicial as well.
ing towards one common end.
over the rich promise which the future holds for them.
On a well ordered newspaper
this co-operation is reduced to an exact science, and each man,
bushels of that great staple. This, compared with the crop of last
year, which was 362,000,000, shows what a great excess this year
presents over that of 1902, and in fact over all previous years.
The high-water mark of production will be reached evidently this
year in the wheat-growing States.
Now, all this means much for the business interests of the
country, for the real prosperity of the nation depends upon its agri-
culture and mines.
With every assurance of such an enormous yield, and with
good prices, there is no reason for entertaining anything but the
most optimistic plans as to future business.
One can bank on wheat with a reasonable degree of certainty,
and the outlook for the piano business is in every respect pleasing.
though he may lose a little occasional glory, has his general level
N TO well-posted man can question the value of trade publications
raised by the success and standing of the journal with which he
*•
is connected.
Every one on The Review staff takes a pride in
in selecting trade publications should exercise the same discern-
producing good work and the work of all is fused in the paper
ment used in selecting stock, or materials of any kind which enter
which we are producing.
into his product.
NIE
O
as a useful adjunct to a manufacturing enterprise but a man
There are papers which have an extremely limited circulation
of America's greatest manufacturers remarked to The
Review this week:
"We thought that our business was of
considerable magnitude, and it is, but when I turned to the report
i \f the Steel Trust I realized how small we are in comparison with
Such publications are not entitled to
the consideration that reputable, cleanly, widely circulated publi-
cations should receive.
There is just as much difference between
trade publications as there is between individuals, and our ener-
that gigantic aggregation."
True; and the annual statement made by this greatest of all
the world's organizations, to our minds, reflects direct credit upon
President Roosevelt, who strenuously urged publicity for the trusts.
Now, the Steel Trust comes squarely out with the clean-cut
statement of its affairs.
and often less influence.
That is the kind of publicity which is
gies have been bent upon the development of an enterprise which
should command the support of the trade on account of the value
which it renders.
HE "Reliance" was launched last week, and while the yacht-
T
ing enthusiasts have their new "Reliance," we have our "Old
only approached by one other great American organization, and
Reliable," which has won in many a hard fought piano contest, and
that is the Pennsylvania Railroad.
All other industrial organ-
it is as tenacious of life as when it began to score victories. The
izations which are desirous of selling stock to the public make
"Old Reliable" Steck will be an active factor when the "new Re-
no such public statement of their affairs.
liance" shall have become but a memory.
The people are asked