Music Trade Review

Issue: 1903 Vol. 36 N. 16

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
V O L XXXVI. N o . 16
Published Every Saturday by Edward Lyman Bill at l Madison Avenue, New York, April 18.1903.
TRADE IN MILWAUKEE.
Business Conditions Improved Since April Came in
—The President's Reception by the Press Club
— New Enterprise in Sheboygan.
[Special to The Review.]
Milwaukee, Wis., April 13, 1903.
Trade up to April 1 in this city has been
unsatisfactory in a good many ways, both
in volume and in quality, but since the ad-
vent of April conditions have materially im-
proved, and all the dealers whom I have
seen speak confidently of the trade for the
next two months.

*

*

*
*

When President Roosevelt visited this city
he was warmly received by newspaper men.
He is liked out here in this part of the
country.
The way in which President Roosevelt en-
tered into the spirit of the occasion at the
brief reception tendered him by the Milwau-
kee Press Club during his recent visit to our
city was characteristic of the man, and the
entertainment provided was quite as charac-
teristic of that organization of good fellow-
ship among the newspaper men. As the
President entered the rooms of the club, the
members broks out into the club yell, amend-
ed for the occasion:
Press Club once, Press Club twice,
Katzen jammer, cats and mice.
Are we it? Well, I should smile;
We've been it for a
of a while.
Roosevelt once, Roosevelt twice,
Katzen jammer, cats and mice.
Is he it? Well, I should smile.
He's been it for a
of a while.
The President laid back his head and
laughed heartily. "That last line," he said,
"was only a guarantee of good faith and not
necessarily for publication," making use of
the well-worn and favorite expression of pub-
lic men when being interviewed. He again
laughed so heartily that the whole room was
filled with outbursts of merriment for several
minutes and all formality was off at once.

* * * " * * * •
Wisconsin, a State which has hitherto been
without piano factories, can, within a short
time, boast of two. The Smith & Barnes
plant, which is located within a twelve min-
utes run on an electric car from the Plank-
ington Hotel, will soon be turning out the
popular Smith & P»arnes pianos, and the other
factory will be at Sheboygan, a town which
is only a short distance from this city.
Arthur J. King, who is back of the She-
boygan enterprise, has just been East arrang-
ing for his supplies. He is going to start
right in manufacturing.
He was formerly in the piano business in
Chicago, and has a good knowledge of trade
necessities.
I do not know whether he will stencil the
name Sheboygan on his piano or not, or by
just what name it will be known. He might
take the name Morgan, as I understand there
is a man named Morgan among the stock-
holders.
Now "Morgan of Sheboygan" would be
a hummer, would it not?
BEHR IN THE SOUTH.
The development of business among Behr
Bros. & Co. agents in the Southern States
is one of the most conspicuous features of
the firm's progress. In Virginia alone the
advance of the Behr piano under the aus-
pices of the Hobbie Co., Roanoke, has been
truly remarkable. The Behr piano is now
installed in the homes of many distinguished
Virginians. It can be found in use and well
liked at Salem, Crewe, Pulaski, Lynchburg,
Natural Bridge, Christiansburg, Abingdon,
Cedar Bluff, Bluefield, Pocahontas, Vinton,
Radford, Lewisburg, Daleville, and in many
other cities and towns.
The standing of the Behr piano in all sec-
tions of the country to-day proves the truth-
fulness of the following sentences, which ap-
pear in one of the most recent of the Behr
publications: "The Behr Bros. & Co. piano
is an artistic production in the true sense of
the word. Its present high standard of ex-
cellence has been reached because its makers
from the beginning set themselves a high
ideal, and resolutely and persistently worked
to attain for it the position it occupies to-
day in the very front rank of highest grade
instruments."
IN THE STRAITS CITY.
[Special to The Review.]
Detroit, Mich., April 14, 1903.
Detroit trade is looking up materially and
local dealers anticipate a lively spring trade.
Grinnell Bros., who have branches all over
Michigan, report an unusually large demand
for Steinway pianos.
Schwankovsky has been selling a good
many Knabe and Vose pianos of late, while
the S. E. Clark Co. report some good sales
in the A. B. Chase product. Braton S. Chase
was over here last week accompanied by
Mrs. Chase, and was interviewed by a re-
porter on the News. He was very enthusi-
astic about the trade outlook for the present
year. He said:
"We have never sold so many pianos as
we have this year. The piano is no longer
a luxury. You can find one in almost any
$2.00 PER YBAR.
SINGLE COPIES, 10 CENTS
workingman's home. American pianos are
the best in the world and Europe is out of the
running as far as our line of business goes.
The present prosperous times are only a nat-
ural growth. While prosperity came sud-
denly, it is here to stay. We may have a
little slump in the business, but nothing like
the panic of the early nineties."
RECENT VIEWS OF BUSH.
Chatting of trade conditions, W. L. Bush
said: "We are getting very encouraging
letters from dealers in many sections of the
country, although there are a few who write
us that they do not believe that trade is go-
ing to keep up as it has been and are look-
ing for a very decided slump in the near
future, but, in reply to a special letter of in-
quiry that we have sent out to a great many
dealers in various sections of the country,
we find that the great majority of them are
looking for a continuance of the prosperous
times and abnormal volume of business that
has prevailed during the past two or three
years, and there is nothing that will do more
to maintain that condition than through the
majority of the business men of the country
feeling confident that the prosperous condi-
tions are to be maintained and so express-
ing themselves upon every possible occasion.
It keeps up the spirit of buoyancy and has a
much more beneficial effect upon the business
conditions than the wail of the chronic grum-
bler, kicker and pessimist."
SOME LINDEMAN CLAIMS.
"One of the oldest in America"—"One of
the best"—"Individuality"—"Attractiveness"
—"Correct architectural style"—"Beauty of
case"—"Rich, full, pure tone"—those points,
made in the latest published announcement
of the Lindeman & Sone Piano Co., of which
L. W. P. Norris is president, combine to
make a strong legitimate claim in behalf of
the Lindeman & Sons piano. As the number
of orders from the Lindeman & Sons agents
continues to increase steadily, it is evident
that the claim is acknowledged. M. E. Marks,
Lindeman & Sons traveler, who returned on
Saturday from a six weeks trip, received
many orders and established several new
agencies.
The Aeolian Co. will shortly commence
the erection of another large factory build-
ing at Aeolian, N. J., which will adjoin the
present immense plant of the company at
that place.
Charles Case, Jr., will open up a new mu-
sic store on Main street, Lockport, N. Y., in
a couple of weeks.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRRDE
REVIEW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J . B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
QEO. B. KELLER
A. J. NICKLTN
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
* Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00 ; opposlt*
reading matter, $75.00.
REMITTANCES! in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, APRIL J8,1903.
TELEPHONE NliriBER. I745-EI0HTEENTH STREET.
TH E
On the first Saturday of each month The Review contains in its
ARTISTS'
"Artists'* Department" all the current musical news. This is
Mr-Mi- en * ec t e d without In any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. Jt has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora
nr PIANO
tlons found on page 27 will be of great value as a reference for
MANUFACTURERS ^ l e r s and others.
EDITORIAL
E frequently hear the expression as applied to especial
branches of manufacture "that is a trade secret." All
lines of business, especially those whose primary stages involve
assistance from the mechanical arts, have their trade secrets; their
place is in the administrative department, and although this com-
mercial arcanum is well guarded, important secrets occasionally
find egress through closed doors.
Jn common with other businesses depending upon the process
of uniting a number of articles purchased separately into a com-
plete whole, piano manufacturing is complicated.
It is an intricate process involving matters of detail which are
thoroughly vexing to a degree frequently, and subjected to a mul-
titude of capricious whims influenced by a variety of styles.
We could name some men to-day who have not as yet thor-
oughly solved the actual cost of production. We think the ques-
tion of cost is a hazy one, and they have been selling goods at
W
considerably less than some of their neighbors believe that it costs
them to produce.
Such work can only have one end. It is a question of length
of purse to stand the strain. There are many expenses, too, which
are involved in piano-making which do not figure in the material
and labor bills. There are continual expenses which frequently
bring the cost of piano-making up higher tban some figure upon.
The cost is still "a trade secret" with some.
OTWITHSTANDING all reports to the contrary it seems
that Macy proposes to rigidly adhere to the cash system in
selling pianos. In its advertisement this concern denounces the
instalment plan of piano selling as follows:
"The long-drawn, interminable, troublesome and extravagant
N
policy of instalment buying is a bane to thousands of homes. The
things secured in that way frequently develop into burdens instead
of pleasures.
"Broadly speaking, we advise no one to buy a piano until it.
can be paid for. Be its real owner when it is placed beneath your
roof."
Macy's advertised prices are from $124.96 to $174.98.
These are cash prices for Strauss pianos.
Now, it would be contrary to facts as borne out by piano his-
tory for any institution selling pianos regularly at those prices
and on a strictly cash basis to develop a great piano business.
As a matter of fact the people who can afford to pay cash will
invariably buy higher priced instruments, and it is only by selling
on the instalment plan that thousands of pianos are purchased by
people of moderate means, who are interested in what Macy terms
an "obsolete expediency."
W
HEN one sells pianos in a variety of grades it must be on
the instalment basis if a large volume of business is ex-
pected.
We do not know of an institution in this great big country of
ours which has developed a satisfactory business in the piano line
solely on the cash basis. While it pays to emphasize the importance
of cash, yet to confine piano retailing to strictly cash sales means a
contraction of business instead of expansion.
We do not believe in the dollar down and a dollar a week plan.
The class of people who will be attracted specially by such prices
are those who are more than liable to become delinquent in their
payments.
There is a department store in New York which has made a
specialty of that line of piano business for years, and it is said
that they have more than a half million of dollars locked up in time
sales of this character, and that it is the hardest kind of work to
secure anything approaching prompt payments from the line of
customers who have been attracted by their alluring announcements.
OWEVER, all of the advertising which the department stores
in New York have been doing has been, in a measure, help-
ful to the general piano business, for it has called the attention of
thousands of people to the necessity of owning pianos, and all of
these purchasers have not gravitated to the department stores.
They have rather sought in hundreds of cases the regular piano
H
warerooms.
The more pianos are talked of in public print, the better it is
for piano merchants everywhere, and all advertising which is done
on a large scale has a stimulating effect upon the local trade.
N'E dealer in referring to a recent editorial in The Review
urging dealers to give special attention to piano players,
writes: "I never realized what there was in the player business
until I gave it proper space, time and attention. Previous to that
I had handled them in what you term an indifferent manner, and
with indifferent results. Now, by specializing, I am doing a splen-
did business with the players."
There is no question regarding the monetary returns in hand-
ling piano players, and in order to make this a splendidly paying
department of the business it is necessary that special treatment
O

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