Music Trade Review

Issue: 1903 Vol. 36 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
RMFW
flUJIC T^ADE
V O L XXXVI. N o . 15.
Published Every Saturday by Edward Lyman Bill at l Midison Avenue, New York, April 11.1903.
THE CONVENTION AT BUFFALO.
LESH MUSIC CO. OUT OF BUSINESS.
Committees Appointed by the National Piano Man- Sell Their Stock to the Segerstrom Co. of Minne-
ufacturers Association to Supervise Arrange-
apolis—Sale of a $7,500 Aeolian Organ—
ments For Convention Week.
Experiences of G. W. Torgerson — Elmer Brooks
Undergoes Operation—The Value of Small
The National Piano Manufacturers' Asso-
vs. Large Ads.
ciation has announced through its secretary
[Special to The Review.]
the names of the gentlemen who compose
Minneapolis and St. Paul, April 6, 1903.
the various committees who will supervise
The Lesh Music Co., of St. Paul, have
all arrangements for the convention in Buf-
gone out of business. There was no fail-
falo next May. We present them herewith:
ure in the strict sense of the word, it being
GENERAL COMMITTEE OF ARRANGEMENTS.
deemed the best policy to close the doors.
Chairman : Chas. H. Parsons.
The company had been in existence for
H. Paul Mehlin,
Henry F. Miller,
about four years. J. H. Lesh, who was at
Wm. E. Whcelock,
J. R. Mason,
its head, also conducted a store at La Crosse,
Fred. Pi Stieff,
John D. Pease,
Wis.
Chase Bros, pianos were carried and
Geo. P. Bent,
Daniel F. Treacy,
the stock on hand, consisting of about five
Alfred L. Peck,
^
Handel Pond,
carloads, was secured by the Segerstrom
Calvin Whitney,
W. L. Bush,
Piano Co., of Minneapolis. Mr. Segerstrom
A. H. Fischer,
Geo. F. Blake,
is conducting a special sale of these instru-
E. S. Conway,
Chas. Jacob,
ments this week.
Chas. H. Eddy.
*
*
*
*
*
*
*
*
The
Metropolitan
Music
Co.
made
a sale
BANQUET AND INVITATION COMMITTEE.
last
week
of
$7,500
self-playing
Aeolian
or-
Chairman: A. H. Fischer.
gan.
This
is
the
first
instrument
of
the
kind
J. R. Mason,
Alfred L. Peck,
sold in Minneapolis, D. F. Cordingly, a rep-
Daniel F. Treacy.
resentative of the factory, coming here to
SPEAKERS' COMMITTEE.
complete the negotiations. The purchaser
Chairman: H. Paul Mehlin.
was Dr. W. A. Jones of 307 Ridgewood
E. S. Conway,
Wm. Dalliba Dutton.
avenue. The Aeolian self-playing organ was
placed on exhibition in the Metropolitan
PRESS COMMITTEE.
Chairman : John D. Pease.
salesrooms only recently.
*
*
*
*
*
*
*
*
Chas. Jacob,
W. L. Bush.
The
small
dealer
usually
has
a
pretty
RECEPTION COMMITTEE.
hard
row
to
hoe.
This
has
been
emphasized
Chairman: Wm. Dalliba Dutton.
in the case of G. W. Torgerson, of Sixth
H. Piui Mehlin,
F. H. Owen,
street. But Mr. Torgerson has shown him-
Geo. P. Bent,
Geo. A. Miller,
self a hustler of the first water, as the bigger
Wm. E. Wheelock,
A. S. Bond,
dealers
who have "butted" into him are now
E. H. Story,
Fred. P. Stieff,
ready
to
admit.
Dawson J. Blackmore
E. S. Conway,
When
a man is compelled to make a sale
W. B. Price,
Calvin Whitney,
of
the
same
piano twice he has to bring some
John D. Pease,
J. Harry Estey,
pretty
strong
arguments to bear to accom-
T. Tasso Fischer,
W. H. Poole,
plish
that
result
but tnis Torgerson has done
Geo. A. Gibson,
Wm. Burgess,
in
more
than
one
instance of late. He has
Henry F. Miller.
been forced to do this because of the treat-
LANDO FAILS.
ment he has received at the hands of sales-
George Lando, dealer in phonograph sup- men of other concerns who have stepped in
plies at No. 451 Grand street, has filed a after he had already made a sale and by a
petition in bankruptcy; liabilities, $4,421; little "knocking" succeeded in inducing the
assets, $524, consisting of stock, $284, and purchaser to make the purchase from their
accounts, $240. He has been in business house. It is due to the managers of the
other houses to say, however, that they have
since 1897.
not countenanced such proceedings; but at
PROF. LE MARE IN CHARGE.
the same time it has not made Torgerson's
Prof. H. L. Le Mare has taken charge of lot any easier. He has compelled recogni-
Hollenberg's music house in Pine Bluff, Ark. tion for himself in the piano field by the force
He will be assisted by his son. Prof. Le of his personality, and by the strong argu-
Mare is a musician of exceptional ability ment he .can bring to bear that with less ex-
pense he can sell high-grade instruments at
and a business man of note.
a less cost.
$2.00 PBR YEAR
SINGLE COPIES, 10 CENTS
Elmer Brooks, of the Brooks-Evans Piano
Co., underwent an operation for appendicitis
in the hospital last week. He came down
town the first of last week for one day, but
was compelled to give up. He stood up
very well under the ordeal and is reported
as doing very nicely to-day and on the road
to recovery.
*
• ' *
*
*
»
*
*
H. C. Hendrickson, of the Segerstrom
Piano Co., returned yesterday from a two
weeks' trip through the northern part of the
State. He reports business conditions as
very satisfactory, having placed several in-
struments while away.
*
*
*
*
*
*
*
*
The Metropolitan Music Co. have changed
their tactics in the advertising field. For a
number of years the policy was followed of
carrying a small "ad." in the daily papers
nearly every day using only a larger space
on special occasions. The company now ad-
vertise only once a week, sometimes twice,
and use a much larger space. Mr. Anderson
tells me he has noticed more direct benefits
from this style of advertising.
*
*
*
*
*
*
*
*
Trade opened up a little better last week
on account of the mild spring weather we
have been enjoying in this section. The
dealers all look for an active business during
the next few months.
KOHLER & CAMPBELL ENLARGE.
New Factory to be Built For the Pianista Piano
Player—A Large and Commodious Structure.
Kohler & Campbell, the well-known piano
manufacturers of this city, have just filed
plans with the Building Department for a
new factory, 75 x 100, four stories in height,
which will be erected in the rear of their
present factory on Fiftieth street. This new
building will be used exclusively for the
construction of the Pianista piano players.
The factory will be solidly built, mill con-
struction and will be equipped with all of
the latest mechanical devices.
Kohler & Campbell propose to push ener-
getically the manufacture of piano players.
Their instruments have already attracted the
attention of well-known dealers, and with
the energy behind the enterprise which Koh-
ler & Campbell will place, it is but fair to
assume that this branch of their business
will within the near future assume command-
ing proportions.
WILL DINE WEDNESDAY NIGHT.
The New York piano Manufacturers' As-
soication will hold its annual informal din-
ner on Wednesday, April 15, at the Murray
Hill Hotel at 6:36.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRKDB
KEVHW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
GEO. B. KELLER
A. J. NICKLTN
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
* Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages f 50.00 ; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, APRIL H, 1903.
TELEPHONE NUHBER, 1745-EIOHTEENTH STREET.
On the first Saturday of each month The Review contains in its
THE
"Artists' Department" all the current musical news. This is
ARTISTS'
nr-DKo-ru
effected without in any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. Jt has a special circulation, and
therefore augments materially the value of The Review to advertisers.
DIRECTORY
The directory of piano manufacturing firms and corpora
tlons found on page 27 will be of great value as a reference for
MANUFACTURERS
d
l
d
th
EDITORIAL
IV T OW that piano players have assumed such prominence in the
* ^ musical output of the country, it is interesting to know in
what manner they are handled by the various dealers.
In our travels, which extend throughout entire America, we
are afforded ample opportunity to note the different views of deal-
ers regarding the handling of piano players.
There are some who seem to think that because they have
piano players that people will come in and purchase them without
any special effort on their part to induce them.
They have instruments shown in an indifferent manner in
their warerooms frequently hidden in some out of the way part of
the store, and they wonder why the player business is not good.
Now, it is absurd to think that a satisfactory business can be
done with a specialty when such inadequate methods are employed.
HPHE other class of dealers who are scoring enormous successes
*
with the players arrange special apartments where the play-
ers are fittingly environed. These rooms are in charge of player
specialists, who devote practically their entire time to showing the
possibilities of the piano players.
They give recitals for the education of the public, and fre-
quently beautiful programs are gotten out and distributed to the
music-loving people of the city which has the effect to attract
large audiences many of whom become so interested in the piano
player that they become immediate purchasers. Now these people
in an ordinary way would never have been drawn towards the
players had they been stored away in an indifferent manner in
some obscure wareroom corner.
W
E know of one concern that is making a splendid success of
the player business, the head of which has instructed all
salesmen to propound the query to every person who comes in the
store on a tour of investigation, "Have you seen our player depart-
ment ?"
They send them up there; they become interested, talk to their
friends, and the result—magnificent trade.
The piano player business requires special effort. It should
not be hidden under the bushel of indifference, because in that way
the business will not become a paying adjunct to a piano store.
It- is a business which requires expert treatment, and, we may say,
the more careful the treatment the more immediate and bountiful
the response. Dealers themselves should become interested in this
department, and the more interest they take, well, it is surprising
how the results will multiply.
' I 'HE variety of topics upon which papers are to be prepared by
* the dealers at their convention next month in Buffalo, is un-
questionably of interest. The gentlemen who are to read papers
upon the subjects assigned are well fitted by ability and experi-
ence to perform their task in a manner which will interest their
audiences.
The organization is getting down to excellent work when it
discusses practical topics embodying that which must interest every
piano merchant in this country, and the opinions of men who have
been there—who have had actual experience—will be worth a great
deal to the young fellows coming up. The organization is doing
good when it takes up such subjects as these, and handles them for
general trade betterment. The audience, too, 'will be extensive,
because through the agency of the trade press it will include the
entire trade of this country.
Indications now point to the largest music trade gathering
which has ever occurred in this trade, and we would suggest that
our friends who have not already engaged their quarters in Buf-
falo look to it that they are secured at once, because there will be
some who will not be able to secure just the accommodations
which they desire.
I T is certain that a number of manufacturers will have little side
* exhibits at Buffalo during convention week. This, notwith-
standing the fact that the Association went squarely on record as
opposing such commercial aims.
Some members of the organization are not especially careful
to avoid harsh expressions when they refer to the use of the con-
vention made by some who are not even members of the organ-
ization.
It is pretty hard to overcome the commercial idea, and where-
ever there are large trade gatherings there will also be men who
will seek to take every possible business advantage of them.
PIANO salesman from an inland town writes to The Review
and asks among other things: "Do you consider that the
salesman of to-day has the show of advancement that the sales-
man or twenty-five years ago enjoyed?"
We should say most emphatically, yes. There never was a
time in the history of this industry when well-directed brains com-
manded so high a value as to-day. There is hardly a man in busi-
ness in any line who is not ready to put on a bright young man,
full of energy and activity—but he must have the brains. He must
have a power of concentration of mind, because men who run
A

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