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T H E 7VYUSIO TRHDE
Eddie Foy is singing "Hamlet Was a Mel-
ancholy Dane" to nine and ten encores night-
ly, and their new song, "I'm a Poor, Un-
lucky Maid" to six and seven encores at
every performance. Another very pretty
number in this production by the same wri-
ters is "Julie," a beautiful ensemble number,
which is sung by Herbert Cawthorne and the
entire chorus.
COLORED SLIDES FOR SONGS.
Colored slides for illustrated songs are a
specialty with certain music publishers, who
have had a varied experience therewith in
furnishing them to the trade. The general
practice of loaning slides to dealers, on the
payment of a deposit to insure their safe-
keeping and ultimate return, appears to be
of doubtful expediency. Of course, the judi-
cious placing of the slides in the smaller cities
and leading towns of the country has been
calculated to stimulate the sale of the
songs, but several firms who employ an ef-
fective "follow up" system have come to the
conclusion that the results are not commen-
surate with the expenditure.
One of the leading publishers, who was
importuned by a dealer this week for a set
of slides, illustrating a reigning success, on
the deposit basis, was firmly but emphatically
refused by the manager. In declining to
make a deal of this kind he said: "We have
tried the loaning-out plan for a longer time
than we should, considering the returns.
Now we have adopted a rule, to which we
will rigidly adhere, and that is, selling the
slides outright, and free from all restrictions.
A set of slides cost us $i I to $12, and we will
sell a duplicate to anyone for $5, in that way
dividing the expense, and the buyer can do
as he pleases with them.
"Our stock of slides approximates 50,000,
representing a capital of $30,000 at least,
and our past experience in allowing them to
be circulated in the trade on the deposit plan
demonstrated one thing only, and that was
we must be in business for our health. As
a matter of fact, we are not, and having
woke up at last, we do business on a clean
sale basis. We have selected, at various times
49
REVIEW
in the past, what we considered good live
towns and placed the slides with progressive
dealers, believing our sales of the songs
would be assisted greatly. But we fell down
every time, and the stock came back crip-
pled besides. At least one hundred copies of
a song should be sold in a town in which
the slides are displayed, but seldom more
than twenty-five was the record.
"Now we make a straight sale, giving the
trade and the profession the fifty per cent,
discount, all others paying the top price. If
other houses believe the deposit requirement
a sufficient guarantee for their outlay they
are welcome to the business, and we will
cheerfully recommend them to applicants of
this kind. None of it in ours, however, no
matter what the representations may be. We
propose having returns for our invested cap-
ital, and the circulation of illustrated song
slides on the deposit system is a back num-
ber with us, as it means a loss, and that we
won't stand for."
young man, has already done some notable
work, particularly in his compositions for
the Boston Cadet's musical performances.
The new comedy overflows with origin-
ality and is full of a truly American atmos-
phere, as may be surmised from the titles
of the songs which are expected to be the
popular numbers: "My Alamo Love," "A
Cow Boy is a Fascinating Devil,' "The Sol-
diers," a Chinese "Washing Song," "I'm a
Peaceable Party," "The Texas Rangers,"
"The Gibson Girls," "I'm a Gay Lothario"
NOTES FROM PEERLESS PUB. CO.
"Beneath the Stars and Stripes," the new
soldier march song published by Peerless
Publishing Co., was a cyclonic success in his
news act, says J. Aldrich Libbey.
Three and four encores for "You Are Not
the Girl I Loved Long Ago" is nothing un-
usual, writes Morris Haswell to the Peerless
Publishing Co. He is also singing "My Bes-
sie's Wedding Day" with equal results in the
Laura Davis Stock Company.
"Dance Grotesque," by A. H. Mangold is
such a dainty, catchy little instrumental num-
ber that it calls forth a spontaneous recogni-
tion by the audience, and request for a re-
peat is the result.
RICHARD CARLE.
and "The Tenderfoot Dance." There are
also a number of love songs and ballads
which possess to a remarkable degree that
element denominated "catchy;" among these
are "Love is Elusive," "Adois," "Sweet-
hearts and Wives." "The Tenderfoot" is
one of the six big musical comedy produc-
tions scheduled for a run in Chicago this
summer, all of which are published by the
house of M. Witmark & Sons.
AN EXPENSIVE CAB RIDE.
Gustave Luders after seeing his "Prince
RICHARD CARLE.
of Pilsen" started on a long and prosperous
Herewith is the first photograph of Richard
run at the Broadway Theatre, set sail for
Carle in the title role of "The Tenderfoot,"
Europe last week in order to recuperate from
a musical comedy which will be produced in
the work and nervous excitement incidental
Chicago this month. This new piece is the
to the success of a great musical production.
result of the joint efforts of Mr. Carle and
Isidore Witmark, the publisher, and Henry
H. L. Heartz, and we may confidently ex-
W. Savage, the producer of the opera, both
pect great results from the collaboration of
being remarkably busy men, started from
these talented men. Mr. Heartz, although a
their offices at the very last moment to go to
the steamer to bid the composer good-bye.
Publisher of SMITH & K E R K E R ' S New Opera
The consequence was that when they ar-
" The Billionaire."
rived at the pier only a few moments before
" Pinky Panky Poo."
sailing time, they found that they could not
"
I'll
be
your
Ralnbeau."
Cor. Broadway & 37th St.
"Sammy" (the hit of "The Wizard of Oz. w )
go
through the gates without a pass. In
'•There's Nobody Just like You."
"The Spirit of '76."
New York
vain
they explained and exhorted and tried
"If you Can't be a Bell-Cow, fall In behind.'
to impress the official on guard with the fact
that they were important enough to make
A GREAT INSTRUMENTAL HIT
BRENTON-BAGLEY
the gates fall down of themselves. It was
MUSIC PUB. COMPANY
"no go," and they had about given up hope
129 PEMBROKE ST.
when Isidore Witmark suddenly achieved
By E. E. B AG L E Y
jt j * BOSTON jt j t
ARRANGED FOR FULL ORCHESTRA.
one of his luminous ideas.
Telephone 619-3 Tremont.
SEND FOR CATALOGUE
"A cab!" he exclaimed. Mr. Savage was
not long in grasping the idea. They hailed
SOL BLOOM
Dance ^ Bumblebees
Shapiro, Bernstein,
& Company,
MUSIC PUBLISHERS,
45 W. 28th ST.,
NEW YORK.
The Crown Music Co.
THEIR
NEW YORK.
PRODUCTIONS
"I'll Wed You in the Qolden Summer Time."
'There'* Mualc In The Air.'
"fir. Dooley."
"When the Sun Goes Down."
"1 Want to Be the Villain in The Show."
<' Remembrance.''
TO THE TRADE!!!
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lished. Send for our monthly list of
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"While thefloon Shines Bright,"
By Howard Emerson and Stonehlll.
Originally restricted for the Chicago production,
" The Paraders;" also sung in the "Little Host,"
and by the leading singing artists of the profession.
DO NOT FAIL TO ORDER :
" WHILE THE SMOOSNL SHINES
BRIGHT,"
BY HOWARD EMERSON AND STONEHILL.
M. WITMARK * 5 0 N S ,
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