Music Trade Review

Issue: 1903 Vol. 36 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRKDE
sales, but simply to scour the warerooms, pick up all of the drift-
wood of years, and catalogue the entire list in the "was" and "is"
announcements which are then served spiced and hot in order to
tempt the appetite of the public.
' I "HERE are some customers who will believe that they are secur-
ing bargains when they see a piano listed "was $750, is $50."
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBEI.L-COPELAND
WALDO E. LADD
GEO.B. KET.LER
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J.--NICK-LIN
But, Lord bless you, some of these instruments could have been
secured from the local piano dealers at a half less than the depart-
ment stores have advertised them—but then, it is the bargain idea.
And they have sold a great many pianos which the regular dealer
^ Published Every Saturday at I Madison Avenue, New Y o r k . *
found it impossible to do, simply because they have not made the
SUBSCRIPTION (Including postage), United States, Mexico and Canada, f 2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, '$2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00 ; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.,
bargain feature the dominant one of their advertisements.
If the dealers would inaugurate the "was" and "is" sales they
might also clean a lot of antiquated stock at good prices.
The department stores have given us some novel terms,. Now,
Entered at the New York Post Office as Second Class Matter.
NEW YORK, MARCH 28, J903.
TELEPHONE NUriBER, 1745-EIOHTEENTH STREET.
THE
On the first Saturday of each month The Review contains in its
ADTiQ-re-
"Artists' Department" all the current musical news. This is
Mm i s i 9
effected without In any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
The directory of piano manufacturing firms and corpora
DIRECTORY
tions found on page 27 will be of great value as a reference for
r\e DiiNn
MANUFACTURERS
"used pianos" is a much more pleasing term than "second hand," and
we rather think the "was" and "is" sales may take the place of
"slaughter" sales.
Piano nomenclature is becoming more varied since the advent
of the department store men, who are constantly enriching it.
T
HE small grand piano is destined to play a more important part
in the piano output as time rolls on. By the small grand we
mean grand pianos which vary in length from five-two to five-eight,
EDITORIAL
T
HE department stores with piano attachments have recently been
carrying some heavy special advertising in the columns of the
leading New York dailies.
An analysis of these business announcements would seem to
corroborate the statement which we made at the time of the advent
of the department store into the piano arena, that the great draw-
ing power of these institutions centers in the exploitation of the bar-
gain scheme. The piano advertising recently carried by the depart-
ment stores has been simply nothing more or less than bargain an-
nouncements, or, if we" might be permitted to invent a new term
which we think extremely applicable, we should say that they have
been indulging in the "was" and "is" sales.
The chief feature of these "was" and "is" announcements lies
in the fact that ancient pianos are exploited somewhat as follows:
"One Lighte & Ernst was $650, is $65."
And $65 is certainly not a low price for an antiquated square
piano.
I N order to make an imposing announcement of the "was" and "is"
sales, representatives of certain department stores have visited
the various local piano warerooms, and have secured all kinds of
second-hand instruments, in order to exploit them as colossal bar-
gains. Thus the accumulation of years in some of the Fifth avenue
warerooms has been dug out of basements and brought to life to
play this part.
• It isn't necesary to scratch such pianos with watches or dia-
mond rings, or to carelessly lean against them and to cause a dent
to be made by the impression, so that a discount of fifty or sixty
dollars could be easily made.
There is nothing of the kind required in the "was" and "is"
and are designated by a variety of terms applied by their makers.
Take, for instance, the small grand manufactured by dickering
& Sons, and known by the very catchy title of "quarter grand." It
is a veritable "little giant," possessing a tone of great volume and
ravishing beauty, and its proportions architecturally are admirable.
It has been simply impossible for this firm, notwithstanding their vast
facilities, to turn them out in sufficient quantities to meet the de-
mand. There are plenty of other small grands, and there are more
constantly being added to the list. And every concern which has
placed a small grand with marked musical qualities upon the market
has been successful. But the field has hardly been touched in this
particular line.
M
ANUFACTURERS will organize for the production of these
special instruments, and they will turn them out in liberal
quantities, so that the cost of production will in time be materially
reduced.
Take the Mignon grand which Knabes have recently placed
upon the market—a beautiful instrument and one that is meeting
with the warmest approval of musical critics. These pianos are
built on symmetrical lines, are pleasing to the eye, possess a tone of
rare volume and quality, and when they are sold at prices a trifle
more than uprights they at once appeal to people who have the
home space in which to locate them. Yes, the small grand has come
to stay. We know of several more contemplated additions to the
growing family of small grands,
I T is safe to assume that several of the papers which are to be read
1
at the dealers' convention next May in Buffalo will emphasize
some of the good which the retail department of the trade has ac-
complished and will not bear so strongly upon the ways that are
dark and devious which have been followed by few members of the
trade.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE,
7VU/SIC TRKDE
Some of the leading members of the organization feel that par-
HTHE mercantile world has advanced in its methods, and in order
ticular stress should be laid upon the excellence of trade ethics rather
to gain the full confidence of the public, up-to-date merchants
than exploiting the dark side of piano selling.
must remove every possible cause for criticism, and no one needs to
That is a very good plan, but there is no power like publicity
confidence than goods which arc ticketed in some private mark of
to kill or suppress an evil, whether in business or political work.
Men who are inclined to trickery in trade or politics do not like
to have their actions exposed in the limelight of publicity.
tell twice that goods marked in plain figures are apt to inspire more
the company who offer them for sale.
It is
We know of one dealer in the West whose practice it had been
only fair that sufficient credit be given to men who have been in-
up to within a recent period to have the prices of his instruments
strumental in bettering trade conditions, and to tell explicitly just
indicated by a private code. To-day this same merchant has every
how this has been done, but to keep in the background the evils which
instrument marked in plain figures, and those figures indicate the
have crept into this industry is both a narrow and a false policy.
exact prices for which those instruments can be purchased.
He told us recently that there was not one change which he had
By all means extol the good, but do not hesitate to condemn
made for years in the conduct of his establishment that had been
the wrong.
are frequently made in trade circles regarding the
cost of piano players. The same kind of criticisms are usually
applied to all new inventions, and those who object to the cost do
not figure that there is a large outlay besides that which appears in
the instruments as they are placed on the wareroom floors.
In the first place, many thousands have been expended before
more pleasing than the substitution of these modern, up-to-date
methods for the old system which had been in vogue so long. So
far as our observation goes, we have been unable to locate a single
dissatisfied piano merchant who has once inaugurated the one-price
system and plain figure system.
' T H E report of the coal strike arbitrators marks an epoch in the
history oi conflict between labor and capital.
players have reached that stage of development where the manufac-
The interests
Then again, there is
and rights of the public are asserted and enforced upon employers
constant investigation carried on in special factory departments
and employees in the provision that in case of future controversies
which are created exclusively for this purpose.
High salaries are
there shall be no suspension of work, neither lockout nor strike.
paid for experts whose sole aim it is to produce betterment in every
Disputes must be referred to a permanent board, constituted of three
particular possible.
members appointed by operators and three miners, and when this
turers felt justified in placing them on sale.
If the history of piano players were written it would show that
small fortunes have been spent on certain inventions which have
fails to agree the question shall be referred to an umpire to be ap-
pointed by a high United States judicial authority.
There is hardly a
The arbitrators denounce lawlessness, assert the right of eveiy
manufacturing player concern to-day that has not expended thou-
man to sell his labor as he chosed without interference from any or-
sands annually in the betterment of its product. Now, when we con-
ganization, and condemn alike the boycott and the blacklist.
never gone beyond the developing department.
sider the amount of skill, talent and money which has been concen-
"The labor organization, or union," they declare, "must give the
trated in the development of piano players, it cannot be argued that
same recognition to the rights of the employer and of others which
the prices are excessive.
it demands for itself and for its members."
W
Reckless and foolish agitators who are to-day perverting more
HAT more pitiable object is there than the journalist, who,
failing to give evidence of the possession of either intellect
or ambition, sits back with jealous eye and jaundiced vision seeking
to ridicule the utterances of men who have won position and honor
in the journalistic world.
Sad, indeed, to sec a man who has, never been able to arrive at
than one organization from its proper and legitimate path, would
do well to peruse this committee's definition of the labor union's
rightful function and scope.
A DVERTISING has reached the dignity of a profession and
**
it will be specially recognized at the hands of the officials of
a position above mendicancy and who is publishing an extremely
the Louisiana Purchase Exposition.
J. A. Ockerson, chief of the
limited number of copies, devote his feeble energies to distorting the
Liberal Arts Department, has arranged that a section of his de-
utterances of men who are his superiors intellectually and in every
partment is to be given up to the display of specimens of the vari-
other essential. One would incline to the belief that even these fel-
ous forms of publicity.
This is the first time that such an exhibit has ever been at-
lows would possess enough sense so that they would not continually
parade their own weakness by hurling their little silly innuendos
tempted at the great expositions.
It only emphasizes the import-
and diatribes at men who have gained heights which are unattain-
ance of advertising to business.
There is no question but that
able to the weaklings.
this will be one of the most interesting departments, because ad-
r
vertising has advanced to a science, and a comparison of the meth-
| HE one-price system is steadily growing in favor in this indus-
*
try. We can name piano warerooms to-day where every in-
strument is marked in plain figures, and those figures positively the
ods adopted to-day with the crude forms of years ago will show
the marvelous progress which has been made along lines of pub-
licity.
lowest for which the instruments can be bought, where a year ago
the one-price system was not looked upon with favor.
This change which is gradually being wrought in the industry
is not due to any one agency, although perhaps many of us have
been contributory forces in bringing about this revolution.
T
HERE have been few prominent changes in the different ware-
room representatives the present year. The boys have con-
cluded that the old saying, "a rolling stone gathers no moss" is
directly an obstacle to business. That saying may be true, but
velocity is sometimes worth more than verdure.

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